8 SEO and Marketing Trends to Watch Out For
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SEO will never disappear when it comes to improving your website and gaining traffic. That’s why it’s crucial to ensure that you follow the proper methods for improving your rank on search engine pages. But it’s easier said than done!
With the yearly updates and trends, it can be pretty confusing what you should follow and what to avoid. That’s why I researched with the help of SEO websites and other trusted sources. So read on for the top seven SEO and marketing trends to watch out for in 2019!
So, what should you watch out for when it comes to digital marketing and SEO? These are the top seven ones to look into:
- The Rise of AMPs (Accelerated Mobile Pages)
AMPs are open-sourced protocols allowing web admins to create pages capable of loading instantly on mobile devices. It will be able to load your website even faster than usual without spending too much data.
Google and other search engines are now favoring websites that use AMPs, as mobile-friendliness and site performances make users happy and satisfied, thus being favorable by search engine crawlers.
Websites with AMPs already have a carousel and a small icon to indicate their status. Because of this, I believe there will be more favoritism for AMPs in search engines, so it’s time to make that change!
- Dense Content Is Now More Popular
I’m pretty sure that even you get sick of reading similar content repeatedly, all in different words and layouts! Before, content marketing focused on producing short ranges with the appropriate keywords. However, there has been a surge in the popularity of epic content, which are long pieces covering specific topics with as much information as possible.
But, it isn’t just about the length but what’s inside the content written. While the size may be a short trend, search engines will focus more on blogs that provide as much relevant information as possible without it being too long, making them great for readers.
- Machine Learning Changes Algorithm
With Google RankBrain now being released, algorithmic machine learning is possible. The search engine will now learn how users phrase their conversational queries, updating the algorithm automatically the more it knows.
There hasn’t been an update yet, but since it’s been so long, we may expect more machine-learning updates in the coming years. Expect search queries to be more personalized and with long-tail keywords used for searching.
Other updates may include machine learning in different aspects, from marketing automation to data interpretation!
- Personal Branding Is Important For SEO
Personal branding has existed for many years now. Still, I believe it will become even more critical in the coming months because personal branding makes it easier to secure a guest post while building user trust for better website traffic.
Because social media platforms are already refining algorithms to favor the individual over branded posts, it’s best to start creating your brand. This can also help create more consistency and layouts for your posts!
- Apps Are Now Becoming More Loved
Lately, there has been a high increase in SEO options available on mobile apps. From app indexing and deep linking content within an app, there has been a ton of development with app streaming and the like! Many users now rely on apps as their source of entertainment and information, and Google has taken notice of that.
The famous search engine has even catered to app users without having to alienate their core functions. But, come the next few years, there may be app favoritism, with apps replacing websites altogether! Don’t fret; this is still a long way in the making.
- Personal Digital Assistants have Become Even More Sophisticated.
Personal digital assistants have been a part of our lives for a long time. Since they’ve been so commonplace, many of us consider them part of our lives now! Tools like Cortana, Alexa, and Siri have helped make our lives much simpler and more accessible.
Because of the rise of verbal conversational queries, we now see diverse and increased sophistication of such features. It will open the door to new ways people search and more advanced forms of asking questions, whether to their voice assistant or personal digital assistant.
- Influencer Marketing Is On the Rise
Influencer marketing is the classic strategy for boosting social media shares and traffic. Before, companies relied on celebrities or “important” people to convince their target audience to purchase their products and services. But what makes it different today is WHO these influencers are!
However, consumers are now leaning toward their peers and fellow bloggers. Many companies are now turning to micro-influencers, or “real” people, as customers trust them more than the famous ones.
So if you want to switch up your game and start creating better marketing strategies, it’s time to look into micro-influencers like bloggers to help spread the word about your business!
Wrapping It Up
With the ever-changing trends coming this 2019, you must follow the proper methods and marketing strategies for more success. All it takes is adequate research and constantly staying updated with the trends and changes from search engines and what people want. With the appropriate methods that will work for you based on the sensations coming next year, you’ll be able to go up the ranks and gain more traffic needed.
Hopefully, these seven SEO and marketing trends to watch out for in 2019 helped you! So don’t wait any longer and begin strategizing now or contact Brisbane Joel House SEO if needed!
Suppose you have any questions or want to share tips on improving your SEO and marketing plans, comment below. Your thoughts are much appreciated.