Digital Marketing Dictionary

Social Listening

By October 14, 2019 No Comments

Social listening is a process of monitoring social channels and digital media conversations mentioning your business or brand.

Marketing strategy uses social listening to tap into the questions, comments, complaints, and conversation surrounding consumer experiences and perspective. This can be used to target marketing campaigns that target pain points or popular topics as well as differentiating products and services from the competition.

Why is Social Listening Important?

Tapping into social listening allows you to make relevant decisions that focus on the consumer’s needs.

Feedback for your business may be found in various places online, such as social media channels and online forums. Using this feedback, you can provide compelling offers in your content and advertisements.

Social listening can be used to evaluate the success of your marketing campaigns, however, it is not an accurate measurement for ROI.

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Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one.Follow Kevin on TwitterVoy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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