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When you are building your marketing strategy, Facebook is simply a must to include. if you have a product-based business, this one of the best channels to generate traffic to your site. With its 2.32 billion monthly active users and 1.52 billion logging daily on Facebook, as per their official statistics, it gives you the potential to reach a great number of customers with the proper approach.
There are various ways to harness the power of social media and Facebook in particular and most of them won’t cost you a dime. In some instances, though, it is a good idea to hire a professional who can do a great job that will maximize your ROI.
Here are a few of the tools and tricks that you can use to promote your products across Facebook and get great customer engagement and traffic.
Tell a story about your product
Do not try to sell your product! Sell the experience it brings! The solutions it creates! Only thus, you will be successful.
Chances are, there are other products like yours on the market. So, try to show your customers what makes your product unique. The best way to do so is to tell a story – how it was created, how you make it, how it helped you. The brain accepts stories in a different way – it is more emotional and susceptible to a good story that engages.
To be even more successful in your story, you can make it like a short movie, use a cartoon or other more creative approaches. Even a fairytale-like style will differentiate you from the competitors who are using a more conventional product presentation.
Use a lot of images and videos
According to Wishpond, posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. This is the best of news for your business since you have the privilege of selling products and not services.
Try to be as creative with your photos as possible. If you think that your product is not that good for being photographed, you can come up with other clever ideas of including images in your promotions. Take pictures of your employees or your business venue, make a video to show what happens behind the scene or to tell the story of your product concept.
Facebook is one of the best media to post photos and videos. Make them sharable and encourage customers and influencers, if you have access to them, to share them further, thus, generating higher visibility of your product.
Avail of user-generated content
One of the best ways to show your customers that you value them and to further promote your products is to post photos, texts or videos depicting real customers using your products or describing its benefits.
This type of user-generated content is one of the best tools to build trust in your brand. It is powerful as it is social proof – it reveals real customers satisfied by the products, using their own words and photos to prove it. It has much more impact on prospective buyers than an advert picture with a smiling face taken from stock photos.
Many people rely on customers reviews to make their purchase. Search Engine Land even reveals that 88% of customers trust online reviews as much as personal recommendations. As social media interaction tends to be even more personal with all of us being “friends” on Facebook, this is one of the best ways to promote your products.
Market to your existing customers
It is not always necessary to try and attract new customers in order to uplift sales. You can successfully market among your current audience. As these people are already familiar with your product, they will be willing to try a newer version or buy more in a sale or participate in a game giving some of your products as a gift.
While attracting new customers is important, it is as equally important to target your existing clients and never forget to try and enhance your product experience for them.
Use Facebook Ads
Like it or not, paid ads are part of the product promotion campaign of any business, small or big alike. As a startup or a small company, you may find out that Facebook ads are actually an affordable way to reach your target audience.
Facebook gives you the option to experiment and create different marketing campaigns depending on your goal. You can use the ads to generate more Facebook page likes, Facebook page engagement or clicks on your website. You can run the ads for as long as you need them until you find your customers’ sweet spot.
Facebook with its possibility to join groups, create events, live-stream videos, and share different forms of content creates numerous possibilities to promote your products and increase your profitability. Learn from the best practices in the field and apply the tips above to get a better ROI with time.
Naturally, you need to start with creating your business Facebook page and including links to it on your website as well. After that, you can use some of the magic of social media to work for you.