4 Ways to Improve Your Facebook Marketing Strategy


Kevin Urrutia


Digital Marketing, Facebook Ads, Social Media


July 10, 2024

The social media sphere has been evolving day by day. Tactics used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. To stay ahead of the game, you need to keep tweaking your social media strategy, or else you will be lost somewhere in the thicket of the social media forest.

Keeping up with the latest trends and ever-evolving algorithms is not easy. Social media keeps making minor to significant shifts, defining how users interact and engage with these platforms. If you want to survive and thrive in the competitive market, you need to make adjustments to your current Facebook marketing strategy.

Here are four tips and tricks to help your Facebook page flourish in 2019.

1.    Strive for the Meaningful Engagement

In the past, we have seen enough posts that are used to trick users into liking, commenting, or tagging a friend in the comment section. These posts can only garner a few interactions without fetching any long-term benefit. Spammy posts like these are frowned upon by the Facebook algorithm as they bring little to no value to the entire system. Keep in mind the Facebook algorithm has become more competent; if they catch your business page involved in engagement bait, they will crack you down for spamming the platform to get likes and shares.

In 2019 chances to garner organic engagements have become thinner than ever before. More businesses are relying on ad spend rather than wasting months on an organic campaign. Amidst such a cut-throat competition, if you want your content to stand out, it must have something so interesting that visitors can’t help engaging with it. Leave the lazy CTAs behind and find the tone and style that works best for you. Take inspiration from the trendsetters that are doing great with their organic engagements. Keep your brand vision and guidelines in mind and create engaging yet meaningful content that is more likely to get valuable arrangements to your posts.

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

2.    Go for Influencer Marketing

Facebook influencer marketing has been one of the top choices for businesses lately. Why? Because Facebook is way more popular than its counterparts, with more than 1. 94 active monthly users. Therefore, Facebook influencer marketing allows you to reach a wider audience with higher chances of engagements, likes, and lead generation. If you want to expand your reach on Facebook- go ahead with the influencer marketing campaign.

It is always recommended to reach micro-bloggers as they are easy to approach and work with. First, decide your goals and KPIs, such as engagements, page likes, etc. Then find out who will be the right influencers to collaborate with. Does their content have anything to do with your niche? Who are their audiences, and do they align with your customer’s persona? What is their engagement rate? Once you are done with this step- work on the outreach. Engaging with the influencer’s content before pitching them is always recommended. It will help make an excellent first impression and convince them to work with you.

3.    Add Videos to Your Facebook Marketing Strategy

Ment. A picture tells 1000 words, and the video tells 10ideo. Compared to still images, video content performs better in terms of engaging people who are more likely to get involved with a short and exciting video. The studies have suggested that by the end of 2019, videos will dominate almost 85% of total internet traffic. So you do not want to miss such an important marketing element in your Facebook marketing strategy.

The majority of business owners claim that video content has become a primary technique of their overall marketing strategy. Videos not only increase the odds of interactions on your posts, but they also build your trust and credibility in the market. If your Facebook strategy does not include video content, you are missing out on a lot on Facebook.

Keep your videos short, preferably between 50 seconds to 1 minute; include subtitles as it increases viewing time by 12%; add CTAs at the end and keep your thumbnails attention-grabbing. Another critical point to remember is that 80% of social media users prefer to watch videos without the sound on, so make videos capable of conveying your message in silent mode.

4.    Hire Professionals

Facebook is constantly evolving, and someone who has nothing to do with Facebook marketing cannot handle the platform the way it should be managed. If you run a business, you must already have enough tasks to fill up your day. So it’s better not to cut corners with such a crucial platform. You need to realize that keeping up with the ever-evolving trends and techniques is not easy- only a professional can complete the task perfectly.

Hence it’s better to leave the task to someone who is an expert. Find a social media marketing agency with access to advanced tools and in-depth knowledge of how Facebook algorithms work and what trends your business needs to follow. They will not only help you build a powerful image on Facebook but also save you time as all the time-consuming activities like social media design, posting, video making, ad campaign management, and messages and comments will be taken care of by the agency. You will be provided with a detailed report at the end of the month to monitor the outcomes of your social media strategy.


We often assume that managing Facebook for businesses is as easy as we do daily, but it is not. To reap the maximum benefits of Facebook marketing, you must develop a foolproof strategy based on your target audience’s preferences. At the same time, you must keep up with the current trends and algorithm updates. All in all, Facebook is full of potential, and many aspects need to be explored to implement a Facebook strategy that brings you engagement and leads.

Author’s Bio: Loius Martin is a Creative Marketing Manager at Invictus Studio, a custom logo design company situated in Southlake. He has been guest blogging for quite a long time about design, search engine marketing, and branding.

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