Upselling is the sales technique that you can use to make your customers spend more after they have already decided to buy a product from you. While there are many upsell apps available for Shopify stores, you should focus on picking an application that allows the maximum customization and doesn’t ask customers for their payment information more than once.
Zipify’s OneClickUpsell lets you create custom upsell and downsell offer pages that are shown to customers after they have already added a product to their cart and entered the payment details. The company claims to increase your revenue by 10-15% instantly, but at $47 a month, is it really worth it? Let’s find out.
Founded by Ezra Firestone, Zipify is a Shopify application that claims to have more than a thousand customers. It has a remote team working from multiple countries and the company offers two main products to Shopify users:
- Zipify Pages: Helps users build visually appealing landing pages
- Zipify One ClickUpSell: Allows users to create upsell or downsell offer pages
The company claims that after adding Zipify to their Shopify stores, users have noticed an instance 10-15% increase in sales. Zipify has total orders worth more than $400 and has helped its users gain $26 million extra in revenue.
Strengths and Weakness
- Creates completely customizable upsell funnels with upsell and downsell offers
- Allows you to create unlimited funnels
- You can split test different offer products and page designs
- Mobile optimized
- No dedicated support
- Doesn’t offer as many features as the other upsell applications
- No priority support or plans for large enterprises making it only suitable for SMBs
- No free trial (Though there is a 30-day money back guarantee)
Zipify’s OneClickUpsell helps users create completely customized post-purchase upsell funnels for the products on their ecommerce website. The app offers an easy to use drag and drop editor through which you can create upsell or downsell pages quickly.
For each upsell funnel, you can create a sequence of upsell and downsell offer pages. Users can create multiple upsell funnels and every product can have its own unique funnel.
An upsell tag needs to be created for every funnel. This tag is then used to connect your store products to different funnels. The upsell funnels are added as hidden collections in Shopify and you can access them by going to Product → Collections in your Shopify admin.
After you create a funnel, you can add upsell or downsell offer products. You can either:
- Create a new offer page
- Copy an existing offer page
You can also change the order in which the offers are presented to the customers within an upsell funnel by changing the priority of each offer page. Funnel priority can be used when the cart contains products that trigger two or more funnels — The funnel with the highest priority will be triggered in that case.
For every upsell or downsell offer page, you can add customized title description and discounted costs. You can also change the colors of the offer pages to match your website theme.
Once the upsell page is created, you can link it to the main product that should trigger the upsell funnel by adding the respective upsell tag to the trigger page.
You can also disable or enable upsell funnels, depending on your requirements.
Zipify allows you to present a maximum of three upsell and two downsell offers to the customers.
The customer will be continuously presented with at most three upsell offers if they keep accepting the upsells. A downsell offer is only presented to the customers when they decline the first or the second upsell offer.
If the customer declines the first downsell, they will be taken to the second downsell offer and then to the order confirmation page.
Zipify also allows you to split test the upsell and downsell offers that you have added to the upsell funnel. When you go on to create a split test, you will find two options:
- Same product: With this, you can split test the same product against itself, but with a different page design to see which design performs better
- Different product: With this option, you can split test different products in a particular upsell funnel position to analyze which one can return a higher conversion rate
As a bonus, you get also get an email sequence to increase sales even further when you buy a subscription to OneClickUpsell. Its a set of five emails that you can initiate when a customer abandons the cart. The Zipify OCU also works seamlessly with Clickfunnels as well.
Zipify’s OneClickUpsell has a monthly plan and an annual plan. The monthly plan costs $47, while the annual plan costs $397 for a year (which comes down to about $33 per month). Apart from the fixed subscription charge, Zipify also takes 1.5% of the total upsell revenue.
There are no free trials available. You are charged right when you select a plan and enter your payment details. Though, the company does offer a 30-day money back guarantee.
While the costs are more affordable than the other upsell tools available online, a free trial, even for a few days would have been better as customers could get some time to try out the tool and see if it fits their business needs.
OneClickUpsell integrates seamlessly with all the major ecommerce applications including Stripe, PayPal, Authorize.net, MailChimp, Klaviyo, and Active Campaign
Zipify has a help center with tutorials and documentation about OneClickUpsell. You can also directly email the company or send them a message through the live chat popup available on their website. Though Zipify does not specify anywhere about their response time.
In fact, the company explicitly states that in their Terms of Services as well. While they try to get back to their customers within one day, they do not guarantee or promise any specific response time. Zipify also doesn’t guarantee uptime.
Zipify is a great start tool for small to medium Shopify users who want to try out upsell pages on their website. It is affordable than many of the other upsell tools. Though, with no priority support or advanced features, its not suitable for large ecommerce stores.