Digital Marketing Dictionary

Sales Accepted Lead (SAL)

By June 5, 2020 2 Comments

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A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale.  

Why is a Sales Accepted Lead Important?

It’s important to understand your sales cycle so you or your marketing team can make strategic moves to increase the conversion from a lead to a sale.

Throughout your marketing campaigns and sales funnels you should be able to identify the differences between:

You should be able to understand the flow from one position to the next. In regards to a sales accepted lead, they should be able to meet agreed-upon criteria, such as budget, need, authority and timeframe. These criteria help you determine whether to use more resources to explore leads or reallocate resources to a different stage in your sales cycle.

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Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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