The Elements Of A Perfect Instagram Ad
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The best ads require time, effort, and iterations to improve them. Consequently, considering investing in an Instagram ad in 2020, it’s worth doing your research first.
With that, read on to discover the elements of a perfect Instagram ad.
Craft careful, compelling copy that hooks
The best Instagram ads are personal rather than sales. Instead of going for the hard sell and pushing your brand or product to your customers aggressively, adopt a friendly, informal tone that speaks to your followers as people rather than sales opportunities.
In technical terms, remember that Instagram automatically trims copy over a certain character length. This means your first line needs a compelling hook that encourages your audience to click the See More button to view the rest of your ad copy.
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AdParlor is a valuable tool that’s worth using here. It lets you test each element of your ad and shows how your copy looks on the platform. Ninety characters are optimum, but if you need to extend your copy, test it on AdParlor before publishing.
Finally, find a call-to-action (CTA) that suits your ad goals. Instagram provides preset CTAs for you to choose from, which will help guide your audience to your desired goals.
Ensure your visuals are attractive and relevant
Instagram is a platform that places great importance on the power of visuals. Naturally, your ad should reflect that importance and offer high-quality aesthetics to grab your audience.
A strong headline and compelling copy only go so far when hooking audiences, so take the time to find the best visual content that meets your ad’s goals.
The key here is to blend top-quality visuals with relevancy — if your image doesn’t suit the tone and style of your ad copy (and the landing page it leads to), you’ll put prospective leads off.
Your ad forms part of your broader Instagram strategy
Your Instagram ads should not act separately from your organic Instagram strategy. Even if your target audience does not click through your ad, they will become aware of your brand and your product or service.
Consequently, it’s worth ensuring that the rest of your Instagram profile and feed are up-to-scratch.
Your Instagram bio, for instance, is an excellent way to communicate more about your brand. Populate it with a few lines about your business values and USP, and complete all provided fields to deliver maximum value to curious users interested in your brand.
The same applies to your feed in general too. Don’t let a few poor-quality posts compromise the value of your meal. Ensure your feed looks promising, both as individual posts and in grid view — this will sway prospective customers when it comes to converting with your brand, so it’s worth getting on point.
Employ targeting to show your ads to the right people
No Instagram ad strategy would be complete without the use of targeting. Every good social platform lets you target your paid ads to specific customer demographics, marketing your brand, product, or service to those most likely to engage and convert.
As Facebook owns Instagram, it offers the exact comprehensive targeting as its parent company. This means you can break down your
It’s worth considering showing different ad types to each distinct audience segment. For instance, let’s say you have two target customer types: one who is interested in soccer and another who enjoys cooking. You might show one ad that focuses on elements of the former, while the latter is more tailored towards chefs or amateur home cooks.
Look to split-testing to fine-tune your ad strategy
No Instagram ad is perfect from the point of creation. Look at any brand’s strategy, and you’ll find ads that have been tested, amended, and tested again. This process is best conducted through A/B or split testing.
Split-testing involves the creation of two disparate ads, with each one containing different variables. This includes separate copy, visuals, headlines, and so on. For instance, one ad might use a graphic, while another might use a video.
Each ad’s performance is tracked and measured according to the campaign’s desired goals. You can then identify which elements have the most impact and adjust your ad strategy accordingly.
It takes time and effort to create the perfect Instagram ad. The above tips should inspire you to start crafting your own, so you can enjoy the benefits of a paid ad strategy in 2020 and beyond.
