Value Drivers

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

September 24, 2021

Value drivers are factors that influence the perceived value of a product or service. These are used to increase the perception of value to add a competitive edge in your market.

There is a range of value drivers that can be used to stand out from the competition, such as:

  • Strong Brand Awareness
  • Cutting-edge Technology
  • Superior Customer Satisfaction

Why are Value Drivers Important?

Value drivers are a powerful strategy for getting the upper hand against your competition. There range of drivers you can choose to focus on can leverage your business and vary from industry to industry.

For example, the value drivers for a health care business may offer cloud-based, data secure servers for client data. Whereas a local  firm may switch to digital services to reduce.

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