Best Practices for Managing Inventory in Your Online Store

Author

Kevin Urrutia

Category

Marketing

Posted

December 03, 2024

As we know, good inventory management is critical to having a successful online store. They affect customers’ loyalty, work effectiveness, and business revenues. Effective inventory management creates stock-out situations, overstock situations, and high operations costs, affecting your brand image. On the other hand, the flow of inventory in a business allows customers to get the products they require, with little destruction of products and high profitability. Here, you will find 14 detailed actions to guide your way to inventory management control and further successful growth in e-commerce.

 

The Importance of Demand Forecasting

 

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Forecasting future requirements is an essential element when it comes to the supply of inventory. “Evaluating past sales records, recognizing the significant sales periods of items, and tracking customers should foretell which products will likely be popular. Seasonal forecasting indicates when a high usage of products and services will allow the business to organize adequate stock to meet this high demand. AI-based forecasting tools can take it to another level by taking inputs from other parameters in real time, including market forces, competition, and economic changes. This data-oriented approach helps keep your stocking approach flexible and on offense regarding supply chain disruptions.” stated Ben Colewell, Solar Design & Technical Manager at The Little Green Energy Company

 

Using Inventory Management Systems

 

An Inventory Management System (IMS) is a system that is a must to handle all the inventory procedures and make them faster and easier. These are used to monitor your stocks, integrate data with other channels, notify you when it is time to do it, minimize human errors and time, and increase efficiency in Operation IMS. Furthermore, the sophisticated IMS tool incorporates advanced options such as multi-warehousing and connectivity to the supply chain systems to support business inventory at different places. These capabilities are ideal for businesses meeting the heady demands of scaling up while managing inventory.

 

The Role of FIFO in Inventory Management

“Using the First-in, First-out (FIFO) has mainly been analyzed as the best practice for any organization. It guarantees that older inventors should have enough energy stock, lowers wastage, and lowers the sale of expired or outdated products. FIFO is more crucial in companies that sell products that can quickly expire, are seasonal items, or have short shelf lives. FIFO leads to higher inventory turnovers, better cash flows, and chances of unsalable stocks in the inventory building for nonperishable items.” shared Nely Hayes, Marketing Manager at ERoofing

 

Conducting Regular Inventory Audits

 

Regular audits are crucial for maintaining accurate inventory records. Physical stock counts, cycle counting, and spot checks help identify discrepancies between actual stock levels and recorded data. These discrepancies can result from theft, damage, or human error, making audits essential for reducing losses.

 

In addition to maintaining accuracy, audits provide:

  • Valuable insights into inventory performance.
  • Helping businesses make informed decisions about reordering.
  • Discontinuing products.
  • Adjusting pricing strategies.

Setting Stock Level Thresholds

 

“Inventory control checkpoints refer to the minimum and maximum level of stocks that must be in the store at any time. Reorder points: Dr. Nick Oberheiden, Founder at Oberheiden P.C., highlighted, “Make sure you order more products before you run out of stock, while maximum stock level means that you do not buy more than you need and hence reduce the costs of holding stocks. They are safety stocks that help create a buffer that will make it easy for your business to meet customers’ demands without overloading the storage centers. Heating equipment stocks can be automatically checked, and replenishment notices can be initiated when low stock points are reached. It brings the replenishing system closer to perfection to reduce intermissions along the supply system.

 

Efficient Warehouse Organization

 

Warehouse organization ensures that the items are arranged to minimize the time needed to fulfill orders, that mistakes are few, and that efficiency is achieved. Similar items should be categorized, storage spaces should be well and appropriately named, and items should be arranged to be easily retrievable. Effective organization helps reduce wasted time while preventing picking mistakes during fulfillment. Advanced WMS can help increase storage efficiency by calculating cube utilization, tracking stock movements, and suggesting the best put-away locations for fast movers, says Joel Slatis, CEO of Timesheets.com

 

Leveraging Dropshipping for Inventory Flexibility

It is an excellent way to avoid overstocking products when selling unique or low-selling products online. This model also solves the problem of holding physical inventories since suppliers are responsible for storage and shipment. One of the significant advantages of the dropshipping business model is the ability to add an extensive product range without purchasing products that won’t sell quickly. Although not applicable to all products, it can minimize operating expenses, enhance the company’s cash flows, and determine the feasibility of new product lines without a significant capital commitment, says Summer You, Sales Manager at ICSEECAM

 

Planning for Seasonal Demand Variations

 

Discussing demand in light of seasonality is essential since it calls for invention planning. Gerrid Smith, Chief Marketing Officer at Joy Organics, pointed out, “Sales data can be used to evaluate which products have been sold frequently, helping businesses order the goods right before the congestion period comes. For instance, holding more stocks during the time leading to Black Friday or during the holiday season is beneficial in ensuring that one can meet the many and multiple orders that come with the two occasions. Monitoring is also necessary after each season or when something goes wrong. Evaluating performance, studying the remaining inventory, and adjusting prior plans are crucial for companies to use for later successful selling periods.”

 

Efficient Returns Management

 

Andy Fryer, Co-Founder of Easy Signs, Adds, “Return handling is an essential part of the inventory management procedure. The return policy should be well developed and outlined so that all items are completed on time and correctly accepted. Can you identify which items can be resold, which can be repaired, and which must be disposed of and reflect changes in the inventory records? When integrated into the inventory system, return management creates organization, reduces variance, and keeps customers happy while having accurate inventory data.”

 

Tracking Key Inventory Metrics

 

As per Simon Pretswell, founder of UK Soccer Shop, “Measuring and tracking inventory KPIs gives you an overview of organizational inventory efficiency levels. Retail stock turnover, cost of carrying the stock, and order accuracy are some measures that make it easier to zero in on areas requiring attention. For instance, a low turnover rate may point towards a situation where the firm has ordered too many products, while a high carrying cost may show areas where the firm may be more efficient in storing products. KPIs should be reviewed periodically to adjust existing strategies to be more efficient, increasing operating effectiveness, and balancing supply and demand.”

 

Building Strong Supplier Relationships

Suppliers are now more or less involved in making inventory decisions. “Establishing long-term relations with suppliers is advantageous because the suppliers will ensure that the business receives products on time to prevent cases of stock-out. The suppliers can also propose better prices, payments, and fast reactions when everybody wants their stock during festivities,” commented Ivy Berezo, Marketing Manager at LUCAS PRODUCTS & SERVICES. To reduce risk, one should consolidate or increase the tier-one suppliers or ensure they have a tier-two supplier.

 

Embracing Multichannel Integration

 

“Integration is critical for sellers, particularly with numerous channels such as Shopify, Amazon, and Etsy. Another advantage of an integrating g inventory management system is that it permits a central place of stock that makes it possible for the r stock status of all selling points to be consistent in cases where different sale points sell the same stock in various quantities. Integration also gives a clear picture of the inventory status by showcasing how it’s performing, thus making it easier for a business to determine where to place the already available products and where to restock them,” shared Alex L., Founder of StudyX.

 

Automating Repetitive Inventory Tasks

 

Currently, automation plays a crucial role in increasing efficiency and minimizing mistakes in the inventory control processes. “It is the vacuation of tedious operations like tracking stock detail, alerting when it is low or time for re-ordering, placing stock orders, etc. This, in turn, relieves the pressure, enabling firms to dedicate their efforts toward value-creating ventures. Today, there are also superior automation tools in supply chain systems, analytics, and other e-commerce software, making integration and a single approach to inventory.” remarked Gemma Hughes, Global Marketing Manager at iGrafx.

 

Using Environmental Sustainability in Inventory Decisions

 

“Environmental sustainability is slowly being embraced in e-commerce. Introducing practices that help avoid a site situation where stocks are stocked acts as an environmentally sensitive practice. The choice of resources in the business can also be considered environmentally sensitive. Sustainable packaging, utilizing energy-efficient storage formats, and proper handling and disposal of the products at their end of life appeal to the conscience of green customers.”  said Brett Gelfand, Managing Partner at Cannabiz Collects

 

Conclusion

 

Inventory management is an elaborate process of overseeing the stock in your business with direct responsibility for the performance of your online business. If you apply these recommendations – from demand forecasts to automation to sustainability to supplier engagement – you will likely trim costs, increase productivity, and better serve your clients. The proper management of stock helps companies meet the market’s needs and adapt flexibly and sustainably to develop and achieve high levels of profitability in e-commerce competition.

 

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