Facebook is a titan in the social media industry. It’s draw isn’t limited to keeping up with friends and family members either. As a business owner, Facebook can also be used as a marketing tool for your business.
Transition in Marketing Styles
The way that businesses advertise has changed over the years. Once upon a time, newspaper ads were the way to go. Then, television commercials were the way to go. Now, most people spend a significant amount of time online.
Any aspiring business student can tell that it’s the responsibility of businesses to adapt to the world around them to succeed. This is similar to the way students have to study to achieve a degree. Much like a student might use the best college admission essay writing service, businesses need to use platforms like Facebook to elevate their marketing.
Create a Business Page On Facebook
When creating a presence on Facebook, businesses will want to create a business page. This differs from a personal page, but it isn’t difficult to do. If a company has ever handled a website of their own, this just might be even easier.
Facebook has tried to make this process as simple as possible. To create any page on Facebook, just click the “Create Page” option in the top, right corner of the screen. Once this is selected, users will be prompted to enter information, including;
Basic information about the business (i.e. business name),
Additional information (i.e. contact information, location, descriptions),
Profile and cover photo,
Choose the sections the business wants on their page, and;
Add any collaborators that the creator works with (i.e. other team members who will work on the profile).
Once these steps are followed, a business is ready to start posting. We’ll take a deeper look at that later.
Knowing How Facebook Works
Facebook used to work rather simply. A business could post something and it would go directly to the people following that business in their feed, appearing in reverse chronological order. Today, though, this isn’t the case.
There are a number of factors that go into when, where, and who receives posts from a business.
Personal pages get preference. This means that if someone is following a business page, the posts from their friends will come up before the business’. The algorithm also uses preferences of users to adjust their feed. So, if they are following a business but don’t get drawn in by their posts, they will probably start to see less of them.
One of the most important things for businesses is that Facebook wants to promote real communication. If a post is made to spam or mislead users, the algorithm will treat it unfavorable.
What Audience Do You Want to Reach?
Before deciding post content, it’s important to determine the audience you are trying to reach. For instance, if a business wants to reach their current followers, it’s important to know who they are.
Tools like Facebook’s Audience Insights can give you a demographic breakdown of the audience. This information can be used to determine the type of content the audience would want.
What to Post
The easiest type of post to make is a simple text post. However, these aren’t usually the most effective options for businesses because they don’t catch the eye.
For better results, it’s a good idea to add some sort of multimedia to the message. Pictures and videos are often useful tools. In addition, it’s a good idea to use links to the business’ website or products. The most effective links use a headline and a preview of the content that the link leads to.
It’s also a good idea to be conversational on Facebook. Businesses don’t want to be so stiff that they are boring and easily ignored. It can also be useful to start a conversation and encourage responses from the audience. This is because for more people to see what’s been posted, it helps to have an audience that is sharing, liking, and commenting on the content.
Stories are a newer feature on Facebook that exist at the top of a user’s feed. Many businesses don’t take advantage of this feature but it’s a great way to catch an audience’s attention. It should be noted that long stories will annoy more than engage.
More on Videos
Videos are by far the most effective choice that can be made on social media. It’s estimated that videos see 59% more engagement in their posts at minimum compared to other post options. When the top 500 posts on Facebook throughout 2018 were released, the preference was obvious with over 81% of these top posts were videos.
When Should Businesses Post
It’s not only what and how you post on Facebook, it’s also important to know when to post.
Businesses don’t want to overload or spam followers with content. A post or two a day is usually enough. Engagement is also 32% higher when posts are put out on the weekend. To start a little earlier, Thursday and Friday bring about 18% more engagement than Monday through Wednesday posting. When it comes to time, posting at 9 AM, 1 PM, and 3 PM are best.
As with any other type of marketing and advertising, it’s important to keep track of how your Facebook campaign is going. With that information, businesses should use this information to adjust to grow their strategy.
Luckily, Facebook has handy features to help businesses out. Facebook Insights allows users to monitor aspects, such as;
Actions on pages,
Promotions (or, your ads),
Facebook can be a valuable tool to businesses in marketing their products and services. Just like any other tool, it’s important to wield it correctly. With these tips in mind, you can elevate your business’ marketing strategy through Facebook in no time.
Personalized Gifts made it big a few years back and the obsession for it doesn’t seem to be fading anytime soon. The customized gifts have successfully made their way into different gifting sectors such as Festival Gifting, Personal Gifting, and Corporate Gifting. Moreover, this industry is predicted to grow at a rate of 9.52% annually. The reason for the growth in this industry can be the rising e-commerce industry and online printing services equipped with web-to-print software.
The web-to-print software has made it simple to add a personal touch to day-to-day items like mugs, caps, t-shirts, photo album making them perfect gifting items. And there is no doubt that any print service providers can encash on this personalization trend in the gifting industry.
It’s not rocket science to create your space into this 31.36 billion dollars personalized gifting industry. You just need to set up an e-commerce web store and install an innovative product designer tool. That’s it! With these two elements, you will have a working digital printing business. And in this blog, we are demonstrating how to unlock the potential of this billion-dollar industry by exploring its different sectors.
Application of Online Printing Software in Sectors of Personalized Gifting Industry:
Any cutting-edge web-to-print software will let your customers customize gifts like t-shirts, mugs, caps, slippers, and many more. Using the tool, they can upload their own designs, logos or write a personal joke to make the personalized products. Such products make for the finest gifts for personal days like birthdays, anniversaries, work anniversaries, etc. And this industry is worth a whopping $20 billion-dollar industry.
And the best way to step foot into this industry is to have a fully functional web store with an extensive range of customizable products.
Using web-to-print software, the customers will be able to drag and drop the designs and text fields on to the products and create a personal gift for their loved ones.
Giving the freedom to your customers to be the artists and create something of their choice will leave them happy and satisfied guaranteeing a better buying experience. As a result, your customer life-cycle will improve driving in better sales figures.
Who doesn’t like receiving gifts on festivals? I certainly do and the magic that personalized gifts spread on such occasions can take anyone’s gifting game to another level. A web-to-print software makes it easy for customers to design and visualize the final product. And a preview button showcasing the final product demo speeds up the buying process.
Festival Gifting sector is a 7.5-billion-dollar industry. Because people around festivals like to splurge on their loved ones.
And what better way to make it easy for them than to provide with the latest technology to create eye-popping and customized designs. And as for an online printing business owner, you will be investing in a flourishing industry.
A win-win situation.
Personalized gifting industry has three sectors and among these sectors, Corporate gifting sector is one of the untapped sectors of this industry. In India alone, this section is worth 12,000 Cr and is growing at over 200% per annum.
The growth this sector is experiencing is because of the increasing demand for personalized corporate kits, stationery, merchandise, t-shirts, and whatnot.
And these corporate orders will always be in bulk and providing to such needs can be an issue for any online printing store.
The solution for an issue like this is having a designing software with editable attributes. Here, the customers can manage the quantity, colors, etc. of the product they are going to buy. And Brush Your Idea web-to-print software comes with the necessary features that make it the perfect tool for any online printing business.
Corporate personalized products also make up for an innovative way of marketing the brand. Adding a logo or color scheme or some other elements on the products and giving them as a freebie can be great way of indirect marketing.
The above use cases can give you a clear idea of the scope of Corporate gifting and providing such products will help you become the industry leader.
Now you have the full recipe for the success of your online printing business but what will make it great?
The Secret Ingredient:
Understanding Customers and Trends:
Once you have your printing business up and running, make sure you are monitoring the customer buying habits and the industry trends. The combination of this analytics can provide you with valuable insights that can help you create a roadmap for your business.
Once you are done analyzing the statistics, make sure you are making the necessary changes to keep your buyers interested.
Wrapping it up:
The potential of the personalized gifting industry is endless and you can attain infinite growth if you started today. And even if you already have a printing business, then you can take it to another level by launching it online.
You just need the right combination of tools and software to be the industry leader.
Author’s Bio: Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering Web-to-Print Storefront and Software Solutions. He has been giving his valuable tips and suggestion about Web-to-Print Software.
In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in the business world. Companies were finally able to reach a mass global audience through videography in real time, thus shattering the fourth wall and driving engagement and traffic through the roof.
Naturally, with this kind of popularity comes great market saturation, and Facebook Live is nowadays a competitive arena in which businesses are fighting for every viewer. This means that the proverbial bar has gone up once more and that you need to step up your video streaming game if you want to stand out. Here are the best practices that will help you increase engagement using Facebook Live.
Define the purpose of the videos
Much like any other type of content you publish, whether it’s a blog post or a new 3D image, your videos need to have a purpose. In essence, for video streaming to bear the right fruit, it needs to have a sound strategy to support and guide it. With that in mind, your first order of business is to define the purpose and goal of your videos.
The keyword you’re looking to drive your video-streaming strategy is value. If you don’t have something of true value to offer to your viewers, then do yourself a favor and stick to blogs, tweets, and quality imagery. This way, you will at least prevent causing any damage to your brand image in the social media world.
On the other hand, if you have something meaningful to share to the world through quality visual content, then by all means go ahead and stream away!
Discover your purple cow and use it
In a sea of uniformity and incessant similarity, it’s worth having a purple cow to show off. This is fancy marketing lingo for “create a unique angle and use it to set yourself apart”. Remember, these are live broadcasts we’re talking about, so there is a need to keep things moving, to keep it snappy and interesting, and to have that distinct approach to streaming that people will immediately associate with your brand.
It will be up to you to create your unique angle that will improve engagement and inspire people to tune in, comment, leave positive feedback, and share the stream link with their friends. Whatever it is, make sure to turn it into a leitmotif in all of your videos to create that associative connection that will solidify your brand’s identity in the hearts and minds of your audience.
Monitor engagement levels
Knowledge is power. The age old adage holds true in the modern world better than ever before, as having the necessary insights to adapt your strategy and improve performance is the key to long-term growth and success. This means that you will need to monitor the performance and engagement of your streams in order to compile actionable data for the road ahead.
The best streamers in the world achieve this with the use of comprehensive social media analytics tools that monitor the chatter surrounding their brands in the social media realm. Tracking relevant KPIs such as likes, shares, mentions, context, discussions, and the general “vibe” of the brand in the consumer market is a powerful way to obtain crucial information and reshape your video-streaming approach if need be. Remember to monitor performance at all times so that you can improve and stay two steps ahead of the competition.
Be prepared, but don’t rely on scripts
If you could choose to read off a cue card in front of a large audience, would you still opt to improvise your speech and make it up as you go? Probably not, nor should you. Preparation is the key to an effective presentation, and the same goes for Facebook Live videos. That said, the key selling points with live videos are authenticity, spontaneity, and transparency.
This means that you need to strike a balance between being prepared and candid. People will appreciate your laid-back approach, no matter if the subject deals with important issues or if you’re simply entertaining the masses. With that in mind, a good rule of thumb would be to memorize key talking points, rehearse your soft skills prior to going live, and refrain from memorizing scripts but rather keep the conversation flowing naturally.
Build your audience with scheduled programming
On a final note, keep in mind that you stand a much better chance of building traction and recognition by taking a meticulous approach to streaming, and scheduling your programming. People love consistency in the online world, they love that know exactly when they can expect you to go live, and they love that you have a solid streaming schedule they can work into their routine. Fail to make a schedule, and you will needlessly dissipate your audience, lose momentum, and never really build the traction your brand deserves.
Facebook Live is one of the best additions to the platform since, well, the dawn of Facebook itself. It allows brands to connect with their followers on a completely new level and establish an emotional relationships that will last a lifetime. Use these tips elevate your standing in the industry by making Facebook Live the most powerful engagement tool in your arsenal.
According to some shocking employee turnover statistics by Reflektive, turnover can cost a business between 16% and 213% of the salary of a lost employee. Higher positions, which are highly paid, lead to higher turnover costs.
Replacing an employee that had a linchpin position in your company can cost you more than a double of their salary. For instance, if you lose a highly-trained employee who was making $250000 on an annual basis, replacing them could cost you as much as $532500.
There are numerous reasons why employee turnover is so costly, but your number one priority should always be to reduce it or prevent it completely.
It actually doesn’t matter whether you’re a woman entrepreneur, or you’re in the majority of male business owners. The following tricks for better employee retention will work for you either way, but you’ll definitely be able to apply some of them much easier as a woman.
Motivate Your Employees with Compelling Incentives
Offering incentives to all your employees will keep them motivated at all times. They’ll know that their hard work will always get rewarded, so they’ll find it much easier to invest more effort into their daily tasks.
They’ll even go beyond what you expect of them to show you that they truly deserve the rewards, and they’ll be inspired to continue doing so as long as you always recognize their efforts.
So, help them get that important feeling of accomplishment by offering paid time off, holiday pay, giving them freebies and gift certificates, and giving them end-year bonuses and bonuses for successfully completed projects. Monetary incentives are definitely the best motivation.
Additionally, you can even take them out for lunch or dinner every once in a while, as you’ll create a friendly relationship with each of them. This can be only one of the numerous team-building activities that your employees will absolutely love.
Always Promote from Within First
Looking outside your company for new talent is often unavoidable, especially if you want to grow your small business. However, searching outside before even considering someone from your workforce can frustrate your employees and eventually make them want to leave your company.
If there’s no chance for advancement in your organization, why would anyone stay? Promoting from within before you start searching for outside candidates is one of the best employee retention strategies you should use.
It will keep your employees motivated because they’ll know that each of them has a chance to be promoted to a higher position.
This also saves you time and money that you would otherwise invest in onboarding and training new hires. It also works in favor of your sales increase and ROI, simply because everyone will work much harder to get the promotion they desire.
Establish Effective Communication
Effective communication is key to developing strong relationships with your employees and making them want to stay in your company. You should have an open-door policy, and establish a friendly relationship with each worker.
Maintain a balance between being friendly and professional, but still show them that you care about them. Let them know you’re interested in their well-being, and their needs and goals, and be there to help them solve any potential problem they may have.
Open communication is vital for motivation, improving job satisfaction, and eventually growing your business.
Encourage Honest Feedback and Actively Listen to Your Employees
Honest feedback is also essential for building a great company culture and establishing a pleasant and effective work environment. Encourage your employees to always give you honest feedback, because that’s precisely what will help you in being more objective and create an enjoyable work atmosphere.
For instance, if the majority of your employees are asking you for more flexibility in schedule, accommodating their requests will definitely go a long way. They’ll be more satisfied with their jobs, so they won’t start looking for outside opportunities.
Actively listen to all your workers to try and meet all their needs. Show that you truly care, and it will pay off a hundredfold.
Make Room for Growth and Development
Just like you should make room for promotion within your workforce, you should also create valuable learning opportunities. They are some of the most crucial factors for employee retention.
According to report by Gallup, 56% of employees are somewhat disengaged, while 73% are actively disengaged, and all of them are actively looking for a different job.
They want to be connected to their jobs, to actively learn and grow, but their employees don’t offer them any learning and growing opportunities.
If you don’t want to lose your employees, offer them a chance to grow. Provide them with regular training to improve their skills, and offer various education courses they can take anytime and anywhere.
Online exam software can help you make a quiz for testing your employees’ knowledge and keeping track of their learning progress. It can help you identify their strengths and weaknesses so that you can train them more effectively and help them truly develop and grow.
The more you work on their development, the more you’ll boost their morale and make them want to stay and grow right where they are.
As you can see, improving employee retention isn’t as difficult as it may seem. It does take effort, but it’s more than worth it.
So, start offering enticing incentives to keep your employees motivated, and make sure your communication with them is always open and honest. Encourage their honest feedback, really listen to what they have to say, and show them that you care and you’re always there for them.
Most importantly, promote from within before searching for outside candidates, and create learning opportunities that will help your employees grow. Do all this and you’ll create a pleasant work environment that your employees will be proud of.
Author’s Bio: Kamy Anderson is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mind-set. He is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker
Marketers are always looking for opportunities that would enhance their SEO and there is no denying that SEO keeps on changing every year. So for 2019, you must keep up with the changing requirements of SEO. Many methods from your previous strategy may work this year as well however there are some new ones to look forward to. Check out our short guide for SEO in 2019 –
Optimize for Local SEO
Local SEO can do wonders for your business, especially if you are providing services to a locality. Most of the smartphone users today perform local searches to access the services near them. Hence, if you can optimize your site for local SEO you can turn your local visitors into your customers.
Tips for a successful local SEO –
Use keywords that suit your location – Include the name of the city or localities that you want to target in your keywords for example, ‘best Thai restaurant in Chicago’, mobile phones, assignment help etc.. You can also include phrases like ‘near me’ with your main keyword so that Google can use the same to show it to nearby users.
Find backlinks – Look for local sites that can provide you with some useful backlinks and see a hike in your traffic.
Customer Feedback – Good customer reviews? Add them up on to your website and make a first good impression on your potential customers or visitors.
Understand your Customers
If you can give what your customer really needs. Nothing can stop you from becoming successful. So start with understanding what your customer expects from you and then begin translating the same into your products and services.
Know the popular search terms in your niche and start incorporating them into your website copy. You can also use keyword tools such as Moz or Yoast SEO to find better keywords based on the search traffic. There is no denying that you are creating things for your customer so if you understand how to answer their questions and fulfill their requirements the best, it is indeed your first step to success.
Create Readable Posts
If you are looking for increasing your organic rankings it is important that you optimize your content to make it more readable. To begin with, divide your content into shorter paragraphs that talk about individualized ideas. Do not try to mix two different scenarios in one paragraph to make it easier for your readers to understand your point.
Use headings and sub-headings that would catch your reader’s attention as soon as they land on your site. This would benefit the skim readers as they take a quick scan of your site and they will be able to get an idea of what you want to convey.
If you can find high-quality backlinks for your site, you can definitely increase your search engine ranking. A quick way to understand who is referring to your site is by using tools such as SEMrush Backlink Checker. Here a few more tips to improve your backlink SEO –
Make sure that your backlinks are from reliable sources. Otherwise, it can put a negative effect on your site’s SEO.
Make sure the backlinks are added to relevant pages of your website that actually relate with its niche. Otherwise, it is just spam.
Use a strong keyword for your backlink as it would be easier for the crawlers to understand what the link is all about.
Optimize for Voice
Voice is the new text! By 2020, it is expected that almost 50% of the searches would be voice searches. So it is time that you start optimizing your site for voice search and begin experimenting with it. Include keywords that would be ideal for voice search. For instance, you can include words ‘how, why, what, when etc.’ Voice search does not include formal long-tail keywords. Instead, it includes more questions such as ‘where can I find desert now’.
It has been found that most of the voice searches are done for local content. Hence, it is advisable to include phrases like ‘near me’. Look for common phrases used in your locality or add names of landmarks, local institutions and famous places nearby your locality to optimize your voice search.
Optimize for Mobile
Smartphones have made it possible to access the internet from anywhere. Almost every other person today has a smartphone. So if you want to find the right audience you must optimize your site for mobile. Begin with making your website design compatible with mobile devices. No matter a person accesses your site from a mobile phone, a laptop or a tablet, it should fit into their display properly.
Last, but not least, do not include popups as it would distract your visitors. Keep a check on how interactive your site appears on mobile, how the elements are placed and are the distances between the images, graphics, and pictures on your site enough to make it readable.
It is not all about experimenting with different SEO techniques. You must keep a check on how things are resulting for your business. So it is better that you start tracking the progress of your SEO strategies and perform iterations accordingly. Simply start with Google Analytics and begin tracking your organic traffic. Check which blog posts got the most hits, to which the audience responds the most and shift your focus on such posts for a while.
Content engagement is also a crucial factor that can enhance your site’s performance. So keep a track of how much time visitors spend on your pages. Know how much time your website actually takes to load, how many backlinks you are generating and how many shares you are getting on social media. Track keyword rankings after every two or three month time to keep up with SEO.
Success is not overnight! It takes time to improve your rankings and carry on with the existing competition in your niche. So why wait for long? Make your plan and execute it as fast as you can. Keep looking for new updates in search engines algorithms and do not forget to review your strategies and iterate through them. Start optimizing today!
Author’s Bio: James is a writer, blogger and an education freak who keeps on exploring the education industry. He is currently working with GoAssignmentHelp from past few years and has been indulged into delivering quality assignment and work projects for students.
If you are someone who builds a website for any reasons, you don’t want just to create one and that’s it. Primarily, you built a website for business use and for users and people to use it. You wanted your site to find out in the web and this is where a friendly SEO takes place to reach a wider audience, gain high site traffic, at the same time earn a good site reputation.
So, what makes a friendly SEO website? Bear in mind that before you topped in any search engine rankings, get a high number of visitors, you have work in building an attractive at the same time informative website. This is where choosing an excellent WordPress theme comes in.
Hence, in this article, we will tackle different types of SEO-friendly WordPress themes that can go all year round. Here are they to get you started.
It is a WordPress theme designed for websites that normally produces a large number of contents on a daily basis. It has 12 available demos which if flexible and versatile. It means that whatever niche you are blogging about you are able to produce a well-organized and professional layout.
Moreover, your visitors won’t have a hard time navigating your website because of multi-functional navigational aids that make up the whole theme. It has also a great theme optimization.
It is a highly customizable SEO-friendly WordPress theme with an excellent design. Once you have successfully installed this theme, you can easily select full-featured demos composed of three designs which can be imported in a few clicks.
Additionally, there are also pre-themed templates that you can just drag and then drop which adds a unique appearance to your site. This also comes with various header designs you can choose with detailed theme options and settings.
The Pofo WordPress theme that comes with a stunning and incredible design. It is said the Pofo is the most versatile type of WordPress theme because of its ability to fit into any type of website because of its pre-built demos.
Besides, this type of WordPress theme is the topmost choice of most website owners because it has a wide array of design options. It can cover e-commerce, portfolios, blogs, and even agencies that’s why it’s a multi-purpose theme.
The Gem is a WordPress theme that focuses on the page loading times, secure codes, and at the same time the mobility usage. It is also considered to be one of the most SEO-friendly WordPress themes.
Furthermore, this WordPress theme comes with over a hundred site demos which can be imported and integrated right away. This is effective when used in e-commerce websites like hotel bookings and shopping stores.
Bear in mind that one factor that every visitor would look at for them to stay and move forward in navigating your website is to speed of the page load. In this case, Schema is the best WordPress theme that works directly in doubling the speed of your sites load.
At the same time, it has also multiple options of snippets wherein it gives out a clear understanding to all search engines what type of topic are the visitors searching and for your site to be quickly ranked.
Genesis is also one of the most popular SEO-friendly WordPress. This theme focuses more on having a child-friendly design which also paved a way of making it a top choice. It has also worked directly with the speed of the load page, most responsive codes, simple and elegant site layouts.
Also, some website owners who are using this theme normally get positive feedback because it’s easy to use. Remember that the more positive feedback you’ll get, the higher the reputation you will get which will result in higher ranking.
The X or “X”
This WordPress theme was recently launched last year. Since its launching date, this WordPress theme has generated popular and positive reviews to all users. Although it was just recently launched, this website WordPress theme is doing its best to consistently improve and update to provide excellent services.
Moreover, unlike other WordPress themes available, you can be certain that X doesn’t have any codes that will slow down the speed of the page load. Lastly, it also uses the latest HTML5 semantic markup which comes with various elements and features which will improve search rankings.
It is one of the WordPress themes that comes with a full pack of features of designs for multi-purpose use. It has even an increased SEO-friendly feature compared to other themes and also works best when it comes to speeding up your site’s loading time.
Further, it has two main flexible and impressive design modes that you can choose from. Both of these choices come with in-depth customized options and both are in high-quality condition.
From the word itself, SociallyViral is one of the most flexible WordPress themes which works directly in attracting as many social shares as possible. Some SEO professionals like the ones found in Louisville SEO believes that social network shares can help increase your website’s traffic every day.
This is true due to the fact that most websites are risking in finding a way to attached social media networks to expand their reach. SociallyViral definitely does this job for you without a hitch.
Getting the right WordPress theme is an essential factor when it comes to making a user-friendly search engine optimization. This WordPress themes will help you create and build a website that can is responsive to all users and visitors. This can only help your site being noticed. But most importantly maintaining a high ranking authority.
Furthermore, it is always best that you choose the right WordPress theme for your website with the relevance and type of your business. At the same time, you also have the consider the content and target audience you would like to reach.
Therefore, the SEO-friendly WordPress themes discussed above will help you give an in-depth understanding of choosing the right theme for your website whether you are building a new one or redesigning an existing site.
Do you want to improve your e-commerce email marketing and start seeing sales like the big name brands?
This guide will take you through the fundamentals of developing an email marketing strategy along with in-depth research, inspiration, and examples to help you achieve more sales.
You might want to bookmark this page because this guide has over 10,435+ words dedicated to e-commerce email marketing knowledge, strategy, and examples.
Here’s a breakdown of everything inside:
Part 01: E-commerce Email Marketing Strategy
Part 02: E-commerce Email Marketing Tips
Part 03: E-commerce Welcome Emails
Part 04: E-commerce Upsell & Cross-sell Emails
Part 05: Dedicated E-commerce Email Marketing Service
Part 06: Case Study – 80% Open Rate
Part 07: Best E-commerce Email Examples
Throughout this guide, you’ll learn a lot about email marketing and how to implement a strategy for your business. By the end of it all, you should be able to:
Develop a strategy for your e-commerce email marketing
Discover new ideas for creating email campaigns and automation sequence
Set up automation sequences to boost your sales while you sleep
Engage your email list to shop more
How to tackle common e-commerce issues such as abandoned carts
Build stronger and meaningful relationships with your customers
Let’s get started with the eight-part guide showing you everything you need to set up and scale an e-commerce email marketing strategy for your business.
Part 01: E-commerce Email Marketing Strategy
E-commerce email marketing strategy is the ability to generate more sales for your business.
There’s no one-strategy-fits-all, so get ready to do a bit of work to set yourself up for success.
To get started, understand that e-commerce email marketing earns up to 27% of revenue for some companies. That’s almost a quarter of their entire sales revenue coming from email.
One thing you should begin to focus on when creating your e-commerce email marketing strategy is: customer journey.
Whether you set up an email marketing sequence or automate your entire email tasks, be mindful of the experience you a trying to provide your recurring and future customers. Build your emails with the focus of building a relationship for the long-term instead of how you can get a quick buck as soon as possible.
Before you start your e-commerce email marketing the best thing you can do is analyze your customer data. You don’t want to land into these pitfalls, right?
Data is going to be the key to an email marketing strategy that brings your business ahead of its competition with the highest ROI.
As you dive into your data, consider creating a different hypothesis about who your customers are and what they really want from your business. You’ll be able to make better decisions when you take both the qualitative and quantitative data then try to understand your customer’s mindset.
Here are a few points to consider when looking at your data:
Capture Every Detail. It might seem exhaustive, but even the smallest detail can make a big difference. Try to capture where visitors are clicking on your site, what emails received the most unsubscribes, what products are trending in your store, then ask yourself why.
Understand Customer Behavior. Do you see any trends in your data? If there are peak periods when customers are buying more frequently than others, these are critical areas to optimize. However, you can use your data to determine new strategies to drive sales even during the “dry” times.
Determine Customer Personas. Figure out the gender, age, location, income level, and all other demographics regarding the types of customers at your store. Find out if certain types of customers are buying only because of discounts and which ones are willing to pay the full price.
Visualize Your Customer’s Journey. Use diagrams, charts, and other visual aids to understand the path your customers take throughout your store. Are your Facebook Ads leading to more sales and subscriptions than Instagram? Does a specific landing page have a higher bounce rate than a blog post? Figure out your customer’s touch points and pain points so you can map out a solution to make their journey conversion focused.
Writing E-commerce Emails
Before diving too deep into the technical sides of e-commerce email marketing, let’s cover the basics of writing e-commerce emails.
Before anyone opens an email, they take a quick look at who was the sender.
Then, when they open that email, they’ll see something like this:
In most situations, your sender “From” address should come from a company or domain based email.
For example, sending an email from firstname.lastname@example.org has a different effect than email@example.com.
You should avoid using a free email provider for your business such as Yahoo, AOL, Hotmail, Gmail, and so on. Instead, you should use a registered domain name as your email address which would be ADDRESS-NAME@YOURSTOREDOMAIN.COM.
“No-Reply” No Buy
If you’re thinking about using a “No-Reply” address, think again.
Sending an email from a no-reply can be extremely frustrating for a subscriber or new customer who wants to reach out with questions.
Keep the door open and build rapport with your email by allowing your emails to have a reply function.
You can always set up an automated response that sends customers to your FAQ pages or hold tight for 24-hours until you or your customer service team can reply with an answer.
Receiving replies to your e-commerce store is a valuable source of feedback and a chance to build a better relationship with your customers.
Avoid the Spam Box
Another tip regarding “From” emails is to use various “From” types. For example, you might want to use a different email for Customer Support (CARE@YOURSTOREDOMAIN.COM) and your Newsletter (NEWSLETTER@YOURSTOREDOMAIN.COM).
From a deliverability point of view, free email addresses have a higher tendency to get filtered into the spam folder than the inbox.
Getting this set up and organized as early as possible is going to be key for future growth as an e-commerce business.
The next most looked at (and influential) part of your e-commerce emails is the subject line.
How important are your subject lines?
Let’s take a look at the data from Crazyegg, a platform developed by Neil Patel to analyze your site to see how your users behave on your website.
As you can see, no matter how creative your emails are or how often you send them, the most important influencer affecting email open rates is the subject line.
You should test all kinds of subject lines to find the right words that not only resonate with your email lists but also drive the highest open rates.
To achieve this, here are a few things you can do:
Avoid “Spammy” Words. You might want to promote “free shipping” at your store and stuff the word FREE in all caps. There’s a long list of words to avoid your emails ending up in the spam box. For example, “Order Now, “Guarantee” and “Lowest Price” are just a few words to avoid.
Personalize the Subject. Using your subscribers’ and customers’ in the subject is a great way to grab attention. When setting up your emails with your service provider, you’ll find its very easy to add a person’s name in the subject line.
Mention Their City. Instead of using their name, see how many more open emails you get using their city name.
Keep it Short. Get straight to the point in as few words as possible. Ideally, try to craft a compelling subject line in 5 to 8 words or 40 to 50 characters max.
Use Emojis. Use emojis to grab attention by making your subject line stand out. Best thing to when using emojis is to test against subject lines without to see which perform better.
Create a Sense of Urgency. Achieving this can be tricky but if you can create a sense of urgency you can motivate more to open your email (i.e. 6 hours remaining).
Minimize Promotional Headlines. You might want to showcase your latest promotion in the headline using all caps and an excess of exclamation marks. Do this and you’re asking your emails to be sent to spam.
Test and Re-test Everything. Every email can have a different subject attached. Continue to test different styles and word combinations to see which drives the most results.
These are the fundamentals you should follow when creating your e-commerce email subject lines.
Then, after you have created a few, there are a few tools you can use to evaluate them before you hit the send button:
Zurb This is a great tool to use if you’re unsure what your sender name, subject line, and pre-header text will look like in different browsers and devices. Using this tool, you’ll get to see exactly what your email list will see before you send your email to their inbox.
Spam Check by Post Mark – If you want to avoid the spam folder this tool helps you see if your emails will trigger spam filters.
Email Subject Grader by Net Atlantic – This essential tool does exactly what its name implies: grades your subject and gives feedback as to how to improve it. You’ll also get a word count notice to help you find the perfect amount of words in the shortest phrase possible.
After the “From” address and the subject line comes the “Pre-Header Text”. Depending on the browser and device people use, the amount of text people see will vary.
The best way to understand (and write) “Pre-Header Text” is to imagine it as a continuation of the subject line.
Take a look at Lenovo Canada’s email above. After the subject line comes a “…Plus an exlc…”
Let’s guess that the word coming next is exclusive which is a fitting word to use considering the brand. This “Pre-Header Text” is aligned with the original message in the subject which is “Save” plus another offer included inside the email.
Although you may not see much of it, it’s a piece of the email that gets looked and has an impact. Don’t miss out on adding a little extra excitement for what you have inside.
Design & Content
Finally! It’s time to dive into the heart of the email. But first, a friendly reminder, your subject lines are key to getting your list to open the email.
When you start designing the content of your e-commerce emails, keep it simple and make the message clear.
Some quick tips to improve your email design, are:
KISS (Keep It Short & Simple). Less is always more. If you can design an email using an image that sums up or compliments the message and a message that drive the goal home, go with that. The ultimate goal of your emails is to get those who open to click through. Stay focused on conversion and let your email guide them through.
Strong CTA. Your Call-To-Action should be bright and ready to click. Experiment with different text to see which provides the most clicks.
Color & Contrast. You don’t have to be a professional designer to know what looks good and what doesn’t. Use color in moderation and understand what is complementary, contrasting, or confusing.
Design for Mobile. While you may be designing your emails on a PC or laptop, your email list is likely looking at things from their smartphone. Try sending an email to yourself and open it on your phone to see if any design changes are needed to improve its performance.
Do the 3-Second Test. Once your emails are designed, look at it for a moment, turn from the screen for 3 seconds, then look at it again and analyze what your eyes look at right away. This quick test will help you learn what your list will look like and what elements to change if things are too busy or not focused on the main message.
Want to see the best examples of e-commerce emails? Go to Part 08.
HTML vs. Text-Based
There is a growing debate around HTML vs. Text-Based emails. Which should you use? Does one have better click-through rates than the other?
Hubspot has dedicated a post to debunking the debate. They found that HTML emails with images have a lower open rate than plain text emails.
The general consensus is HTML emails have less opens than plain-text.
Fortunately, many email automation providers give you templates that are optimized for every inbox. Using their templates, you can trust that your emails won’t break with bad coding and experiment with different design styles for optimization.
Ecommerce Email Marketing Sequencing
If you mail the wrong emails at the wrong time to the wrong prospects, you lose. You lose subscribers, you lose potential sales, you could even lose your loyal customer base.
The challenge for any e-commerce business is to send the right email at the right time to the right prospects. So, how do you do that?
Here’s your chance to make a good first impression.
After a customer makes a purchase or subscribes to your store, send an automated email that welcomes them to your business.
A good welcome email has the potential to more revenue to your business. It has more power and profit than your promotional and standard informational emails, too.
When you thank your visitors and customers for joining your newsletter or purchasing at your store, be sure to include the following:
Tell them how often you intend to message them
What they can expect from your newsletters and messages
How to reach out if they have any questions or comments
Look at how Virgin Mobile greets their new subscribers. They send a crisp, bright welcome aboard that explains exactly what they are going to receive for signing up.
Consider the following when creating your welcome emails:
Be Original. Sometimes it takes a clever idea to get your e-commerce business viral. Take the “private Baby CD Jet” as a prime example of using wit, humor, and fun in an email to excite your subscribers and customers.
Use a Simple Design. Use a strong yet simple image to capture the interest of anyone new to your list. Make it easy to navigate through your products and remove all barriers possible.
Remember, you won’t get a second chance to make a first impression. So, you have to make it count.
Discount Emails (i.e. Transactional Emails)
Sending your list a special promotion or discount is a popular strategy for e-commerce email marketing.
And, the reason for this: it works.
A study by VWO revealed 54% of abandoned cart emails with a discounted price are more likely to purchase (keep reading to learn more about abandoned cart emails).
Hotels.com sends out regular discount emails with the amount their customers can save clearly displayed in the email. They also mention that you “must click through this email” to receive the discount. Remember this, it will play an important role in tracking your email campaign’s ROI.
Discount emails are a smart strategy, however, it can lead to some negative perception if done too frequently. Send too many emails like these can lead to people unsubscribing from your list and abandoning your e-commerce store forever.
Best thing to do is to use these sparingly and set up an automation that only provides discount emails to the people who engage with your e-commerce emails (i.e. open them and/or click on inner content).
There are many reasons why your customers abandon their carts. The top three reasons are:
Extra costs at check out (i.e. taxes, shipping fees, etc.)
Customer must create an account
Long and complicated checkout process
The best way to improve sales and get your customers back to your store to check out is to send them an abandoned cart email. According to Business Insider, 75% of people do plan to come back to their carts. Your email is simply a reminder to get them back there before their busy lives take them away for good.
Let’s take a look at Asos, an online fashion store, and how they tackle abandoned carts. You can see they use a simple and effective abandoned cart email. Their clear copy, such as “don’t forget about me”, as well as customer benefits (i.e. Free Delivery and Easy Returns) is a great example of encouraging customers to return to their cart.
When creating your abandoned cart emails, be sure to:
Include an image of the item your customer left behind
Be playful and fun with your reminder
Include key features to promote a purchase (i.e. Free Shipping)
Choose a design style that is consistent with your brand
Shopify says that 67.45% of your customers are abandoning your cart and that the best way to tackle this issue is to create an abandoned cart recovery campaign.
Order Confirmation Emails
One email sequence you should have is an order confirmation. These emails not only remind your customer about their order it also help drive engagement back to your store.
Remember to always include the following in your order confirmation emails:
List of products they purchased (ideally with images and product titles)
Order number and tracking information
Give them an estimated time of arrival (if possible)
Easy-to-see contact information to reach out to you with questions or concerns about their order. It can be as simple as linking to your contact page.
Chewy sends their customers a playful order confirmation email. The animated image is a clever touch to calming an anxious customer’s desire to have your product right away.
Go to E-commerce Email Marketing Tipsfor more ideas, inspiration, and examples for your campaigns.
Set Up Automated Emails
You can save a significant amount of time when you automate your e-commerce email marketing. But, that’s not all. Automation is a powerful strategy that lets you:
Build relationships and trust
Grow awareness of your brand (instead of considering your competitors)
Drive more sales to your business (especially during peak periods)
When it comes to automating your email sequences, there are many techniques you could implement. If you’re new to automation, there are 3 email sequences you must set up to improve customer retention and closing more sales. Those are:
Abandoned Cart Emails
Order Confirmation Emails
Non-Buyer Emails (i.e. Site Subscribers)
Let’s take a look at each of these, but first, there are a few best practices to keep in mind when setting up an automated email sequence.
Timing your emails
Depending on the sequence you’re creating, there are many strategies you can adopt. If you start sending the wrong emails, you’re going to get a less than favorable response such as your customers unsubscribing and moving their business to a different business.
If you’re creating an abandoned cart sequence, here’s an example of how to send timely messages:
1st email – send within 24 hours
2nd email – send within 2 to 3 days
3rd email – send within 7 to 9 days
Successful sales are going to come down to how well you can time and target your emails. If its not the right moment for your customers, they’re not going to buy.
Test for the Best
If sales is about timing, what can you do to ensure you’re sending to right email at the right time?
First, take a look at your store’s data. How many people are on your list? 1,000? 1 million?
Then, ask yourself: How many of these people would make a decision to buy in the next 90 days?
If there’s a buying pattern between your customers and your business, you can put that data together to create a strategic plan to target more customers at certain times.
Also, as you experiment with different email delivery times, be sure to run some A/B tests of your sequences. Try to find different days or time delays that perform better then use them more frequently with your lists.
A/B testing is an effective way lets you maximize your:
Total unique clicks
Total clicks on a selected link
There are some key features to include in most, if not all, your automated e-commerce emails. The email campaigns your set up and the newsletters you send will become a great way to earn repeat business and attract new customers to your store.
When you are setting up your automated emails, be sure to include the following:
Powerful subject line (e.g. “Save Big, Today ONLY, on Product XYZ””)
Personalized message (i.e. include their name, “Hello John!”)
Offer details (i.e. “Expires on XX.XX.XXXX” or “Terms & Conditions Apply – Learn More”)
Closing text and statement
These are just a few of the elements you can include in your emails and each can be tested to see what performs the best. For example, you can try using different subject lines to measure which gets a better open rate. Or, you could try using a different call to action to measure the best click-through rate.
Now, let’s get back to the 3 types of email automation sequences your e-commerce store must have.
1. Abandoned Cart Emails
Abandon cart emails are essential to bring customers back to your store to finish the sale. This can only be done if you already have a customer’s information allowing you to send a friendly reminder to their inbox.
Typically, these emails should be sent within 12 to 24 hours after they abandon their carts. In most cases, these customers may have been distracted while online or need a moment to consider the overall price.
Let’s take a closer look at why customers might be abandoning their carts and possible solutions to this problem.
Cause to Abandon #1: Unexpected Charges
According to the Baymard Institute, this accounts for up to 60% of people to abandon their carts.
When you fail to mention extra charges, like shipping and taxes, can take your shoppers by surprise. This frustration and anger at paying more is a quick way to lose a potential buyer.
Solution: Don’t shock your customers at the check-out. Display any additional charges on banners or include the amount below the products in your store. If you have a calculator, be 100% transparent and breakdown the additional fees and charges. When your customers can see the extra amounts before they check out, they won’t be surprised to find a number they weren’t expecting to see.
Cause to Abandon #2: Register an Account
Online shopping is meant to be a fast and pleasant experience. Shoppers are browsing their phone, discovering products they have-to-have and make quick decisions to buy in the moment.
If there’s an additional step to check out, such as creating an account at your store, this can be an added frustration leading to a fast and unfortunate loss (for you).
Solution: Always add a guest checkout feature so your prospective customers can get quickly. If possible, include a signup feature that requires an email or social account for quick registration. For example, Asos allows their store users to signup using a Google, Facebook, or Twitter account.
Cause to Abandon #3: Payment Security Concerns
If you’re using an e-commerce platform like Shopify, payment security might not be a major concern for your customers. Using industry compliant standards, customers feel safe and rarely question their purchases.
However, what if you’re using a different platform? What if you’re running a WordPress website with the WooCommerce plugin?
Any e-commerce website using an alternative service provider to host or manage their store, your customers might be concerned if they see the little red lock at the top of their screen.
Having any indication that your website and your store is insecure can deter potential customers from buying from your store.
Solution: There are many secure payment gateways you can include in your check out, such as PayPal or Stripe. Using gateways like these not only makes your check out more trustworthy, it also reduces security risks at your store. Ideally, you may want to let a third-party process credit information on your behalf and not collect sensitive information on your server.
If your website doesn’t have the little green lock, you can install a lock for free using Let’s Encrypt. For an added layer of security, you may want to use a paid SSL provider for that extra layer of protection and assurance for your customers.
Bring Your Customers Back
When crafting your abandon cart emails, there are a few things to include to get your customers excited again and returning to finish their order.
Try to include these 4 key features in the main message of your email:
Make the message clear at the beginning of the email and include a link for them to return to their shopping cart to finish checking out.
Include images of the items waiting for them in their shopping cart.
If possible, give them additional incentive to finish checking out, such as free shipping or a small discount.
Use a clear call-to-action, such as “Complete Order” or “Continue Shopping”.
One thing to avoid should you decide to include a discount in your abandon cart emails is to limit its usage. You don’t want customers catching on that they can load up their carts, leave them behind, and expect to receive a discounted price anytime they shop at your store.
2. Order Confirmation Emails
Let’s say you’re creating an order confirmation sequence. Instead of just sending a single email with the order details, shipping confirmation, and perhaps an upsell, you might want to use an autoresponder that sends a variety of other emails to your customers.
Take a look some email types you might want to include in a series like this:
Initial Confirmation (Send Immediately). Send your customers the order confirmation of their initial purchase.
Tracking and Shipping Information (Sent with 24 Hours). The next email should include shipping and tracking information to keep your customer up-to-date with their order.
Additional Product Information (Sent within 5 to 7 Days). While your customer is waiting for their order, send extra information about how to use the product and any blog posts related to it. Try to get them to engage in your blog to discover more products that may interest them.
Ask for a Review (Sent within 2 to 3 Weeks). After your customer has received their order, ask for their feedback or a review.
Setting up a detailed order confirmation email series is a great way to keep your customers engaged while building a stronger relationship with them. There are many more emails you can include in this email to expose your products to potential customers.
If your e-commerce store has a blog, try dedicating some time and resources toward adding additional information surrounding your products. For example, if you sold athletic shoes on a Shopify store, you might want to write a blog about how to care for it.
Again, timing of these emails are critical. You don’t want to be sending a customer information about a product when they are feeling frustrated while waiting for it to arrive. Seeing a blog post about a product they won’t be receiving due to shipping delays can be a major turn off from your brand and business.
3. Non-Buyer Emails (i.e. Site Subscribers)
Does your e-commerce website collect leads? This could be in the form of a pop-up or blog subscription widget.
If you have a growing list of subscribers who are not (yet) your customers, there are a few strategies you can use.
The first thing you should do is implement a technique that drives more subscriptions to your business. One way of doing this is by including pop-ups on the screen. Here are a few popular pop-up styles:
Opening Offer Pop-Ups. This is the pop your visitor will see the moment they arrive to your website. Give them something exciting like a free shipping coupon or a subscriber’s only deal to capture their email for your list.
Time Dependent Pop-Ups. These pop up after a visitor has browsed or remained on your website for a certain amount of time. You can offer a 10% coupon for a new subscriber as an incentive to get them on your list.
Content Based Pop-Ups. If you have a blog built around various categories, you can use a pop up on specific pages, products, and so on. These pop-ups can include a unique coupon for something relevant on the specific page your visitor is viewing.
Exit Intent Pop-Ups. These pop up the moment a visitor is about to leave your store. You should add these to your cart and check-out pages to reduce the number of abandoned carts. Also, try offering a unique promotion or dollar discount to bring them back before they’re gone for good.
Go to “Dedicated E-commerce Email Marketing Service ” to see which email automation provider to choose for your e-commerce business.
Focus on Customer Service Not Self Service
There’s a new strategy being used by some of the big e-commerce companies to reduce the overwhelming amount of choice and guiding customers to exactly what they need. Its called coproduction and it involves alleviating your customer’s struggles by getting them involved with your business and selling more product.
The strategy can be as simple as reducing perceived frustrations to total back-end development to optimize your store’s experience. In a study by Marketing Experiments, value-enhancing and intensity-reducing communication strategies can increase customer satisfaction and improve overall sales.
Other examples of coproduction in practice include:
Grouping products into segments
Displaying only in-stock items
Customized inventory tailored to the individual customer
Saving customer settings on your e-commerce website
Sending email alerts to notify customers of important deals relevant to their interests.
Younme Moon and France X. Frei provide 4 strategic steps to adopt coproduction techniques into your e-commerce store:
Analyze your entire transaction process – Try creating a User Journey Map to identify your customer’s needs from the moment they arrive to order acquisition.
Determine which process your customers perform vs. what you perform – What does your customer have to do while visiting your store?
Focus on minimizing customer actions – How can you take on more responsibility to allow your customers to achieve the quickest path to a sale?
Find ways to provide long-term value – Give your customers more than just a single purchase and give them a reason to keep coming back for more. Send emails detailing updates about their products or improvements you’ve made at your business.
Ultimately, if you can make your customer’s experience both easy and enjoyable, you’ll be above to improve customer loyalty and long-term sales.
Part 02: E-commerce Email Marketing Tips
E-commerce email marketing requires time, attention, and strategy in order to be successful. To help you to improve your ROI, this section will focus on specific tips you can implement to ensure your customer relationships enjoy the full value of your business.
Tip #1: Reward Loyal Customers with Exclusive Discounts
Your current customers have the potential to be your biggest source of sales if you can leverage your email marketing to target them. To do so, provide your loyal customers and subscribers with exclusive discounts.
Navabi, a clothing store for plus-size women, offers an exclusive 15% discount to their site subscribers. This simple reminder for subscribers is a great way to turn a loyal reader into a new or recurring customer.
Tip #2: Send a Welcome Email to All Subscribers & New Customers
One way to build a strong relationship with your new and potential customers is to provide them with a welcome email. In this email, include links to your latest blog posts or offer a special discount for your store.
Sephora’s Beauty Insider provides a welcome email that directs subscribers to learn more about their loyalty points program.
Aritizia is a clothing and beauty company that uses transparency in their welcome email. They introduce new subscribers on their list to what they offer, the lines they carry, and how to get in touch for help.
Tip #3: Offer Promotions on Holidays & Special Dates
Holidays, special events, and also your customer’s birthdays are all great times to share a special promotion. Campaigns during the busy seasons bring in more customers and can lead to a big spike in sales.
In a study by eMarketer, e-commerce businesses achieved up to one-quarter of their total annual sales throughout November and December. They also noted that the majority of those sales came from their email marketing.
Take advantage of these seasonal opportunities by dressing up your emails for the occasion and offering an irresistible deal to your email list.
Paperchase uses a unique scratch-n-save strategy to offer all their email subscribers a discount with the most reaching 15% off. Also, take note of the clever headline in the email image.
Godiva uses a direct discount approach for black Friday in July.
Tip #4: Referral Deals
Word of mouth is extremely influential (and beneficial) for an e-commerce brand. This tip taps into social sharing and uses social proof to encourage others to shop at your store throughout their network. People will be much more receptive to the idea of shopping at your business when it comes from a person they know and trust.
Try to leverage your current customers to promote your business using a refer a friend email. Offer your customers a discount for themselves or let them share the benefits by offering their friends a discount too.
Tip #5: Showcase Your Involvement with Community
Are you a patron of a charity or social organization? One way to encourage customers to shop at your business is by featuring a special deal to the organization you support.
Whenever a customer shops at your store, use a portion of the profits as a donation or contribution to a cause.
If you aren’t a patron of an organization. Try finding one that aligns with your beliefs and the beliefs of your business.
Tip #6: Send Abandoned Cart Reminders
Abandoned carts are always a challenge to fulfill and SalesCycle reports that almost 75.6% of shopping carts were abandoned in 2018. Luckily, 46.1% of people who abandon carts will open the emails with 13.3% clicking the content and more than 35% deciding to buy.
If your e-commerce business is struggling with abandoned carts, the best way to tackle this issue is to include emails targeting these customers in your strategy.
Casper, a bedding and mattress company, uses a very simple abandoned cart email. Below the CTA to return to the shop and finish their purchase, they include a testimonial from a recent customer to help drive the sale home.
Check out Fab’s abandoned cart email. They include a direct checkout for an item someone was interested in to get them to buy right away.
Tip #7: Automate Emails
The best way to achieve fast and efficient results in your e-commerce email marketing is to automate as much as you can. Automation lets you scale your business while retaining strong relationships with your customers.
Creating workflows and segmented automation campaigns can help boost sales by sending relevant messages to your customers at the right times. Some example of automation sequences you can create include:
Follow up emails with unengaged subscribers to see if they still want to receive your emails or shop at your store.
Abandoned cart emails that send shortly after a cart has been left behind and offering a special discount to close the sale.
Welcome emails for new customers and newsletter subscribers.
Monthly newsletters sharing your deals of the day, latest content, and other promotions.
Creating these automations let you focus on other tasks at your business while taking your customers on a conversion focused journey.
Tips #8: Send Order Confirmations
After your customer has made their purchase, send them an email to confirm their shipping address, access to digital products, or offer to answer any questions they may have.
These kinds of emails often lead to a high open rate. Try including an upsell to other products that your customer might be interested in at your store.
Blue Bottle Coffee uses a very simple order confirmation with their email support at the bottom.
Huckberry includes their trending products at the bottom of their order confirmation email.
Part 03: E-commerce Welcome Emails
Welcome emails are so important to your e-commerce email marketing that this section is dedicated entirely to the topic.
A welcome email is one of the first encounters and impressions your brand will make with your customers. Whether you use a friendly hello or a clever message to connect with your new customers, this will set the stage for future interactions with your products and services.
When crafting your welcome email series, try to avoid information overload. Even though you have permission to be emailing this person, pace the amount of content you send to new subscribers.
For example, you might want to send a friendly welcome to the store email followed by an invite to join your social media. Then, you can start nurturing your subscribers’ list to new blog content, featured products, and other exciting information.
Why Are Welcome Emails so Important?
One thing to remember about welcome emails is that they have a high open rate of over 50% compared to other emails you send. If crafted correctly, your welcome emails could be as much as 86% more effective than newsletters.
Welcome emails may be the initial touch point with your business. Consider this the top of the sales funnel that warms your list toward more sales.
Whenever someone has made the decision to provide their email, they are expecting some kind of value for this exchange. Keep this in mind when writing copy and choosing images for these emails.
Develop a Strategy
When email subscribers receive your welcome email, this sets the tone for their inbox interactions with your business. This is your chance to get your relationship off to a good start and turn a one time buyer into a life-long customer.
According to Return Path, those who don’t read your welcome email are unlikely to open and engage in future emails you send.
What can you do to succeed with the very first email? Strategy.
To help your e-commerce welcome email strategy, take a look at some of the statistics for competing companies. Their open rates and engagement can guide you toward the latest trends in email marketing.
SmartInsights has put together a comprehensive list of benchmark open and clickthrough rates for various industries. For example, beauty and personal care industries see a 17.01% open rate with a 1.75% click-through whereas hobby-based businesses have a 27.35% open rate with a 4.78% click through.
Once you have sent your initial campaigns, you can begin to understand which sequences and strategies to build and optimize to get more opens, more clicks, and ultimately, more sales.
Welcome Email Set Up
Developing a strategy for your welcome email campaigns depends on the types of emails you provide.
Here are a few things you could include in this email:
Story about your brand
Reinforcing benefits of being subscribed
Introducing special offers and new subscriber discounts
Express why you differ from your competitors
Being transparent and explain what to expect from your emails
Next, there are a few tips to take to set up your welcome emails successfully.
Tip #1: Understand the journey your subscribers will follow
What is the main message you are delivering in your welcome email?
Most importantly, what actions do you want them to take when they open it?
You can create a user journey map to hypothesize and test your subscriber’s journey. There should be a clearly defined goal for every welcome email series you set up. Then you can determine:
How many emails your sequence needs
The content for your emails
The timing of their delivery
Try setting up different campaigns with different objectives. Some goals you can set for your e-commerce welcome emails can be:
Buy a product from your store
Connect with your social media
Learn your brands’ personal values, beliefs, and community involvement
Take advantage of a special promotion
Share the email with a friend for a discount
Choose a goal and strategize your entire campaign by creating a conversion focused journey.
Tip #2: Design a congruent, structured sequence
This next step is crucial.
You don’t want to send an email asking subscribers to join your social media accounts if they don’t yet know who you are.
This is where you define a sequence that makes sense and serves as a natural introduction to who you are, what you do, and how they’re going to benefit over time.
For example, if you offer a 15% off everything in the store, showcase a few products that might interest them. In subsequent emails, continue to use the 15% promotion either using small text in the footer of the email or a bright button that leads to your store.
Once established a message to use across your emails, you can determine a timeline and frequency of delivery:
Email 1 (Welcome to the Store): Send immediately after receiving a subscriber’s email
Email 2 (We Love Our Community): Send 2 to 3 days later
Email 3 (Special Prices, Just For You): Send 7 to 9 days later
Email 4 (Are You Feeling Social?): Send 15 days later
Email 5 (Did You Know…): Send 30 days later
Email 6 (Check Out Our Hottest New Item): Send 45 days later
Email 7 (Thanks Again & Here’s to You!): Send 60 days later
See if you can develop a welcome email series that spans over the course of 60 days.
Tip #3: Segment. Segment. Segment.
To achieve better results from your welcome email campaigns, segment your lists.
You may have received an email from a new subscriber, but not all will convert into a new customer. Luckily, segmentation allows you to convert considerable more if you have the right strategy.
One method of improving your metrics to send more accurate emails to your lists would be to include an email like this one by Ssense:
Notice the box in pink? It asks subscribers to update their email preferences. Here, you could include information your subscribers could include such as demographic details, shopping preferences, email categories, and so on.
The more information you can obtain, the better you can segment your lists and send emails they would prefer to see and engage with.
Don’t be afraid to get personal with your subscribers and potential customers. For example, look how Bespoke Post directly asks their subscribers for body measurements and other vital information to later promote individualized product choices in future emails:
One last thing to remember, the easier you make it for your subscribers to answer, the more likely they are to accept and share their personal information.
Tip #5: Lead Scoring
If you want to prioritize your hottest sales opportunities, take advantage of lead scoring.
Lead scoring is a method of determining what is your best chance of securing a sale by assigned a value to your leads (i.e. subscribers to your email lists).
Each subscriber will be at a different stage in your conversion journey. Some may be ready to buy while others are too new to open up their wallets.
With lead scoring, you can begin to rank your email list based on predefined criteria then decide how to approach them with your business.
Let’s say you have an e-commerce store that sells dress shoes for men. You only ship in the U.S. and the majority of your customers are business professionals in their mid- to late-thirties.
Obviously, your ideal customers are business professionals in their thirties who live in the U.S. This means, anyone who doesn’t match this criterion should receive a lower lead score than those who do.
Your lead score might look something like this:
Age: 20-25 (0 points); 26 to 29 (5 points) 30 to 39 (25 points)
Gender: Women (5 points); Men (50 points)
Location: U.S. (10 points); Other locations (-35 points)
Each lead score should measure individual demographics and behavior. The amount will depend on how much value that lead has toward specific products.
Focus on your buyer’s persona and adjust your lead score as you identify promoting sales opportunities whenever your leads take action at your store.
Part 04: E-commerce Upsell & Cross-sell Emails
Have you ever tried to upsell or cross-sell your products to your customers?
Well, if you take a look at what the big name brands like Amazon are doing, you could be acquiring up to 35% of your revenue from this strategy.
Upselling and cross-selling can sometimes lead to ethical debates, however, let’s get straight to the numbers.
If you were earning an average of $1 of extra profit from every sale your made (i.e. with a cross-sale or an upsell) and you had 10 000 sales per month, you would be earning an additional $10 000 per month.
Right away, your business would be bringing in an additional $120 000 per year.
Are you still questioning whether upselling or cross-selling is a conflict of interest?
Upselling & Cross-selling Defined
Upselling is the encouragement for customers to buy a higher-end product.
Cross-selling invites a customer to buy a relevant or complementary product with their current purchase order.
Both have benefits and can be used strategically in your e-commerce email marketing campaigns.
The art of upselling lets you maximize your marketing ROI by encouraging your customers opt-in to your premium products.
Let’s say you are selling personal computers. You have an entry level model that’s pretty good for the average consumer. However, if your customer spends an extra $100 to $200 for an even more powerful computer with an extended warranty, this is a tempting offer at check-out.
They get the exact same thing they originally wanted with better specs and more protection.
Let’s look at a real example of how you can include upsells in an email.
The Dollar Shave Club offers 3 subscriptions to their razor delivery service. For just a $1, you can get 5 twin-bladed razors per month; for $6 you get 4 quad-bladed razors, and for $9 you get 4 nine-bladed razors with a special trimmer edge.
Everyone loves a cheap deal. However, anyone with experience shaving knows that dual-razors can be deadly on the face.
The comparison chart clearly emphasizes the benefits of upgrading to achieve a better shave for just a few dollars more.
There’s a lot to learn from the Dollar Shave Club who grew their startup e-commerce in 2012 from nothing into a $1 billion dollar company.
Takeaway Tips for Your Upsell Emails:
Tap into your data to determine which products have the best upsell conversion rates.
Create a simple comparison chart that showcases the benefits of “buying up” in a subtle yet apparent way.
Don’t be pushy. Getting an upsell shouldn’t feel like your customers are against the wall with a firing squad ready to pull the trigger. Craft upsell emails by targeting those who looked at a product on your page.
Personalize the upsell. Let your list know that you remember what they looked at, what the like, and what they would love to have at their next purchase.
The more personalized your emails, the better – Image Source
Do you have complementary products or unique add-ons in your store?
If so, set up a targeted email campaign that offers a cross-sell for products that optimize and improve your customer’s original purchase.
For example, anyone who buys a GoPro knows that there’s so much more you can add to make it better. Selfie sticks. Deep-dive protective cases. Travel bags. And so on.
The key to crafting a compelling cross-sell email is to show those who open it that you truly know what they need. You will also need planning and strategy.
Tips to Follow for Cross-selling Emails
In research by Harvard Business School’s Vineet Kumar, customers are quite happy to see the product their about to buy in a cheaper, bundled package.
You might think that featuring only a bundle would be the best way to achieve the maximum amount of sales. However, grouping your products into a package will be more effective if customers can perceive that they can also buy them individually.
“Bundling is pervasive in several markets, and it works in many cases,” says Vinnet Kumar.
Go through your products and see what kind of add-on sales you can create. These will be your protective plans, your tech-support subscriptions, and your colorful accessories.
In your emails, emphasize the added peace of mind your customers could have with the item you are trying to cross-sell. And, like all things, measure and test the performance.
Summing Up The Extra-sells
Your list will be more inclined to accept a cross-sell or an upsell offer if it is sent with a short period of time post-purchase.
Personalize your upsells and cross-sells because people are more likely to but when you recommend products based on past purchases.
Keep your upsells and cross-sells within a reasonable purchase range.
Never suffocate your emails with upselling and cross-selling. Use them strategically and always test their performance.
Know your customers and fine tune your email funnel to add more value to your customer’s lives and more sales for your business.
Part 05: Dedicated Email Marketing Platform for Ecommerce
In order for your e-commerce email marketing to be successful, integrating your emails into an automated system with flawless deliverability is key. However, with so many email marketing services to choose from, which one delivers the best results?
Here at VoyMedia, we recommend using Klaviyo for all your e-commerce email marketing. Klaviyo is a cloud-based service provider that allows you to effectively and efficiently target, personalize, monitor, and optimize both your email and Facebook marketing campaigns.
Segmentation & Tracking with Klaviyo
Dedicated to e-commerce brands and businesses, Klaviyo delivers an all-in-one marketing platform for email automation, website behavior tracking, hyper segmentation, detailed targeting, and much more. You can make smarter marketing decisions by honing in our your target customers using these variables:
Average Order Value – Offer better upsells and cross-sells to buyers spending specific amounts of money.
Acquisition Score – Target your marketing efforts based on channels providing the most sales.
Shopping Preference – Introduce the perfect products to the right customers.
Purchase Frequency – Drive more sales with offers and promotions to customers most likely to buy multiple times.
Purchase Motivation – Push more customers to buy using coupon-only sales and track your growth in your dashboard.
Browsing Behaviors – Encourage frequent store visitors to take the next step and make their first purchase.
Segmentation plays a critical role in your email marketing campaign and Klaviyo makes your promotions more precise by targeting customers based on behavioral data. The ability to fine-tune your segmentation leads to smarter spending on marketing campaigns that can be tracked and monitored in real-time. If you’re a provider of handbags for women, you could target your marketing campaign specifically to female customers who recently bought a purse during the holiday season.
When you start to obtain tracking data, you can begin to target visitors based on specific criteria, such as a male customer who has looked at sports shoes 4 times throughout the week. This is just one example of unlimited ways to target your shop visitors, past customers, and prospects.
As your sales begin to grow, you can track ROI-focused reports that help you analyze real transactions against your marketing spend. You can begin to see which areas of your e-commerce business are performing well and where to make adjustments to improve overall.
Integrating Klaviyo with your Business
Setting up Klaviyo with your e-commerce business requires only a simple code to be installed. This marketing platform integrates seamlessly with the following e-commerce platforms:
Once installed, you get your first email marketing campaign started with the pre-built email templates provided by Klaviyo. All you need is the email content and the best subject line, then your first e-commerce email campaign is ready to go.
Need help integrating your e-commerce email marketing on Klaviyo? Contact us.
Part 06: Case Study – 80% Open Rates
VoyMedia has provided support on a variety of e-commerce email marketing for clients in a range of industries. In our experience, there is one style of email that seems to get the most open rates.
Based on our metrics, we have seen up to 80% open rates using this simple subject line:
“A Personal Hello from the Founder!”
What’s inside the email?
We keep it simple. Plain text and a sincere thank you for visiting the store. It also includes a way to reach out to the founder to ask any questions or get they help they may need.
An alternative to this, which we have used with new customers, would be, “Special Thanks from the Founder.” This email would include a thank you for purchasing the NAME OF PRODUCT and could include requesting feedback, taking a survey, or a simple “reach out if you have any questions or concerns!”
You can easily set up these emails to be triggered for new subscribers on unique pages (targeting customers looking at a specific product) or just after a new customer finished their purchase. These emails would be automatically sent to your customers once created in your email marketing service provider.
Why does this kind of email work?
Usually, e-commerce emails can be overwhelming. The visuals are bright, messages are pushing a promotion, and the copy is driven to bring a customer back to the store to buy more.
This plain text approach from the founder adds a personal touch. It looks like a normal email someone would receive from a friend, family member, or colleague.
Try including an email like this in your e-commerce marketing strategy to establish a stronger relationship with your customers.
Part 07: Best E-commerce Email Examples
You’ve reached the last part in this e-commerce email marketing guide.
At this point, you might be feeling exhausted and overwhelmed by all the information to include in your campaign.
However, if you can get your email marketing just right, you can improve your customer’s journey and extend their lifetime value through email.
From now, let’s just look at some of the 9 best e-commerce email examples and analyze what features you should include in yours.
Apple has always been known to create clever marketing strategies that attract a lot of noise, excitement, and sales. This 2016 email featuring the iPhone SE uses a clean design with an enticing message to encourage non-apple users to switch to their phone.
The text below the image is both punchy and captivating. Also, take a look at the fine print for “making the switch”. They assure their target customers that ease of purchase it at the forefront of their mind.
This out-of-stock email from Adidas is a smart way to keep a customer in the loop about a product they wanted to buy. The email was clearly triggered to send 14 days after the potential shopper signed up to receive a notification when it came back in stock.
One thing that might be wrong with this email is the recommended products below. Offering a bag when the customer was looking at shoes might miss the mark, or, it could bring them back to shop for something. Surely, Adidas has the data to deliver effective emails to their customers and definitely an email like this shows them just how much they care.
Any list mentioning the best e-commerce email examples will include something from Amazon. Here, you can see a simple and straightforward order confirmation with an expected delivery and a call-to-action to review order details.
The fine print also helps to reduce friction during the “waiting period”.
By the way, do you recall earlier in this post where it mentioned not using “No Reply” emails? This is an example where a “No Reply” email can be implemented. When you’ve conquered the e-commerce industry, people will continue to come back for more (even if you can’t contact customer service directly from the email).
#7: Tictail’s Refer-a-friend Email
Tictail uses a playful refer-a-friend email to provide their subscribers with a 10% coupon.
The design is completely on-brand using a simple GIF image that loops between the request and offer. Also, take notice of how the email is designed like mini-website. The footer section provides non-intrusive text links to their shopping, learn more, and app download pages.
If you’ve been wondering how to craft a compelling email using a sense of urgency, this is it.
Elysium uses a clear title to emphasize their promotional sale and the deadline to use it. After featuring their product, they provide some text explaining why they’re offering this deal, how much they can save, and what to do to get it before its gone.
Also, included in this e-commerce email is an upsell for a one-year subscription showcasing “2 Months Free”, “Best Choice” vs. “Most Popular Choice”, and “save $80” vs. “save $45”.
Do you have a product ready to be introduced to your customers?
Check out this well-designed product introductory email by Goby, an electric toothbrush store from New York.
The graphics for their premium brush along with the high-quality copy really “make a statement.”
A key note about this email is the text used in the call-to-action button. The overall messaging works quite nicely with the button, “Shop Gold”.
(By the way, to browse hundreds of e-commerce email examples by category, check out ReallyGoodEmails.com.)
Are you ready to launch your email marketing campaign?
Starting your e-commerce email marketing campaign is easier now than ever. With advances in technology capable tracking fine details of your visitor’s behavior and tools to measure your efforts ROI, you can take your customer’s on a conversion focused journey.
As a business owner, you are responsible for making the strategic decision that will take your e-commerce store down a path of long-term revenue growth. However, the reality is, sitting down to carve out a marketing plan from scratch can be exhaustive, overwhelming, and time-consuming (especially if it’s your first time doing it).
To help you on your own journey to convert more customers using email marketing, contact us for a tailored marketing plan focused on direct response and customer acquisition. You can request a free consultation by visiting our contact page or starting a conversation using our on-site support.
It might be unbelievable for many people out there but I have experienced this when a phone tracker saved the life of my son. This story needs to be shared with other people as well as parents so that they can learn how they can protect their kids. This experience highlights many dangers and risks of phones as well as the social media and dating sites.
A Bit about My Son
It was almost a month ago when I noticed that my son was using his phone very excessively. My son is just 9 or 10 years old and he goes to school. We bought him a phone a year ago and he has been using it since then. He loved his phone and became a phone addict. We have internet so he spends time on the phone while playing games and using social media sites. When he created his ID, he found the social site really engaging. He was on Facebook.
He added new people and some strangers. I learned all this when I tracked his phone with a spy app. But I had no idea after a few months when he had befriended with strangers. He didn’t know how Facebook tracks the location when you allow the app to get permissions. We know that Facebook app stores the location and when we check in or check out, there is a record of all locations.
My child had no idea about it and unluckily, his posts were public. That means anyone, not even his friends on FB, could see all of his locations. I had doubt about his Facebook use so I decided to track his phone as well as social media use. I was really concerned because he used to share so many things on Facebook. All of his private photos were available and he used to share the locations too.
As I started tracking him and his device, I learned he had added many strangers on Facebook. I tried to block those with the tracker and was successful. But as we know people have more than one IDs and it becomes hard to figure out if it is fake or real. There were some IDs that I could not block and one of them was a predator. He was keeping eyes on the locations of my son. As the kid was updating all locations, he knew the routine of my kid.
What the Bullies Had Done
One day I decided to follow my son because he was going to a small party to his friends’ house. He didn’t tell me so it was suspense for me. I had a doubt about him so I went after him to see where he goes and what they do. As my kid reached the urban area and the market, I saw a man following him. I was really scared that why the man was following my son. My kid was walking and the man continued after him.
I try to not let the man feel I was also behind him. I maintained some distance. After almost four to five minutes, the man reached my son and tries to talk to him. The child didn’t know who he was but the man convinced him and they walked for a minute. All of the sudden, the man asked my son to go with him but he was not ready. I rushed and let the man I was coming. As soon as the man saw me, he walked away and almost ran to avoid being caught.
How BlurSPY Helped
I saved my son and brought him home. He had not even realized what was going to happen to him. But I was thankful the app allowed me to save my son. I have used BlurSPY app which is a best parental monitoring for Android. This was the best thing I had done in my life. The app tracks a lot of things and updates about the online activities of your kids.
The location tracker feature is really good as I used this to track the locationof my son and reached him for his rescue. Without BlurSPY, I don’t know what might have happened to my child. All parents should use this parental control app as well as location tracker.
Many people commit the mistake of delving into link building even before knowing or checking if the website they are working for is okay and rightly built with technical details or not. People start link building with great zeal and lots of investment on various tools and software, analytical software and what not. But then they wonder why so much of investment on time, effort, labor, thinking, money, etc., is not yielding the result they are looking for. The reason is simple.
In most of the cases. Links are built, and the website also starts to rank in some cases, and even gets traffic, but things inside the site are not great, and hence every effort gets nullified to bring great traffic and business to the site. The way out of it is to look at the site before you start off-page and link building. You have to analyze the site well, and see if the on-page SEO is done properly for the site and if the site has all the pages with page elements and content perfectly okay to get started on the off-page SEO part.
Handling a site, checking its internal errors and rectifying them all before starting with link building, is called technical SEO. And experienced SEO experts like Philadelphia SEO Keyword Fyrebird would do this technical SEO first before going into any other thing. This is the best way to ensure that the effort done on link building gets fruitful. Hence you should learn how a technical SEO audit is done. Some of the things that are analyzed for the audit are:
Pages with poor content
Canonical and duplicate pages
Internal link placements
Top pages for link placement
Best landing pages
Find out the top pages where traffic stays
There are many pages where the traffic stays for some time. Traffic reaches these pages through Google search. A check of the Google analytics report would tell you which pages these are top performing pages in terms of bounce rate, low click-through rate, and average time. And you should record the data.
Get a report of the 404 pages
Every website may have some 404 pages which are broken pages. And you must find them out so that you can see that if there were any important links placed on these pages, or any important content, etc. If you get any, you must scrape them out, and use the resources elsewhere can rather wasting them. And then you may kill those inactive broken pages.
Check through the content
One of the most important things to check is the content. Do the pages have relevant content? Contextual content which fills the volume of a page in a reasonable amount, and has data or matter to quench the queries or matter related to the page makes for good content. Your pages must have content that fulfills user queries, has proper legit data, engages the readers, and also has the right keywords at the place placement in them.
Internal linking of pages
Pages must have internal linking, so that one-page drivesan interested user to another, and can help visitors explore through the site by useful and meaningful links. If the visitors go through the landing page and shuts off the site, then the landing page has no useful value. If the landing page has good links to drive the visitor to other pages of the site, and also the other pages are similarly internally linked to each other in a meaningful pattern, then visitors can get great navigation and user experience.
The metadata of a site must be appropriately designed and entered. The meta description with pages, etc. also are crucial in telling the search engine what the page content and elements are all about. Hence, the website must be designed and engineered from the backend such that every page, content, and elements on the pages have good meta tagging and description involving related keywords.
Finally get a backlink audit done
When you are satisfied with all of the above, then you may think of getting a backlink auditing. A backlink audit tells you of how many live backlinks the website has, and the backlinks are from which sources. This will give you the current scenario and will help you decide that from where you can start the work of link building.
Backlink building is a strategic work, which must be continued with daily and calculated inputs. Making too many links in one day will go against the site, and making too few links also will no work. As per organic SEO practices, a calculated amount of backlinks must be built every day at quality pages which will increase the value of the website more and more with time.
Get professional help
Being an entrepreneur or the site owner, you would possibly have not much time to go into such technical detailing with all the know-how. It would take you some time to understand things and much more time to gain expertise. Hence, instead of waiting for that much and experimenting, you should contact experts who can take care of the technical SEO. Anyone can become a link builder with time and effort and learning new things. But for the technical SEO audit part, you would need expert assistance. You would need professional help from a locally based SEO and digital marketing company, who can head the project with conviction.
Backlinks are the food for SEO, and that’s true. But this effort of building backlinks must be given only when you are sure about the technical correctness of the website. If the website is not good enough to retain the traffic, it gets for one or more reasons, and if the pages are not well connected, and do not have good content, then the effort given on the link building would surely go to waste. Hence before you start any project on link building and marketing, verify the website’s pages for their content, metadata, appeal and user operability, and average time and click-through rates.
Nowadays, many webmasters use WordPress (WP) as their hosting platform. Aside from providing hosting services for websites, WordPress is also one of the best CMS (Content Management System) on the market today. As a matter of fact, WP dominates the market with 60% of market share. Not only that but 33% of all websites today are hosted by WP.
Having a WP-powered website is quite beneficial. However, that alone won’t make your website stand out from the others. That’s why you’ll need to implement the right SEO (Search Engine Optimization) strategy to boost your website’s visibility, credibility and exposure online, among other things.
Fortunately, WP provides you with many options regarding SEO. You can tweak and optimize almost everything you need. That includes activities, such as technical, on-site and off-site SEO. In other words, you can implement various techniques to improve your rankings. That being said, here are a few best SEO tips and techniques to boost rankings for your WP website.
Structuring your permalinks
Permalinks on your WP website are addresses or links to every page, individual blog posts, content pieces and so on. In other words, these are the URLs (Uniform Resource Locators) that are permanent, hence the name permalinks. However, permalinks in the WP are SEO unfriendly by default. That’s why you need to restructure them, in order to make them both user and search engine friendly. As an example:
An unfriendly URL is: https://www.yourwpwebsite.com/?p=879. As you can see, you cannot determine where this link will lead you.
A friendly URL looks like this: https://www.yourwebsite.com/category/blog/post name. This link describes where it goes and it’s friendly towards users and search engines alike.
The important thing is that you won’t need to bother too much with restructuring your permalinks. WP allows you to do this easily by accessing Settings > Permalinks and moving on from there. You’ll need to restructure every permalink for every page though, so that website crawlers can properly index your pages.
Add new content regularly
Content is king in the marketing world. Moreover, content is one of the most important ranking factors for search engines, such as Google. With that in mind, adding new and relevant content to your website or blog is of the utmost importance. WP allows you to add or remove content seamlessly. However, if you have a proper hosting solution, the entire process becomes even more seamless.
For instance, cPanel hosting in Australia is reliable and efficient. Your control panel alongside WP integrated options, allows you to take full control over the content on your website. Still, the content you add must be optimized properly so that it can boost your rankings effectively.
That includes activities, such as optimizing images, adding title tags to post, writing proper meta descriptions for pages and so on. Relevant content is vital for user experience but proper optimization is crucial for search engines to recognize the content and the context of your pages so that they can match it with the user intent.
Enable automatic indexing
Every time you add new content to your website you have to notify the website crawlers to index your pages. This manual task can be daunting as it’s quite mundane, as well as time-consuming. What’s more, you may easily forget to do it and you won’t get any SEO benefits from new content.
Luckily, WP has a feature that allows you to automatically inform crawlers about new things so they can properly index everything. This feature is called automatic ping and it notifies web crawlers every time there’s a new post or fresh content on your website.
That way you can ensure that your pages are always properly indexed and visible on search results. However, it’s advised that you create an .xml sitemap for your website and allow search engines to properly examine every page on your website. You can achieve this manually or by using a WP plug-in for sitemaps.
Leverage internal linking
When rankings are considered, search engines oftentimes evaluate each page on your website. This evaluation is also called page authority. The main factor in this evaluation is the quality of links on your pages. That’s why internal linking is quite beneficial for your rankings. In other words, you must link to your other, relevant content in your posts or pages.
This will help improve other ranking factors, such as time spent on page and page views. However, not every link needs to be a dofollow link. Links to irrelevant pages or advertisements do not need to be followed by web crawlers.
Also, when linking externally, you have to make sure you’re not getting more page score than you’re giving away. The main reason is that you’re basically giving a piece of your SEO score to the website you’re linking to and vice versa. That’s why you need both dofollow and nofollow internal and external links on your website. As an example:
A dofollow link looks like this: <a href=”http://www.yourwebsite.com”>Random Website</a>
A nofollow link looks like this: <a href=”http://www.yourwebsite.com” rel=”nofollow”>Random Website</a>
As you can see, by adding a nofollow attribute to external links you’re telling website crawlers not to follow a specific link, which means it won’t contribute towards your overall ranking score. The same rules apply for internal links.
WP has a lot of features and options that allow you to optimize your website and gain a significant boost to your rankings. However, WP alone won’t make your website SEO friendly enough. That’s why you must do your part to improve your SEO and optimize your website properly.