Why Your Business Needs a Referral Program
Recent Posts
Building a Responsive Email List: Tips and Tricks for Success Choosing the Best 7 Seater Family Cars: A Comprehensive Guide How Small Businesses Can Thrive With Smart Marketing The Subscription Economy Is Exploding—But Most Businesses Are Ignoring the Tech That Makes It Work The Impact of a Good SEO Company on Lead Generation Clay Pricing Yamm Pricing Findymail Pricing Egrabber Pricing Instantly Email Pricing Snov.io Pricing Marketo Engage PricingThere’s no better brand advocate than a happy customer. The power of word-of-mouth can lead to solid leads and help grow your business in ways other methods couldn’t. Referrals benefit your business because:
- They’re trustworthy: Referrals are more vital leads since they are typically sent through friends or family.
- They have a higher conversion rate: Because it’s coming from a credible source, referrals tend to convert at a higher rate and have higher lifetime value.
- They lead to even more referrals: Happy brand advocates will help you get more high-quality customers who can generate more referrals.
The best way to gain referrals is through a referral program. It’s a strategy that motivates customers to make referrals to your business, and a good program can become an engine that helps generate traffic. Some referral programs reward existing customers or incentivize new customers to try out your brand.
Think about your unique product or service and what your customer would value most. As you’re building your own, there are many strategies to think about, and not all will work for your business. For a closer look at referral program strategies and helpful tips, view the infographic by Valpak below.
