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How SEO can Increase Your Business’ Online Traffic
Owning a website is only one part to generating more business, here are a few tips to bring in more visitors to your website.
Before the internet became popular, having a website used to be a competitive advantage. Nowadays, having a website has become the norm.
When a business has a website, you’re opening your business to more opportunities
- 64% of Small Businesses have a website
- 78 % of customers believe in businesses that provide original content because it’s a sign the company wants to build a relationship with them
- 95% of businesses with blogs rank higher in search engine results
- 37% of users rely on the internet to find a store
Getting more visitors to your website can be challenging. The large number of websites may be overwhelming to compete with but, there are ways to bring more customers to your page with the help of a few SEO Tips.
Optimize Your Website to Generate Traffic for your Business
Simply having a pretty website is not enough. You want to have a pretty website that not only looks interacts with users well but, also has a large number of traffic from visitors.
One of the most important processes you must take is to optimize your website. Create good content that users would be looking for when it comes to your business. Concentrate on select keywords that don’t compete with the big players. Use longtail keywords or, phrases that people are using when they are ready to buy.
Keywords are important because these are the terms that users will type into Google or any search engine to look for your business. Concentrate on select keywords that connect with your audience. Focus on at least five keywords for your webpage. The reason behind five terms is because searchers don’t necessarily look for one exact phrase. An example can be the phrase “Utah SEO.” Some people may use the term “Utah SEO company” because they’re looking for something more specific. You’ll need to find a way to analyze the keywords that are associated with a business.
One of the biggest challenges is competing with companies that dominate certain keywords. A handy tool that can help you reach the first page is Google’s Keyword Planner. The Keyword Planner provides a list of keywords that show how competitive certain keywords are. You can see how many users search with a specific keyword monthly. As a business owner, you want to find the low-hanging fruit or keywords that other businesses don’t usually target.This makes it easier to get to the first page.
Longtail Keywords are sets of phrases used in search with a specific intent. Compare these two terms: “Nike Shoes” and “Affordable Nike Shoes for Sale.”
Nike Shoes will only show you results that show information about the different kinds of Nike shoes and their descriptions. On the other hand, Nike Shoes for Sale will likely lead you to a transactional page or a selection of Nike shoes that you may select when you are ready to make a purchase.
Business owners may think the popular terms are the best position to be in but, you’re not guaranteed a sale. With a longtail keyword, users may have an intent to make a purchase.
Nike Shoes is an example of a short tail keyword. We used a general phrase and did not have any intention to buy anything. Our second term is an example of a long tail keyword. We had a specific intent for entering the term “affordable Nike shoes for sale.”
When users are searching using specific phrases, this means there is a high chance they are prepared to make a purchase. That’s what longtail keywords are for. You want to find the users who are prepared to buy and using longtail keywords can help bring them to your site.
Create Good Content
The success of your website relies on good content. Fancy graphics and design comes second to content that your users are looking for. Make content that is not only of a high-quality, make it relevant to what the user wants to see. You have to provide content that users want to see. Tell stories that will make people want to keep coming back. Businesses should give readers relevant information and not slap on a bunch of keywords to form a story. Getting the right keywords is only one part of an optimized website. Having good content is an even bigger factor to bring in more users. Give readers a reason to click on your website..
Schema markup is code that you put on your website to tell a search engine what information is important on your page. For example, I’m looking for concerts in New York. The schema, in this case, described the image for the search engine to display the concert dates that way.
Here is text that shows an event. Search engines would usually read it as plain text but, the schema will tell the search engine that this is text to be displayed on the results page because it has the schedule of events.
Schema helps the search engine understand what exactly the data is and not just treat the text as a regular block of text. Most of the time, the search engine looks at your page and get what it feels are relevant information of your business to display on search results.
Every day, more and more people are using their phones to surf the internet. About 83% of Americans use the internet on a mobile device. 39% of young adults (aged 18-29 years old) go online constantly and 49% of the age group goes online several times a day. These statistics show how many people are on their mobile devices and why you should have a mobile-friendly website. You would be missing on a large opportunity to cater to mobile users who make up majority of search users.
Making your website mobile-friendly can increase your website traffic since so many people use the internet on their mobile phones now. Another reason to make your website mobile-friendly is that many users prefer a website that can be used easily on a mobile device. A website that isn’t mobile friendly will leave you pinching the screen in and out before you can see what’s going on in your page. When you have a mobile-friendly website, users can get to where they want on your page immediately and they would not leave unsatisfied because they had to make an effort to read your content.
One way of determining your website’s mobile-friendliness is with the use of Google’s mobile-friendly test.A mobile-friendly page is appreciated by search engines and they tend to put you on a higher spot on the results page. Google may not penalize your website for not being mobile-friendly but, they will prefer to show pages that are mobile-friendly over yours so, if you want to increase traffic, it’s best to have a mobile-ready page that will not just make things easier for you as a business, it will make it easier for customers to find what they want and Google would thank you for taking the time to make your website mobile-friendly.
Promote on Social Media with Paid Advertisements & Pay Per Click (PPC)
One of the most common practices for websites today is to promote their pages on social media whether it be on Facebook, Twitter or Instagram. Promoting on social media can get people to see your website instantly.
Facebook alone has 2.32 billion users. Imagine getting the attention of just a fraction of those users to visit your website. Capturing a large audience’s attention is one of the reasons why you should invest in advertising on social media.
Social Media Ads: Setting up advertising on Social Media is beneficial for the following reasons:
- Instant Visibility
- Fit for any Budget
- Control who sees your Ad
- Easy to Distribute Content
- Reach Mobile Users
You pay the social media network money to have your advertisements run on their website for a certain amount of time. What makes a social media ad beneficial is that you can reach users on different types of devices (smartphone, tablet, desktop). You can simply upload a link to your website on Social Media and get users’ attention. Pew Research even shows that mobile users spend 80% of their time on social media. Getting these mobile users to your website can increase your website’s traffic with the help of a social media ad. The social networks even give you statistics of how well your posts are confirming and even which posts are performing the best.
Besides promoting on social media, you can also choose to promote your business in other ways such as Pay Per Click.
Pay Per Click (PPC): The fastest way to increase your website traffic is through a pay per click advertisement. You pay the search engine an x amount of money to display your promotion in a visible section of the search engine results page. Be careful when investing in a pay per click ad as you pay the search engine every time someone clicks on your ad. When a user clicks on your ad, you pay until your allocated amount is used up. The ad is not permanently on top of the search engine.
Online Newsletters for Returning Customers
Remember when you wanted to stay up to date with your local sport’s teams latest activities? Prior to the rise of the internet, you would subscribe to newsletters to receive the latest news depending on the schedule of the sender. The internet has taken the next step with newsletters and turned them into electronic form. Unlike the earlier days, you’re no longer limited to sending newsletters in your area. Newsletters can now be sent electronically to anyone around the world and each receiver can even get their newsletter on different frequencies based on their preference.
Sending newsletters is a way for your customers to visit your website again. Make the newsletter easy to read so the customer would know what you want to say in one glance. Personalize emails. Clients will appreciate letters when their names are mentioned because it shows you care for your customers. Personalizing a newsletter can be tedious but, it helps your newsletter look more like mail than spam or junk mail.
Besides sending newsletters to returning customers, you can also use it to attract more followers. Try adding a subscription button on your home page and call users to subscribe so they would receive the latest updates. Don’t just ask people to subscribe for no reason. Give visitors a reason to subscribe by having good content that they will look for.
Write Frequently & Update Old Blog Posts
You may be wondering what a blog is. A blog is similar to an online diary and you can update your followers about your company’s activities in a more in-depth manner. If the newsletter is the cover of a magazine, the blog contains the content. So why should your business start blogging?
- Blogging generates leads: Small Businesses that blog generate 126% more leads than businesses that don’t.
- 81% of US Consumers trust information that comes from blogs
- 77% of internet users read blogs
The quick evolution of technology can make blog posts feel outdated easily. For example, a blog post about uploading a video on YouTube from 2006 would be severely outdated in 2019 because of the numerous changes that have occurred to YouTube’s entire system. The video player in 2006 is unrecognizable compared to 2019. You don’t have to delete outdated posts. A good way of keeping posts fresh is to update them with new information. Remove the outdated parts and replace them with new, relevant details so people can still visit your website and you can get more traffic.
Blog outreach is the act of reaching out to websites or blogs related to your industry and offering to write about a topic to be posted on their website but, links back to your website. Adding links back to your site can possibly make your website more relevant because other websites are mentioning you.
Not only do you get your brand visible on another site, you are able to add a link back to your website and increase your online presence which search engines appreciate. The more websites mention your website, the higher the chances you will be recognized by search engines.
Use these SEO tips and, you may see an increase in your website’s traffic. Focus on your audience and select keywords from there to improve your online traffic. Look for longtail keywords so you can find users who are already looking for sites like yours. Make a good website with content people are looking for. Ensure that your website is mobile-friendly so your customers will have an easier time looking for what they want.
Google will thank you as well because they prefer websites that are mobile-friendly. Use social media to your advantage by attracting visitors to your page and calling them to visit your website. Advertisements on Social Media can be beneficial because of its wide reach. Call your customers back with the help of newsletters so they stay updated with the latest happenings on your website. Update your blog posts if they are outdated. Clean up your content so people would come back and more people will visit your website and you can have increased online traffic.