Digital Marketing Dictionary

Advertising Network

By May 19, 2019 No Comments

An advertising network, or ad network, is a company that connects advertisers with channels, websites, and platforms to promote their products, services and brands.

Ad networks vary by size and focus. Some media providers offer niche specific ad placements while others offer a general, broad reach of potential audiences.

Why are Advertising Networks Important?

Advertising networks are important in connecting businesses with audiences who would be interested in their products and services. It connects buyers and sellers driven by demand.

Joining an ad network offers a complete brand marketing solution at a cost effective price using pay per impression or pay per click models.

Advertising networks can be a strategic choice for affiliate marketers and brands to reach a wide yet specific audience across a variety of platforms.

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

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