Practical Tips for Successful Facebook Ads Scaling

By | Marketing | No Comments

With almost 1.5 billion daily active users, Facebook is by far the largest online market in the world. The platform is perfect for marketers who want to precisely target their audiences, which is why the average small business spends around $30 per day on Facebook advertising.

This is usually enough to generate a nice return on ad spend (ROAS), but what happens if you want to make your Facebook ad campaigns even more productive? Scaling can drastically improve your digital marketing efforts, but it can also jeopardize the budget if you don’t come up with a feasible strategy.

Making such a huge leap forward from $30 to $300 daily ad spend is always a delicate process, so you better make sure to know what you are doing. We would love to assist you and present four practical ways to scale your Facebook ads while maintaining a healthy ROAS.

1.     Reconsider the Audience Size

Audience targeting makes an essence of contemporary marketing, but scaling is all about expanding borders beyond that 1% of the most important prospects. After all, you can’t keep the same level of efficiency in the long run targeting only the smallest portion of potential customers.

On the contrary, you need to widen your search and use the Lookalike Audiences feature to find more prospects. How can you do it? The idea is simple – instead of going for only 1% of the most promising prospects, you should target 3% to 5% of the general audience. In other words, scaling a Facebook ad campaign enables you to reach several times more consumers than before.

If you used to target around 200 thousand prospects, now you can easily go for over a million. Besides that, growing your reach from 1% to 5% doesn’t mean targeting low-profile prospects. Your Facebook Pixel tool already has a plethora of customer-related information and it can easily detect potential customers in the sea of irrelevant targets.

Another way to grow the audience is by searching for new market opportunities. Did you ever think about selling products or services in another city, region, or even country? If you are willing to join the adventure, Facebook Pixel will help you find prospects with similar traits and interest anywhere you want.

But there are other Facebook advertising services to help you distinguish between different types of audiences. For instance, Voy Media is a platform which filters through the client’s audience to remove irrelevant targets. The tool is designed so as to analyze your customers and help you align the right message with the right audience – even if you are trying to approach multiple prospect groups.

2.     Build a Facebook Funnel

Expanding your each is the first step in the scaling process, but you need to do much more than this. The next trick is to segment the Facebook funnel in order to ensure the highest level of ad precision and accuracy.

First of all, you might want to exploit the so-called warm audience – a group of users who are already familiar with your brand because they visit your website to read articles, explore product images, or watch videos. This type of mechanism is cost-effective since you don’t have to promote the business from the very beginning, which mostly results in higher ROAS.

On the other hand, the cost of bidding to reach out to the warmer audience is also lower. You can always choose to target specific goals like clicks, image or video views, abandoned carts, and other segments of the sales funnel.

You can create unique ad sets or entire campaigns for each one of these segments. Doing so, you are free to measure the results of each group separately and learn which type of retargeting generates the best ROAS.

Of course, it takes high-quality ad content to support your Facebook advertising efforts. In case you don’t know or don’t have enough time to focus on all components of the funnel, we suggest you hire expert services such as:

  • UK Best Essays: A team of expert copywriters can help you with all types of content.
  • BestDissertation: It’s a professional content creation agency.
  • Essay Writing Land: They form a team of authors with years of experience in Facebook advertising.
  • Superior Papers: This agency gathers authors with strong academic backgrounds who can write about all sorts of different subjects.

3.     Increase the Budget

This tip may seem obvious, but increasing the budget is a quintessential step toward boosting your social media marketing. While this request often makes business owners terrified, marketers must insist that scaling is not possible without a bigger budget. There are two things you have to keep an eye on here:

  • The learning phase

Facebook advertising can generate a tremendous amount of leads and conversions, but only if you give it some time to adjust campaign parameters. They consider it the learning phase during which the platform explores the first results of your ads.

This is how Facebook explains it: “When we start delivering our ad set, whether at the start of a campaign or after you edit it, we don’t have all the data necessary to deliver it as stably as possible. In order to get that data, we have to show ads to different types of people to learn who is most likely to get you optimization events. This process is called the learning phase.”

The process makes your ad set more accurate and also gives you precise inputs on how much you should invest in your campaign. The standard formula looks like this:

Cost Per-Purchase (CPP) x 50 / Conversion Window

Therefore, if your average CPP is $50 with conversion window being 10 days, the calculation looks like this: $50 x 50 / 10 = $250. To put it simply, it means you should invest $250 a day during the learning phase to allow Facebook to figure out the preferences of your target group.

What you need to know is that Facebook advertising rarely delivers the best results throughout the learning phase because it tests different options in the attempt to find the perfect solution. Therefore, you need to be patient and give the platform enough time to do the calculations without changing campaign indicators and objectives.

  • Conduct split testing for cost-efficiency

Split testing is yet another feature that makes Facebook advertising more accurate and effective. Gone are the days when you had to accumulate a budget for each ad set individually in order to enable audience scaling. Today, you can use split testing to unify budgeting and let the platform recognize the most profitable audience. This makes campaigns cost-effective because you eliminate budget-waste and make the best out of your daily advertising budget.

4.     Develop New Creative

So far, we’ve discussed scaling only in terms of daily advertising budgets. However, you need to follow this process with scaling in the field of content creation. You can’t keep attracting fresh prospects using the same old content features, so it’s necessary to design different materials for each stage of the sales funnel.

The goal is to adjust content and make it appropriate for the audience at this exact phase of the funnel. That way, you won’t be burdening prospects with irrelevant content, while CTR and ROAS will keep growing continuously.

On most occasions, shooting a short introduction video is the best tactic to present the brand to first-time visitors. This is the way to convert the cold audience into warm prospects and then move on to the next phases of the content strategy.

Now you can create other types of marketing content, including photos, podcasts, infographics, etc. Besides that, you could give an extra boost to the prospects at this stage of the funnel with customer testimonials.

The power of the word of mouth marketing is immense and you should definitely try to use it to convince potential customers to take the desired action. Keep in mind to use genuine testimonials along with real-life images and client insights because you don’t want to jeopardize professional authority.

The last stage involves users who are already deep down inside the Facebook ads funnel. These people often require bonus incentives to complete the purchase. For instance, you could offer them discount coupons, free shipping, or giveaways to convince them to engage with your content.

  • Tailor content for multiple devices

Designing digital content for Facebook advertising purposes, you need to take into account technical specifications as well. Namely, people consume content from all sorts of devices: mobile phones, desktop computers, laptops, and tablets.

In such circumstances, you cannot allow yourself to focus on one distribution channel exclusively. Even if the majority of prospects use smartphones, you must try to expand awareness and reach out to other consumers, too. Luckily enough, Facebook makes this process a lot simpler by giving you the chance to tailor content for different placements. How can you do this?

It is by no means a time-consuming procedure. All you need to do is choose “Select all placements that support asset customization” before launching the Facebook campaign. Such a move allows you to reach more prospects, but it also helps you outdo competitors by exploiting different placement solutions.

While alternative placements do no cover the majority of your target audience, they definitely boost online presence and enable you to earn a few extra conversions. Needless to say, this could mean the world to you when it comes to improving the overall investments to ROAS ratio.

Conclusion

Scaling your Facebook advertising is always a delicate process that requires careful planning and analysis. Most marketers are afraid of overinvesting, but they need to understand the potential in this field and see it as a valuable business opportunity.

In this post, we showed you four ways to scale your Facebook ads without losing a healthy ROAS. We strongly encourage you to test our suggestions and see how they resonate with the existing marketing strategy. If you can adapt it so as to fit the needs of your business, don’t hesitate to go for it and scale your Facebook advertising!

 

Short bio:

Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and scrolls through social media. You can meet him on Twitter and Facebook.

 

How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand

By | Ecommerce, Marketing, Social Media | One Comment

With over 500 million users across the globe, chances are good that many of your customers are on Instagram.  Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August has changed things up a bit.

Essentially, Instagram Stories is nearly identical to that of Snapchat Stories, where users can send photos and videos that disappear after a certain length of time after the receiver views them.

If you’re an eCommerce merchant, this is an excellent opportunity for you to share more than just the picture-perfect moments that you’ve carefully worked into your marketing strategy.  You can now share those random and real moments—the ones that can show a different side of your business and your brand.

The potential with this new feature is huge, and marketers shouldn’t waste this opportunity.  Here are six tips to help you begin promoting your eCommerce brand with Instagram Stories:

1. Tease New Products, Promotions, and Content

One of the reasons why Instagram Stories is so effective is that it creates FOMO (fear of missing out).  The stories disappear within 24 hours, which gives your followers a sense of urgency that they don’t get with your regular Instagram posts.  This makes it perfect for teasing new products and upcoming events.

We’ve seen some brands do this brilliantly.  J. Crew used it to tease its September sunglasses collection with huge success, while Sephora gave followers a glimpse of their makeup tutorials that they would soon release. Try it with your own products and promotions and see how your followers respond.

2. Give a Glimpse Inside Your Brand

Putting a face to your business is important—especially online.  Customers want to connect with humans, not a business that they can’t relate to.  That’s exactly why you should take advantage of the casual nature of Instagram Stories and give those interesting glimpses into your eCommerce store.

For example, you could post a story that shows your employees taking part in a viral trend or celebrating an achievement of one of your employees.  It puts a human touch to your brand that can lead to greater brand recognition and loyalty in your followers.

3. Reward Your Most Engaged Followers

Unlike your regular Instagram posts, the Stories you share don’t show up in your followers’ news feed.  Instead, they can click on your story at the top of their screen if they wish to view it.  This means that you may need to create a little incentive to get them to view your Story.

Your incentives don’t have to be huge, but they do have to be worth it; otherwise, your followers won’t bother opening your Stories in the future.  Besides, you want to give the best to your followers that are loyal enough to follow you on Instagram, so you should reward them for their loyalty!

Offer coupons that only appear in your Stories, show promo codes that become ineffective once the 24 hours are up, or offer free swag like Mountain Dew does to its followers.  You can even announce breaking news related to your brand in an Instagram Story if you have hotly anticipated products coming out.

4. Give Quick and Helpful Tips

There is a reason why headlines that begin with “5 Fast and Dirty Tricks for A/B Testing” get our attention.  Consumers want helpful information that they can process quickly, and Instagram Stories is perfect for this.

The subscription-based apparel startup known as Stich Fix regularly uses their Instagram Stories to provide helpful styling tips to their followers, and now your own eCommerce store can use it in a similar way.  Show off your expertise in your industry by providing your followers with tips and tricks that will make their lives easier in just seconds!

5. Show Off Your Creativity

It doesn’t matter what you sell—there is a way to make it exciting using Instagram Stories.  Online stores everywhere are using it to show the human side of their brand and let some silliness show.

Take Starbucks, for example.  They made coffee exciting by posting a humorous Instagram Story in which two of their iced coffee drinks fall in love with each other.

Some businesses use Instagram Stories to ask questions of their followers and keep them engaged, while others use a mix of filters, drawings, and text to liven up their products.  There are an endless number of ways for you to show off your creative side and promote your brand.

6. Don’t Be Afraid to Ask for Feedback

Did you know that Instagram Stories can be used as a feedback tool?  Unlike your Instagram posts, your followers can’t comment or like your Instagram Stories.  The only way that they can respond is through a direct message that no one else can see.

Basically, you have the ability to treat Instagram Stories as a one-question anonymous survey, of sorts.  For example, Taco Bell used their first Instagram Story to ask their followers what they would like to see using the new feature.  Users can then send their answers via Direct Message, and you can further improve your social media marketing efforts based off of this feedback.

Final Thoughts

Finding a way to connect with consumers is key to your eCommerce store’s success, but it’s not always easy to engage with your audience.  With Instagram Stories, you now have another way to promote your products and tell a compelling brand story that inspires loyalty in your followers.

There are many exciting ways for you to use Instagram Stories, and we look forward to seeing how other brands use this feature in the future.  Just remember to keep your audience in mind as you create your stories so that your message continues to make an impact!

 

7 Useful Grammar and Proofreading Tools for Content Marketers

By | Content Marketing | One Comment

When writing content is part of your business, you need to make sure that grammar and spelling in it is nothing less than perfect.  But, your texts can become engaging and interesting only if the grammar is flawless and the spelling and punctuations are done right.

When your readers find errors within your content, they immediately call into question your reliability as a trusted source of information. It also kills the motivation of the audience to continue reading regardless of the amount of time and effort that you have spent in order to find or write quality information for them. This way, you may want to look for an essay helper online to assist you with your content marketing strategies.

  1. Spell check plus

If you are not sure about where to begin your proofreading from, this is the best tool for your website. All you have to do is paste the writing on the website’s page, and it will highlight the spelling and grammar errors. It will also give you suggestions and teach you the ways to improve your grammar and proofreading skills. There is also a vocabulary enrichment section where the app uses thesaurus suggestions to help you change some of the words that you have overused in your texts.

  1. Academized

This is an English grammar handbook that serves as a reference guide. It helps you find answers to some of the most challenging grammar issues you may have. It also gives you great examples that are easy to understand so you will learn faster. They also tell you the practical grammar rules that you may apply to your writings. Just remember, that only after practising a lot, your work may become flawless and much better to perceive.

  1. Wordrake

This is great if you have pages to write and are hammering into your keyboard with a hope that the writing will make sense to you. However, when you are racing to meet the deadlines, the copies you write may be full of errors and grammar mistakes, especially if English is not your first language.

All you need to do is download this app and add it to your text editor. It will do the proofreading fast and easily. Besides, it will make the suggested edits for you so you can see the whole document and the edits that are required. You have the option to reject or make those edits depending on what you think is right for your content.

  1. Essay proofreaders

Because you are writing the content yourself, it is easy to miss out on grammar and spelling errors since you anticipate how the words should be in the essay. However, missing these glaring errors may bring issues with your professors and reduce the traffic that goes to your site. Unlike proofreading tools, this website adds a human touch. They also give you a fresh set of eyes. The editors will go through your content and highlight the changes they have made, so you see just how many errors you have. The critical eye of professionals can help your work stand out and be ready for publication.

  1. Cite It in

There is nothing worse than having plagiarized work. While you may paraphrase as much as you can, you still need to give due credit. However, when you are writing a long piece, it is easy to forget about citing. You need to make sure that you do this where it is needed so that your piece is not flagged for plagiarism, which may be a great offence. Proper citations make it easier for your readers to find that original piece for themselves. It also elevates your credibility and professionalism and makes you appear as a trusted source.

  1. Language tools

This is great for people who write in multiple languages and is one of the best grammar tools in the market. Basically, it is an open-source program that helps you notice the number of spelling and grammar errors in your writing, and it is programmed to find errors in more than 20 different languages. It also highlights the errors and suggests the words to use so you can improve readability and quality of your content.

  1. Grammarly

Grammarly is a great tool that helps you find the grammar and spelling errors you have made. It also tells you which sentences in your work do not make any sense and suggests to you on how you can correct the errors.

Emma Rundle

Emma Rundle is a great content developer. She has a lot of experience working with both students and bloggers. Emma will give you great advice on the tools to use and how to check for errors in your work.

Advanced Methodology for Competitive Analysis for Local SEO

By | Marketing, SEO | One Comment

As we can see lately, there is a fierce competition in local search and local SEO. For the marketers who are trying to promote their websites locally, it is essential to do a thorough surface‑level research before hitting the market. As there are many resources for local SEO and many best practices, here we will discuss some specific tested, and proven methodology, which even though may not be fitting right for every purpose. Primarily, we will look into the matters of how to find local competitors, assess their data, and then how to plan to outperform then in the search game.

The major advantages of competitive research include:

  • You can deep dive into the consumer market and understand it well.
  • You can draw out who exactly are your ideal customers and specifically target them.
  • You may get a better understanding of what other providers in your same business do to become successful.
  • By knowing how others are successful, you can also plan your strategies by following the suit rather than trying to reinvent the wheel all over again.

Choosing the competitors

Before you start with the local SEO, one need to identify at least six competitor brands which are into your same niche to compare. These can be tagged as the search competitors who are actually ranking for the same search terms you are also fighting for and also two direct business competitors. If you don’t know who your search competitors are, then try to use any good analytical tools like Google analytics to find them.

Testing of hypothesis

Once if you have isolated the trends and identify the element, which has a positive impact, then you are making a hypothesis to test. This approach will allow you to test constantly and find out what works and what not. Building on those positive elements alongside eliminating the elements which don’t end up in results will lead you to natural success. You have to make your business decisions on the basis of the conversion data than based on your emotions.

An ideal competitor analysis will provide a clear insight into your target market and allow you to test and succeed. The whole idea behind competitor analysis is to get a clear snapshot of your stance in the competition and isolate the factors you miss online to create an impact and work on those.

Competition Analysis methodology

Once if you identify the competitor sites URLs, prepare a sample set by also including:

  • The home page of the competitor
  • Two or three product pages
  • Two browse pages, as well as;
  • A key page which acts a hub for the informative content or news.

To ensure a fair comparison, make sure you gather the same data from all competitor websites alike.

Scoring method

You can prepare the checklists for the above elements and then scoring may range from 0 to 4 for each based on the relative performance of the competitors. In this scale, a 2 means an average performance. Say, for example, if each of the sample set has a unique H1 tag at each page, then each competitor can be given a score of 2 to optimize it technically. You may evaluate sample pages for:

  • Just one title tag per each page.
  • Title tag rightly placed inside the H1 tags
  • Now or minimal extraneous tags in the title.
  • No inline CSS and ideally no span tags in the title.

Some other scoring methods as specified by Searchical for the page title are:

  • The sample sites’ titles aren’t duplicates of another.
  • Character count is ideally less than 80.
  • Title ideally reflects the context of the page content.
  • Domain name is present in the title in a consistent fashion.

Quality of content

Quality of page content is mostly a subjective measure, but when it comes to comparing different brands, here are some key things you have to evaluate for scoring.

  • Are the ‘information’ pages in question discuss relevant topics in nearly 400 words?
  • Is the content interesting to the target readers?
  • Are the pages well written with valuable information?

Quality of media

Similar to content, you can check the quality of images and videos too. This is also largely subjective, but you can primarily judge the media based on:

  • Resolution of the images and videos
  • Whether the media contents are unique or from stock resources?
  • Whether the same media is repeated on different pages?

Audience and engagement

In this, you can check the number of root domains linking to the pages. This is also based on the number of ‘do follow’ LRDs (linking root domains) connected to each domain. It is easy to pull this number through the Open Site Explorer (OSE) of Moz or using tools for Ahrefs.

You have to assess the quality of the linking domains. This is where we can get the quality of the LRDs of sites in consideration. If you can log these data into a spreadsheet, you can have a graph which illustrates the overall quality of LRDs with which you can grade different domains. For this collection of information, you have to set a timeline, ideally a year or so.

Conversion

You can plan a user experience (UX) exercise to assess this. You may visit the URLs of each of the sampled competitor sites as if those are the landing page from your search. Then check what is the call to actions in those. Consider what would be the next logical step in the user journey after landing on the page. Do you get the right information from there and in what order the click-through is?

Even if you aren’t an expert in UX, one can do the assessment from a first-time user point of view. Document those areas on the web pages where you get confused or feel frustrated and others which give you a better experience.

Such an analysis will help the evaluators to holistically understand the areas of scope in the search landscape than simply guessing the best practices and make an action plan. Once if you initiate this analysis, then you will find the trends emerging among the competition and can expose some niches in which your site can excel and outpace the competitors.

Benefits of Multi-Level Marketing: Why you Should Make this your Next Business Move

By | Marketing | One Comment

With the rise of internet access, more people can work remotely for their company or even start their own business. Many people have some great business ideas, but do not know where to start. They may also be lacking in funding. This is when you can benefit from working with other entrepreneurs. Multi-level marketing plans, also known as pyramid plans, are a low risk way to get started with a business you enjoy.

Large Income Possibility

Some people assume they are going to get rich quickly when they begin to participate in multi-level marketing. Like any worthwhile business endeavor, however, it takes work to make these plans work well. The bottom line, however, it that your earnings depend on you. You do not have to deal with a set work schedule and a limited salary. You can work more and earn more when you need to. This is a great option for those trying to save money or get out of debt. Instead of getting two regular jobs to make ends meet, you can work as much as you want at one.

No Basic Business Costs

Even If your business starts out slow, you may come out ahead. Your money is not allotted to the same things that hinder most companies. There is no money going to rental of an office space or extra employees. Each person is working for themselves. While it takes a group to organize the pyramid, these individuals are not conglomerating in one place for work every day. Think about all of the bills that come with an office, such as utilities, equipment, and insurance.

Enjoy your Family

Multi-level marketing takes a lot of work; however, you are the one in charge of your time. You can start the work day late, so you can have breakfast with your kids and take them to school. You an also work early so you are ready to go to the park after they get home from school. If you need a few days off for an illness, you do not have to get approval. Flexibility increases with time when it comes to these business models. You may need to work more hours at first to enjoy the benefits later.

Low Startup Costs

Many people procrastinate when it comes to starting their own business. The money it takes for a startup is often overwhelming. It is easy to go into debt to start a business that may not succeed. The risk of failure is much lower with multi-level marketing. You can take the time to get to know the product or service before you get started so you already know what to do. With minimal maintenance costs, you can usually get started for a couple of hundred dollars. This is much better than investing thousands at once.

Multi-level marketing brings working with others and working alone into one effort. You are dependent on other participants, but you do not have to work with them daily in an office setting. Everyone plays a part in the pyramid or handles their “level”. You can put in as much time or as little time as you want when you are getting started. One you are established it is easier to control your hours and spend more time with family.

Ways to find the best SEO providing company – Things to avoid while choosing an SEO firm

By | Ecommerce, Marketing, SEO | One Comment

With the rise in E-commerce business today, every business in the market is trying to make a mark in the online market through various ways. SEO is considered one of the best ways to improve and grow online business and marketing as well. All most all business today is making use of SEO services irrespective of small-scale business or an MNC. In order to survive in the online market, it has become very important to have a good SEO for the business. If the business is not much visible online, there are chances that it may have really bad effects on the company sales as well as goodwill.

The success of a good SEO completely depends upon the SEO provider after all they are the one who makes the strategies and execute the same. Also, necessary additions and changes are made in the web content by them in order to make keyword strategies work for your business. Handing over your business to an SEO firm is like handing your baby to someone; hence you need to be very careful while choosing an SEO firm. All the success and failure of your business will be further dependent upon the SEO strategies, so it is very important that you hire only a reputed SEO firm. In the following ways, you can find one.

Research on SEO firms

Before choosing or finalizing an SEO firm for your business, do some research on the reputed companies nearby you. You may find many options for the same and depend upon your business preferences you can select the one which can best suit your business needs.

Look for a firm which assures you to deliver your expected results

When you say SEO, you are obviously looking for improvising the visibility of your business. Every SEO firm will work on improving your visibility on search engines but see to it that before finalizing the services you set your needs and expectations upfront to the SEO Firm and only if they assure to give you your desired results you can carry forward with their services.

Budget constraints

One of the main components which affect your SEO selection is your estimated budget you are willing to spend on SEO services. From freelancers to professionals there are all in who provide SEO services, and their rates differ accordingly. If you are a small or an established business in the market you obviously cannot effort high profile SEO services. Hence you need to choose the best SEO firm within your budget.

Ask for demonstrations

As mentioned earlier you will have a lot of options for an SEO firm and in that case, you will land up confused. In order to make a wise choice you can ask for demonstrations from the sales or pre-sales team of a handful of firms, know their working style, their strategies, services they provide, etc. Through this, you will be able to judge which firm would best suit your business and probably make a wise choice.

Choose a company which provides you SEO audit

An SEO audit will help you to understand it better how the business has improved online before SEO and after SEO. Today there are several reputed SEO companies in the market such as the Punch SEO which help the business owners to track their growth and get a detailed knowledge about the success of SEO strategies.

Going through the reviews and ratings

The modern times it is not difficult to get genuine reviews about any firm in the market there are several websites on the internet today which will assist you with the genuine ratings and reviews from actual customers of a firm. You can also go through the recommendations and testimonials on these websites and then take the final decision.

All the above points will definitely prove very helpful in choosing the right SEO for your business. However, there are certain things you must avoid while choosing an SEO firm and the following are a few of them:

Getting convinced easily with fancy presentations

As it is rightly said, all that glitters is not gold, the same way a fancy presentation of SEO firm necessarily does not mean that the firm is very professional and can deliver the best results. A great presentation strategy may be just their way to get business from you.

Falling prey to false promises

Many times it happens that during the presentations the SEO firm may make false or extraordinary results-oriented promises but always see to it that whatever is discussed is all in the documents as they may just try to flatter you with big promises and not fulfill the same in the future. Hence you need to be very careful while making a contract with SEO firms.

Taking SEO decisions without basic knowledge of SEO and no SEO research

If you are the decision maker of finalizing an SEO firm it is necessary that you have at least basic knowledge about SEO and before searching or finalizing your SEO firm at least do some research on the SEO strategies and how the SEO firms work or you may land up easily misguided by any SEO provider.

Choosing very expensive or very cheap SEO firm

It is true that professional SEO services cost a lot, but that does not mean that all the expensive SEO services are best and reputed! Many frauds are happening these days, and you should stay aware of it. Also choosing a cheap SEO only for the sake of having an SEO is not advisable at all as this can prove to be a waste of both time and money as such SEOs cannot give you the desired results.

As SEO can have the best and worst effects on your business, so online choosing an SEO firm is one of the most important business decisions one has to make and all the points should be taken into consideration.

5 Essential SEO Tools That Every Renowned SEO Professional Uses

By | Marketing, SEO | One Comment

Search Engine Optimization (SEO) is crucial for any business that wants to succeed in the highly lucrative internet market. Many businesses tend to have an online presence; however, they experience a poor return on investment. This is why many virtual marketers still believe that it is difficult to fulfill exactly what the search engines desire. In the past years, having an attractive website was all that you needed to rank for your target keywords. However, today, you must invest in an effective SEO strategy for you to rank highly for your target keywords and also keep up with the regular search engine algorithms updates.

Leveraging SEO for Better ROI

SEO is the secret to successful internet marketing and this is the main reason why businesses small or big should invest in SEO to help with their customer acquisition costs. Ranking highly on the search engines is crucial for any website. This is because most online experiences usually start with Google or other search engines. 74% of users will never search beyond the first page of the SERPs. This means that businesses that want to capture these users should rank on the topmost page and positions. It is a fact that search is the number one driver of traffic to websites and it beats social media by more than 300%.

Every business should hire a qualified and reputable Rochester SEO expert if they want to increase traffic, promote their brand online, and boost conversion rates. These professionals have the right resources and skills needed to handle a wide range of SEO. Furthermore, they are conversant with the new industry trends and will ensure that your website stays ahead of your competition at all times.

When you have a skilled SEO specialist working on your website, you will be guaranteed of little or no technician glitches and minimal downtime. This is because they carry out 24/7 monitoring to diagnose any problems early and handle them before they become expensive issues. The fact is that SEO is not an easy task given that Google determines website ranking by relying on more than 1200 signals. Therefore, you need the services of seasoned SEO professionals for you to keep up with these trends.

Smart Tools Used by the Best SEO Experts

Being a fast passed industry, SEO specialists need tools to assist them along the way. You do not have to continue with the outdated ways of handling everything manually. The best SEO consultants should leverage on these tools to ensure that your website gets the desired outcome. Therefore, when you are interviewing prospective SEO specialists, you must determine whether they will be using some of these effective SEO tools. Some of these tools include the following.

  1. Google Analytics: For you to beat the competition in your niche business, you must utilize the power of information. Your SEO specialist should utilize this tool if you want to know how visitors interact with your website. Google Analytics also offers an in-depth analysis of a wide range of metrics that can be helpful in your SEO strategy. Some of these include visitor location, best performing websites, bounce rates, the number of visitors, and many more.
  2. Google Search Console: This is a dashboard that That enables you to visualize the exact appearance of your website on the SERPs. With this tool, you will also access crawling bets and errors and will also get recommendations on how to get your website ranking better. Your SEO professional should use the Google Search Console to ensure that any errors are corrected and your website ranking improves over time.
  3. Google Keyword Planner: with SEO keyword research is highly significant for your campaigns. Therefore, for you to get the desired results you need to use the Keyword Planner. When you offer a seed word, you will get countless suggestions that can be helpful in your SEO project.
  4. Moz: Moz is a popular SEO tool that all consultants must be using. This tool has a few inbound marketing tools like Moz Local for local SEO, Open Site explorer ideal for link analysis, and the Mozbar, which is a browser toolbar that helps you get key features of Moz on a web page. All these tools are essential in evaluating the performance of your website, finding the right keywords to use, and understanding your competition.
  5. Screaming Frog SEO Spider Tool: This is an important website evaluation tool. It is a web crawler that provides crucial information on each URL.

Other additional tools that SEO specialists should be using include QuickSprout.com, Ubersuggest, Google Trends, Bing Webmaster Tools, SEMrush, Dibz, Woorank, and many more. By using the above-mentioned tools coupled with their expertise and experience, your SEO consultant will deliver the best results that will increase the RIO and conversion rates of your business.

SEO core concepts every entrepreneur needs to know

By | Marketing, SEO | One Comment

No online business that wants to dominate online is complete without SEO (Search Engine Optimisation) strategies! It’s the only way you can rule the digital space and also enjoy favourable rankings in the search engine. However, whether you are a start-up entrepreneur or an aspiring SEO professional when you first walk-in to the domain of SEO, you might get slightly stressed, wondering SEO’s vastness that you need to learn about. You might also feel it can be challenging to learn several SEO concepts as well. Several SEO professionals have been dabbling with the subject for years and decades now. And if you ask them about SEO, they would tell you how they are continually learning about new aspects of SEO as Google releases its latest updates.

SEO provides you with a learning curve to start with! However, if you want to go beyond that, you will have to keep on learning new strategies and tactics to keep going. If you are an entrepreneur, you can reach out to an SEO agency, to get professional assistance. You can browse through Magento SEO experts to know more about this. There’s no need to feel overwhelmed, as SEO comprises several components. And not all elements are complex and time-consuming to learn.

If you are an entrepreneur or online business owner and want to invest in SEO for your brand, you need to be aware of certain SEO fundamentals. It will enable you to judge that whether or not you are progressing in the correct direction as you join hands with an SEO expert. Some of the essential things to know are as follows:

  1. Be aware of the big picture

Before get going with your SEO tactics and strategies, you need to slow down and know SEO’s “Big Picture”! The objective of SEO is website optimisation. And this, in turn, would help your site to rank better in online searches that are crucial to your industry. There are several ways to get this done. But the most important aspects here are authority and relevance. Your brand relevance is a tool that ascertains your content appropriateness regarding an incoming query. And authority evaluates how reliable Google thinks that your website is. And you can enhance this aspect with good quality content, inbound links, decent UI metrics, and brand mentions.

  1. Be clear about page authority and domain authority

It is essential for you to know about page authority and domain authority and also the way both estimates your website search rankings! The basic idea is this – your website’s domain authority is considered to be a proprietary score that measures the trustworthiness of your domain. It gets calculated depending on the quality and quantity of the inbound links to the website. And the higher the authority is, the more all the pages that are in your domain will rank in organic search outcomes.

Page authority too is very similar and page-specific! You have the scope to make use of it for generating a link architecture that favours a couple of your web pages over the others strategically. The domain authority gets based on the volume and authority of your inbound links.

  1. On-site optimisation

It is a series of tactics and is easy to execute! The objective of these tactics is to make your site more index-able and visible to the search engines. The tactics comprise of aspects like optimising your Meta descriptions, titles to include a couple of your keywords, making sure that your website code is minimal and clean. It offers relevant and ample content on all the web pages.

  1. Content marketing

You can look upon content marketing as a separate strategy. But SEO experts look upon it as an essential aspect of the SEO process as well. When you generate high-end content over a span of time, you can optimise the target keyword, create website authority and generate loyal customers time and again.

  1. The concept of link building

Guest blogging or posting is one of the essential ways to create links. Simply put, it is all about content marketing that’s applied to the external publishers. The primary objective is to generate content on external websites, generating your company and personal brand simultaneously. It also generates the scope to create backlinks to your site. Few strategies help you to create quality links that you must understand and learn to perfection.

  1. Analysis and measurement

You won’t get lucky with your SEO strategies if you are unaware of the way to assess your outcome, interpret the result and make use of the analysis to arrive at useful changes to the approach. One of the best tools used for this is Google Analytics. You can experiment with various reports and metrics and read on the Analytics techniques.

  1. Correct keyword research

Specific target keywords are no more crucial to SEO success as they were previously. It is because Google presently gets fuelled with contextual and a semantic understanding. However, you should also recognize the long-tail and the head keywords, to be able to direct your SEO campaign in a better way.

  1. The concept of technical SEO

The technical SEO is the most critical chunk of SEO. However, let the technicalities not get you intimated. Some of the most important technical aspects of SEO can be grasped even when you aren’t from web development and programming experience. For instance, you can learn the way to substitute and update the robots.txt file of your website. Furthermore, using an online template, it is possible to put together a sitemap effectively.

SEO is a vast subject, and there are several concepts that you will need to know, both as an SEO consultant and also if you are an entrepreneur. It will help you to have a better insight into your SEO campaign and shape it in a way that it benefits your online business. If you don’t know where to start with, you can opt-in to delve deep on the eight pointers that are discussed above and then expand your know-how as you move ahead with a specific SEO plan at your end.

2 Feasible Ways Entrepreneurs Can Use Their Marketing Development Funds

By | Marketing | One Comment

Most entrepreneurs are aware that marketing is a very expensive and risky activity. They have to dig very deep into their pockets to carry out this important function. Some of them even have to ask for money from their value-added resellers. Industry experts refer to this form of financial assistance as marketing development funds.  Only then can they expect to attract the attention of their target audience to their brand products. However, there is no guarantee; they can get the kind of results they are looking for. The last thing these businessmen want is to squander such resources. They need to show a corresponding increase in their bottom-line revenues for the amount they spend.

How can entrepreneurs use the resources of the value-added reseller to promote their products?

Value-added resellers provide monetary assistance to businessmen for a reason. It is to boost their marketing efforts. Only then can they expect the public to know about their products and buy them. Otherwise, such proprietors find it very difficult to strive in the marketplace. However, these investors do expect to earn lucrative returns. This is the reason why industry experts suggest the following 2 useful ways such proprietors can spend this money:

  1. Invest the money in a suitable software platform to monitor the results

Entrepreneurs need to work alongside their trading partners. This is the only way they are going to succeed in marketing their products to the public. They need a software platform to communicate and monitor the activities of all their associates. In the process, it also streamlines the activities they perform for such businessmen. This is where a convenient ‘partner relationship software system’ comes into the picture. It makes sense for them to invest their market development funds in this technology. It benefits all the proprietors who form an integral part of their marketing chain. This is a fact which they cannot afford to overlook.

 

  1. Consider sponsoring a special event for your customers

All businessmen need to know who their potential customers are to succeed in the market. After all, they focus their activities on catering to the needs of such people. This is how they aspire to make their fortune and stay one step ahead of their competitors. One way to achieve this objective is to hold special events for such individuals. This helps to promote greater engagement. They can also encourage their trading partners to participate in this activity. However, they need to think outside the box. Entrepreneurs need to give members of their target audience something worthwhile for the time they spend. This is where the funds they receive from their value-added resellers play a vital role. They need to look beyond renting out a popular venue and providing refreshment.

Entrepreneurs need to streamline the efforts of all their trading partners when comes to marketing their products. For this, they need to consider both their long-term and short-term priorities seriously. Only then can properly spend the money their value-added resellers provide them with. Investing the resources in the above 2 ways can help them in their endeavor. In the process, they also are increasing their bottom-line products and promoting better customer engagement.

How to Turn Online Reviews into Powerful PR Tools

By | Marketing | One Comment

Have you made a purchase with an assistance of online reviews? Chances are that you have, and thousands of other people rely on them, too. Thus, for business owners, they represent a great opportunity for PR.

What can be done to take advantage of this opportunity? Let’s find out.

Let’s begin with a simple demonstration of the potential of online reviews. Imagine a situation: your job has you relocating to Boston, Massachusetts. You bought a nice home there for you and your family, but the lawn is far from perfect.

Something needs to be done about that lawn but you’re super busy with moving and adapting to a new city. So, to resolve this problem, you turn to Google and type “lawn renovation Boston MA” in the search bar.

Here’s what the search returned. Obviously, there are many companies providing these services, so you’ll have to choose one. Who do you call first?

Most people would choose Lawn Doctor of Boston. Why? Well, it’s simple: they have a 4.7-star rating based on many reviews. The other businesses on the list clearly cannot compete with that, so they don’t appear as credible as Lawn Doctor of Boston.

This simple experiment shows that online reviews play a critically important role for businesses these days. A wide range of marketing surveys and studies back up this claim; for example, the 2017 Local Consumer Review Survey found the following:

  • 85 percent of online customers say they trust online reviews as much as recommendations from friends and family
  • 49 percent of online customers say they need at least a 4-star rating to choose a business
  • 30 percent say that if a business responds to online reviews, their perception of it will more likely to be positive.

As you can see, online reviews are important for online businesses than ever before. To get ahead of the competition, you absolutely have to get as many reviews as you can and use them to showcase how trustworthy and great your business really is.

Let’s see how it’s done.

How to Get Positive Online Reviews

If you want online reviews to work for you, the first thing you have to do is ask for them. Of course, this implies that you’re asking for positive reviews.

Unfortunately, many online customers don’t leave reviews unless prompted or asked, but many businesses choose not to ask because they think it’s a bit awkward.

Well, yeah, but if you ask properly, no one will feel awkward.

And that’s what you’re about to learn right now.

Ask Them Directly Using Email

A perfect time to ask directly is shortly after the customer has made a purchase. But instead of simply asking to leave a review, try something like this:

Thank you for your purchase! Can you please share your experience with our business on Yelp [social media page of your business, your website etc.]? We promise it’ll take less than 30 seconds!

[Link]

Brian

Why this message is good:

  • “Experience” is more neutral than “review”
  • It estimates the time needed to leave a review which is important since customers don’t generally want to spend a lot of time writing reviews
  • It uses a simple, conversational language and comes from a real person.

Make it Easy to Leave Reviews

The easier you’ll make it for your customers to leave reviews, the more of them will actually do it. Here’s what you can do to get as many reviews as you can:

  • Avoid asking for information you don’t really need (address, gender, age etc.)
  • Don’t ask more than 3 questions
  • Use rating scales instead of asking to write a review in words, which takes longer.

Now let’s suppose that you’ve got a bunch of reviews. It’s time to turn them into powerful PR tools! Here’s how.

  1. Proudly Display Reviews at a Prominent Spot on Your Website

Since online reviews have that much power over people, featuring them on your website at prominent spots is definitely a good idea. This way, they’ll be one of the first things the visitors see when they land there, so you’ll have a better chance to lure them to purchase your products.

Let’s see how Best Buy does it.

This selection of popular products is featured on the homepage. Each of them has a great rating marked by a bright yellow color, so it’s impossible not to notice it.

A clothing brand Ugmonk is another great example who uses another approach to increasing credibility of reviews: showing only reviews of people who actually bought their products:

But you can do it even better by following these tips:

  • Feature the name and a photo of the customer who left the review (don’t forget to ask their permission!) to improve credibility
  • Let people know who is a real buyer
  • Create an entire page dedicated to great testimonials
  1. Share Positive Reviews on Social Media

Establishing and maintaining social media presence is critical for every company. Since a lot of your customers spend a lot of time there, it’s a good idea to let them know how awesome your business is.

Besides, the 2016 DigitasLBi’s Connected Commerce Report found that Facebook influenced 52 percent of online customers’ online and offline purchases, so it definitely has the power to influence the minds of your customers as well.

“Collect and share positive customer reviews on Facebook and other social media platforms you’re using. They will help you find new customers in a very genuine way” – says Frank F. Nix, marketing specialist an A-writer. Here are some examples of how other businesses do it.

Although rather succinct, this review can greatly influence purchasing decisions of other people because the review comes from a real person.

Next post provides a more detailed review, which may be more useful for customers who want more information on the experience that they can get from your business.

 

Reviews like these can greatly improve social media image of your business, so don’t hesitate to share a positive review.

  1. Use Reviews in Email Marketing

Email marketing is a serious promotion tool that remains incredibly effective. According to Year in Review report from Campaign Monitor, the average return for email marketing in 2017 was $44 for every $1 spent. Clearly, taking advantage of this marketing method is a good idea.

This requires you to send a lot of emails, but don’t worry: there are free automation tools like Mail Chimp to provide an email marketing assignment help for you.

Besides, online reviews can help to improve its effectiveness.

Here’s an example of an email from a British insurance company Aviva that features well-added reviews.

  1. Respond to Reviews

This is a critical part of leveraging the power of online reviews because if you ignore them (especially negative ones), the viewers can perceive your business as indifferent to the opinions of customers.

In other words, being lazy in this situation can cost you a lot. Besides, it’s not like writing college papers, so it won’t take a lot of time off your schedule. You can always use such tools as Prowritingpartner, Proessaywriting or College Papers if you have some struggles.

This is something that should avoid at all cost, so here’s how you can respond to reviews in a proper way.

Let’s begin with positive ones. In the example below, a user gave a 5-star rating to an Italian restaurant and thanked them for a great celebration of her 50th birthday.

Clearly, not responding to such an incredible review would be a crime!

Here’s what the responder did to ensure a good response:

  • Loved the review
  • Wrote a short but meaningful answer that thanked the reviewer and encouraged to come back.

Now, let’s see how to deal with negative reviews. Responding to them in a proper way is just as important because 53 percent of online customers expect businesses to respond to negative reviews within a week, according to 2018 ReviewTrackers Online Reviews Survey.

The same source also revealed that only 63 percent of online customers received a response to their negative reviews. Well, it’s safe to assume that the businesses that failed to respond were never contained again.

This response rate is simply unacceptable.

This means that your business should be better and don’t ignore opinions of those who have chosen to buy from you.

So, here’s how to respond to negative reviews, courtesy of a popular NYC-based restaurant Vapiano.

Why it’s good?

  • The business actually responded (this is important because many businesses choose to ignore negative reviews)
  • They offered to help with resolving the issue (and they did it publicly, which demonstrates a commitment to improving customers’ experience).

Conclusion

The power of online reviews should not be underestimated because they greatly influence purchasing decisions of online customers. It’s simple: telling people that your business is the best won’t compel anyone to buy from you, but hearing the same message from fellow customers surely can.

Use these tips to get as many positive reviews as you can and make your business an obvious choice among others!

 

Lucy Benton is a marketing specialist, a business consultant who finds her passion in expressing own thoughts as a blogger, and currently works at www.assignmenthelper.com.au. She is constantly looking for  ways to improve her skills and expertise. If you’re interested in working with Lucy, you can find her on Twitter.