An autoresponder is used in email marketing that sends automatic messages after a specific trigger (i.e. when someone subscribes, after abandoning a cart, etc.)
Why are Autoresponders Important?
For any business, using an autoresponder improves the efficiency and effectiveness of mass email campaigns. It allows you to manage direct communication to a large list of emails which can be sent in intervals of minutes, hours, days, weeks, months, and years.
Setting up an autoresponder takes little effort and can yield a high return on investment. Each email is sent by a trigger and can include personalized information to deliver offers, deals, and promotions.
Autoresponders can be used to strategically target prospects and leads who are interested in your business. With the right headline and email content, your emails can extend the lifecycle of a customer or encourage prospects to start their first purchase.
Looking for email marketing tips? Read our comprehensive Ecommerce Email Marketing Guide.