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Brand awareness is the ability of a person to recognize or remember your brand. This also impacts consumer behavior by connection your brand identity to specific products and services.
You can increase brand awareness through your marketing efforts and can be a strategic approach to improving business growth and brand loyalty.
Why is Brand Awareness Important?
Brand awareness allows you to distinguish yourself from other competing businesses. It includes both brand recall and brand recognition which has a profound effect on purchasing decision making.
For example, a smart Instagram ad strategy would include focusing on specific audiences using hashtags to gain leverage and recognition in your niche.
Overall, whenever a consumer has a need for a specific product, you will be the go-to provider for products, services, and solutions. Any business that can establish strong brand awareness will always be trusted more by those purchasing for the first time.