What Does The Term Viral Marketing Mean?

Author

Kevin Urrutia

Category

Marketing

Posted

January 27, 2023

Viral marketing refers to a marketing strategy that relies on word-of-mouth and social networking to spread a message or product. It’s called “viral” because the message or product is intended to spread quickly and widely like a virus.

Viral marketing can be achieved through a variety of means, including social media, email, video, and other forms of online and offline communication. The goal of viral marketing is to create a message or product that is so compelling, interesting, or entertaining that it inspires people to share it with their friends and social networks.

Viral marketing can be an effective way to reach a large audience quickly and at a low cost, but it can be difficult to predict which campaigns will go viral and which will not. Successful viral marketing campaigns often have a clear and simple message, a strong emotional appeal, and a sense of novelty or uniqueness.

To increase the chances of success, some marketers will use paid advertising or influencer marketing to help spread their message or product. However, the most effective viral marketing campaigns are often those that are organic and authentic, and that come from real people sharing their experiences with others.

There have been many successful examples of viral marketing over the years. Here are a few examples of viral marketing campaigns that have gained widespread attention:

  1. The “Ice Bucket Challenge”: In 2014, the ALS Association launched a viral campaign called the “Ice Bucket Challenge,” in which people filmed themselves dumping a bucket of ice water over their heads and then challenged their friends to do the same. The campaign raised millions of dollars for ALS research and was shared millions of times on social media.
  2. The “Dollar Shave Club” video: In 2012, the Dollar Shave Club launched a viral video that introduced their monthly subscription service for razors. The video, which featured the company’s founder, was funny and irreverent, and it quickly gained millions of views on YouTube and helped launch the company’s brand.
  3. The “Evian Roller Babies” video: In 2009, Evian launched a viral video featuring babies roller skating to the song “Here Comes the Hotstepper.” The video was a hit and was shared millions of times on social media, helping to increase brand awareness and sales for Evian.
  4. The “Old Spice” commercial: In 2010, Old Spice launched a viral video featuring a shirtless man riding a horse and delivering humorous and irreverent responses to viewer questions. The video was shared millions of times on social media and helped increase brand awareness and sales for Old Spice.

These are just a few examples of viral marketing campaigns that have gained widespread attention. There have been many other successful viral marketing campaigns over the years, and there will no doubt be many more in the future.

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