4 Ways to Improve Your Facebook Marketing Strategy


Kevin Urrutia


Digital Marketing, Facebook Ads, Social Media


September 27, 2022

Social media sphere has been evolving day by day. Tactics that were being used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. In order to stay ahead of the game, you need to keep tweaking your social media strategy or else you will be lost somewhere in the thicket of social media forest.

Keeping apace with the latest trends and ever-evolving algorithms is not an easy job. Social media keeps making minor to major shifts, which define how users will interact and engage with these platforms. If you want to survive and thrive in the competitive market, you need to make adjustments to your current Facebook marketing strategy.

Here are 4 tips and tricks that will help your Facebook page flourish in 2019.

1.    Strive for the Meaningful Engagement

In the past, we have seen enough posts that used to trick users to like, comment, or tag a friend in the comment section. These kinds of posts can only garner a few interactions without fetching any long-term benefit. Spammy posts like these are frowned upon by Facebook algorithm as they bring little to no value to the entire system. Keep in mind, the Facebook algorithm has become smarter, if they catch your business page involved in engagement bait, they will crack you down for spamming the platform for getting likes and shares.

In 2019 chances to garner organic engagements have become thinner than ever before. More businesses are relying on ad spend rather than wasting months on an organic campaign. Amidst such a cut-throat competition, if you really want your content to stand out, then it must have something so interesting that visitors can’t help engaging with it. Leave the lazy CTAs behind and find out the tone and style that works best for you. Take inspiration from the trendsetters that are doing great with their organic engagements. Keep your brand vision and guidelines in mind and create engaging yet meaningful content that is more likely to get valuable engagements to your posts.

2.    Go for Influencer Marketing

If you want to expand your reach on Facebook- go ahead with the influencer marketing campaign. Facebook influencer marketing has been one of the top choices for businesses lately. Why? Because Facebook is way popular than its counterparts with more than 1. 94 active monthly users. Therefore, Facebook influencer marketing allows you to reach a wider audience with higher chances of engagements, likes as well as lead generation.

It is always recommended to reach micro-bloggers as they are easy to approach and work with. First things first, decide your goals and KPIs such as engagements, page likes, etc. Then find out who will be the right influencers to collaborate with? Does their content have anything to do with your niche? Who are their audiences, do they align with your customer’s persona? What is their engagement rate? Once you are done with this step- work on the outreach. It is always recommended to engage with the influencer’s content before pitching them. It will help in making a good first impression and get them convinced to work with you.

3.    Add Videos in Your Facebook Marketing Strategy

Picture tells a 1000 words, video tells 10,000. People are more likely to get engaged with a short and exciting video. As compared to the still images, video content performs better in terms of engagement.  It has been suggested by the studies that by the end of 2019, videos will dominate almost 85% of total internet traffic. So you do not want to miss out such an important marketing element in your Facebook marketing strategy.

Videos not only increase the odds of interactions on your posts, but they also build your trust and credibility in the market. Majority of business owners claim that video content has become a primary technique of their overall marketing strategy. So if your Facebook strategy does not include video content, you are missing out a lot on Facebook.

Keep your videos short, preferably between 50 seconds to 1 minute, include subtitles as it increases viewing time by 12%, add CTAs at the end and keep your thumbnails attention-grabbing. Another key point to remember is that 80% of social media users prefer to watch videos without the sound on, so make videos that are capable of conveying your message across in silent mode.

4.    Hire Professionals

Facebook is constantly evolving, and someone who has nothing to do with Facebook marketing cannot handle the platform the way it should be managed. If you run a business, you must already have enough tasks to fill up your day. So it’s better to not cut corners with such a crucial platform. It is essential for you to realize that keeping up with the ever-evolving trends and techniques is not an easy job- only a professional can pull the task off with perfection.

Hence it’s better to leave the task to someone who is an expert in it. Find a social media marketing agency who has access to advanced tools and has an in-depth knowledge of how Facebook algorithms work and what trends your business needs to follow. They will not only help you build a powerful image on Facebook but will also save your time as all the time-consuming activities like social media design, posting, video making, ad campaigns management as well as messages and comments will be taken care of by the agency. You will be provided with a detailed report at the end of the month to monitor the outcomes of social media strategy.


All in all, Facebook is full of potential and there are many aspects that need to be explored in order to implement a Facebook strategy that brings you engagement and leads. We often make a mistake to assume that managing Facebook for businesses is as easy as we do on a daily basis, in reality, it is not. If you want to reap the maximum benefits of Facebook marketing, you need to come up with a fool-proof strategy that is based on the preferences of your target audience. At the same time, you need to keep up with the current trends and algorithm updates.


Author’s Bio: Loius Martin is a Creative Marketing Manager at Invictus Studio, a custom logo design company situated in Southlake. He has been guest blogging for quite a long time about design, search engine marketing, and branding.


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