Digital Marketing Dictionary

Sales Accepted Lead (SAL)

By May 19, 2019 2 Comments

A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale.  

Why is a Sales Accepted Lead Important?

It’s important to understand your sales cycle so you or your marketing team can make strategic moves to increase the conversion from a lead to a sale.

Throughout your marketing campaigns and sales funnels you should be able to identify the differences between:

You should be able to understand the flow from one position to the next. In regards to a sales accepted lead, they should be able to meet agreed-upon criteria, such as budget, need, authority and timeframe. These criteria help you determine whether to use more resources to explore leads or reallocate resources to a different stage in your sales cycle.

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Author Kevin Urrutia

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