Digital Marketing Dictionary

Brand Awareness

By June 20, 2020 4 Comments

Last Updated on

Brand awareness is the ability of a person to recognize or remember your brand. This also impacts consumer behavior by connection your brand identity to specific products and services.

You can increase brand awareness through your marketing efforts and can be a strategic approach to improving business growth and brand loyalty.

Why is Brand Awareness Important?

Brand awareness allows you to distinguish yourself from other competing businesses. It includes both brand recall and brand recognition which has a profound effect on purchasing decision making.

For example, a smart Instagram ad strategy would include focusing on specific audiences using hashtags to gain leverage and recognition in your niche.

Overall, whenever a consumer has a need for a specific product, you will be the go-to provider for products, services, and solutions. Any business that can establish strong brand awareness will always be trusted more by those purchasing for the first time.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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