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Unlike what many people think, Facebook isn’t slowing anytime soon. Do you know that there are about 1.86 billion monthly active users in it? As you can see, Facebook is still is a force to be reckoned with if you want to boost your social media marketing strategy.
There might be a lot of potential customers that you can reach through the platform, but these days, everyone knows that it’s harder to stand out from the rest of the competition.
We’ll discuss seven steps to help you get started and create an impressive plan.
- Create Goals that Directly Affect your Needs
The best marketing strategies out there is to set specific goals. There’s no doubt about it ‒ goals will always be essential in addressing your marketing needs. Whether you want to step up your game on social media or improve your existing strategy, the bottom line is that you have particular needs that have to be met.
However, don’t set unrealistic targets and base it off with the number of followers you have as well as likes because these are just vanity metrics. The key here is addressing the biggest challenge of using this platform through the right tracking tools.
Here are some goals that successful businesses set for themselves to come up with a more efficient Facebook strategy:
Increasing the quality of sales: To improve the quality of your sales, you have to start off with better targeting. By having a carefully planned Facebook marketing strategy, you’ll be able to reach your target audience more effectively.
Adding more value: Facebook has the power to nurture customers, enhance awareness, and give out more resources to your audience. Make your brand or business a go-to source of information for most people. That way, you’re adding more value to their lives.
Active social recruiting: Social recruiting is never easy, but over the last couple of years, it’s growing in popularity. Using social platforms such as Facebook can significantly improve your recruiting efforts, making you find the top talents faster.
Smarter growth: The platform can help you limit your spend, improve your targeting, and enhance your social selling strategy.
- Get to Know Your Ideal Customers
Facebook is increasingly becoming crowded, and as a result, you only have a split second to catch someone’s attention. Therefore, you need to expertly craft a message that will stop your audience from scrolling past and engage them with your content.
But how can you this? You have to know your audience well enough. Find out what truly matters to them, and help them solve a problem. How will they feel after solving a problem, what questions they might have, and what language do they use to talk about it?
You can gather these types of vital information from the customers themselves, usually by listening to conversations on Twitter, Facebook, LinkedIn groups, and other online forums. Use this information to craft more effective ads and landing pages.
- To increase revenue and site visits, craft a strong pay-per-click strategy
In the case of Facebook ads, you’ll be paying every time someone clicks on your ads. It’s called a pay-per-click or also known as PPC. There will be higher potential revenues from your ad the more clicks it gets.
How so? The answer is that it increases the chances of funneling visitors to your site.
If you want to know how well your visuals perform, create different versions but keep the same ad copy. In short, you’re only swapping the images. Then, see which ad performs the best ‒ usually, it will be the one with the most click-through and purchases. Also, test other variations such as image placements and graphics to boost the clicks even more.
- Monitor Ad Campaigns in Real-time
It might be tempting enough to set an ad campaign live and then come back after the campaign has finished running before checking the results. However, you’ll be missing out on a slew of opportunities that can potentially enhance the performance of your ads.
Meanwhile, monitoring these campaigns at real-time gives you an insight into whether or not it resonates well with your audience.
- Have Facebook Paid Ads
Paid advertising is not rocket science. Just like traditional digital advertising, you’ll have to get your brand out in front of your target audience. So it’s still vital that you set aside funds for paid ads. Just is relying on Facebook’s algorithm alone doesn’t guarantee that you’ll be reaching the type of audience that you’re aiming for.
- Reintroduce Brands Using Facebook Remarketing Tactics
In its most basic form, remarketing is another word for retargeting that is when someone leaves a comment on the platform, for example, on your Facebook page. Then, you send a follow-up message to that person using that platform. It allows you to target specific groups of people who have already interacted with your brand to some degree, and uses advertising to encourage them to come back and finish what they have started. For example, cart abandonment is one of the most popular remarketing opportunities that ad campaigns can take advantage of.
- Maintain an active online presence
Facebook’s algorithm is continually changing. Also, every hour, it felt like there are new types of content that are ready to be consumed.
To stay on top of the game, create and post new content consistently. Commit in crafting a solid Facebook marketing strategy by regularly coming up with engaging words, stories, and visuals that links back to your website that generates leads. Also, post offers, deals, news about your latest product launches and do live streams on Facebook Live.
Use your efforts to nurture and grow your audience. As much as possible be creative, unique and authentic. Do not hammer your audience with a sales-ey type of copy as it automatically turns them off.
Improving your Facebook Marketing strategy is a step-by-step process that takes an enormous amount of discipline, patience, and dedication. By religiously following these tips and being committed to your goals, you’ll surely boost your Facebook marketing campaign.