How to Choose a Niche Market (With Examples)
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No matter what industry you’re in, niche marketing can help you stand out from competitors and reach your target audience more effectively.
Niche Market: What It Is and How to Choose One
A niche market is a part of a larger market with specific characteristics like price, demographics, psychographics, and geographics.
To choose the right niche market, pick a combination of high market demand, high-income potential, and low competition. Obviously, you should also choose a topic you’re an expert in or you have a passion for.
3 Succesful Niche Market Examples
1. Sports Foods and Supplements
In 2020, this niche was valued at $10.7 billion globally.
We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.
2. Digital Nomads
There will be about 1 billion digital nomads by 2035, making this a very appealing niche.
3. Home Improvement
The total home improvement niche was $762.9 billion in 2020 and will reach to $1,009.9 billion by 2027.
To learn how to find the right niche for your blog or website, read through this infographic.
Author’s Bio:
Originally from Rome, Italy, Giacomo Rotella holds a Bachelor of Business Administration from Hult International Business School. He’s an experienced marketer with a focus on SEO.
Social Media URL: https://www.linkedin.com/in/rotellagiacomo/
Website or blog URL: rotellagiacomo.com