Digital Marketing Dictionary

Market Attribution

By June 20, 2020 2 Comments

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Market attribution is the process of identifying actions (i.e. “Events” or “Touch Points”) that contribute toward the success of your marketing campaigns and a desired outcome. Each action is assigned a value and shapes decision making and modification of campaigns.

Why is Market Attribution Important?

Your business has either a fixed or flexible amount of money to spend on marketing. If you blindly go about your marketing efforts, you’ll quickly exhaust your resources and feel frustrated with the outcome.

Marketing attribution allows you to breakdown your marketing efforts and verifying which elements are effective at generating revenue. You can identify which segments of your marketing campaigns are driving the most impact from different channels, messages, and so on.

By understanding your market attribution model, you can clearly outline the touch points with customer interaction then minimize and optimize the pathway to purchase.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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