The Secret to the Most Successful Marketing Tactics of Canadian Online Casinos: A Study by CasinoRIX Experts

Canadian gaming enthusiasts have been thrilled by the development of the online casino market. Over the past few years, there have been hundreds of operators emerging on the scene. So, how do online casinos attract customers in such a competitive market? The right marketing plan, of course!

Online casinos need to develop a marketing plan that not only catches their target audience’s attention but also reels them into the platform. Today, we got the chance to speak with the team at CasinoRIX to get more insight into how casinos can successfully market their platforms to Canadians.

Effective Use of Bonuses and Promotions 

One of the most effective ways to appeal to Canadians is with the use of bonuses and promotions. Everyone loves a good deal. So, it’s up to operators to market promos Canadians will actually want to use. 

Welcome bonuses are key to attracting new players. But, Canadians want to get the most value for their money. So, in order to stand out, online casinos must promote welcome packages that players can use to their advantage. The more generous it is, the more attention it will catch. Some of the best online gaming sites selected by Canadian CasinoRIX experts feature welcome packages that offer players over $1,000 in rewards. 

It’s not just the welcome bonus that is essential. Online casinos need to give these players a reason to come back. That’s why weekly and limited-time promotions are highly sought-after. Players love to come back for free spins, reload bonuses, and best of all, no-deposit bonuses.

Targeting Specific Player Segments with Personalized Marketing 

One thing that sets the leading casinos apart from the rest is how well they understand their target audience. They have identified their key demographics in Canada and tailored their marketing campaigns towards them. 

For example, there are a lot of sports fans in Canada. Major sporting events, like NHL, NFL, and NBA attract people bettors to online sportsbooks. The leading casino operators with betting lines have created campaigns focused on these events. They have leveraged options like event-specific bonuses, predetermined single-game parlay bets, and similar campaigns that catch people’s attention.

They are also strategic in where these campaigns are shown. For example, sports fans may see banners and other forms of marketing displayed during a game. This is ten times more likely to reel them in as opposed to if they saw the same style of marketing while watching a sitcom.

Leveraging Social Media and Influencers to Boost Brand Awareness 

Millions of users scroll through social media several times a day. When they have a spare moment, they open up their phone and scroll through apps like Instagram, TikTok, Facebook, etc. Brands can significantly boost their awareness by taking advantage of these platforms.

Many online casinos have social media accounts. This is an amazing way to market the platforms. They can keep followers in the loop, and followers can share their content, ultimately spreading across a wider audience. This is a key way for the brand to get noticed by more people.

Influencers can be another great way to reach a broader audience. These accounts have thousands to millions of followers. That’s why so many brands are partnering with popular accounts to get the word out about their services. The right influencer can spread the buzz about why a brand’s online casino beats its competitors. 

Mobile Marketing: Reaching Players on the Go 

Marketing for online casinos doesn’t stop once the customer creates an account. It’s crucial for these platforms to continue giving their members a reason to come back. 

Most of the users today are connecting to casinos using their smartphones. Websites that are optimized for mobile devices will stand out to Canadians. But, it’s an even better marketing move to develop a mobile app.

Why is this? Well, the mobile app is designed to keep members in the loop without spamming their inboxes. Let’s face it, most online casino marketing emails go straight to the user’s junk mail. If it reaches the main page of their email inbox, it’s more than likely to go unopened. 

But, mobile apps send notifications directly to the user’s device. Whether it’s a new game or an  exclusive promotion, they will receive an alert. From there, all they have to do is click it and they will be brought to the casino app. This way of marketing is much more efficient for keeping existing players.

Conclusion: The Future of Marketing for Canadian Online Casinos 

Marketing is essential for online casinos to stand out in such a competitive industry. Each month, new online casinos enter the market. Ultimately, Canadians have more options than they know what to do with. But, the right marketing approach can catch their attention and stay on their mind.

Getting a player to sign up is only half the battle for a casino’s marketing plan. They need a plan solid enough to keep users coming back. This is why operators who feature a mobile app are having more success.