Digital MarketingMobile Apps

Why Users Uninstall Mobile Apps

By March 2, 2019 One Comment

Converting a prospect to download your app is only the first hurdle in a long distance race. If you don’t pay close attention to how users engage with your app, you run the risk of losing them. Users uninstall your app and your churn rate soars. Just like that, you’ve severed your relationships with your customers.

What is it that drives people to uninstall apps from their devices? In a recent survey of over 2,000 mobile app users, CleverTap discovered three key reasons.

39.9% of people uninstall apps because they no longer use the app and 18.7% cite having limited storage space on their phone. What might be even more surprising is the 16.2% of people who uninstall apps because of too much advertising.

The long-term business goal for mobile apps is user retention, or simply to keep users from uninstalling. The key to building this long-term user retention is consistent engagement.

The average smartphone has 35 apps installed, and the average app consumes 38 MB of space. It goes without saying that your app should stay relevant enough in the minds of users to warrant the storage space.

For example, if a warning notification pops up on a users screen indicating they are running out of storage space, they’ll likely review the apps they don’t use anymore and promptly uninstall.

So, what are some smart ways to make sure your app isn’t the one people choose to delete?

First, you’ll want to make sure you’re using the amount of space necessary to run your app. Find ways to compress it as much as possible. You’ll also want to be cautious about the number of push notifications and advertisements you send to avoid overwhelming users.

But, what are the best ways to keep users engaged? Build on the features in your app that your users already enjoy. That means collecting user feedback, tracking user conversion rates, and using lengthy beta tests to adjust your app.

Study the tips and stats in the infographic from CleverTap below, so that your users download the best version of your app they’ll never have to uninstall.

 


Infographic by CleverTap

Author Stephanie

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