Drip Campaign

Drip campaigns, also known as drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a way to nurture leads through a series of messages.

Whether by email or other messaging systems, a drip campaign sends a marketing message to prospects repeatedly over a prolonged period. The goal is to nurture prospects and leads through a sales funnel to become customers or repeat buyers.

Why is a Drip Campaign Important?

With the right strategy, a drip campaign can be an efficient, automated solution to drive more leads through your funnel. Setting up a system could automatically include a series of emails over weeks to months.

The main messaging could focus on a specific offer and include promotional deals later on for new and first-time prospects to become new customers.

Email marketing campaigns and social media campaigns are two of the most common places for drip campaigns for their large user base.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion-focused journey — send a message.