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Are you looking for digital marketing strategies? Maybe you’re new to online marketing, or perhaps you are just looking to step up your game. Either way, here are 6 digital marketing strategies to improve your digital marketing skills.
- Social Media
Social media is an incredibly popular and ever-evolving platform. From Facebook to Twitter to Instagram, social media is all around us and serves various purposes. One of the best purposes it can serve to someone looking to market to consumers?
Advertising and introducing products. It has been found that if social media is a part of a consumer’s path to them using a product, then consumers convert at a 129% higher rate than if social media was not used (Rare Staff, 2018). In addition to this, customers are four times more likely to buy from a brand that uses social media than one that does not.
An amazing example of social media marketing done right can be seen if you look at Arby’s social media rebranding in 2016. By engaging the interests of the public while still displaying and advertising their product, Arby’s has increased by over a million likes on Facebook since 2016 and have 3 million active followers of their Facebook page.
This kind of engagement drives up revenue and sales all over the world, catching the attention of consumers online (McFadden, 2016). All of this and only using one simple tool. In the short 280 character limit of Twitter, a quick post or ad on Facebook or a picture on Instagram could drive up sales for your company.
- Videos: Podcasts and Live Videos
It’s needless to say that videos have been a part of marketing for years now. From advertisements on television to promotions through movies or you tubers, videos are heavily featured in marketing. But what are some new and interesting ways to use them?
In today’s culture, one popular method is podcasting. Podcasting, while commonly audio, can include filming members of your company (perhaps even yourself) as you sit down and talk about topics for the week (or month, depending on how frequent you would like to make these podcasts).
These podcasts could be specific to your company as you go through new products, remind viewers of old ones, or talk about ways to use them. You could also talk about more general topics, for example: a movie company may review current movies while a laptop company may talk about the latest innovations and discussions presented at the CES this year. Whatever your company may be, there are plenty of topics you could fill your podcasts with (Goldman, 2018).
But, maybe a long podcast isn’t your company’s kind of thing. Then consider looking into live videos on social media platforms like Facebook. These live videos notify followers when you go live and can bring an exciting and engaging feature to your digital marketing, allowing consumers to ask questions as you reveal a new product, check out demonstrations and get a more personal feeling to the videos they watch for your company. So if you’re looking to spice up your video marketing, live video is a great place to start.
- Mobile Marketing
Mobile marketing has a variety of meanings. The two main focal points of mobile marketing are these: Mobile Apps and Mobile Websites. First, websites since their creation have been intended for internet browsers on desktops.
However, with phones and tablets ever-growing popularity in digital markets, it is important to incorporate better ways to interact with consumers on mobile devices. This means that it has become incredibly important to have a mobile website available for customers.
One of the biggest mistakes companies make is assuming their website designed for desktops will translate fine on a cell phone or tablet. The problem with this is how coding for websites works. In traditional HTML, the spacing of the website is based on how it will load on larger screens, like a 1024 pixels by 768 pixels screens.
However, the average phone has a must smaller screen that is larger vertically than it is horizontally. This is problematic when the coding of a website fails to place pictures or text where it is supposed to be and can make a website not optimized for mobile usage look tacky or unprofessional to the mobile consumer. It’s best to prevent this by designing and incorporating a mobile website into your company to prevent any distaste from consumers.
- Prioritize Blogging
Increasing in popularity, blogging has been a great asset to companies to increase outreach and get better flow through websites. As blogs attract consumers, soon you will find the money spent on blogging will return to you as search engines increase the traffic flowing through your websites and blogs.
Statistics show that marketers that blog are 13 times more likely to get a positive return on investments. In addition, 67 percent more leads are generated for blogging than for companies not blogging (Goldman, 2018).
And before you completely shoot down this method of digital marketing, look to the website you are on right now. What brought you here? The need for SEO help, or this blog post?
- Prioritize your customers
Customers are everything. Regardless of whether you are a legal firm or an essential oils company, companies can’t exist without customers. While you can spend time focusing on polishing and rebranding your marketing strategies, it’s important to remember the most important part of marketing.
Keeping the customers you already have before driving them away in favor of new ones. Loyal consumers will be of great benefit to your company in the long run. So, while you may find it appealing to buy that Facebook ad or spend money producing an ad for television, don’t forget to make your company active and engaging with its current consumers.
Send out emails and offers, give them special perks for staying engaged with your company. Don’t neglect the one thing that is most important to any brand: the customers.
- Analytics and Tools
Finally, take advantage of the analytics and tools at your disposal. Google Analytics and Facebook Analytics are only some of the wide variety of tools which are at your disposal as digital marketers. Look at these to see what is best at engaging consumers.
Check out your Facebook analytics to see what posts worked best at enticing consumers and then look to replicate these posts as you continue to build your company to greater heights in the digital world. Whether you enjoy doing so or not, looking at your company’s digital analytics will give you an edge that you need in today’s digital age.
If you’re tempted to skip it or investigate it later, just remember that your competition is likely using analytics already, so you need to stay on top of the game (Bullas, 2017). Digital Analytics is the way of the future.
Author: Usman Raza is a freelance writer, marketing specialist at Crawford and O’Brien and co-founder of Usman Digital Media. When not working, he’s probably spending time with his family. Follow him on Facebook and Twitter.