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Optimizing the checkout experience for customers and decreasing overall cart abandonment and upselling products is a priority for every ecommerce business owner. With average abandonment rates of 68%, recapturing even a small part of those customers through effective marketing strategy can help increase your business’s bottom line significantly.
At the same time, upselling new products when customers are ready to checkout can be extremely tricky. One wrong move and you could end up losing the customer completely.
CartHook is a Shopify application that helps in addressing both of these issues. It automatically captures email addresses of customers and sends automated emails if the cart is abandoned. The tool also allows you to create customized checkout pages as well as upsell/downsell pages to increase conversions.
But is CartHook really as useful as it claims for Shopify users? Can it help increase sales in a way that justifies its $300 per month pricing? Let’s find out:
Founded in 2015, Carthook was launched as a cart abandonment product for Shopify websites. In 2017, the company further increased its offering by launching Carthook checkout.
While it only has over 20 employees, the company claims to have over 600 customers and processed more than $1.4 million in revenue in just three years.
It allows users to customize their checkout page completely right right from the layout to the checkout fields. The plugin can help increase conversions for dropship stores, digital products, membership courses, or any other product where one click upsells are required.
Strengths and Weakness
- Customizes checkout pages which isn’t directly possible through Shopify
- Allows you to create unlimited upsell and downsell funnel pages
- The interface is highly intuitive and visual, so it doesn’t require much technical know how
- Specific funnel pages can be prioritized over others
- Sends automated emails to customers that abandon the cart
- Pricing is on the higher side
- No 24/7 support
- Not suitable for freelancers or small businesses
- Analytics dashboard is not as extensive
Shopify restricts users from making too many modifications to the checkout pages. It’s partly because of the security and regulatory compliances that the company has to follow and also because it’s easier for Shopify to optimize checkout pages across all the ecommerce stores that run on the platform.
But for you as a seller, it means, you don’t have much room to make your customers stay on the website for longer to upsell more products and reduce –That is exactly where Carthook comes in.
Carthook is an app that integrates with your Shopify account to supercharge your checkout pages. It aims to help its customers with two main issues:
- Cart abandonment
- Post-purchase upsells
With Carthook’s simple drag and drop visual editor, you can easily create minimalistic checkout pages that allow your customers to order products and make payments quickly.
You can create unlimited custom funnels to upsell more products to the customers. That means you can create custom funnels for every product that you offer.
The upsell pages that you create will appear right after the checkout page, but before the customer makes the final payment. In other words, instead of hitting the successful payment page, the customers get redirected between your downsells and upsells that you have setup through Carthook.
Its possible to add up to 3 upsells and downsells after the checkout page. The downsells are only shown when the upsell is declined. All the upsell products are directly added to the main order and the customer isn’t asked to re-enter payment details which is one of the biggest advantages of CartHook.
In case there is a funnel performing better than the other funnels, you can prioritize it and set it as the top funnel so that more customers are able to see that funnel page and you are able to get higher conversions.
CartHook captures email addresses right when they are entered on the checkout screen. The email address is then placed into an email campaign which is triggered if the customer ends up abandoning the cart.
CartHook sends customers three emails by default — 5 hours, 24 hours, and 5 days after cart abandonment.
Though, CartHook will give you the best results when you are already using Clickfunnels to create compelling landing pages that attract your target audience. You can then redirect customers right from a landing page to checkout pages created on CartHook.
While there are some other applications that offer similar features, Carthook probably has the most intuitive and simple interface and it doesn’t require any technical expertise.
You also get access to the reporting pages where you can easily track the conversions and ROI. The purchase information is directly integrated with the Shopify dashboard.
CartHook has two plans — Professional and Enterprise.
The Professional plan has a flat price of $300 per month, under which, you aren’t charged anything for the first $100,000 in revenue you earn through CartHook, but after that, you are charged $100 for every additional $100,000 in revenue. You are able to create unlimited funnels in the plan.
The pricing for the Enterprise plan is hidden and you have to directly contact CartHook for enquiries about that. The main difference between the professional and enterprise plan is that, with the latter you get a dedicated success manager and priority support.
You can opt for a 14-day free trial of the professional plan before committing to anything, but you have to provide your credit card details to sign up for the trial.
Because of the high flat pricing of CartHook, it’s more suitable for medium to big businesses that get enough traffic and conversions in order to justify the pricing. For small businesses, that hardly get any traffic, it may not make sense to spend $300 every month on the tool.
CartHook seamlessly integrates with most of the popular payment processors including PayPal Stripe, and Authorize.net. As mentioned above, it also directly integrates with ClickFunnels and Google Analytics.
There is an API guide for developers that can help you connect any other app that you require. But of course, you need to have some technical expertise to do that.
Under the professional plan, customers can get in touch with CartHook support team through phone or live chat. The team is available everyday from 9am to 5pm PST. Enterprise customers get priority support and a dedicated manager as well.
With no 24/7 support, it can be difficult for businesses working on the other side of the globe to quickly get their issues resolved.
CartHook is a useful addition to ecommerce websites running on Shopify and it can definitely help increase your overall revenue–if you are able to use its features the right way. There may be a small learning curve to find out the best upsells and downsell pages, but once you pin them down, you should be able to see a steady increase in revenue.
That being said, the steep pricing of the CartHook means its not suitable for freelancers or small businesses that are still trying to establish their presence.