2020 is here. I’m not sure about world war-III, but I am confident about further technological advancement. 2020 brings better intelligent home technology, new design trends, and new marketing strategies.

There are multiple platforms and various strategies to market your products and services. If I were to explain every social media platform, it would exceed the limit of this blog post. So I will try and keep it as simple as possible. In this blog post, I will focus on Facebook marketing. And because it’s 2020, let’s drop all the old marketing tactics on Facebook. Let’s focus on the latest and trending tips and tricks that you can use to boost your Facebook strategy and drive more conversions.

4 Must-Follow Tips for Facebook Marketing in 2023

Micro-Influencers Are the Next Big Thing

I’m pretty sure you’re all familiar with who social media influencers are. These people have thousands of followers who trust their word and look up to them. They produce content relevant to your business and spread the word among their followers to help you generate a greater audience. Some companies were already utilizing the power of social media influencers. Still, as 2019 closed, most business owners started saying they would make ‘micro-influencers’ an integral part of their Facebook marketing.

Why the sudden shift to micro-influencers? Because influencers with millions of followers cannot reach a smaller and more personalized audience as micro-influencers can. Everyday influencers will target people of multiple beliefs, locations, and interests, so you won’t precisely be targeting the right audience. 

On the contrary, a micro-influencer that works on your focus domain will be able to target the audience that aligns with your requirements. 

Focus on Video Content

Statistics reveal that in 2020 video content will dominate 85% of the internet. This means that ‘attractive images’ aren’t enough to catch your visitor’s attention, so if you’re not utilizing videos in your Facebook marketing strategy, you might want to reconsider your approach.

88% of video marketers state that they are satisfied with the ROI generated from video content. So if a picture tells a thousand words, then a video tells ten thousand words. Try to pick up on video content as soon as possible because, according to the stats, you’re already behind your competitors.

Utilize Your Analytics

You can easily get lost in social media marketing, especially if you think you’re using the right strategy but cannot get the desired results. All the social media channels, including Facebook, provide generic statistics that can help you analyze your progress and determine which type of content works best for your business.
You can quickly analyze which approach and which content receives the most engagement by testing different posting times and content. 

Facebook ads manager offers in-depth analytics to help you optimize your ads based on the results you have derived. The demographics used include age groups, devices, and operating systems that people use to engage with your ads.

Customer Service and User Experience Matter

No matter what type of business you own, competition is rising in all kinds of domains. Just take the example of mobile app development; after Apple launched its app store, there has been an increment in the number of mobile apps and app development companies. With the growing competition, companies are doing everything they can to attract and retain customers. 

Customers have hundreds of options and won’t stay put on a company that doesn’t deliver a good user experience or customer service. This makes it essential to use Facebook in your customer service efforts and provide a better user experience. Here are some tips for giving a better user experience:

• Add a description for your Facebook cover to let your audience know who you are and what you do.
• Add a call-to-action button so that users can quickly complete a goal.
• Facebook is an excellent platform to host a weekly Q&A session to give an update.
• Make sure you have a customer service expert available for people who get in touch with you.

These five tips can help you succeed on Facebook in 2020. If you’d like to share something, feel free to comment below. We would love to hear from you.

Author’s Bio: Khloe Hunter is a Digital Marketing Executive for Appverticals. Her expert writing skills enable her to convert complex information into content anyone can read. Her technical educational background, combined with her knowledge of content marketing, gives her an edge over others in various blog posts.