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Social listening is a process of monitoring social channels and digital media conversations mentioning your business or brand.
Marketing strategy uses social listening to tap into the questions, comments, complaints, and conversation surrounding consumer experiences and perspective. This can be used to target marketing campaigns that target pain points or popular topics as well as differentiating products and services from the competition.
Why is Social Listening Important?
Tapping into social listening allows you to make relevant decisions that focus on the consumer’s needs.
Feedback for your business may be found in various places online, such as social media channels and online forums. Using this feedback, you can provide compelling offers in your content and advertisements.
Social listening can be used to evaluate the success of your marketing campaigns, however, it is not an accurate measurement for ROI.