Growth Hacking Books

If you’re doing any kind of online marketing, Growth Hacking is a quick and effective way to acquire as many customers as possible while spending as little as possible. And, the best way to learn these tricks is by reading the “been there, done that” stories from popular Growth Hacking books.

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There’s a lot of knowledge on the internet and sometimes it can feel overwhelming to choose which content or what books you should be reading. In this article, we’ll take a look at some of the most popular and trending Growth Hacking books so you can give your business a new edge online.

What is Growth Hacking?

Before suggesting some books you should read, let’s dive a little deeper into the concept of Growth Hacking.

Growth Hacking is a marketing approach that involves a lot of experimentation. Its a method of growing your business ridiculous fast by acquiring an exponential amount of users, subscribers, or traffic which convert into real dollars.

The key to successful Growth Hacking is to identify which areas of your business you can improve upon and scale right away to get the highest returns possible. However, all marketing techniques must be able to measure your experimentations and creativity in order to actually accomplish your goals.

Now, as you read through this list of Growth Hacking books, remember to think critically as to how you can implement the skills and ideas into your business. You may read case studies which worked for some authors (which may be the reason why the published their book in the first place) but not for you.

Never assume that because one method worked for them that its gotta work for you. Test. Re-test. Then, test again!

Recommended Growth Hacking Books

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#1. Growth Hacker Marketing by Ryan Holiday

Ryan Holiday has a track record in digital marketing that’s led to his current success and online fame. He was the marketing director for American Apparel, founder of his creative agency Brass Check, and his worked with top-level clients, such as Google, Tony Robbins, The Huffington Post, and more.

Growth Hacker Marketing takes you on a journey through concepts that have built billion dollar companies like Hotmail, Airbnb, Facebook, and Dropbox. Get this book for a look at the bigger picture of viral marketing and creating a trending business from scratch.

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#2. Hooked: How to Build Habit-Forming Products by Nir Eyal (with Ryan Hoover)

If you’re looking for a method to get your prospective customers “hooked” on your products, give this book a read.

Nir Eyal and Ryan Hoover reveal how successful companies create products people can’t resist. You’ll also learn a 4-step process to create a “hook-cycle” to bring your customers back to your products again and again:

4-Step Hook Cycle:

• Trigger: What internal trigger is the product addressing or what external trigger gets the user to the product?
• Action: What is the simplest behavior in anticipation of reward?
• Reward: Is the reward fulfilling, yet leaves the user wanting more?
• Investment: What ‘bit of work’ is done to increase the likelihood of returning?

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#3. Contagious: Why Things Catch On by Jonah Berger

This Growth Hacking book was quickly claimed the New York Times bestseller and dubbed Best Marketing Book of 2014 by the American Marketing Association. It’s a must read if you want to understand what makes some brands, business, and content get shared, liked, and forwarded more frequently than others.

Throughout the book, you’ll learn specific skills and actionable techniques to help you design better messages, advertisements, and content that people will want to share.

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#4. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

Here’s a Growth Hacking book dedicated to startups and new businesses looking for that competitive edge from the get-go.

Focusing solely on how to consistently grow and acquire new customers, this Growth Hacking book teaches you the fundamentals of building your customer base fast.

Once you gain traction, you’ll soon see your business traveling down the right path.

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#5. Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Geoffery Colon

Let’s be honest, there’s an incredible amount of competition in every niche, every field, and every industry. The only way to get your business to stand out and succeed is by disrupting the markets and rising to the top.

Disruptive marketing zooms in on social media and how it affects behavior. It reexamines marketing to help you push boundaries, escape traditional marketing traps, and think beyond the box to make your business take the world by storm.

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#6. Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner

Cliff Lerner is an entrepreneur with a heart-breaking business story. He started an online dating platform called Snap Interactive and discovered how Facebook could boost his business to 100,000 new users each day, for free.

Here is a real-world story revealing the success and failure of an entrepreneur who enjoyed explosive growth and how to handle the loss of million dollars.

Want to take your customers on a conversion focused journey? Get in touch with us and we’ll show you how to “growth hack” your business and bring it to the next level — start your journey. 

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