How to Choose Domains for SEO Link Building?

Every digital marketer knows the importance of getting a website to rank for the right keywords. Even more well-known is the impact of getting links from top-tier relevant domains. Of course, just that isn’t enough to get your website to the first page of search results. Yet, if you combine high-quality content and SEO links from sites with high domain authority, you will create a solid base to boost your organic traffic. This has been the holy grail for a  while, simply because it works. The majority of SEO professionals swear by it and highlight its effectiveness, especially over time. 

Yet, finding quality domains for link-building can be challenging and time-consuming. Up to 61% of SEO specialists say it is getting even more expensive.  In response, some now prefer to go the DIY route. To do it yourself, you must understand what factors to look out for and what to avoid. But, learning to choose the domains for your SEO link building also protects you from making costly mistakes when outsourcing this task to an agency. You will be able to spot when something is off right away. This article will bring you up to speed and enable you to make the right decisions that pay off big time. 

Why Domains Are Important for Link-Building Websites

Domains are essential for link-building websites because they can severely impact the effectiveness of your SEO efforts. Google policies are straightforward — manipulative links and black or grey link practices are prohibited, and violations result in penalties. This was what happened in the JC Penny and Overstock cases back in 2011. There have been many updates to the guidelines since then. On the whole, the rules have become more specific, and the algorithm is even better at detecting such practices. So, here’s what you need to remember as you search websites for links. 

Since link building is complex, some prefer to go to URL that makes it easy for them to buy backlinks to outrank their competitors. But your focus must be on naturally earning high-quality links from domains with a high TrustRank. This is what gives the best results and helps boosts website visibility. On the other hand, getting tons of links from spammy sites, known as toxic backlinks, is a surefire way to get penalized by Google. 

Where to Find Quality Domains?

There are many great link-building tactics that can boost your content marketing and overall SEO efforts. Yet even the best tips depend on your ability to research and identify the niche-relevant quality domains. Here are some ideas you can start with.

• Use link-building tools. These are very handy for helping you discover numerous quality domains in different niches. Many of them are designed to enhance your workflow during link building. One of these software simplifies everything from searching, collating, outreach, and tracking. 
• Build relationships with industry experts. They have more experience and a better network than you. They have spent years overcoming the same challenges you are struggling with, so they likely know how best to navigate any issues you have. You should cultivate and build a good rapport with them, and in return, they will refer you to the best domains for SEO link building. 
• Check with SEO agencies. This is the easiest way to find quality domains for your SEO link building. But you want to avoid sketchy agencies and only consult with the white-hat specialists. They can also help you with a more productive and detailed strategy. This is why Techpluto recommends SEO investments for all businesses that want to establish their brand image and improve long-term credibility.
• Ask your partners. If you have a partner, then ask them. Chances are they know something or might be able to point you in the right direction. Another good idea is working with brands and influencers in your niche. Like it or not, influencers work closely with many brands and likely know some insider information you might not be privy to.

How to Analyze Backlinks for a Website to Check the Authority 

It is one thing to develop a successful digital business platform and another to find quality domains to ensure the best ROI for link building. To do so, you have to analyze the backlinks for a website before you decide to incorporate them into your link-building strategy. Here’s what you need to do.

Relevance to Niche

The first step is to check if the link is relevant to your niche. The search engine algorithm can detect this and tell if a link is valid or not. If the answer is yes, then their audience shares similar interests as yours, making it easy for you to market to them. If you are in the construction business, a link from another construction site or a real estate website makes more sense than a link from a makeup site. 

Content Quality

Often the focus is on link builders to produce link-worthy content that will attract the results they want. Yet, this should be a two-way thing. When choosing backlinks for a website, you have to consider the quality of the posts they produce.  Ask yourself; What keywords does the website rank for? Are they known for quality or spammy content? 

The sites with a reputation for well-researched and original articles will increase your search rankings compared to those with heavily plagiarized posts. This is why even newbies must learn how to create content for better SEO.  Note that if they tick all the boxes but have their content published in a language your audience can’t understand, it’s not a good choice either.

Their Backlink Profile

You would only take on a new employee for a sensitive position if you checked their previous record, right? You also need to do a background check when choosing backlinks for a website. You want to weed out those with links from malicious sites. The goal is to find the web pages with good PageRank scores. 

You can use an SEO tool to do a thorough check on prospective sites and find those with the right authority score and domain ratings. Even if you are considering getting paid backlinks, choosing a white-hat link-building agency is vital.  Naturally, you’d still want to use Google Search Console to monitor your website performance.

Frequency of Updates 

A link from a frequently updated website is more beneficial for your SEO link-building efforts than one that has not made a new post in years.  Google algorithm favors consistency and relevancy. So, ensure that the site you collaborate with has a consistent schedule for their content posting. The more regular they are with their updates, the better their search rankings, which means increased indexing for them and you.

Conclusion 

It takes a lot to be able to choose quality domains during SEO link building. The tips here will help you know where to look, what metrics to use when analyzing any links, and ideas on how to find the domains that Google loves. Remember that getting backlinks for a website requires a lot of patience, so don’t be hard on yourself if the results trickle in slower than expected. With consistency and practice, you will soon see incredible results.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.