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2020 is here. I’m not sure about world war-III, but I am sure about further technological advancement. 2020 brings with it better smart home technology, new design trends, and of course new marketing strategies.
There are multiple platforms and a variety of strategies to market your products and services. If I were to explain every social media platform, it would exceed the limit of this blog post. So I’m going to try and keep it as simple as I can. In this blog post, I’m going to be focusing on Facebook marketing. And because it’s 2020, let’s drop all the old tactics of marketing on Facebook. Let’s focus on the latest and trending tips and tricks that you can use to boost your Facebook strategy and drive more conversions.
4 Must-Follow Tips for Facebook Marketing in 2020
Micro-Influencers Are the Next Big Thing
I’m pretty sure you’re all familiar with who social media influencers are. These are people that have thousands of followers who trust their word and look up to them. They produce content relevant to your business and spread the word among their followers to help you generate a greater audience. Some businesses were already utilizing the power of social media influencers, but, as 2019 came to a close, the majority of the business owners started saying that they will make ‘micro-influencers’ an integral part of their Facebook marketing.
Why the sudden shift to micro-influencers? Because influencers that have millions of followers cannot reach a smaller and more personalized audience the way micro-influencers can. Normal influencers will target people of multiple beliefs, locations, and interests, so you won’t exactly be targeting the right audience.
On the contrary, a micro-influencer that works on your focus domain will be able to target the audience that aligns with your requirements.
Focus on Video Content
Statistics reveal that in 2020 video content will dominate 85% of the internet. This means that ‘attractive images’ aren’t enough to catch your visitor’s attention, so if you’re not utilizing videos in your Facebook marketing strategy, you might want to reconsider your approach.
So if a picture tells a thousand words then a video definitely tells ten thousand words. 88% of video marketers state that they are satisfied with the ROI generated from video content. Try to pick up on video content as soon as you can, because according to the stats, you’re already behind your competitors.
Utilize Your Analytics
You can easily get lost in social media marketing, especially if you think you’re using the right strategy but you’re unable to get the desired results. All the social media channels, including Facebook, provide generic statistics that can help you analyze your progress and also figure out which type of content works best for your business.
By testing out different posting times and content, you can easily analyze which approach and which content receives the most engagement.
Facebook ads manager offers in-depth analytics to help you optimize your Facebook ads based on the results that you have derived. The demographics used, include everything from age groups to devices, and operating systems that people used to engage with your ads.
Customer Service and User Experience Matter
No matter what type of business you own, competition is rising in all types of domains. Just take the example of mobile app development, after Apple launched its app store, there has been an increment in the number of mobile apps as well as the number of app development companies. With the growing competition, companies are doing everything they can to attract and retain customers.
Customers have hundreds of options and they won’t stay put on a company that doesn’t deliver a good user experience or customer service. This makes it essential that you use Facebook in your customer service efforts and provide a better user experience. Here are some tips for providing a better user experience:
- Add a description for your Facebook cover to let your audience know who you are and what you do.
- Add a call-to-action button so that users can quickly complete a goal.
- Facebook is an excellent platform to host a weekly Q&A session to give an update.
- Make sure that you have a customer service expert available for people that get in touch with you.
These were the 5 tips that can help you succeed on Facebook in 2020. If you’d like to share something, feel free to leave a comment below. We would love to hear from you.
Author’s Bio: Khloe Hunter is a Digital Marketing Executive for Appverticals. Her expert writing skills enable her to convert complex information into content that anyone can read. Her technical educational background, combined with know-how of content marketing, gives her an edge over others in a variety of blog posts.