Digital Marketing Dictionary

Advertising Network

By June 20, 2020 No Comments

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An advertising network, or ad network, is a company that connects advertisers with channels, websites, and platforms to promote their products, services and brands.

Ad networks vary by size and focus. Some media providers offer niche specific ad placements while others offer a general, broad reach of potential audiences.

Why are Advertising Networks Important?

Advertising networks are important in connecting businesses with audiences who would be interested in their products and services. It connects buyers and sellers driven by demand.

Joining an ad network offers a complete brand marketing solution at a cost effective price using pay per impression or pay per click models.

Advertising networks can be a strategic choice for affiliate marketers and brands to reach a wide yet specific audience across a variety of platforms.

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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