How to increase engagement on Facebook?

Author

Stephanie

Category

Marketing

Posted

October 04, 2021

Are you worried about how to increase engagement on your Facebook business pages? You as a social media marketer, Facebook engagements play a vital role for your business. In fact, they work as an organic source for your brand. To put it another way, it’s the goal that you want to strike for.

So, what does Facebook engagement include? Any sort of action taken by your user on your Facebook Page or posts comes under Facebook engagement. And that includes reactions (likes), comments, shares, saves, views, & clicks on the links.

Most marketers fear that the changes in Facebook algorithms might need them to sweat out. But the truth is you don’t need to worry about it. 

Here, we are sharing the best tactics on how to boost engagement on Facebook. 

  • Study and understand your audience

As a business owner or a social media manager, giving priority to your viewers is what matters. Since at the end of the day, your business is all about your customers. For this purpose, you should know who your audiences are. Secondly, their wants and needs.

And to do your job easily, Facebook Insights does the trick for you. Facebook Insights is an impactful tool to gain user’s information on your business page. This helps to study your audience and find out better ways on how to increase engagement on Facebook.

  • Post when your audiences are active

It’s mandatory to know the perfect time to update your content. As it would generate more likes, comments, and shares on your posts. That means more involvement on your page. 

There are various presumptions about the best time practices to add content on Facebook. According to Hubspot, in the middle of 1 p.m – 3 p.m on weekdays & Saturdays. As for CoSchedule, they prefer 1 p.m – 4 p.m on weekends. And as reported by Buzzsumo when available.

However, things can work differently now. That is to say, it relies on various factors when put practically depending on your business. For instance, what kind of niche is your business into? Where are your audiences from? At what time are your followers active?

In short, we can say that the auspicious time is to check your data. Facebook Page Insights provides you with details on when your users are online under the Post tab. 

  • Use quality images

By quality images, we mean authentic, visually appealing pictures that speak about your brand. No doubt, a visually striking image stimulates your users. Therefore, Facebook recommends implementing a close-up shot. And it can be your product image or your customer photo. 

We guess now you are worried about not owning a DSLR or about your photography skills. Still, you don’t need to worry about it as there are free stock sources available. To mention a few of them are- Unsplash, Gratisography, Pikwizard, RawPixel, Splitshire, Burst (by Shopify), Reshot etc,.  Apart from all this your mobile phone can still do the trick for you.

  • Go for Videos or Live Videos

When you fill your feed with videos, it creates engaging posts for Facebook. And the great thing about this is that just like photography, it doesn’t cost a penny. Your best mate – the mobile phone is there to help you with. 

It has been proved that video creates a higher engagement rate and catches everyone’s attention. A simple short video or behind the scene reels can cast a spell on your users. The best way is to keep it quick, simple, and interactive.

  • Use Memes

Memes are in trend on social media, especially Facebook. It brings more engagements with more shares. Yes, it’s true that humorous content might not fit every time. Yet, from time to time light-hearted posts can widen your audiences. And, it’s  a great way to build fun interactive Facebook posts.

  • Retaliate to the comments 

As an ideal businessman, you should welcome your followers with a good response. Since they took out their time in return, you should spare yours as well. Yes, no doubt, you might have a hectic schedule. So, for that purpose, you can keep some of your teammates as admins for your business page. It’s as simple as that, isn’t it? 

And, you know what, it really makes your customer’s day! Undoubtedly, that’s what every business owner wants at the end of the day.

  • Get involved in Facebook Groups

Connecting with various related groups on Facebook brings more customer’s attention. It helps to create brand loyalty and hence more engagements on your page. 

  • A call-to-action (CTA) button

If you are to bring a higher involvement rate, then CTA is something you can’t miss. Firstly, it gives your followers to get more involved with just more than the like and share options. Secondly, it’s a great way to get your customer to bring inside your brand story. 

Call-to-action includes-

  1. View video
  2. Shop now
  3. Download app
  4. Contact you (through Facebook Messenger)
  5. Go to your website
  • Keep your posts short & simple 

As much as you try to post simple and short content, that’s the best practise. Surely no one likes to go through lengthy posts. In fact this would make your customer run away. 

The best way is to come up with questions to your followers, quotes, or a quick-witted caption. To sum up, it’s all about grabbing the attention of your customer.

  • Keep on experimenting with varied contents

A regular type of post can repel your followers. Hence, it’s wise to spice up the various types of content. That is to say, choose  videos, images, quizzes, memes alternately. 

  • Try to boost your post

Boosting your posts on business pages allows you to bring more engagements. In brief, it drives more messages, leads, views, etc. Moreover, it helps to reach those people who don’t follow your page yet but are interested in your business.

  • Get Verified

Last but not least, getting verified for your business page is the best way. It creates trust and puts a weight on the eye of your customer. In today’s fake world it is one of the best ways to bring your business to the front.

I hope now you are curious about how to increase engagement on Facebook business page. Aren’t you? 

To get your work done, get in touch with the best Digital Marketing Agency in Guwahati.

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