The Importance of Explainer Videos in Your Marketing Strategy


Kevin Urrutia




March 20, 2024

In today’s digital age, where attention spans are shrinking and competition for consumer engagement is fierce, incorporating explainer videos into your marketing strategy has become increasingly crucial. These short, engaging videos are powerful tools that can effectively communicate your brand message, products, or services concisely and visually appealingly. Let’s delve into the significance of explainer videos and support them with real statistics and case studies.

Brand Perception

Explainer videos serve to inform but also significantly impact brand perception. They reflect a company’s commitment to quality and innovation, helping establish the brand as forward-thinking and detail-oriented. Partnering with an explainer video company can elevate this effect, showcasing a dedication to delivering complex information in an engaging and accessible manner. This subtle yet powerful positioning can influence customer decisions and brand loyalty.

Beyond the animation style, the incorporation of explainer videos into marketing strategies marks a shift towards more engaging, informative, and user-friendly content. Their impact extends across various facets of digital marketing, transforming audience engagement, conversion rates, and overall brand visibility.

Explainer videos enrich content marketing strategies by providing diverse content that can captivate a wider audience. They facilitate an easier understanding of complex topics, making your brand more approachable and relatable. Also, explainer videos are highly shareable across social platforms, enhancing your content’s reach and engagement.

Benefits of Using Explainer Videos in Marketing

Explainer videos offer numerous benefits when incorporated into marketing strategies:

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  1. Attention-grabbing: Explainer videos quickly capture viewers’ attention, helping retain them on a website longer and increasing engagement and conversions.
  2. Increased Conversions: Well-made explainer videos have been shown to boost conversion rates significantly, making them a powerful tool for driving sales and conversions.
  3. Clear Communication: These videos effectively showcase products or services, making it easier for audiences to understand complex ideas or concepts.
  4. Improved SEO: Explainer videos can enhance search engine rankings by engaging viewers and keeping them on a website longer, signaling relevance to search engines like Google.
  5. Cost-Effective: Despite their effectiveness, explainer videos can be produced at a modest cost and offer a higher return on investment than other marketing strategies.
  6. Brand Differentiation: Businesses can differentiate themselves from competitors by using explainer videos, improving search engine rankings, and enhancing brand visibility across various platforms.
  7. Mobile Marketing: Explainer videos cater to the growing trend of mobile video consumption, allowing businesses to engage with their target audience 24/7 and improve brand visibility on mobile devices.
  8. Enhanced Consumer Journey: Integrating explainer videos into the consumer journey has increased website traffic, boosted sales, and improved overall ROI by providing engaging and informative content throughout the customer’s interaction with the brand.

Why 2.5D Animation Stands Out

Visual Appeal: 2.5D animation added depth and dynamism to create a visually captivating experience, making the content more memorable.

Complexity Simplified: This technique can simplify complex concepts by introducing a three-dimensional perspective, making it easier for viewers to understand and retain information.

Cost-Effective: While offering a semblance of the immersive experience of 3D animation, 2.5D remains more cost-effective and less time-consuming to produce, striking a balance between visual quality and budget constraints.

Real Statistics:

  1. Increased Conversion Rates: According to a report by Wyzowl, 84% of consumers have been convinced to purchase after watching a brand’s video.
  2. Improved SEO: Websites with video content are 53 times more likely to rank on the first page of Google search results (Insivia).
  3. Enhanced Engagement: Videos generate 1200% more shares than text and images combined (WordStream).
  4. Mobile Consumption: Over 75% of video views come from mobile devices (eMarketer).

Case Studies:

  1. Dropbox: Dropbox achieved a 10% increase in conversion rates by incorporating an explainer video on their homepage, simplifying their complex service into an easy-to-understand concept.
  2. Crazy Egg: By adding an explainer video to their landing page, Crazy Egg saw a 64% increase in conversions, demonstrating the effectiveness of visual storytelling in engaging visitors.
  3. Dollar Shave Club: Dollar Shave Club’s viral explainer video helped them acquire over 12,000 customers within 48 hours of its release, showcasing the power of a well-crafted video in driving brand awareness and customer acquisition.


In conclusion, explainer videos are vital in modern marketing strategies because they capture audience attention, increase engagement, and drive conversions. The statistics and case studies highlight the tangible benefits businesses can reap from incorporating these videos into their marketing efforts. By leveraging the power of visual storytelling through explainer videos, companies can effectively communicate their value proposition and stand out in today’s competitive digital landscape.

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