How to Write Facebook Ad Copy that Converts

By June 20, 2020 2 Comments

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Statistic says, over 1 billion people use a Facebook mobile app on a daily basis. Users scroll the feed and click on stuff which gains their most interest. It can be friends’ photos, funny videos, wise statuses, and everything related to their hobby. If you are running a business, you should be profound on how to write a Facebook ad, which makes a hit. The point being, you should be able to build a compelling ad copy to win the auction of ads. While images grab users’ attention, copies explain the offer and tell potential customers why they should click.

Personalize and attract attention

Know your audience, add more “you” and doubtless you’ll hit a chord. Your crowd is a real person, not just a mass of faces in the sea, and people like to read personal stuff. It’s a smart move to build customer personas for your business. Think about the age, locations, custom audiences and how that will impact your strategy. Try to keep that user in mind to match your copy when you’re in the process of advertising on Facebook.

Relevance as a key

The main problem when many Facebook circulars fail is because they aren’t appropriate to the content they’re linked to. It can emphasize the importance of customer needs and pain points. There can be an issue when you have a high CTR (click-through rate), but a low conversion rate. The thing you write in the ad should accurately reflect what the user is going to get. If the link just takes them to your homepage for example, rather than a landing page related to the ad, your conversion rate will suffer.

As social media, particularly Facebook, become more outstanding in the world of advertising, plagiarism picks up steam of an issue. Internet is teeming with dozens of services. We all know the value of the content is directly tied to its unique message.

Make it short and simple

Every wasted or foreign word in your copy is one more reason for people to stop reading and scroll down their feed. You need to keep your copy as brief and as easy as possible. Use exclamation points, and language that generates excitement ‘last chance’, ‘best’, etc.

It’s not necessary to embellish your point with long and flowing text. Tightly copywriting examples, without useless words, will do a better job of targeting your prospect’s attention. People get distracted when they have to look up in the dictionary for words, so it’s better to use short, effortless words that are easy to read and understand.

Living in the world of marketing, visual content is considered to be more effective than written content. Don’t forget to insert your perfect Facebook image. The benefit of advertisements is in using multiple pictures in the same commercial, which is quite clever.

The purpose of your copy is to bring customers to act. There is no need to tell consumers the brand’s story from scratch, just give them a slight appeal to make a first step for finding more about your business. The rest of the heavy duty will take the landing page by delving into the details.

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Trustworthy thorny road

Facebook is a great platform for testing varied ads. The leading advantage is that you can do it without taking up money by adjusting the strategy and budget according to results. Main expectation from commercials is to net a profit to the business, that’s why each of your ads should influence the company’s purpose. Together with simplicity and propriety in your Facebook ad copies, you’ll gain valid returns from advertising strategy.

Explore the secrets to highly effective ad copy and resonate your audience!

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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