Selecting the name of your website is the same as selecting a name for your company. It requires skill, patience and tact. Your domain name is your online brand. Therefore, the name that you select should be a perfect description of what your business does and promotes. Here are the steps to follow to help you find the perfect name.
Select a name that is easy for people to remember and also easy to type. For instance, using slang words such as ‘u’ instead of ‘you’ can end up confusing your customers when they are typing out your website name.
Also, if you use a non-conventional word, it might be difficult for your customers to find it. For instance, if you use the word ‘xpres’ instead of ‘express’, your customers might have a hard time finding it.
- Keep it local
If you run a local business, then consider including the name of your town or state in your website name. This will make it much easier for local clients to find you. In some cases, customers might prefer to work with a local business rather than a national or international one, so use this to your advantage.
- It should be memorable
Keep in mind that there millions of websites. Therefore, you need to come up with a distinct name that will make your website stand out. Once you select a name, make sure to share it with others so that they can give you feedback about it. This is as to whether it makes sense or sounds appealing.
- Do your homework
Once you select website names, make sure to do your homework. Check if there are other companies that have a similar name. This will prevent you from infringing on another company’s copyright by using the same name as them or names that sound close to the names of other companies.
The first step towards doing this research is by checking if the domain name that you are interested in is available for use. You could also do a quick search online to see if another company has the same name.
- Act quickly
Domain names get taken up fast. So once you find a name that you like, make sure to register it fast. If you delay, you might just find out that another company has taken it.
- If the name is already taken
If the name you are interested in is already taken, don’t give up just yet. You can check if the company is actively using the name. Some companies might have closed down their business but still have a registered domain name.
If this is the case, then reach out to the company and let them know that you are interested in buying their website name. Who knows, they might just sell it to you. In case you cannot find the owner of the domain name, check marketplaces where domains are flipped. You might happen to find out that it is on offer for sale.