Table Of Contents
Recent Posts5 Ways AI Will Shape the Graphic Design Industry in 2024 Finding The Top Long Island Marketing Companies How to Get Verified on Instagram How Do I Calculate Shipping Costs? How Do I Start a Dropshipping Business? Hiring A Marketing Company Can Change Your Business Outlook! Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide How Do You Do Facebook Marketing? Benefits Of Marketing With Facebook Facebook Marketing Is A Winner How to Install the Facebook Pixel In Wordpress Key to Creating Loyal Customers
Market attribution is the process of identifying actions (i.e. “Events” or “Touch Points”) that contribute toward the success of your marketing campaigns and a desired outcome. Each action is assigned a value and shapes decision making and modification of campaigns.
Why is Market Attribution Important?
Your business has either a fixed or flexible amount of money to spend on marketing. If you blindly go about your marketing efforts, you’ll quickly exhaust your resources and feel frustrated with the outcome.
Marketing attribution allows you to breakdown your marketing efforts and verifying which elements are effective at generating revenue. You can identify which segments of your marketing campaigns are driving the most impact from different channels, messages, and so on.
By understanding your market attribution model, you can clearly outline the touch points with customer interaction then minimize and optimize the pathway to purchase.