How Plumbers Can Improve Their Websites to Get More Customers

The plumbing industry occasionally sees genuine innovation. However, how you market yourself if you own or operate a plumbing company often matters as much as knowing about the latest techniques and products. You must try to attract customers through honesty, competitive prices, and excellent work. However, you usually won’t get to that point till you have a stellar website.

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In this article, we’ll talk about plumber websites and how to make yours better. If you can improve your site, it may end up helping your business exponentially. 

Try Some Basic SEO Techniques if You Haven’t Done So Yet  

SEO for plumbers features simple yet effective strategies that can make your website so much better if it’s old-fashioned or drab. You can begin by reaching out to a digital marketing agency or freelancer. An agency might charge you more, but it may also have more resources. A freelancer might quote you a more reasonable price, but presumably, they can’t dedicate a whole team to your website. 

You can also look into some SEO techniques and improve your site yourself. Learning about SEO doesn’t usually take very long, at least to master the basics. However, that might not make sense if you’re busy with other aspects of the job.

Whoever you get to optimize your website, though, that usually starts with keyword research. You or the agency you hire can use one of the many tools that exist today. 

Keyword generation starts this process. Once you’ve compiled a list, you must insert the keywords and long-tail keyword phrases into the appropriate places on your website where the Google web crawlers will notice them. That’s how you boost your site further up the search engine rankings and potentially attract new customers.

You can also improve your website copy. If you go back over it and see obvious typos or grammatical errors, you need to initiate some rewrites. If you’re not the best in the language department, find someone else who can do it for you. You might hire a freelance writer or ask the marketing agency you hired.

Create a Blog 

You can also create a blog for your website. The Google crawlers like fresh content. Once you’ve set up your evergreen content, that seldom changes. Without adding original new content periodically, though, your site might eventually slip in favor of a new one. 

Combat this by writing a new blog and adding it to your website every week or so. If you don’t feel like you have the time or writing skills, hire someone to do it. Again, you can either use a freelancer or ask the digital marketing agency you have under contract to do it for you. 

If you’re not sure about what blog content will get you more new site visitors, you might ask your followers on social media. You may also ask your marketing agency to conduct a focus group. That is another way you can get blog ideas from individuals who like reading about topics in the plumbing niche. 

Use the Google My Business Profile

The Google My Business profile you create should have only the most up-to-date information. It should have your correct physical address if you have a brick-and-mortar store location. It should have the right phone number and area code. It should list you as the business owner. 

It should also link to your website. The link should work. If it doesn’t, then it won’t do you much good, and you’ll probably miss out on potential business. Having your website and Google My Business profile connect will create one part of your sales funnel. You should always endeavor to get new potential customers into that funnel whenever possible.  

Work on Your Website’s Speed

You should take a look at how fast your website loads. Try to load it on laptops and desktops, but also on smartphones. Most people use their cell phones now when trying to find goods and services. 

If you see that your website doesn’t load within five seconds or so, you should find a web designer and have them look at it. Some marketing agencies will provide this service as well if you pay enough. 

You want lightning-fast website loading speed. If you can’t get that, you can feel certain some potential customers will experience frustration with your site and go with a different one instead. Most people who spend time online have very limited patience these days. 

Social Media

You can also use your social media profiles to get more people to come to your website and vice versa. Again, your social media profiles help form your sales funnel. 

Maybe you haven’t created any profiles yet. If so, you will certainly want to talk about that with your digital marketing agency. They can do some research and determine which social media platforms your most likely customers use. 

If you’re running a promotion on your website or something along those lines, mention it on your social media profiles and have anyone interested use a link to your website. When they arrive, if they find the site intuitive and easy to navigate, they will probably contact you when they need plumbing services. 

Ask for Reviews

You should also ask for reviews from customers whenever you finish a job. You can hand them a card, or better yet, you might send them an email with an easy link they can follow. Incentivize leaving a positive review by saying you will enter the customer into a drawing for an Amazon gift card, or maybe tell them you will give them $25 off their next service call if they leave some positive feedback. 

Once you get that positive review, post it on your website. That stands as powerful social proof that people like your services and would recommend your company. 

The more engaging you can make your site, the more new customers you will likely get. You should never underestimate your website’s power to persuade.

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