A/B Testing Tools

Author

Kevin Urrutia

Category

Digital Marketing

Posted

May 21, 2025

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Benefits Of Marketing With Facebook Facebook Marketing Is A Winner How to Install the Facebook Pixel In Wordpress Key to Creating Loyal Customers How To Market Infographics How To Use Social Proof To Sell More Products Online (E-Commerce) How To Sell Using Fear The Fundamental Goal of Facebook Marketing How To Use Facebook Ads Effectively How is Artificial Intelligence Changing E-Commerce Advertisement Space? 5 Best + Free Facebook Marketing Books How To Make A GIF For Facebook Ads Increasing Benefits of Link-less Brand Mentions Smart Marketing Strategies for Small Businesses Vicious Traps of Offshore Freelancing 4 Easy Steps To Acquire Competitor’s Backlinks on Your Site When and How to Rebrand Your Existing Video B2B SEO Customer Engagement Strategies Using Instagram To Generate Ecommerce Sales - What Smart Marketers Do The Dos And Don’ts Of Facebook Marketing For Real Estate Agents Five Companies Changing the Game of Advertising Advertising Trends to Pay Attention To 5 Best Shopping Cart Software to start an eCommerce Business Digital Marketing Strategies That Are Still Ignored By Experts How to Choose the Right Hardware for Your EPOS System Content Marketing Tactics Small Business Problems Automation Strategies for Improving Cash Flow How SEO and Facebook Ads Work Together How To Get More App Installs How To Write A Business Plan For Your Marketing Business Facebook Advertising Tools to Amplify Your ROI Creating Ephemeral Content: Utilizing FOMO in Marketing Crucial Tips If You Want to Start Using SEO for Your Business Digital Marketing Tools Facebook Post Types You Should Be Using Avoid These 6 Common Facebook Marketing Mistakes Ways You Can Take Advantage of Instagram Story for Business Small Business Guide To Winning SEO Tactics Engage, Inspire and Convert With Personality Quizzes Easy Steps to Create a Proven Facebook Marketing Campaign 7 Powerful Social Media Benchmarking Strategies You Need to Implement Best Strategies To Increase Mobile App Engagement Why A Digital Marketing Strategy Is Important? Facebook + Email Funnels: The Perfect One-Two Combo For Growth Hacking Why Facebook Is Still Number One For Social Media Marketing Google Medic Broad Core Update Key Points to Know The Importance of Data Visualization in eCommerce Marketing Strategies Social Hacks - Influence, Persuade and Beyond A Complete SEO Checklist for Website Owners 7 Ways to Boost Your Small Business Marketing The Anatomy of a Good Website: 5 Key Qualities Your Site Should Have Building a Thriving Email List with Facebook Ads in 5 Steps 10 Facebook Ads Hacks That Work How to Use SEO to Boost your Brand Value Why you need to Change your SEO Strategy In 2018 Pocket-friendly Link Building Tactics That Provide Good Returns In Content Marketing Hobbies Matter: How Side Projects Are Making You More Productive Six Essential Link Building Tactics for Ecommerce Businesses How to Generate Potential Customers from Facebook for Your E-Commerce Business Teasers and Trailers Are the Highest Converting Tools! 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Podcasts: A Fountainhead of Knowledge and A Marketing Tool For Small-Scale Businesses 4 Ways to Increase Web Page Speed 8 Tips for a Winning Social Media Marketing Resume Ways To Unlock Startup’s Productivity And Avoid Falling Into Debt How to Improve Your Link Building Outreach Pipeline Reasons to Use Python for Marketers Secrets to Making it Big With a Subscription Box Business Why You Need To Select A Quality Service Provider For Website Optimization UX or UI: Which Career Option To Choose Internet Marketing Is Only Growing: Is Your Business Ready? Marketing Strategies To Sell Your Products Online How Blockchain Is Creating a Future for Digital Marketing Critical Facts About Google Search Console Unveiled Generate Relevant SEO Analysis and Reports – Top 7 Rules to Follow Content optimization for voice search – listen to what Google has to say about it Using videos effectively for each stage of the buyer's journey Why HR Managers Must Use An Employee Management System in an Organization Want to improve your SEO ranking? Top Five Useful Steps to Follow How You Can Promote Your Business Through Instagram Attracting Shoppers to Your New Online Store Use Instagram Marketing To Get Great Benefits Proven Tactics for Selecting Website Names Increase Your Sales and Conversions Through Instagram New And Effective Features Of Instagarm Make Social Media A Better Place The Types of Funding That Can Help Your Start-up Business IGTV – Everything you need to know 4 Revealed Reasons Why You Really Need A Website For Your Struggling Business 5 Major Benefits of Hiring an SEO Agency How to Get Listed on Crypto Exchanges Ultimate Guide to Creating a Successful Instagram Video Marketing Strategy How to Manage a Distributed Marketing Team Why is Black Friday footfall in decline? How Can You Build A Video Sharing Website of your own? The Perfect Name For Your Business Is Out There—Here’s How You Can Discover It Your Guide To Creating Marketing Videos That Work Why Small Business Owners Should Engage in PR? 5 Important Elements of Good UX in 2023 (And Beyond) Why designers must pay more attention to functionalities over aesthetics when creating business websites How to Turn Online Reviews into Powerful PR Tools 2 Feasible Ways Entrepreneurs Can Use Their Marketing Development Funds SEO core concepts every entrepreneur needs to know 5 Essential SEO Tools That Every Renowned SEO Professional Uses Things To Avoid While Choosing an SEO Firm Benefits of Multi-Level Marketing: Why you Should Make this your Next Business Move Advanced Methodology for Competitive Analysis for Local SEO 7 Useful Grammar and Proofreading Tools for Content Marketers How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand Practical Tips for Successful Facebook Ads Scaling LinkedIn Ads vs Facebook Ads: Which is better for B2B Marketing How a customer-centric service is the best way to market in a digital world GUIDELINES TO DEVELOP A SUCCESSFUL DIGITAL BUSINESS PLATFORM Customer Acquisition Cost (CAC): The Ultimate Guide Pay-Per-Click for Franchises: 4 Quick Tips for a Better ROI How to Choose the Perfect Facebook Video Ad Format How Analysts May Help Digital Marketing Department in Blockchain 10 Useful Grammar and Proofreading Checkers for Content Makers 10 Best Productivity Tools for Your Marketing Team SEO and Animated Videos- A Great Combo to Succeed 8 Common Facebook Lead Generation Mistakes and How to Avoid Them Ideas to Protect a Storage Unit from Moisture 5 Tips to Create High-Performing Facebook Ads for SaaS startups B2B Facebook Advertising Facebook App Install Ads [UPDATED] Facebook Retargeting Ads 10 Best Ways Of Developing A Content Marketing Strategy That Boosts Your SEO Ultimate Ecommerce Website Builder for Small Businesses It is time to remove some SEO techniques: Find out here Essential Things You Need To Know About Web Hosting How to Optimize Your Website for Voice Search Google Data Studio Help Guide - Quick Points to get the best out of it Essential Benefits Of Custom Software Solutions For The Growth Of Your Business Why Online Ad Targeting Can Work, But Don’t Be Creepy The Six Crucial Elements in an SEO Audit Create Appealing Video Animation with Pro Animation Software Dos and Don'ts of Launching Promotional Giveaway Campaigns on Social Media 193 Best Facebook Ad Examples [2023] [UPDATED] 8 SEO and Marketing Trends to Watch Out For Choosing A Creative Agency Instagram Ad Costs Instagram Ad Examples Instagram Ad Specs And Sizing 2024 Successful Marketing Career: 6 Essential Tips to Have in Your Resume Facebook Ad Templates [2023] [UPDATED] What are the benefits which are associated with Online Testing Tools? Testing Checklist: How to Test a Mobile App Why Affiliate Marketing Is Important? Ultimate Resource for Work at Home Professionals Facebook Ad Design Facebook Video Ad Examples Methods to Set up Multiple Facebook Accounts Content Marketing ROI: What & How To Measure Content Performance Social Media Engagement Tactics You Should Try The Importance Of Copyright For Businesses Best Email Subject Lines Best Facebook Ads Courses Growth Hacking Books Instagram Sponsored Posts Best Call to Action Examples (for More Conversions) User Journey Map: The Ultimate Online Guide What Are The Differences Between SEO (Organic Search) and Pay Per Click? The Ultimate Guide to Create a Multilingual WordPress Site Which Things To Be Focused In SEO? 4 Ways to Overcome Facebook Ad Fatigue and Attract More Conversions 4 Perks Of Combining Digital And Traditional Marketing Know These Actionable Affiliate Marketing Tips for Better Profits How to Decide Which Social Platform is Right for Your Paid Content Promotion Simple ways to target your audience through Facebook campaigns Flyby: Selling $1M of Hangover Pills In 10 Months Why is DuckDuckGo not grabbing SEO attention? 9 Newswire Questions to ask Before Choosing Press Release Distribution Services Top 5 Shopify Product Customizer Apps Trade Shows & How the Start-Ups Should Be Prepared In Advance to Get the Best Outcome from Them 4 Crucial Tips For Real Estate Sales Success – Why Knowledge Matters 4 Best WordPress SEO Tips & Techniques to Boost Rankings What to Check in a Website Before Building Links? How a Mobile Tracker Helped Me Saved My Son’s Life? Ecommerce Email Marketing Guide: Generating More Sales Top SEO-Friendly WordPress Themes That Will Improve Your Site Rankings SEO Guide - Your Business Strategy for This Year 5 Tricks Every Woman Entrepreneur Should Use for Better Employee Retention 5 Tips to Increase Engagement Using Facebook Live Unlock the Potential of Gifting Industry with Web-to-Print Software How to Use Facebook to Market Your Business Why Users Uninstall Mobile Apps Liz Butts Interview Sprinkle Pop Benefits of Hiring A Digital Marketing Expert Boosting eCommerce UX Design to Reach Gen Z 5 Reasons Why Team Building Activities Are So Important 7 Strategies to Successfully Deploy Online Training How to Use Instagram Video Ads to Boost Your Business How to Use Facebook Ads Manager to Create Custom Reports 5 Tips To Increase Conversions Using Facebook Ad Images How A.I. Has Transformed The Business Communication Industry Different Career Options That You Can Choose in the Information Technology Industry Using Brand Storytelling On Social Media To Engage With Your Customers 10 Tips for Creating a Powerful Personal Brand Online The Most Significant Social Media Marketing Trends Michał Sedzielewski Interview - Voucherify Sean McElwee Interview Born this Way Claire Nichols Interview Kalix Health Your Essential eCommerce Website Audit Checklist Business Storytelling: 5 Tips to Engage Your Customers And Boost Ecommerce Sales Tips for Improving the Keyword Research and Boosting Sales and Traffic Actionable Tips to Maintain a Strong Brand Identity Yari Copt Interview Old Captain Co Mike Patrick Doherty Interview Understanding eCommerce Best Caching Plugins To Improve WordPress Speed Alexandra Riggs Interview Oobi Leah Ferrazzani Interview Semolina Artisanal Pasta Jordan Silver Interview Mondo Monster Wear It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance 7 Tips to Optimize Your Facebook Ad Campaigns Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures Ultimate Guide: What is Digital Marketing? Social Media Update Bulletin: LinkedIn's new interest targeting options for ad campaigns How to Block Words and Profanity From Your Facebook Page 7 Tips for Creating Your Best SEO Content A/B Testing Ad Blocking Advertising Network ALT Text Autoresponder Benchmarking Brand Awareness Brand Equity Brand Loyalty Buyer Persona Call-to-Action (CTA) Click-Through Rate (CTR) Competitive Analysis Conversion Rate Cost Per Click (CPC) Cost Per Impression (CPM) Demand Generation Display Ad Drip Campaign Email Marketing Unstable Prices: How Artificial Intelligence Predicts Retail Sales 5 Things You Need To Do Before Launching your E-commerce website Engagement Rate Facebook Analytics Facebook Marketing Funnel Velocity Instagram Ads Instagram Marketing Lead Generation Lead Nurturing Market Attribution Market Attribution Models What Does SEO Stand For? 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Social Media Campaign Ideas for Boosting E-Commerce Sales What are drip campaigns and why you should use them 4 Strategies you can use to increase the ROI of your e-commerce website Best Time to Send Email Campaigns How to Build an Email List SaaS Pricing Strategies SaaS Psychology Pricing Strategies 7 Important Principles For Successful Email Marketing Instagram Marketing: The best Ideas, Strategies, and Tools one can look for SEO Tips to Increase Your Business' Online Traffic How to Write Facebook Ad Copy that Converts How to Create an Impactful Presence through Advertisement on Social Media Here are 6 Ideas to keep your Digital Marketing Clients longer 5 Differences Between Quality Assurance and Quality Control Zipify One Click Upsell Review How to Create a Slogan How to Drive Traffic to Your Website How to Retain Customers 55 Must-Use Newsletter Topics How To Apply Brand Consistency Into Your Website Design How Pinterest Helps Small Businesses Skyrocket Their Traffic and Revenue 10 Essential Elements for Successful Landing Pages The utmost prime guide for Marketing Videos Effective Lifecycle Email Marketing Tactics And Considerations How to Build a Landing Page How to Create a Sales Funnel How to Take Product Photos How to Write a Call to Action 5 Communication Tactics All Startups Need to Follow 11 Facebook Marketing Tips For Local Businesses 5 Tips to Make Attractive Facebook Company Page to Get More Likes How to Increase Productivity in a Digital Workplace Top Marketing Channels for eCommerce, the Best Ways to Drive Revenue How to Develop Entrepreneurial Skills That Really Matter Klaviyo Review 2023 Top Three Lookalike Mistakes Made by Small Business Owners 9 Secret Techniques To Improve Facebook Marketing for Wordpress Website How to Generate Leads How to Sell Online Courses Product Photography Product Videos for Marketing How To Promote A Mobile App On Facebook 7 Secrets to Getting More Plumbing Leads from Google AdWords How Much Does it Cost to Develop an Online Course? How to Advertise on Facebook How to Create a Webinar How to Create Online Courses 5 Ways Businesses Can Make a Good Facebook Ad 10 Instagram Marketing Tools for Growth Amazon Advertising Cost of Sales (ACOS) Facebook Lookalike Audiences ROAS Calculation Everything You Need for Opening a Beauty Salon Artificial Intelligence and SMS Marketing Team-Building Activities Your Digital Team Will Enjoy 4 Ways to Improve Your Facebook Marketing Strategy Can You Build a Business Today Without Social Media? Best Practices Aso App Store Optimization Kit CRM review How to define your media outlets and position your brand online What Do The Latest Algorithm Changes Mean For Facebook Marketers? 6 Lead Generation Ideas to Implement Immediately 7 Actionable E-commerce Marketing Techniques to Drive Sales Product Marketing Strategies every startup should adopt 10 Ways to Be More Productive Facebook Ads Manager vs. Business Manager: What’s the Difference? Facebook Ads Manager Guide Facebook Business Manager Guide How to Create a Facebook Business Page How Social Media Has Changed the Way Business Operates Don’t Make These 4 Branding Mistakes with Your Packaging Best Shopify Apps 2020 to Increase Sales Instantly [FREE APPS] The Unburnt: How to be Daenerys Targaryen of Content Marketing Facebook Interests List Start up Media Outlets Master Growth Marketing: 10 Best Principles How to use YouTube Live to develop your business Offer Custom Packaging Services with the Most Advanced Online Print Shop Software Conducting A Social Media Audit (+ Free Template) Facebook Carousel Ads: Hacks & Best Practices Facebook Playable Ads: What Are They? SEO vs PPC Saltability - Ann Brown Interview Social Media Audit Template E-Newsletter: Pros and Cons 5 Questions to Ask to Determine if Your Website is User-Friendly How Does Social Media Impact SEO Strategy? Magento Ecommerce SEO Checklist That Increase sales Top 5 reasons companies use content marketing to draw leads 7 In-Depth Techniques of Link Building How to Market Your Ecommerce Store Using YouTube Social Media Strategies To Improve Relationships With Your Audience Exceptional Tips for Creating More Effective Real Estate Ads Why You Shouldn't Ignore These Digital Marketing Metrics 6 Key Online Marketing Tools for Startups How To Increase E-mail Open Rates FB Groups Are In Such A Rage for E-Commerce Businesses: Why? 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Online Business Ideas How Can Effective PPC Management Transform the Conversion Rate of a Business? What are the Best Features in Mobile Apps? How to Embed Your Instagram Photos and videos on the website? Website Builders Vs Ecommerce Stores - What's the Difference? Google Product Listing Ads 7 Landing Page Optimization Tweaks that Will Improve Your Conversion 7 Best and Free Photoshop Plugins for UI Designers Amazon Brand Registry Things to look for when choosing an outsourced CFO Optimize Your Online Services with Facebook Lead Ads How Social Commerce Platform TaggShop Monetizes Social Media Back to School Email Strategy How to Combine Facebook Ads with Email Marketing Strategy Best Ways to Get Feedback Social Media Marketing Ultimate Guide For Yelp Reviews How Cloud Computing Helps in the Field of Mobile App Development How To Read A Balance Sheet Affiliate Programs T-Shirt Templates The Bottom Line in the B2B Content Marketing Funnel Facebook Ad Metrics That Actually Matter 3 Types Of Business App Your Team Needs 7 Ways Busy Entrepreneurs Can Make Time for Important Projects Best Video Editing Software How to sell on Amazon CPA Marketing: The Ultimate Guide 7 Items to Add to a Marketing Team’s Meeting Agenda Top 7 Critical eCommerce Mistakes to Avoid When Selling Online Key Performance Indicators (KPI's) 5 Hacks Using Social Media to Get Free Popularity for Your Business Follow These Ecommerce Tips to Grow Your Online Store Burger King’s savage ideas of mocking its competitor Ready, Steady, Go: How to Achieve Your Goals in 50 Days Some Important Things to Note While Testing Salesforce 6 Highly Effective Tips For Email Marketing How to Improve Brand Awareness with Content Marketing? How To Write An eCommerce Business Plan Guest Blogging: Why it is a powerful inbound strategy? The importance of product launch marketing How to Encourage More Customer Reviews for your Ecommerce Business How to Use Facebook Ads in 2020 Without Going Broke Value Proposition Facebook Sponsored Story Facebook Pixel Events Facebook Instant Experiences How To Create A Website eCommerce Consumer Reviews: Your Secret Weapon to Skyrocket Your Conversions in 2019 The difference an unboxing experience can make to your brand 3 Sententious Brand Building Strategies From Instagram 5 Social Media Tools to Plan Your Content Content Marketing Advanced Facebook Automation with Revealbot 5 Most Advanced Facebook Advertising Techniques to Follow 10 unique products to sell with dropshipping 3 Reasons Your Small Business Could Benefit From Multi-Channel Marketing SaaS Trends Product Marketing Books Blog Vs. Website: What's Better for Your Business Digital Out of home advertising - what is it and different ways to do it How Any Construction Company Can Start Using Social Media to Grow Their Business 6 Holiday Marketing Ideas for E-commerce 3 Simple Steps to a Successful Product Launch How to Properly A/B Test on Facebook Why Sequential Facebook Ads Need A Plot To Succeed 5 Most Useful Digital Marketing Channels for eCommerce Facebook Marketing Mistakes We Should Avoid 5 Questions to Ask Any Internet Marketing Company Before You Hire Them Amazing SaaS Startup Growth Strategies You Shouldn't Miss Holiday Marketing - 12 Days of eCommerce Christmas SEO vs Social Media: Which Will Benefit Your Business Better? Fashion Tips: How To Match Accessories Designing an ecommerce cart abandonment email sequence that converts Best 2020 SEO Techniques With Great ROI Best Renovations that Will Increase Your Property Value for an Easy Sale What HR Needs to Prepare before Hiring a Nomad Blogger Role of Fractional CFO for Your Startup Top Email Marketing Software for E-Commerce Websites Visual Design for Social Media: Creativity in Focus 7 Ways to Boost your Facebook Lead Generation Strategy How to Allocate a Budget for Digital Marketing in 2020 Thanksgiving Email Subject Lines 5 Facebook Marketing Mistakes You Need to Stop Free Shipping Email Subject Lines 2023 Black Friday Email Subject Lines Valentines Day Email Subject Lines Fathers Day Email Subject Lines New Year Email Subject Lines New Arrivals Email Subject Lines Halloween Email Subject Lines Spring Sale Email Subject Lines Mothers Day Email Subject Lines Easter Email Subject Lines Cyber Monday Email Subject Lines Fall Season Email Subject Lines Labor Day Email Subject Lines Actionable eCommerce SEO Tips To Achieve Great Ranking Goals Interactive Marketing as a Way to Increase Interest to Your Business Website 4 Tips on How to Boost Your Search Engine Optimization Techniques Smart Ways to Promote Your Business on Twitter Getting Alone With The Essential Tips For Successful SMS Lead Generation Nametag: Newly Launched Instagram Marketing Features What Are The Financial Documents Required For Small Businesses? Your Final And Ultimate Guide To Instagram Influencer Marketing What Are The Problems You Face In A Business Venture? 6 Small Business Website Myths That Hinder Your Growth 10 Tips To Create A Smooth And User-friendly Ecommerce Store Comparison of Push notifications vs SMS vs Email marketing 5 SEO Benefits of Responsive Website Design Perceiving The Reasons That Cause Debts In Business And Handling Those Effectively 5 Things Why Visitors Hate Your Social Media Page What Are The Benefits Of Seo & Digital Marketing? The Magic of Giving Promotional Gifts for the Holidays 5 Ways That Your Business Benefits From Local SEO Services Why Adopting Pay Per Click Marketing Strategy Is Important To Your Business Top 5 Shopify Apps to Boost Sales Are You Monitoring What Your Kids Are Watching On YouTube? SEO - Beyond Making Online Content More Appealing To Search Engines Why do you need a Google SEO Expert Company in Singapore? The Top 4 Benefits You Will Enjoy When You Hire an SEO Company for Your Starting Business 7 Steps to Create An Impactful Marketing Strategy 10-point Checklist For Due Diligence For Sale Of Business Video Ads On Facebook: 4 Ideas To Help You Succeed How Is AI Reshaping Content Marketing? How to Create Viral Content on Instagram The Rise of SEO-Rich, Long-Form Content How To Properly Budget Your Time As A The Owner Of An Online Business A Guide to Creating Content for SEO Handling the Unexpected: How to Manage Sudden Business Growth How to Benefit from User-Generated Content How to Run A News Blog or Website Successfully? Some Key Do’s and Don'ts in Successful Personal Finance Management Facebook Marketing: Facebook Groups & Facebook Ads for Small Business Target Micro Influencers To Promote Your Business Marketing 3 Surprising Benefits Of Adopting An Inspection Software In Your Company How To Find A Job After College Graduation The 10 Commandments of Boosting Your Landing Page’s Conversion Rate Why should small businesses invest in SEO before traditional marketing hacks? Email Marketing: The Most Powerful Trends and Pitfalls Role of Logo Design in Marketing Strategy Customers Are Your Best Advertisers: Leverage Customer Feedback for Your Brand How to Win New Customers with Freebies How to Get Quality and Cost-Effective PSD to Magento Development 7 Reasons Why Email Marketing Calendar Is an Important Part of Your Business Campaign What are the Top Lies to Avoid about SEO! 10 Ways To Automate WordPress Tasks On Your Site 5 Tips for Boosting Your Social Media Marketing Pros and Cons of Marketing Automation How PPC and SEO Work Hand in Hand to Deliver Better Results? 8 Simple Ways To Build Your Personal Brand Top Trends That Will Drive Marketing and Sales How To Create An Unbeatable Facebook Ad Campaign How to Ignite Your Business with Twitter Chat 7 Ways to Dramatically Improve Your Content Marketing Building an SEO-Friendly Rebranding Strategy Top 10 Magento 2 Free Extensions Christmas Email Subject Lines Back To School Email Subject Lines Tips For Creating High Converting Call to Action Copy Summer Email Subject Lines Facebook Marketing Tips and Tricks 2023 The 3 Outperforming Traits of Great Digital Media Buyers April Fools Day Email Subject Lines Groundhog Day Email Subject Lines Canada Day Email Subject Lines Movember Email Subject Lines Green Monday Email Subject Lines Boxing Day Email Subject Lines Cart Abandonment Email Subject Lines Ecommerce Email Subject Lines 3 SaaS Companies Delivering a Seamless Brand Experience Through Blogging and How You Can Do The Same Revealbot: Leaning on Technology To Scale Our Facebook and Instagram Campaigns Amazon: Hitting 270K In Revenue From 49K Ad Spend 9 Minimalist Website Design Tips To Follow Right Now The (Often) Forgotten Art of Sales in Digital Marketing A Quick Intro to User Generated Content Why is a Landing Page Important in Social Media Marketing? DevOps as a Service - Is It Really a Good Idea for Your Business? The Power of Social: A No Brainer to Social media Lead Generation 5 Best Facebook Ad Campaigns to Boost Online Services Sales The Elements Of A Perfect Instagram Ad How To Use Instagram For B2B Lead Generation What Happens When Marketing and Programming Intersect Key features of any good User Interface design Ways to Increase Engagement on Social Media 10 SEO Techniques That Will Work For 2020 Can A Shopify Store Have Multiple Logins? 7 Horrible Mistakes You’re Making With Digital Marketing Use Animation Videos in your FB Ads to get over 50% Conversion Rates The Psychology of Retention Email Marketing Storytelling With Jarie Bolander From The Daily MBA White Hat SEO Provides Longer-Lasting Results when Compared to Black Hat SEO How Do You Make Your Home More Comfortable and Inviting? 4 Ways to earn links with content How Video Marketing Helps You Achieve Your Marketing Goals? 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A Brief Overview of A/B Testing

The concept of A/B testing is not new to anyone in marketing. You may have also heard A/B testing is referred to as bucket or split testing. Whatever name you call it, all refer to the same process of comparing different versions of the same application, email, or web page to determine the performance of Sample A vs. Sample B. Groups of people see the different variations, and marketers analyze the data to decide which marketing asset to use going forward.

The fact that you need to use A/B testing as a marketer is obvious. However, deciding which A/B testing tools to use isn’t always as clear, with hundreds of options available. You need to consider your marketing budget, features that you must have, and simply lovely features. While it will take some time to compare brands and features, locating an A/B testing tool you can feel confident about using is time well spent.

Guide to A/B Testing Tools in 2021

Structuring the Guide to A/B Testing Tools allows you to find what you need quickly and determine which A/B testing tools work best for your needs. Below is an extensive guide to new and established A/B testing tools for 2021 to help you make this critical decision. This guide appears in alphabetical order rather than a ranking system.

AB Tasty: CX Optimization and Advanced A/B Testing

As you might determine from the company name, AB Tasty focuses mainly on A/B testing. Because of this intense focus, users can feel confident they will receive exceptional service at a reasonable price. AB Tasty also provides other services, such as essential personalization and heatmaps.

When you set up A/B testing with AB Tasty, you should recognize the multivariate and split testing options available with competitor software. AB Tasty takes testing one step further by offering the opportunity to use its sales funnel testing feature. Each funnel allows you to make simultaneous changes across various pages to complete your experiments. AB Tasty’s drag-and-drop editor also gets high marks from users.

This A/B testing software service doesn’t offer consumer pricing information, but you should expect to spend a minimum of $1,000 for a basic plan. You will need to upgrade to a mid-level or advanced plan with AB Tasty to access its more advanced features.

Top Features of AB Tasty

A/B testing
A/B/n testing
Advanced segmentation and testing capabilities
Dynamic widgets
In-depth analytics and reporting
Multivariate testing
Personalization powered by AI
Sales funnel testing
Split testing

Adobe Target: Enterprise A/B Testing and a Personalization Platform

A/B testing with Adobe Target is a standard feature of its personalization platform. The three-step personalization process requires you to create variables, determine the audience you want to target, and customize your settings to set up your A/B testing. Once you run the test, Adobe Target software provides insights into mobile application optimization, marketing recommendations based on customer data and behavior, and suggestions for automated personalized messaging.

Adobe Target recognizes that there can be a learning curve with its software, but enterprise brand representatives appreciate its features once they have mastered them. Adobe Target works in real-time to give you the most accurate, up-to-the-minute data and recommendations. As the software’s artificial intelligence (AI) gets to know your customers and brand, it continually updates itself to offer you the most valuable suggestions.

Top Features of Abode Target

A/B testing
Advanced segmentation and audience targeting
AI automation
Multivariate testing
Omnichannel personalization
Visual editor

Apptimize: Improve Mobile Optimization with A/B Testing and Other Tools

Companies that conduct marketing using mostly mobile methods are the target client for the Apptimize A/B testing tool. The Apptimize visual editor always gives you complete control of testing parameters. With Apptimize, you can establish new variants and direct them toward different customer groups using the visual editor.

A unique feature of Apptimize is the ability of users to add code blocks and dynamic variations that support HTML5, Java, Objective-C, React Native, and Xamarin. Since Apptimize uses random experiment methods, you can depend on receiving results with statistical significance from each testing session. The starting price of Apptimize plans is $995 per month. Your fee includes support for up to 100,000 monthly users. Apptimize representatives are also willing to discuss a customized plan and provide you with a quote based on your anticipated needs.

Top Features of Apptimize

A/B testing for mobile applications
Ability to create A/B testing without having to update the browser
Code blocks and dynamic variations
Full-control visual editor
Randomized experiment methodology

Conductrics: Experience A/B Powered by Machine Learning

Advertised as an advanced tool, Conductrics automatically delivers personalized experiences for each user. The Conductrics tool achieves this by combining machine learning with A/B testing. With the ability to customize Conductrics software any way you would like, you can use it as a client-side or server-side tool.

While A/B testing is a prominent feature, remember that you can use Conductrics to make the best marketing decisions because the tool continuously adapts to your input and creates new experiences. A highlight of Conductrics is the flexibility it displays when interacting with each of your company’s systems. Another benefit of Conductrics is that you can select factors instead of the program randomly assigning them for you.

Top Features of Conductrics

A/B testing combined with machine learning
The ability to select factors allows for improved functionality on smaller sites.
Automated and personalized user experiences
Flexibility to interact with systems ranging from one-tag solutions to APIs
Low variance with a wide range of features
Option to use either client-side or server-side

Convert: Tools for CRO Experts and Marketing Agencies

This advanced A/B testing platform enables CRO experts and marketing agencies to optimize digital products and websites for their clients. Although Convert can be an ideal tool for experienced marketers, its features may overwhelm newcomers.

Convert has designed the Kickstart Plan for marketing companies just starting to use A/B testing. With this starter package, you can perform unlimited testing on up to five domains with up to 500,000 monthly visitors. Pricing for the Convert Kickstart Plan starts at $699 per month. The top price point is $3,499 per month for companies that attract up to three million visitors across an unlimited number of domains each month. However, Convert can accommodate your agency if you expect more than three million monthly visitors.

Top Features of Convert

A/B testing
Multiple integration options
Multivariate testing
Page experimentation with numerous pages
Split testing capabilities
Unlimited testing and variations
What You See is What You Get (WYSIWYG) editor to build experiments without using code

Convert Experiences: Intuitive Interface and Exceptional Customer Support

One of the most notable benefits of Convert Experiences is how easily it integrates with Google Analytics. You should have no trouble getting different testing variations to display your preferences. Marketers who have used Convert Experiences note that inputting complex A/B testing variations works better with this testing software than with many others.

Customer support via live chat or phone ranks high at Convert Experiences, as does its flexible pricing strategy. The company can accommodate clients from small and start-up organizations that complete their conversion optimizations to large agencies needing enterprise solutions.

While Convert Experiences offers numerous multivariate testing opportunities, it does not yet provide the ability to perform split email testing. Multiple projects may be available, including those with the capacity to operate campaigns with budgets in the millions of dollars. Pricing for plans at Convert Experiences ranks approximately among its competitors.

Top Features of Convert Experiences

Ability to process complex testing variations
Affordable A/B testing options for small to medium enterprises (SME)
Easy integration with Google Analytics
Flexible pricing strategies
Help with onsite conversion optimization
High level of customer support
The intuitive interface provides actionable and understandable data
Wide range of multivariate testing options

Convertize: A/B Testing and Personalization Options at an Affordable Price

As one of the more affordable marketing solutions on the Internet, the Basic Plan from Convertize, which allows up to 20,000 monthly visitors, starts at just $49 per month. The Team Plan includes CRO campaigns and offers up to 100,000 monthly visitors starting at $199.

The first option is suitable for start-ups and companies with tight budgets. Selecting the Team Plan gives you access to numerous testing features across multiple websites. The Convertize Team Plan lets you choose the audience you wish to see each experiment. You must stay under the 100,000-visitor limit to avoid incurring additional charges.

Top Features of Convertize

Autopilot to shift traffic to better-performing webpages
Customer nudges such as fear of missing out (FOMO) messaging to prompt conversions
Dynamic text
Lighting mode for the fastest possible load time during A/B testing
Brilliant editor to create testing scenarios without having to use code
Statistics engine

Crazy Egg: You Don’t Need Coding Experience to Run A/B Testing

If you prefer to test page variations for your entire website, Crazy Egg has the tools to do that. All you need to do is add a code snippet to each page you want to compare against another page. Another thing you can do with Crazy Egg without having any coding experience is redirected website traffic to the page you determined was most effective with A/B testing.

As you use the Crazy Egg software more, it intuitively tracks conversion statistics and provides plenty of reporting tools. You can measure one or more variants against a control and receive prompt feedback regarding total traffic, number of visitors, conversions, conversion rate, and the percentage of improvement or decline from the power.

Most Crazy Egg users own or work for a small business. A/B testing without knowing to code could be ideal if your business meets that definition.

Top Features of Crazy Egg

A/B testing with no coding experience is necessary
Heatmaps
Intuitive customer tracking
Reporting tools
Testing tools to obtain usability statistics

Dynamic Yield: A Robust Suite of Engagement and Personalization Solutions

Dynamic Yield allows you to run continuous A/B testing across multiple platforms such as applications, desktop computers, and the mobile web. Utilizing machine learning algorithms, the A/B testing platform offers a predictive analysis that can help to improve your return on investment (ROI).

A vital feature of Dynamic Yield is its solutions for advanced omnichannel personalization. With this feature enabled, you can quantify and segment each action taken by a consumer. You can also set up personalized notifications. His option allows you to promptly adjust the content your company displays to each user.

A/B testing with Dynamic Yield is easy because you can instantly change content, messaging, and overlays. The audience segmentation part of the A/B testing platform presents various factors to compare. Some examples include audience type, a device used, and IP address. The customer support team can guide you if you ever feel overwhelmed by Dynamic Yield’s features.

Top Features of Dynamic Yield

A/B testing is available across various platforms with the ability to run continuously
Ability to adjust content based on the preferences of individual consumers
Advanced omnichannel personalization platform
Machine learning algorithms make accurate predictions.
Make instant changes with A/B testing to achieve improved targeting
Many customer segmentation options are available
On-page code changes
Personalized notifications available

Average: Get the AI Personalization and A/B Testing Features You Need

Evergage offers personalization and experimentation through the use of machine learning. Although this software provides A/B testing, its features go far beyond that. All businesses want to create the best possible experience for their customers, and Evergage allows you to do that. The software provides extensive insight into customer behavior and turns that into data your company can use in its marketing efforts.

You can create an excellent and unique customer experience by tapping into Evergage’s machine-learning algorithm. Evergage will track user actions and then activate its automation feature based on the data it collected from customer tracking. This is true even when customers use multiple platforms to access your company’s products and services. As one of the most advanced tools available to marketers for personalization and optimization purposes, it may take some time to learn and utilize all Evergage features.

Top Features of Evergage

A/B testing
Advanced segmentation and customer targeting
Attribution and analytics
CRM
Customer behavior tracking
Multivariate testing
Personalization through AI
Intelligent recommendations as the software get to know your customers

Evolv: New Player Offering Advanced Machine Learning Algorithms

Formerly known as Sentient Ascend, Evolv provides A/B testing tools that take advantage of algorithms developed by machine learning to increase the speed of multivariate testing. When locating the best testing combinations, machine learning algorithms typically produce more efficient results. That means you can input your hypotheses with the highest ratings into the Evolv software platform, and the machine learning feature will sort them in logical order.

Although Evolv does not yet have the capability, it hopes to offer multiple-segment optimization that users can run simultaneously in the future. Full-time personalization solutions will have arrived if Evolv does introduce this feature.

Top Features of Evolv

A/B testing
CRO options
Machine learning algorithms automatically select the best testing combination.
Machine sorting of your company’s highest-rated hypotheses
Multivariate testing

Freshmarketer: Marketing Automation and CRO

Freshmarketer is an offshoot of Freshworks, a software company that offers a wide range of sales and marketing tools. The two programs integrate seamlessly if you want to take advantage of the features each one offers. Although Freshmarketer provides a free version of its software, it doesn’t include A/B testing. You will need to upgrade to one of Freshmarketer’s plans starting at $ 49 per month to ensure access to the A/B testing feature.

Freshmarketer relies on its WYSIWYG editor and reporting features to enable users to create A/B testing and split URL testing. The benefits of Freshmarketer are that it’s easy to use and affordable. This is probably not the right choice if you need a marketing software program with advanced testing capabilities. However, Freshmarketer does offer numerous features to help you make the most of your marketing budget.

With the session replays and heatmaps feature, you can determine what you need to test on your website and diagnose UX problems that could impact your results. You also have access to data through funnel analytics that helps you figure out why someone abandoned their shopping cart or chose to leave your company website without initiating a purchase.

Freshmarketer’s basic personalization options allow you to obtain real-time customer feedback through messages and polls. Should you want to use automation tools, Freshmarketer integrates with another one of Freshworks offshoots known as Freshsales. Freshsales is one of several CRM options available to you on that platform.

Top Features of Freshmarketer

A/B testing
Automated marketing
Dynamic heatmaps
Funnel analytics
Integration with other Freshworks applications
Personalization platform
Real-time feedback from website visitors and customers
Session replays
Split testing
Visual editing feature

Google Analytics and Google Optimize: The Most Well-Known A/B Testing Tools

Google offers free and paid versions of A/B testing and other marketing tools. If you operate as part of an enterprise brand, you might consider the paid version of Google Analytics 360, including Google Optimize 360.

Google is well-known in marketing because of its robust suite of A/B testing tools. You must understand that some of it can be pretty technical and beyond your time and knowledge constraints. On the upside, most marketers can find and learn how to use Google’s broad range of free tools.

Top Features of Google Analytics and Google Optimize

A/B testing
A/B/n testing if you want to run multiple versions of the same page
Multivariate testing to compare various on-page elements
Personalization
Redirect testing
Server-side experimentation

HubSpot: Comprehensive Marketing Program and CRO Platform

HubSpot offers an all-in-one plan to help businesses of all sizes achieve their marketing goals. You would run your A/B testing in HubSpot’s Marketing Hub. Other tasks you can manage in the Marketing Hub include content and landing page creation and lead management. The Customer Relationship Management (CRM) Hub allows you to organize and track customer data. At the same time, the Sales Hub will enable you to access tools to improve and automate your company’s sales process.

To access A/B testing tools within HubSpot, you must sign up for its professional plan under Marketing Hub. You can expect to pay onboarding fees for every 1,000 additional contacts you import and a monthly cost of at least $800 as early as 2021. Although the initial output may be more than you have allocated in your marketing budget, HubSpot is a trusted and well-known name in the industry.

The advantage of signing up for the Marketing Hub is that you can access dozens of marketing tools in a single platform. You have the tools you need in a single location prevents you from having to move between different software applications frequently.

Top Features of HubSpot’s Marketing Hub

A/B testing
CRM
Email marketing
Lead management
Live chat
Marketing automation

Intellimize: Predictive Personalization Platform

Intellimize can save you time with A/B testing because the software platform automates many tasks. With the help of machine learning, Intellimize tests website changes and instantly prioritizes the winning result. Competitors of Intellimize typically don’t include the development of testing ideas such as CSS and HTML. Intellimize does this initial research for you, saving developers time and allowing them to focus on other areas, such as high-level research.

A/B testing results come back quickly with Intellimize because it relies on machine learning. You won’t have to wait to see which variables are performing well. Another feature of machine learning is the ability to create personalized experiences for users. Visitors will see a message and image that coincides with their interests and shopping behavior. Intellimize automatically redirects most traffic toward the winning web pages, where people will notice personalized messaging immediately upon viewing the website.

Top Features of Intellimize

Automatic redirect to webpages preferred by consumers
Personalization platform ensures that different groups of customers see the most appropriate image or message for their demographics
Rapid return of A/B testing results due to machine learning algorithms
Staff willing to develop testing ideas for you

Kameleoon: A/B Testing Solutions and Personalization for Enterprise Brands

Kameleoon deploys AI to optimize your company’s digital performance. The software setup is mainly an A/B tester and personalization platform. Kameleoon’s AI offers a personalized experience for every visitor based on their interactions with your web pages. You see a real-time prediction of the user’s probability of following through with a conversion.

You will likely find Kameleeon’s software easy to use and intuitive, resulting in a proper enterprise solution. Teaching the ins and outs of Kameleoon software to newcomers should also be a simple process. Kameleoon falls somewhere in the mid-point range when it comes to pricing. You can find out specific rates by inquiring with the company.

Top Features of Kameleoon

A/B testing
Advanced segmentation and customer targeting
Client-side for use with mobile and standard websites
Customer personalization via AI
Full stack to test digital products, mobile applications, and websites
Multivariate testing
Visual editor

Leadformly: Get Accurate Web Form Data and Complete A/B Testing

Leadformly is an affordable A/B testing option with plans starting at just $37 per month. This software has a distinct advantage over most others in that it analyzes your company’s web forms to determine where customers abandon them and the reasons your web forms remain uncompleted in the first place. Leadformly performs in-depth form analytics in addition to A/B testing. This readily available data allows you to maximize your company’s conversion rates to meet its financial goals faster.

Top Features of Leadformly

A/B testing
Conditional logic
Field validation powered by AI
In-depth analytics of web forms
Invisible filter to weed out spam
Multiple-step web form templates explicitly designed to maximize conversions.
Option for a free trial
Visual Editor

Monetate: Get A/B Testing, Customer Segmentation, Personalization, and More

Monetate offers advanced A/B testing capabilities and multivariate tests to perform customer segmentation. The company also provides dynamic testing and built-in methods to gauge the significance of your statistics. These features enable you to adjust the traffic allocation to the webpages providing you with the best ROI.

A unique feature offered by Monetate is its 1-to-1 personalization engine that provides feedback based on machine learning. This tool helps you select appropriate actions that allow you to meet a variety of marketing goals. Optimizing and automating the personalization process can save time and achieve the most accurate results.

Top Features of Monetate

1-to-1 personalization engine
A/B testing segmentation tools
Automated personalization tools
Dynamic testing capabilities
Reputation for providing outstanding client support and services

Omniconvert: Affordable Option for Start-ups and Developers

With plans starting at just $167 per month for up to 50,000 A/B tested visitors, Omniconvert offers numerous software development tools to enable growth for digital brands. Explore is the name of Omniconvert’s conversion optimization platform. Due to its many features, you can also think of it as CRO for software developers.

Omniconvert gives you total control over how you code variations using the unlimited JS and CSS editor. If the page loading time is a concern, use the code optimization tool to increase speed.

Another feature of Explore is the CDN cache bypass. By enabling CDN cache bypass, you can feel confident that you’re viewing the most recent version of your web pages in real time. The problem with using older cached pages is that they don’t provide the current and accurate data you need to make the best digital marketing decisions. You can also enable stacked testing to run the best variation according to A/B testing results. Exercising this option ensures reliable results and the ability to collect the most data.

The top price point for Omniconvert plans is just over $4,600 per month. Enrolling in this plan allows you to run A/B testing on up to five million users each month. Like some other software companies reviewed, Omniconvert doesn’t limit any features based on your price point. Instead, your rate depends on how many unique visitors you run A/B testing on each month.

Top Features of Omniconvert

A/B testing
Ability to bypass CDN
Advanced segmentation
Debugger for experiments
Integration with other Omniconvert tools, such as customer experience, analytics, and automation
Personalization platform
Popups and overlays
Real-time feedback from website visitors and customers
Session replays
Split URL testing
Stacked testing
Unlimited use of JS and CSS editor
Visual editing feature
Web surveys

Optimizely: Conversion Rate Optimization (CRO) and A/B Testing

Optimizely bills itself as the marketing industry’s leading CRO platforms and tools provider. You can feel confident that Optimizely will continue to provide a wealth of CRO resources as your business grows. When you set up A/B testing with Optimizely, you can use the optional X Personalization feature to deliver specific messages to audiences with varied demographics. Optimizely offers enterprise-level systems that can run into tens of thousands of dollars. While it is not an inexpensive solution, Optimizely provides Google with significant competition.

Top Features of Optimizely

A/B testing
Advanced segmentation and audience targeting
Full stack to optimize digital products and mobile applications
Multi-page testing capabilities
Visual editor to incorporate page variations without using code

Optin Monster: Full-Feature Lead Generation Software with A/B testing

Optin Monster goes beyond the typical A/B testing tools of call to action (CTA), headlines, and images to include the types of offers consumers prefer the most. The A/B testing tools provide prompt feedback on the kind of deal to offer customers in the future. For example, you might offer a discount coupon to one group and a free downloadable guide to another group.

Optin Monster is also well-known for its many unique popup styles and ability to customize messages to different customer groups. This software platform can work well for your company if it does not yet have enough traffic to justify the cost of formal A/B testing, but you still need to know which content and webpages perform the best. Pricing is on the low end of the spectrum to meet the needs of marketers working with a tight budget.

Top Features of Optin Monster

A/B testing options for companies on a budget
Ability to test multiple competing factors such as types of discounts customers prefer
Exit intent popups available in many styles
Reasonable pricing

Oracle Maxymiser: Advanced Testing and Personalization Capabilities

Oracle Maxymiser is under the umbrella of Oracle Marketing Cloud, a company that offers multiple software programs. Oracle Marketing Cloud decided to experiment with its Maxymiser product by making it available to non-programmers for A/B testing purposes. The experiment paid off, and the parent company continues releasing innovative conversion optimization and personalization platform features.

One potential drawback of the Oracle testing software is that it doesn’t always make timely updates to ensure that its software meets industry-wide standards. Because of this, you shouldn’t expect anything beyond the basics for Oracle Maxymiser’s AI algorithms and visual builder. Despite these issues, the Maxymiser program does offer numerous features that mid-level marketers should find helpful.

Oracle’s loading time on the client side is speedy, meaning broken or flickering content should not appear while you run A/B testing. The software’s most unique feature is its length calculator. With this tool, you can calculate how long your comparisons should run before providing you with usable data.

Top Features of Oracle Maxymiser

A/B testing
Advanced segmentation and customer targeting
Analytics predictions
Heatmaps
In-depth reporting and analytics
Multivariate testing
Optimization of sales funnels
Personalization platforms

Qubit: Advanced Personalization and Segmentation Options

As a marketer, you can appreciate the importance of segmentation to help you understand the purchasing habits of various groups of customers. One of Qubit’s most robust features is the ability of users to set up granular segmentation to tailor marketing messages and campaigns to specific audiences. You can enter criteria such as age, gender, income, and education level and group people by their tastes and preferences.

While Qubit focused primarily on retail clients in the past, it now serves a much broader client base. Qubit provides robust analytics tools to help you make sense of the data and plan your campaigns accordingly. You also can implement the personalization platform across multiple types of business sectors.

Top Features of Qubit

A/B testing
Analytics suite
Cart abandonment statistics
Granular segmentation
Product recommendations
Strong focus on personalization platform across multiple sectors

SiteGrinder: Numerous Conversion Optimization Tools are Available

SiteGrinder is an intuitive testing platform that enables you to set up A/B testing, popups, customer surveys, and more. As a client, you can access an expert team to assist you with analytics, design, personalization, programming, and test ideas. You can also access SiteGainer’s full suite of tools to improve conversion optimization. Pricing plans for SiteGainer depend on your average monthly traffic, other services you receive, and your established payment schedule.

Top Features of SiteGainer

Ability to create popups and surveys to understand customer opinions and needs better
An expert team available to assist you with research and more
Free trial available
Heatmaps
Intuitive A/B testing with a simple setup
Multivariate testing
Personalization

SiteSpect: First Server-Side A/B Testing Solution Available to Marketers

SiteSpect initially distinguished itself from the competition by being the first software platform to offer a server-side solution. Since SiteSpect released this feature, the company has remained a favorite among users with advanced technical skills and those sensitive to security concerns.

The early release of the server-side solution has given SiteSpect a clear advantage in the marketplace because users can complete more A/B testing. SiteSpect has made this possible by working with newer JavaScript technology.

If you’re looking for a tag-free experience when running your tests, SiteSpect offers that feature. Instead of editing HTML after it reaches a user’s browser, SiteSpect cleanses it before it leaves the server. Companies and agencies that prefer to self-host and have employees with above-average technical skills tend to do the best with SiteSpect.

SiteSpect avoids many issues plaguing its competitors by being a server-side A/B testing solution. For example, companies offering tag-based solutions usually charge by the number of tags you generate, even if you don’t use them all.

Another issue with tag-based solutions is that they often require third-party cookies. If your browser cannot support this requirement, you will be unable to test a good portion of your website traffic. Finally, reporting from tag-based solution providers isn’t always accurate due to issues with the JavaScript not deploying correctly.

Top Features of SiteSpect

Appropriate for clients who want to self-host
Can handle more complex A/B testing needs
High level of security
HTML editing occurs before leaving the server
Server-side solution

Unbounce A/B Testing for Your Landing Page

Unbounce advertises itself as the most popular landing page software in the marketing industry. A marketing package, which includes A/B testing, starts at just $120 per month. Unbounce can help maximize leads from your landing pages by offering multiple features that show you what does and doesn’t work well with your target audience. This software may not have as many options as many of the others profiled, but it can be a good choice if you prioritize landing pages over other types of web pages for marketing purposes.

Top Features of Unbounce

A/B testing at a basic level
Personalization for landing pages
Multiple integration options
Sticky bars and popups
Visual builder

VWO: A/B Testing That is Easy on the Budget

VWO offers a full suite of CRO tools aimed at businesses not yet at the enterprise level. The VWO Behavioral Segmentation tool enables you to target specific audiences for less than it would cost with similar enterprise-level marketing tools.

One of the most unique and appreciated features of VWO A/B testing software is its asynchronous coding. The benefit of using asynchronous coding is that it improves A/B testing performance while avoiding common issues such as flickering and slow load times. While understanding that VWO is not quite an enterprise-level experience, users appreciate the wide range of tools with prices starting at just $199 per month.

Top Features of VWO

A/B testing
Asynchronous coding
Customer behavioral segmentation
Multivariate testing
Split URL testing
Visual editor to create variations without the need to use code
Widgets to test banners, popups, and other types of lead generation

Zoho PageSense: Among the Most Affordable and Scalable Options

The price to access the personalization platform and conversion optimization tools within Zoho PageSense may be the lowest in the industry. Each plan includes all features available with Zoho PageSense, and the software company bases its monthly fee on the number of visitors to your web pages each month. You pay just $17 per month for up to 10,000 visitors.

When budget constraints are a concern, you’re unlikely to find access to the same suite of tools for a lower price. If you’re interested in an enterprise plan, the most you will pay is $599 per month. Smaller companies and start-ups can find the marketing tools they need without blowing through their budget right away.

Top Features of Zoho PageSense

A/B testing
Advanced segmentation and audience targeting
Analysis of sales funnels
Flexible reporting options
Heatmaps
Personalization platform
Split URL testing
Visual editor

Refer to this A/B Testing Tools Guide Often

You have just taken in a lot of information and may feel overwhelmed with your choices. Once you find several testing providers that interest you, compare the features and contact the company for a quote. Remember that you can always change your mind if one testing provider doesn’t work out as you expected. Please let our company know if we can assist you in any other way with this critical marketing decision.

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