Most of the time, people mainly interact differently with SMS than they actually do with any other forms of communication. Marketers can also be quite successful with the SMS lead generation whenever they are paying attention to some of those differences. With the help of SMS, people will prefer conversations over promotions. On the other hand, texting can also be an easier way to collect some valid information than just asking users to fill out any of the online forms. Therefore, for achieving lead generation success through SMS, there are some simple yet proven steps available and as recommended in graphic.
At first, you need to make SMS information get access easily across all possible channels. After that, you need to have stronger call to action. If you want, you can actually use SMS for qualifying leads. Fourth in the point, you have to set up any fast process for following up with the current SMS lead. Lastly, you can start now just to get ahead of the current competition.
Going through the details of the steps for now:
It is quite true to state that text is always over the rest nowadays. There are mainly three differences between SMS and any other form of lead generation strategies. People are actually looking for the conversations and not promotions. On the other hand, texting is quite easier than just filling out any of the online form. People, furthermore, get the chance to interact a bit differently with SMS when compared to emails, calls and even other forms of marketing. There are some best practices for church texting service and even for expediting sales procedure through SMS.
- Always make it equally available for all:
People will always want to text you. But, they will first need to know if that’s an option or not. Ensure that the text number or click to text button is quite easier for you to find. The SMS option needs to be available on home page, on advertising based landing pages, in the marketing print materials, on all your possible AdWords Ads, on the current Google listing and also on the social pages.
- Focus on the current CTA or call to action:
Now, in this regard, you have to think about copy or the call, button or the action and everything else, which might be on the page, as surrounding the CTA or the “call to action.” Over a period of time, you might want to test for the phrasing, colors and some of the other variables, just to be sure that you have most successful form of messaging possible and always meant for you. To start it off, you might have to keep the methods simple. For that, employing two simple tactics will help. Primarily, you need to focus on one action like “Text us to Demo Today” or more, and then you have to mimic copy and then button call out.
- Using SMS for qualifying leads:
Students have clearly shown that texting leads can always yield almost 300% higher form of conversion rate when compared to just calling the people in person. It might be a bit shocking for you to know that around 99% of the texts are read and 45% of all the texts sent will get a good response. That response will hit you in around 90 seconds on an average. That is now a pretty good ratio for you. It means texting leads to just move them from one part of the sales funnel to the next one can prove to be quite effective in this regard.
- Going through a process for SMS leads:
It is not that enough to get leads, as that is only half of the battle! Just like this stage, follow up is quite vital at the same time. Whenever you are mapping out process for handling SMS leads, always be sure to keep some tactics in mind. First of all, you have to be blazing fast! People will always care more about just solving problems in a quick manner than they end up getting absolute best service or product. Around 1/3 to ½ of sales will move towards the very first person to have follow up.
On the other hand, you have to be personable and clear at the same time. Most of the people do not want to get dumped into automated SMS campaign or just blasted with the marketing messages. You have to text them like you might text any friend.
- Don’t just wait to start any SMS strategy:
Mobile messaging and mobile marketing have now been quite trending quite upwards for the last few years now. Businesses are now getting on board quite well and more and based on some reasons. They are in need to attract some of the mobile viewers towards their side to gain profit faster and quicker. Businesses these days are mainly targeting millennial. They are even converting more leads at a faster rate.
SMS lead generation has now become a major part of the entire sales and marketing area. The main key for the businesses towards finding success in SMS is just ensuring that you are actually working on it. Don’t just wait for the competition to beat you as they are always superfast in their SMS approach. You can always start generating SMS leads with present business number.
Ask experts for some help:
For the first timers, going through the field of SMS marketing is tough. They are actually clueless regarding the steps to take in this regard. During such instances, it is mandatory to catch up with the right team for help. They have some brilliant professionals and business owners, who started off as novices with SMS marketing and end up becoming a pro. They are glad to share their advices with you as long as you are not in their competitive arena. Following their advices will help you big time in addressing SMS marketing in your favor and then using it as you move forward with it.