Marketing

How to Run Email Marketing Campaigns During Summer

By July 22, 2020 No Comments

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Do you know that email marketing is still one of the great ways brands use to reach out to their target customers? This is because email marketing has a high ROI.

Research by Statista shows that the number of email users keeps growing every day.

Many brands use email as their main channel to reach out to clients. Research by Adobe shows that 52% of companies use email to communicate.

This shows that email marketing competition for clients is high. You need to create marketing campaigns that engage and build trust and convert leads into customers.

To increase the chances of growing your business this summer, here are some ways you can run your email marketing campaigns.

Write conversational emails

Your marketing goals are to build trust with the leads and engage them in your brand so that you can convert them into customers.

Here are some tips to make your email conversational.

  • Break up your content into short sentences and paragraphs.
  • Make your content scannable.
  • Use the word “you” Lets the target audience know that the email is for them.
  • Include GIFS, images, or video within the content. These increase the reader’s engagement with the emails.

For example research by Wyzowl shows that 88% of brands say that videos have a positive ROI.

You can use videos within your email content to explain your products or services to your target clients. 

More people will be spending time watching videos. Research contacted by Marketingcharts that shows that by 2021 people will spend an average of 100 minutes daily watching videos.

Remember the summer holidays

You can take advantage of the summer holidays to attract target clients to your business. 

To make your emails more engaging use language related to the holidays and activities of the summer.

You can link your emails to the activities people love during the summertime. 

Use captivating subject lines

Research by Invesp shows that 47% of people open their emails based on the subject line.

This shows how essential subject lines are to your email open rates. Use few words in your subject line. Research by AWeber shows that most emails have an average of 43 characters.

Words should be captivating to catch the attention of your target readers. Here are some tips to make your subject lines captivating.

Use recipient name

Emails with recipient names have high open and click-through rates. This is because they feel you took your time to research them and know about what they want.

Research by Invesp shows that including recipient names had more open rates.

Use emojis

People relate by emotions and emojis helps marketers connect with their readers emotionally.

Research by Mediapost shows that emojis can increase user engagement with a brand.

You can create emojis that relate to your target market and connect with them emotionally.

Don’t use all caps

Using all caps when writing your subject lines sounds like you are shouting to the target clients.

So, don’t write your emails with all caps subject lines. All caps also trigger spam filters where your emails are viewed as spam. 

Also, most people are annoyed when they see emails with all caps. Remember you need to engage the target audience to your brand with the emails.

Optimize your emails for mobile devices

Many people now use mobile devices to access the internet. Research by Statista shows that by 2021 there will be more than 3.8 billion smartphone users.

Most of your target customers use mobile devices to search for information that will solve their pain points.

The share of mobile traffic keeps increasing each day. Below is research for the changing mobile traffic.

With the growing use of mobile devices, ensure that your target customers can access the emails through mobile phones.

Also, make your website mobile-friendly. Because the call to action will send them to your business website. 

If they can’t access it through their devices, they will leave and join your competitors. This means you lose a possible chance to convert some leads into customers and generate some revenue.

Let the readers know what’s in for them in the emails

Once your target customers open their emails, let them know in the first few lines what’s in for them. What benefit do they have to get from reading your emails?

This will motivate them to read the whole emails and take action. Ensure your hooks them to read it till the end and take action.

Send emails when your recipients are active

When the recipient is active there is a high chance of them opening your emails and take action. 

So, send the emails when your target audience is active and can see them immediately you send them.

CoSchedule did research that showed that the best days to send your emails.

The research also showed the time you can send emails to your target clients.

You can also run a test with your emails on the right day and time you can send the emails. For example, here is a simple test that was done by CoSchedule.

Link emails to landing pages

As you do your marketing campaigns, make sure you link the emails to the landing page of your website. This is the main page where you want the target audience to visit and take action.

Your landing page should be optimized for mobile use and have a high loading speed. There are different tools you can use to gauge your website loading speeds.

As a way to build trust and convert the leads you get through your campaigns you can include testimonials on your landing pages. 

Here is an example of one of the Voy Media landing pages with clients’ testimonials. Also, your page copy should be captivating.

People love to buy and do business with trustable brands. When they see that other people love your products or services, they will be more likely to convert into customers.

Segment your email list

Send target clients personalized emails as you engage them with your brand. The segmentation of the email list increases open rates and engagement with your emails. 

There are different ways to segment your email campaigns for your brand. Once you run your segmented email campaigns you can monitor the right metrics to see how they perform.

You can automate your emails and send them based on the actions they are taking. 

Target clients are more likely to reply or engage with emails that address their interests.

Use captivating call-to-action

You want your target audience to take action after reading your emails, right? Well, you need to include CTA’s that will help them to do so.

Using a smart CTA can increase the chances of readers taking action. Research by Hubspot shows that CTA’s with a smart button is more effective.

Since during summer there are holidays, you can use CTA’s related to holidays to make more target readers take action.

Use different tips to create CTA’s that work best for you. One version can work for you or fail. 

It is essential to run A/B tests for your call-to-action to improve and maximize the type that works for your target audience.

You can include your offers, discounts, deal, coupons codes, or incentives alongside your call to action to motivate the target audience to take action.

Conclusion

Email marketing is a great way to reach out to your target clients to engage them in your brand and convert them into repeat customers.

During this summer use the above tips in your email marketing campaigns to grow your business.

 

Author’s Bio: James Nguma is a B2B SaaS content marketer, blogger, and ghostwriter. He helps SaaS and eCommerce brands create content for their business.

Content that helps them generate leads, increase their thought leadership, and increase SEO rankings. His website is http://www.freelanceraddress.com

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

More posts by Kevin Urrutia

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