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Response rate is a measurement of the number of people who respond to a specific call-to-action. This could be a button on a landing page, a reply to an email in a campaign, and more. Anyone who responds to these specific goals can be calculated for marketing KPIs.

To calculate response rate, use this formula:

Response Rate = Number of Responents / Number of Recipients

Why is Response Rate Important?

If you’re offering your customers and prospects opportunities to engage with your business, measuring your response rate is important.

If you have created a marketing survey or another communication campaign, this measurement allows you to fine-tune the messaging to get more engagement. However, response rate data may be skewed if you don’t get sufficient responses.

For example, your measurements may not de entirely accurate due to these reasons:

  • Non-viewed Impressions (ads loaded on a website in the bottom but never viewed because the user navigated before reaching it)
  • Non-unique Users (same user seeing the same ads on different devices)
  • Broken Ads (Ads are measured as “loaded” but appear blank to the end user)
  • Multiple Ads appearing simultaneous (1 ad view would count 4 times for 1 person)
Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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