Marketing

How to Use Quizzes for Your Marketing Strategy

By December 14, 2019 No Comments

Developing a good marketing strategy takes a lot of time and effort, and requires you to do a great amount of research so that you can come up with innovative methods to attract more customers.

There is, however, an effective strategy that’s easy to incorporate into your plan, and that will help you generate more leads and increase the number of your loyal customers.

All you need is a reliable quiz software.

Yes, we’re talking about online lead generation quizzes. Quizzes are considered to be the hidden gem of lead generation. They’re easy to create, fun for the audience to take, and will add great numbers to your email list.

So, take a look at how to use quizzes in your marketing strategy and start reaping the benefits of it.

A Compelling Title Makes All the Difference

According to research, 80% of people will read only the title of a piece of content; only 20% will read the rest. This means you’ll need to spend a lot of time coming up with a compelling title for your online lead generation quizzes.

This might be easier said than done.

To create an eye-catching title, you’ll first need to do some serious research. You’ll need to learn as much as you can about your target audience. What are their interests, needs, pain points?

Once you’ve gathered the information, you can use it to create an enticing title. If you’re offering them something of their interest, like an answer to their problems, your quiz will stand out in the sea of other information available to them online.

Give Something in Return

Regardless of the type of quiz, you’re making, whether you’re using a personality quiz maker or some other software, nothing will attract as many people as a good old-fashioned reward.

The reason for this is simple, people like getting free stuff, and if they have a chance to win something for free, more likely than not they will take it.

There are many different rewards you can offer with your online lead generation quizzes. You can easily make it into a friendly competition, for example.

The first few people who complete the quiz can get some of your products/ services for free. If it’s a trivia quiz, those with the best answers can get a discount.

Play around with different rewards systems, and you’ll quickly see an increased number of quiz-takers, and improvements in your ROI.

Target different audiences with different quizzes

Personalization is crucial for the success of a marketing strategy, and it’s no different with online lead generation quizzes.

Over 80% of consumers state they’re more likely to make a purchase when brands offer personalized experiences. Luckily, it’s easy to make your quizzes more personalized.

There are 2 most important steps in this process. First, it all comes back to analyzing your target market.

Different topics will resonate with different audiences, so create as many quizzes as you need that will allow you to target different leads.

Second, you’ll need to distribute your personalized quizzes. This can easily be achieved on social media, as many platforms allow you to be very precise with your targeting.

Facebook has the best targeting features and is a very popular platform for sharing quizzes, so this is the best place for you.

Use a Personality Quiz Maker

Personality quizzes are by far the most popular type of content most internet users like to consume, and you can use this to your benefit, regardless of the type of work that you do.

You don’t have to be a psychologist to create this type of quiz, as they’re usually just fun and superficial, and with the help of a good personality quiz maker, you can be done in no time.

Just don’t forget what the goal of your quiz is — to promote your products/ services and generate more leads.

So, if you sell clothes, for example, make a personality quiz that matches someone’s personality and their ideal style, then promote your products along the way.

If you’re an app developer, “Which Apps Best Suit Your Lifestyle” sounds like a good quiz title for you.

Your options are endless; all you need is a bit of creativity.

Keep in Touch with the Quiz Takers

Of course, all marketing efforts  in vain if they don’t produce results — if they don’t bring in more loyal clients.

While your online lead generation quizzes can and will attract more qualified leads, it’s up to you to convert them.

Once you’ve gathered up the emails or other pieces of information from your leads, it’s time to follow up with them.

First, you’ll need to send a nice, personalized “thank you” email for taking your quiz. Emails with personalized subject lines are 26% more likely to be opened, so keep this in mind.

Over the course of a few weeks, you can send a couple of more emails. Show them some other quiz results they could’ve gotten, present them with other similar quizzes, then finally ask them to sign up for your newsletter.

Keeping in touch like this (but not spamming) allows you to nurture your relationship with your leads and keep them more emotionally involved with you.

Improve Your Marketing Strategy with Online Lead Generation Quizzes

Using online quizzes is among the easiest tactics that you can include in your marketing strategy to attract more loyal customers.

In just a few steps, you’ll see the number of your leads grow, so remember to:

  • Entice your audience with a compelling title
  • Offer your leads something in return for taking the quiz
  • Target different audiences with different quizzes
  • Use a personality quiz maker to attract more leads
  • Keep in touch with the quiz-takers

Quizzes can work wonders for your marketing strategy. It’s just a matter of using them right.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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