Crypto communities’ most used social media platforms

Social media has proved to be an incredibly useful tool in our lives. It brings together all types of communities and people, transcends national borders and language barriers and helps us easily connect with people. 

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Now, we’re not going to sit here and say that it’s all smooth sailing; there’s a downside, too. We don’t want to open that barrel of worms. But for crypto communities, social media is a fantastic hub to share ideas and opinions and to meet like-minded people who share the same passions for things such as:

• Blockchain technology.
• Web3.
• Trading and investment strategies.
• Memecoins. 
• Market-moving news stories.

The power of social media in bringing people together 

Social media platforms have enabled those with a passion for multiple pursuits to find groups and communities that also cater to their crossover passions. For instance, the utilization of blockchain and crypto-gambling platforms has started picking up steam over the last five years. 

As crypto gambling platforms branch out, allowing gamblers to play casino games using an array of altcoins, one of the best forms of advertising for new platforms comes from organic communities online – especially social media – and it’s a route that gambling companies target. 

Experts in the field are also brought together on social media, sharing ideas and opinions on the most promising casino gaming platforms. Litecoin casinos certified by AskGamblers rank the top altcoin casinos, using variables such as:

• Quality of customer service.
• Range of gaming options.
• Site security.
• Reputation within the wider gaming community – including social media reviews and comments.

X (formerly known as Twitter)

Suppose you’re in the business of trading and investing in cryptocurrency. In that case, you’ll know that the main community engagement and the digital place to be is X. Unlike the famous GameStop short squeeze in 2021, which originated on Reddit before spreading across other social media platforms, if traders are looking for news and ideas, they’ll head to X, or CT as it’s known – short for “Crypto Twitter”.

The whole design model of X is perfect for community traders and prominent names in the industry, from hashtags and spaces to direct interaction with some of the industry’s most influential figures. It also helps that the CEO of X is a huge advocate of cryptocurrency, and let’s not forget how Musk powered the Dogecoin revolution during the last bull run. 

Although X seems to be in a slump at the moment and is not without its critics, it’s undoubtedly the place that the crypto community flocks to when they’re trying to find out what’s causing the latest surge or price dump, and how the big names in the space are observing it. 

YouTube

As one of the most visited websites on the planet, YouTube feels more like a global TV channel than a social media platform. Obviously, given its format and the way it works, it’s clearly a social media platform, and again, just like X, the whole model is tailor-made for those involved in crypto who want to connect with influential people in the space or other like-minded crypto enthusiasts.

Crypto vloggers often use social media sites like YouTube, or occasionally, Twitch. However, the majority of streaming is via YouTube, where crypto influencers livestream shorts to generate engagement. They also use it as a springboard to post some of their other digital marketing ideas, whether it’s a new podcast they’re looking to launch or simply conversing with people online. 

Leading cryptocurrency site CoinGecko.com released a report saying that over 80% of all crypto social media activity occurs on X, YouTube and Telegram combined. So, unlike other communities that will draw on the likes of TikTok or Instagram, these are the three key players in the crypto social media community. 

Telegram

Telegram is the third of the three big social media platforms. One of Telegram’s most common use cases is when a project or new token launches. Telegram encourages those who are interested in the idea or have invested their own capital to interact with the community via the social media site. 

Telegram operates similarly to WhatsApp, where users can join large groups of people and share memes, messages, crypto graphs, news articles etc. While it might not enjoy anywhere near the same level of market share as X or YouTube, it’s still a valuable tool for those in CT looking to expand their brand. 

Summary

Since the early 2010s, we’ve watched cryptocurrency communities grow from the more obscure corners of the internet to becoming the number one trending topic on some of the world’s leading social media pages. 

Thanks to YouTube and X, those with a passion for blockchain, digital assets and the industry’s potential future can pit their wits against each other and bond over mutual interests. 

Given that X, YouTube and Telegram generate 80% of the crypto community’s online activity, another platform will unlikely break this triopoly. X is going through a transitionary period and has reported serious losses since Musk took over. Still, the crypto community on the site is arguably one of its biggest money spinners, and it doesn’t look like any other social media page will steal that from them anytime soon. 

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