How to Choose a Niche Market (With Examples)

Author

Stephanie

Category

Marketing

Posted

October 18, 2021

With over 1.7 billion websites and 12 million eCommerce sites in the world, choosing a niche is the key to online success.

No matter what industry you’re in, niche marketing can help you stand out from competitors and reach your target audience more effectively.

Niche Market: What It Is and How to Choose One

A niche market is a part of a larger market with specific characteristics like price, demographics, psychographics, and geographics.

To choose the right niche market, pick a combination of high market demand, high-income potential, and low competition. Obviously, you should also choose a topic you’re an expert in or you have a passion for. 

3 Succesful Niche Market Examples

1. Sports Foods and Supplements

In 2020, this niche was valued at $10.7 billion globally.

2. Digital Nomads

There will be about 1 billion digital nomads by 2035, making this a very appealing niche. 

3. Home Improvement

The total home improvement niche was $762.9 billion in 2020 and will reach to $1,009.9 billion by 2027.

To learn how to find the right niche for your blog or website, read through this infographic. 

Niche Market Examples

 

Author’s Bio:

Originally from Rome, Italy, Giacomo Rotella holds a Bachelor of Business Administration from Hult International Business School. He’s an experienced marketer with a focus on SEO.

Social Media URL: https://www.linkedin.com/in/rotellagiacomo/
Website or blog URL: rotellagiacomo.com

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