Marketing

Facebook Ad Design

By April 25, 2019 4 Comments

Have you been searching for the best Facebook ad designs to improve your ROI? Well, now you’ve found it.

Here you’ll find a variety of Facebook ad design hacks and pro tips to improve not only the quality of your Facebook ads but also the rate of conversion and CTRs.

Note: This article applies specifically to Facebook ads, read this if you’re searching for Instagram Ad ideas.

 

The Secret to Effective Ad Design

Having managed a variety of Facebook Ad campaigns for clients, there’s a common trend they typically face: why aren’t my ads performing, what am I doing wrong?

Facebook advertising can be tough. And, with each passing update, it’s only going to get tougher.

If you’ve been struggling to develop a successful ad campaign, there’s two fundamental tricks that will help you succeed:

 

1. Incredible Design.

Facebook is a busy platform. Not only are users engaging with friends, family and the pages they follow but they are also getting bombarded by advertisements coming in from all directions.

If you want to stand out and get your ads noticed on Facebook, it all starts with some incredible ad designs.

2. Targeting Your Audience.

It would be a complete waste of time and money if you created a Facebook Ad campaign without understanding your target audience.

With Facebook, you have control over quite a few advanced targeting features which allows you to hone in and laser target your ideal customer.

Ideally, you want to be displaying your ads specifically to active audiences that won’t just click on it but also sign up, subscribe, download, or buy your promotion.

 

Design Tip #1: Measure & Test Multiple Designs

There’s never a “one-size-fits-all” when it comes to Facebook advertising. You may have hired an incredible designer or crafted something yourself, but you should always test various ad designs and targeting metrics to see which variations perform the best.

Whenever you start creating your ad campaigns, take some extra time to create 4 to 6 additional Facebook Ad designs (i.e. both the visual and written) and test each one. Consider creating pairs of images with varying copy, that would be 2 or 3 images combined with 2 or 3 sets of text.

The result? You’ll have 4 to 6 ad designs running which can be tested to see which combination leads to the best results.

Take a look at an example from us at Voy Media:

Create great ads and test each variation

In these Facebook ad examples, you can see we use the exact same copy while testing which different image designs to see which has higher performance and CTR.

Remember, test everything. You never know which creative idea is going to result in a winning advertisement.

 

Design Tip #2: Create Colorful Ads

As people are browsing through their Facebook feeds, how can you grab their attention? Color.

Designing colorful ads that pop off the page is the first step toward improving your conversions.

Take a look at this Facebook ad design by moo.com:

Use fresh and exciting colors to capture their attention

Research from Emerald Insight analyzed the effectiveness of colors in marketing. They discovered two key things which you should incorporate into your Facebook ad campaigns:

  1. People make up their minds within 90 seconds of their initial interactions with you or your products.
  2. 62‐90% decisions are assessed based on colors alone.

Depending on the type of color you use, you can also influence all kinds of reactions. For example, colors can increase or decrease appetite, enhance mood, calm down customers, and, reduce the perception of waiting time.

 

Design Tip #3: Incorporate the Influence of Color

Color psychology is a real research subject which has had many marketers scrambling to include in their ad designs.

To give you a quick understanding of color and it’s influence online, here’s some of the associated effects colors can have:

  • Colors can be associated with mood:
    • Blue creates calm
    • Red inspires aggression
    • Yellow promotes happiness
  • Colors are associated with genders:
    • Boys wear blue
    • Girls wear pink
  • Colors are associated with different meanings:
    • Investors see green and think money
    • Farmers see green and think vegetables
  • Colors are associated with cultural influences:
    • Western cultures believe blue is a cool and calming color
    • Eastern cultures believe blue is a sinister and evil color

Color has an incredible impact on decisions making  –  (Image Source)

The main point is, when you are selecting colors for your Facebook ad designs, consider analyzing your target audience and deciding on which colors would be the most appealing. While trends and beliefs may be in constant change, some colors will always be connected to certain thoughts, feelings, and beliefs.

You can find more comprehensive research on color psychology here.

 

Design Tip #4: Create Contrasting Ads

You don’t always have to fill your ads with color and image. Instead, try to utilize the power of contrast with a white background.

This ad by Groupon is a great example of using a plain white background and a sharp green color to attract attention.

Ads like this one really stand out

Be creative with your ad designs by using a white background to add some contrast. Also, don’t forget to test the performance of these ads next to another add using full colors and images.

 

Design Tip #5: Upload the Right Size

Don’t design an ad that gets cropped and destroyed when you upload it to Facebook. The standard size for Facebook ads is: 1200 x 628 pixels.

Also, try to use the highest quality images possible. If you’re uploading fuzzy images with a low-resolution, you probably won’t get the results you could have achieved with a high-resolution image.

If you’re struggling with keeping your ads consistent in quality, try using Canva to design fresh and exciting ads. You can set up a template that produces the perfect size each and everytime.

 

Designing customer converting Facebook ads is going to be a journey of trial and error. If you want to include some effective ad ideas into your next campaign, check out these Facebook ad templates. 

Author Kevin Urrutia

More posts by Kevin Urrutia

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