If you are an online business owner, you’re already aware of the importance of driving your sales and increasing your conversion rate. The success of your business is highly dependent on your conversion rates. If you get a higher conversion rate, you will have more profit. A lower conversion rate means higher costs and less profitable business.
To succeed you need to employ creative tactics to drive consumers to take the action you need them to whether that’s to make a purchase, sign up for a newsletter or download a PDF.
Conversion rates are the KPIs or key performance indicators that show how many online shoppers are taking your ideal action on your platform.
How can you increase your business conversion rate? If you are trying to figure out the answer, you are in the right place. Let’s dive into the most effective ways to increase your e-commerce conversion rate and boost your profits.
- Optimize Product Pages
Business owners have to create an excellent user interface to draw customers’ attention and potential buyers. Optimize your product pages to appeal to your target audience and create great page structures and categorize your products.
To optimize your product page use great product images, product videos, and call-to-action descriptions; all elements should help you to achieve your goals. Images are the first thing your potential customer sees, use high-quality shots which show all the fantastic features, functions, and even how to use your product. Engaging videos will also help you draw customers’ attention. For the text, write detailed product descriptions and include all the info that customers’ want to know about your products.
Having a smooth check out process is important too; for the best results, you need to make it effortless. It’s the last step in the conversion process; make it clear and simple and, if you can, offer a one-click purchase method.
- Offer free shipping
Offering free shipping is a great way to entice your customers. Research shows that 28% of online shoppers will abandon their shopping cart when they find the price excludes the shipping cost. As such, remember to consider the shipping cost when pricing products. Where possible, free shipping is the best option. Most customers say that free shipping is the number one incentive to purchase more than once from any given store. If free shipping is not available, remember to communicate it upfront.
- Adopt Strategic Pricing
As a business owner, you cannot ignore the role of price in affecting a buyers’ purchasing decision. It does not mean that online shoppers prefer the lower price all the time. You have to be strategic with your pricing policy to win in a competitive market. Price your item based on the value you offer to your customers and it will greatly increase the customers’ willingness to shop at your store.
- Carry out A/B Testing
Have you ever got two different solutions to deliver your message? You want to know which one will perform best and get you more traffic and conversions. If you have two choices, the solution is to do A/B test to find which will work best. Your business performance data will tell you the result. Whichever enjoys the higher conversion rate should be the one you choose to sharpen your conversion rate. For instance, you have two headlines, and you can’t decide which is the right one for your business. An A/B test will help you figure out which one to choose.
- Utilize Customers’ Reviews
Online shoppers believe online customer reviews, and they will read them before they decide to purchase. User-generated content is viewed as more trustworthy and utilizing it will increase your sales. To build your reputation among customers, present your user-generated content as a collection of social proof showing your brand’s excellence. Encourage customers to write feedback about their shopping experience and take advantage of social media tools and get more positive views. To demonstrate your brand and products, remember to showcase user-generated reviews in various forms such as text, pictures, and videos.
- Track the Abandoned Shopping Cart
Abandoned shopping carts are common; what you need to figure out is why shoppers have changed their mind and abandoned their purchase.
It’s frustrating to have abandoned carts, but there is also a great business opportunity if you can find out why. Follow up by email with the customers who abandoned carts, if you can, within a few hours after abandonment.
Ask why they didn’t complete the purchase and then do something remedy the situation to increase your business conversion rate.
Always remember to make sure your site is structured and has a simplified checkout process.
- Offer Multiple Payment and Delivery Options
There are many different ways to pay for your products and services online including PayPal, Apple Pay, Credit cards, etc. You need to figure out which one is the most popular among your target customers and make sure they work for you too.
The same goes for the delivery options for customers; try to offer as many options as possible for your target customers.
- Provide Great Customer Service
Customer service is another factor affecting your conversion rate; pay attention to it. To satisfy customers, you need to be enthusiastic and respond quickly with professional answers. Live chat could help you with your customer service. You can respond to possible inquiries immediately and give helpful suggestions to your target audience.
You could also present an offer to make your customers happy.
- Invest in Social Media Ads
For e-commerce owners, advertising on social media is another marketing option which can increase online presence. It will help you target the right audience and gain a larger potential customer base.
Social media is a great way for you to engage with your customers, interact with them and build a sound customer community. Leveraging a powerful social media customer database, you are more likely to reach to a larger group of target customers and users.
Hopefully, you have the right idea to increase your conversion rate. If not, some of the above tips could help, consider them when you revise your business activities to increase your conversion rate to boost your sales.
Author’s Bio: Sharline Shaw, the founder of a leelineSourcing.com, is an expert on Chinese export trade. With 10 years experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.