Share of Voice (SOV)

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

August 15, 2024

Table Of Contents

CONTENTS
1 Why is Share of Voice Important?
1.1 Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.
CONTENTS
1 Why is Share of Voice Important?
1.1 Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

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Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche.

During an advertising campaign, this metric evaluates a brand’s exposure and presence within an advertising medium. Share of voice can be calculated against an entire industry, various categories, or select competitors.

Why is Share of Voice Important?

Measuring your brand or business’ share of voice is an effective way to measure the relative success of your marketing.

Understanding the share of voice for your marketing gives you a strategic advantage, allows you to measure your impact, and identify opportunities to increase your online influence.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

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