Brand Awareness

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

January 27, 2023

Brand awareness is a person’s ability to recognize or remember your brand. This also impacts consumer behavior by connecting your brand identity to specific products and services.

You can increase brand awareness through your marketing efforts, and it can be a strategic approach to improving business growth and brand loyalty.

Why is Brand Awareness Important?

Brand awareness allows you to distinguish yourself from other competing businesses. It includes brand recall and recognition, which profoundly affects purchasing decision-making.

For example, an intelligent Instagram ad strategy would include focusing on specific audiences using hashtags to gain leverage and recognition in your niche.

Whenever a consumer needs a specific product, you will be the go-to provider for products, services, and solutions. Any business that can establish strong brand awareness will always be trusted more by those purchasing for the first time.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion-focused journey — send a message.

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