Best Shopify Apps 2020 to Increase Sales Instantly [FREE APPS]


Kevin Urrutia




February 09, 2024

Shopify is one of the most popular ecommerce platforms used by over 500,000 merchants around the world. But one of the reasons why it’s so popular is its wide selection of plugins that can help add powerful features to your online store. We here at a Facebook marketing agency prefer to use Shopify with all our clients. 

Though with a massive library of free and premium plugins, it can be difficult to find the right ones that fit your requirements. To help you out, we have rounded up the top must-have Shopify plugins for new Shopify store owners.

1- Free Shipping Bar

Price: A free version of the tool is available with a restricted number of active bars. Paid version costs $9.99 per month or $99 per year and it offers unlimited active bars, advanced tracking, and auto scheduling  

When customers are shopping online, the shipping costs are one of their main concerns. A high shipping cost can even put off customers and make you lose sales.

If you do offer free shipping on all purchases or over a particular order amount, then you should clearly mention it on your website so that all the customers can easily see it.

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

With the Free Shipping Bar plugin, you can put a bar on top of your website to tell your customers that you allow free shipping. That way, customers wouldn’t wait till the checkout page to know the shipping terms which will, in turn, lead to lower abandoned carts and increased conversions. If you want to improve your post-purchase funnel then I suggest reading our Zipify One Click Upsell Review.

2- Plug in SEO

Price: A free version is available. The paid version costs $20 per month which offers advanced features and premium support

Though, online advertising can give your website quick traffic, it is not a long-term viable solution, especially for small ecommerce businesses that have limited marketing budgets. That is why, it is important to focus on your online store’s organic traffic and SEO.

With Plugin SEO, you can seamlessly manage the SEO tasks of your entire store, right from meta titles to meta descriptions and image alt tags. You can also check your website speed to make sure it is optimized.

3- Kit

Price: Free

For ecommerce store owners who don’t know much about marketing, but still want to create effective product ads, Kit is the best plugin option. Kit automates your complete marketing efforts. It does everything for you — from selecting the right products to adding ad images, scheduling ads, and offering analytics.

The app also allows you to schedule social media posts, send emails to repeat customers, and create discount codes which you can then advertise as well.

4- Product Reviews

Price: Free

When customers are able to read and write reviews on your ecommerce website, it improves the credibility of your online store and builds a connection with the audience.

Product Reviews is a search engine friendly plugin which allows you to add your product review scores to Google Search. While high scores are directly added to the website, low scores are flagged so that you can review them and resolve the issue with the customers.

When users search on Google, your product reviews and score can encourage them to click on the link and in turn increase your website’s conversion rates.

5- Instagram Shop

Price: Free

If you have a big Instagram following, you can use it to your advantage by connecting your Instagram account with your Shopify store.

Since Instagram doesn’t allow you to add any hyperlinks in image captions, product stickers through the Instagram Shop app are a great way to add product shopping links in every image. You can add product stickers to any of the pictures or stories that you post. Your shoppers will then be able to browse and buy products from your online store directly through Instagram.

This eliminates the need for you to constantly add new links in bio, which can also confuse your followers.

With a consistent in-app shopping experience, you are able to decrease the number of touchpoints for the customers and provide them with a seamless shopping experience right from product discovery to checkout.

6- Oberlo

Price: There is a free version with limited features. Basic plan costs $29.9 per month which allows users to import up to 10,000 products. Pro Plan which costs $79.9 allows you to add unlimited products, orders, and multiple users.

Oberlo makes dropshipping seamless by allowing you to automatically import dropshipping products to your own Shopify website. Instead of buying bulk inventory and investing your own money before even selling everything, you can use Oberlo to automate the entire drop shipping process.

Once you receive an order from a customer, Oberlo automatically creates a similar order with the dropshipping seller and even provides your customer with the right tracking IDs.

It is the perfect Shopify app for people who want to start a low-risk business, but do not have enough to time to manage every manually. That way, you are able to clear up more of your time to actually market and grow your store.

7- Klaviyo

Price: Free for up to 250 email contacts. After that, the charges increase as the number of contacts increase.

Klaviyo is a marketing automation tool that allows Shopify store owners to create targeted and optimized Facebook as well as email campaigns. It pulls information about your customer demographics and behavior and create powerful segmentation lists that can then be used to target customers accurately. It’s also possible to build forms through Klaviyo in order to collect customer emails.

The plugin has a drag and drop email designer, form automation, and ROI based reporting as well. While the pricing of the tool may be on the higher if you have a lot of customer emails, it can definitely help you save a lot of your time by automating maximum of your marketing efforts. Please read our full Klaviyo review.

8- Outfy

Price: Free plan gives you 30 sharing credits. After that, if you would want to share more posts then it would cost 6 cents per share with no long term commitments

Outfy helps Shopify owners streamline their social media processes and in turn improve the overall social reach of the website. It connects your Shopify store with all the major social media platforms and helps you schedule posts for the coming months.

Scheduling and automating social media posts allows you to save time and even money since you are able to manage all of your social media efforts through a single dashboard.

There is an autopilot feature where you can let Outfy take charge of your social media activities. The tool automatically decides what products to share on social media and when is the right time to share them. You can create beautiful product collages, add captions and hashtags for the images, and schedule posts, all on Outfy.  

9- Referral Candy

Price: $49 month

While you may have many satisfied customers, only few of them would be willing to refer your ecommerce website to others. By offering an incentive to your customers through a referral program, you can encourage more customers to share and refer your products.

Referral Candy is a Shopify plugin that allows you to create customized referral programs for your e-commerce stores. The tool allows you to:

  • Create customized referral offer pages and emails

Track the referrals and sales through them

  • Reward your customers for their referrals that led to sales

By automating the entire referral program for your store, Referral Candy helps you generate more sales and save time.

10- Back in Stock

Price: Starts at $19 per month and the price increases according to the number of email notifications you need in a month

Back in Stock plugin helps you get control over your inventory so that you don’t miss out on any orders, even if a product is unavailable at the moment.

If a product in your store is out of stock and a customer is interested in buying it, they can provide their email address. When the product is back in stock again, the plugin will automatically email the waiting customers so that they can complete their purchase.

Not only will this help you retain more of your customers, but it will also help you analyze which products are high in demand and adjust your inventory accordingly.

11- OptiMonk

Price: The Free plan includes 3,000 pageviews/month. Essential plan starts at $29/month.

97% of visitors aren’t ready to buy on the first visit to your Shopify store. No matter how well-optimized your website is. This is one of the biggest challenge Shopify merchants face every day, but luckily there’s a solution for that.

OptiMonk is a conversion optimization tool trusted by thousands of Shopify stores. It helps you to delight your visitors and personalize their experiences while growing your sales.

You can launch popups, sidemessages, and notification bars in minutes, without coding. Whether you want to grow your email list, recover abandoned carts, upsell products with personalized recommendations, or promote special offers, OptiMonk makes it easy.

With these plugins, you will be able to make your Shopify store more effective and in turn generate higher sales.

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