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Lead nurturing is a method of establishing, engaging, and maintaining relationships with potential customers. This is where nurturing a prospect requires ongoing nourishment (i.e. information) before they feel comfortable and confident to buy.

Why is Lead Nurturing Important?

When someone new discovers your business, they may not see you as an immediate fit or solution to their needs. However, they may show interest in your business by signing up to a newsletter, providing an email in exchange for a white paper, or simply engaging with your website repeatedly.

Providing continual, ongoing communication with these prospective leads helps to build trust during the initial process of considering your business. This is a fundamental step toward building a relationship.

The best way to build these relationships would be through a lead nurturing campaign, which includes content marketing to deliver a constant stream of information about your products or services.

Contact us to convert these digital marketing definitions into a customer focused journey.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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