Zipify One Click Upsell Review

Author

Kevin Urrutia

Category

Marketing

Posted

May 05, 2024

Upselling is the sales technique you can use to make your customers spend more after they have decided to buy a product from you. While many upsell apps are available for Shopify stores, you should focus on picking an application that allows maximum customization and doesn’t ask customers for their payment information more than once.

Zipify’s OneClickUpsell lets you create custom upsell and down-sell offer pages that are shown to customers after they have already added a product to their cart and entered the payment details. The company claims to increase your revenue by 10-15% instantly, but at $47 a month, is it worth it? Let’s find out.

About Zipify

Created by Ezra Firestone, Zipify is a Shopify application claiming more than a thousand customers. It has a remote team working from multiple countries, and the company offers two main products to Shopify users:

The company claims that after adding Zipify to their Shopify stores, users have noticed an instance 10-15% increase in sales. Zipify has orders worth more than $400 and has helped its users gain $26 million extra in revenue.  

Strengths and Weakness

Pros

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

Cons

  • No dedicated support
  • It doesn’t offer as many features as the other upsell applications
  • No priority support or plans for large enterprises making it only suitable for SMBs
  • No free trial (Though there is a 30-day money-back guarantee)

Features

Zipify’s OneClickUpsell helps users create customized, entirely post-purchase upsell funnels for the products on their eCommerce website. The app offers an easy-to-use drag-and-drop editor through which you can quickly create upsell or down-sell pages.

You can create a sequence of upsell and down-sell offer pages for each upsell funnel. Users can create multiple upsell funnels, and every Product can have its unique horn.

An upsell tag needs to be created for every funnel. This tag is then used to connect your store products to different funnels. The upsell horns are added as hidden collections in Shopify, and you can access them by going to Product → Collections in your Shopify admin.

After you create a funnel, you can add upsell or down-sell offer products. You can either:

  • Create a new offer page
  • Copy an existing offer page

You can also change the order in which the offers are presented to the customers within an upsell funnel by changing the priority of each offer page. Funnel priority can be used when the cart contains products that trigger two or more horns — The funnel with the highest priority will be started in that case.

You can add customized title descriptions and discounted costs for every upsell or down-sell offer page. You can also change the colors of the offer pages to match your website theme.

Once the upsell page is created, you can link it to the main Product that should trigger the upsell funnel by adding the respective upsell tag to the trigger page.

You can also disable or enable upsell funnels, depending on your requirements.

Zipify allows you to present three upsell and two downsell offers to the customers.

The customer will be continuously presented with at most three upsell offers if they keep accepting the upsells. A down-sell request is only given to the customers when they decline the first or the second upsell offer.

If the customer declines the first downsell, they will be taken to the second downsell offer and then to the order confirmation page.

Zipify also allows you to split-test the upsell and downsell offers you have added to the upsell funnel. When you go on to create a split test, you will find two options:

  • Same Product: With this, you can split test the same Product against itself but with a different page design to see which method performs better
  • Different Product: With this option, you can split-test other products in a particular upsell funnel position to analyze which one can return a higher conversion rate

As a bonus, you also get an email sequence to increase sales even further when you buy a subscription to OneClickUpsell. It’s a set of five emails that you can initiate when a customer abandons the cart. The Zipify OCU also works seamlessly with Clickfunnels as well.

Pricing

Zipify’s OneClickUpsell has a monthly plan and an annual plan. The monthly plan costs $47, while the yearly plan costs $397 for a year (which comes down to about $33 per month). Apart from the fixed subscription charge, Zipify also takes 1.5% of the total upsell revenue.

There are no free trials available. You are charged right when you select a plan and enter your payment details. Though, the company does offer a 30-day money-back guarantee.

While the costs are more affordable than the other, upsell tools available online, a free trial, even for a few days, would have been better as customers could get time to try out the device and see if it fits their business needs.

Integration

OneClickUpsell integrates seamlessly with all the major e-commerce applications, including Stripe, PayPal, Authorize.net, MailChimp, Klaviyo, and Active Campaign.

Support

Zipify has a help center with tutorials and documentation about OneClickUpsell. You can also directly email the company or send them a message through the live chat popup available on their website. However, Zipify does not specify anywhere about their response time.

The company explicitly states that in its Terms of Services as well. While they try to get back to their customers within one day, they do not guarantee or promise any specific response time. Zipify also doesn’t guarantee uptime.  

Final Verdict

Zipify is an excellent starter tool for small to medium Shopify users who want to try out upsell pages on their website. It is more affordable than many of the other upsell tools. Though, with no priority support or advanced features, it’s not suitable for large eCommerce stores.

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