A Comprehensive Guide to Course about Facebook Ads

We’ve all seen them, those ads that appear on your Facebook news feed while you’re scrolling down to see the latest pictures of your friends’ pets or what your best friend was up to yesterday. They also appear on the sides of your page. You’ve probably even clicked on a few of these ads. Facebook ads can be quite effective and can be targeted to reach the people who are most likely to purchase your product or services. However, to get the most out of this cost-effective, dynamic marketing tool, it’s wise to learn as much as you can about how these ads work and how to make the most of them. That’s where training courses about Facebook ads can help.

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However, not all Facebook ads courses are alike. We’re scoured the internet to find the ones that pack the most “bang” for your investment of time and money.

What are Facebook Ads?

Facebook ads are the ads that appear on the social media giant’s pages. Facebook makes it easy for even small businesses or individual entrepreneur’s to make use of their advertising platform via its Facebook Ads platform. Facebook ads are targeted to site users based on their location, demographic and profile information. There are a variety of different Facebook ads and the type you choose depends on the product you what to promote and how much money you have to devote to your campaign. You can promote your Facebook business page, individual posts on your page or your website itself with Facebook ads.

Why learning about Facebook Ads is important

Facebook has more than two billion registered users. No other platform has the potential to reach this wide of a worldwide audience. Despite the platform’s large size, Facebook ads can be very cost effective, since they can be targeted to those users who have similar interests based on their social media actions as your ideal customer.

Although we’re concentrating on Facebook ads here, most of the skills you learn in these courses will also apply to other social media sites. While Facebook is the largest of the social media sites, there are more than 500 other social media sites, many of which are targeted to audiences with specific interests. A couple of good examples of these are Goodreads for book enthusiasts or Ravelry for those who enjoy knitting and other fiber arts.

Courses about how to write Facebook (and other social media) ads

Courses about Facebook ads can help you make the most of the social media phenomenon. Some of these ads are targeted for beginners; others are aimed at copywriting professionals who want to learn a new skill. Some are free; others are available for a fee, some a substantial fee. Some courses are self-directed; a few feature live, streaming classes.

0. Voy Media Facebook Course

We just released a course on how to run your Facebook Ads and how to make creatives that convert. This is the exact formula and templates that we use at the agency that has generated our partners over 150+ million dollars in revenue.

https://courses.voymedia.com/

1. Udemy Facebook Ads & Facebook Marketing Mastery Guide 2020

Udemy is a massive, private, online education provider with more than 150,000 courses on a range of topics, each created by an expert in his or her individual field. These courses are self-directed, so you can work through them at your own pace. Udemy offers several courses about how to use Facebook and other social media ads effectively.

The Udemy Facebook Ads & Facebook Marketing Mastery Course is written by e-commerce entrepreneur Justin O’Brien. The course covers a broad range of topics, both about Facebook ads and about how to use ads to generate leads and sales. Highlights include “Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing”.  We think this is one of the best overall courses on this topic. The only prerequiste for this course is that you have a Facebook account and an internet connection.

Course materials for this course include 12 hours of on-demand video, 38 articles, 37 downloadable resources and a downloadable certificate of completion. For your fee, you get lifetime access to the materials.

The cost of this course is $84.99. It has a 4.5/5 user rating on Udemy. All Udemy courses carry a 30-day money-back guarantee.

2. Udemy Facebook Ads for E-Commerce: The Complete Guide

Another Udemy course about Facebook ads is “Facebook Ads for E-Commerce: the Complete Guide”. It’s written by Adam Reed, who is a renowned trainer for Ecommerce, Shopify and Dropshipping. This course is specifically aimed at those who have or want to sell products and services via their website. Topics for this course include Understanding the structure of a Facebook ad, How to set up and manage your Facebook Ads account, How to save time with targeted audiences and How to avoid common newbie mistakes with Facebook ads. The only prerequisite is that you have a Facebook account and an internet connection.

Course materials for this course include 10 hours of on-demand video, nine articles and a downloadable certificate of completion. For your fee, you get lifetime access to the materials.

The cost of this course is $84.99. It has a 4.5/5 user rating on Udemy. As we mentioned above, all Udemy courses carry a 30-day money-back guarantee.

3. Udemy The Complete Facebook Ads Course – Beginner to Advanced

Udemy’s Complete Facebook Ads Course — Beginner to Advanced is a comprehensive course that you can refer to as you learn more about Facebook ads. Written by digital marketing Daragh Walsh, this course covers topics like how to avoid common mistakes with Facebook ads that cost beginners a fortune, how to use Facebook ads to generate leads to increase your monthly sales and How to reduce ad costs by using advanced targeting features. Like the other Udemy courses, you need an internet connection and a Facebook account to take the course.

Course materials for this course include six hours of on-demand video, three articles, one downloadable resource and a downloadable certificate of completion. As before, you get lifetime access to the materials.

The cost of this course is $89.99. It has a 4.4/5 user rating on Udemy. All Udemy courses carry a 30-day money-back guarantee.

4. Udemy: Instagram Marketing 2021: A Complete Guide to Instagram Growth

This Udemy course concentrates on Instagram ads. Instagram, the social media site with more than one billion users is a picture-driven Facebook product. Instagram has a generally younger demographic than Facebook. Topics for this course include “How to have a powerful Instagram account setup for your Business or personal that you can build your brand and convert your followers into paying customers”, “How to convert your new Instagram followers to long-term loyal paying customers who love your business” and “How to attract 10,000 real targeted followers to your Instagram account”. You need an Instagram account and internet access for this course.

Course materials for this course include six hours of on-demand video, eight articles, 52 downloadable resources and a downloadable certificate of completion. As before, you get lifetime access to the materials.

The cost of this course is $99.99. It has a 4.5/5 user rating on Udemy. Again, all Udemy courses carry a 30-day money-back guarantee.

5. Udemy: Social Media Marketing Mastery

Another Udemy course, this course focuses not just on Facebook, but how to advertise on all of the major social media platforms, including Twitter, Pinterest, Instagram, LinkedIn and YouTube. The course covers 10 platforms in all. Instructors are from Course Envy, an Los Angeles based ad agency that offers an ever growing range of high-quality online courses. There’s also a question and answer portal, where the instructors will answer student’s questions personnally and promptly.

Course materials for this course include 9.5 hours of on-demand video, 38 articles, 28 downloadable resources and a downloadable certificate of completion. As before, you get lifetime access to the materials.

The cost of this course is $79.99, but there are frequent discounts. Keep your eye open for a deal. It has a 4.4/5 user rating on Udemy. Again, all Udemy courses carry a 30-day money-back guarantee.

6. Udemy: Complete Facebook Sales Funnel Blueprint

The last of the Udemy courses that we think are terrific on this topic is the Complete Facebook Sales Funnel Blueprint. This course, written by Diego Davilla, a social media innovator and entrepreneur, focuses on using Facebook ads to increase sales. Highlights include “How to stop spending money on ads that aren’t working”, “How to create an email sequence, driving your customers from clicking on your Ads to Buying your products and services” and “How to reach hundreds, thousands or millions of people on Facebook”. As with the other Udemy Facebook courses, you need a Facebook account and internet access for this course

Course materials for this course include 12 hours of on-demand video, seven articles, eight downloadable resources and a downloadable certificate of completion. As with the other Udemy courses, you get lifetime access to the materials.

The cost of this course is $84.99. It has a 4.7/5 user rating on Udemy. All Udemy course carry a 30-day money-back guarantee.

7. Facebook Blueprint: Free Official Training

Of course, Facebook wants you to succeed by using their marketing tools. That’s why they offer a (surprisingly good and comprehensive) series of free training courses. These are self-directed courses and topics include “how to build awareness, how to choose an ad format, how to distribute and monetize content, how to drive consideration and lead generation”.

These are available via the Facebook Ads platform and are great for beginners as well as those who just need a little refresher course to see what’s changed in social media advertising.

Cost: free

8. Facebook Course for Beginners by LinkedIn Learning

If the Udemy courses are a little pricey for you (and we understand), then you might want to look at the Facebook series from LinkedIn Learning. LinkedIn Learning, an offshoot of the popular networking social media site, offers hundreds of courses on business topics. This beginning course, by social media strategist Megan Adams, covers topics like “How to make critical placement and budget decisions wisely”, “When to promote pages vs. individual posts” and “whether to place ads in the desktop or mobile news feed, in the sidebar”.

Course materials include one project file, six chapter quizzes and a downloadable certificate of completion. For your fee, you get lifetime access to all materials.

Cost: $34.99/month gives you access to the entire library of more than 16,000 courses. (The first month of access to LinkedIn Learning courses is free.) You can also join for a year for $240.

9. Advanced Facebook Marketing Course

Another LinkedIn Learning course, this one builds on what you learned in the Facebook Marketing for Beginners course. In this course, Megan Adams lectures on topics including “How to Use Facebook Business Manager”, “How to Use Retargeting with the Facebook Pixel” and “How to Manage Ads and Campaigns”.

Course materials include 18 videos and a downloadable certificate of completion. Again, you get lifetime access to all materials.

Cost: $34.99/month gives you access to the entire library of more than 16,000 courses. (The first month of access to LinkedIn Learning courses is free.) You can also join for a year for $240.

10. Facebook Training on Skillshare

Skillshare is a business training platform that allows you to take multiple courses for one monthly subscription fee. It’s like of like the Hulu of online learning. Skillshare offers a number of courses about marketing using Facebook Ads and Instagram ads. These include…

• Facebook Advertising Hacks, Tricks, and Tips: How To Save Money And Get Massive Results
• Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
• Facebook Ads & Facebook Marketing Mastery Guide 2021
• How to Write Facebook & Instagram Ads that Sell

Skillshare courses are all taught via online video. There is also a forum where students can ask questions and share ideas.

Cost: $22.00 per month for access to all Skillshare courses. (The first 14 days of Skillshare are free.)

11. Facebook Advertising Course from Creativelive

Billy Gene, a renowed digital marketing professional, shares his expertise via this Facebook Ad course from Creativelive. This 18-lesson course covered topics like “How to upsell”, “How to Identify People Who Are Likely to Buy” and “How to retarget visitors” as well as give you a refresher on the basics, such as how to write effective ad copy and how to capture leads.

Course materials include 18 video lessons and a course workbook that you can use as a reference guide.

Cost: the class is $49 or you can get a monthly pass for unlimited use of all Creativelive content for $11. (You get lifetime access to the video lessons as well as unspecified bonus material with the $49 price.)

12. Kevin David’s Facebook Ads Ninja Master Class

This course is pricey. We admit it, but we still think that the content is well worth the money. It’s a comprehensive guide to Facebook marketing that offers proven examples that really work. Kevin is also a great teacher with a passion and enthusiasm for the topic that’s contagious. This course covers pretty much everything you need to know about Facebook advertising, from setting up your Facebook Manager account and installing the pixel to creating ads, targeting the perfect audience for your niche and retargeting your previous visitors and customers.

Unlike most other courses, this course features Kevin’s tried and tested phone and email templates that he uses in his e-commerce business to obtain clients. He even gives out his personal cell phone number and email for students to contact him directly if they have questions. (That’s one difference in a pricey course versus a free or inexpensive one.)

Course materials include six core modules, three bonus modules and more than 90 hours of video lessons. There’s also a private Ninja student Facebook group, where students can ask questions and share information, and detailed PDF notes to follow along with. You have lifetime access to the videos and other resources.

Cost: $1997.00 (There is a 14-day money-back guarantee on this class.) You can pay in one sum or divide your payment in four monthly payments.

13. How to Become Great at Facebook Ads from CXL Institute

This 6.5-hour course is aimed at the neophyte digital advertiser, someone who has at least dabbled in social media advertising, but wants to get more from their ads and advertising dollars. Topics in this course include “How to find out where your Facebook ads are bleeding money”, “How to approach and build successful Facebook ad campaigns” and “How to test ads and audiences inexpensively”. Creators of this course claim that it will reduce the amount of money you spend to acquire a new customer by 80 percent!

Instructor, Curt Maly is one of the most sought-after social media marketing gurus in the United States. The client list for his digital marketing agency, Black Box Social Media, includes professional sports teams, Shark Tank contestants and reality TV stars. He has reached the enviable position of only accepting new clients by referral.

This course is best suited for those we have previous experience working with Facebook Ads and have a basic understanding of retargeting.

Course materials three video modules and a downloadable certification of achievement.

Cost: $1,229.00 per year. CXL also offers a 7-day trial for $1. The fee includes access to the Facebook Ads course as well as dozens of other CXL professional training videos and materials. If the fee is too expensive for you, you might qualify for a CXL scholarship program.

14. Six-Figure Facebook Ads Agency by Billy Willson

Billy Willson’s course focuses not just on perfecting Facebook advertising for your own business, but how to set up and run a successful Facebook ad agency. The focus is on helping local businesses, the ones you already know and do business with, harness the power of social media marketing. In Billy’s world, everyone wins. He knows what he’s talking about. Willson owns his own social media marketing agency, WillsonMedia and his own training academy.

Course materials include six learning modules on topics including “How to get ridiculous results for your clients”, “How to get meetings at will” and “How to automate and scale your agency to six figures and beyond”. There are also a slew of bonus materials, such as “Online software I use for my agency” and “Get access to $1,250 of bonus courses for free”. You also have the opportunity to watch videos from Billy’s real business meetings where he closes high ticket clients.

Cost: $1500.00 (or three payments of $600). The course has a 30-day “action-backed” guarantee. That means that to get a refund, you have to show proof that you contacted at least 30 prospective clients using Billy’s method without success.

15. Paid Traffic Mastery by Molly Pittman

Several online reviewers rank this the number one course on Facebook advertising. We’re inclined to agree. The 11.5 hours of video instruction cover every aspect of social media advertising for a fair price. The training is presented in a logical, well-organized format. Highlights include “How to create your Facebook ad from top to bottom”, “The digital advertising mindset” and “How to craft the best ad copy possible”. There are three instructors, including digital marketing professional Molly Pittman, so you get a range of real-life examples.

Course materials include seven core modules, 47 video lessons, nine downloadable handouts, seven quizzes and a downloadable certificate of completion as well as three bonus modules about how to do Google ads, LinkedIn ads and YouTube ads.

Cost: $495.00

16. Jon Loomer’s Master Class on Facebook Ads

This course, by digital marketing expert Jon Loomer, focuses on creating evergreen Facebook ads. That’s advertising that will stand the test of time and will continue to work for you weeks, month and even years after you create the campaign. Highlights include “How to create simple to complex evergreen Facebook ad campaigns with multiple branches”, “How to optimize your methods and explore its benefits and drawbacks” and “How to use targeting and exclusions to help guide viewers through the campaign”.

Course materials include three hours of video instruction, supporting material for all videos and quizzes for each learning module and

Cost: $49.  There’s also an option to have access to a dozen other courses as well as one-on-one training by Jon Loomer for $29/month.

2020 Courses Below

Learning to make the most of Facebook ads can help you increase your exposure and boost your bottom line while avoiding the common mistakes that people make who are teaching themselves the process as they go. Arming yourself with a little knowledge before you dive into social media marketing is most certainly a good use of your time and money.

Facebook is a powerful social media tool that allows you to promote your business and take your prospective customers on a conversion-focused journey. In this article, let’s take a look at the best Facebook Ads Courses so you can learn how to get the most out of your advertising budget.

#1 – Facebook Blueprint eLearning

Cost:                            FREE

Time Needed:             15 – 55 mins per course

Cert. Available:            Yes (US$ 150)

If you really want to understand the fundamentals of Facebook Ads, enroll yourself into Facebook Blueprint eLearning. This Facebook Ads Course will take you through everything you need to know to get started on the platform.

Not only will you learn how to create ad campaigns for Facebook, but also learn how to use Instagram Ads to reach a wider audience.

Also, if you’re a Facebook Advertising Agency, you can work through the courses to attain verified credentials. The courses will walk you through advanced-level proficiency with Facebook Ads and costs US$ 150 to take the exam. If you pass, you’ll have a certified badge you can add to your website and marketing materials.

For the regular Facebook Ads Courses, these are completely free for anyone.

Available Facebook Ads Courses:

• Get started with Facebook
• Get started with advertising
• Learn advanced buying options
• Target the right audience
• Build awareness
• Drive consideration
• Generate leads
• Promote my app
• Increase online sales
• Increase in-store sales
• Choose ad formats
• Get creative inspiration
• Manage ads
• Measure ad performance
• Learn about Messenger
• Learn about Instagram
• Distribute and monetize content

#2 – The Complete Facebooks Ads Course – Beginner to Advanced by Udemy

Cost:                            $199.99 $11.99

Time Needed:             6+ hours

Cert. Available:            Yes

Udemy is a popular online learning platform with courses covering a variety of topics. Their Facebook Ads Course is focused on helping you master Facebook Marketing Strategy, Facebook Ad Retargeting, Remarketing, and much more.

During their promotional period, you can enroll in this course for as little as $11.99 (regular price $199.99). The entire course includes:

• 6 hours on-demand video
• 2 articles
• Full lifetime access
• Access on mobile and TV
• Certificate of Completion

Udemy’s process involved comprehensive learning modules with quizzed and tasks to help you learn the material and integrate them into your Facebook Ad strategy.

If you’re an entrepreneur, blogger, or small business owner, this is a course most suitable for you.

What You’ll Learn in Udemy’s Facebook Ads Course:

• • Set up your first campaign A-Z
  • Avoid common mistakes that cost beginners a fortune
  • Create a Facebook Sales Funnel
  • Include discount coupons with Offer Ads
  • Find out what ads perform best with Split Tests
  • Advertising on Instagram
  • Generate leads in two taps with Lead Ads
  • Target website visitors, Facebook fans or email subscribers Custom Audiences
  • Target people who are like your existing customers with Lookalike Audience
  • Drive Ecommerce Sales with Dynamic Ads & Collection Ads
  • Grow Your App with App Install & Engagement Ads
  • Track Conversions With the Facebook Pixel

• • Bring Your Business to Life with Video Ads
  • Bulk Manage Campaigns with Power Editor
  • Manage Roles & Permissions in Business Manager

• Start a Facebook Ads Business

#3 – Free Facebook Ads Course by Galileo Univerity

Cost:                            $199.99 $11.99

Time Needed:             6+ hours

Cert. Available:            Yes ($49)

If you’re looking for a University accredited Facebook Ads Course, check out Galileo University. They offer a comprehensive approach toward creating an effective advertising campaign, understanding Audience Insights, Facebook’s Pixels, developing and analyzing A/B tests, and more.

There are two requirements before you can enroll in this course. You will need:

1. Facebook Fan / Business Page
2. Facebook Advertising Account

After you register for the course using your email, you will have access to the dashboard. The course will be available at the scheduled time throughout the semester.

What You’ll Learn from Galileo University’s Facebook Ads Course:

• Create ads on Facebook Ads effectively.
• Develop an advertising campaign on Facebook.
• Find your target audience (segmentation) with Facebook tools for companies.
• Segment your audience to generate relevant content.
• Create strategies to obtain a considerable amount of likes in your Fan Page.
• Generate potential customers and increase sales through advertising on Facebook.
• Establish a brand’s web positioning on Facebook.
• Management of advertising and marketing on Facebook.
• Interpret advertising statistics on social networks and generate results reports.

#4 – Facebook Advertising Training Course by eMarketeers

Cost:                            £495.00

Time Needed:             1 day

Cert. Available:            Yes (Attendance Certification)

Looking for a Facebook Ads Course to be delivered in-person? The Facebook Advertising Training Course offered by eMarketeers is a full day course providing you with hands-on experience for improving your Facebook Ad Campaigns.

The course is designed to give you and/or your advertising team the in-house training to effectively set up your own Facebook Ads campaign.

Upon completion, you’ll receive digital copies of the course for future reference and 4 weeks of online support after the course is completed.

What You’ll Learn in eMarketeers’ Facebook Ads Course:

• Understand how to strategically plan your Facebook campaigns
• Consider your Facebook ads campaign and brief an agency/developer
• Create, develop and manage successful Facebook ads
• Understand your Facebook advertising options and challenges
• Monitor and measure your Facebook campaign performance

Other Resources to Learn Facebook Ads

There are many Facebook Ads Courses to help you improve your Facebook advertising efforts. To finish off this list, here are some of our resources revealing in-house strategies, ideas, and methods to help take your customers on a conversion-focused journey:

1. Facebook Ad Design
2. Facebook Video Ad Examples
3. Facebook Ad Templates
4. Instagram Ad Ideas
5. Instagram Ad Costs
6. Instagram Ad Specs & Sizing for 2019

Need immediate assistance with your Facebook advertising campaign? Send us a message and we’ll get in touch with ways we can help.

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