193 Best Facebook Ad Examples [2023] [UPDATED]


Kevin Urrutia




May 05, 2024

Studying Facebook ad examples is the best way to learn new ways to improve your Facebook marketing.

You will gain insight into what your competitors are doing and catch a glimpse at some of the latest (and greatest) design and copywriting ideas used by industry leaders.

You’re about to see screenshots of actual ads that have been used on Facebook. So, start browsing for inspiration and strategy for your next Facebook advertising campaign.

If you’re looking for Instagram ad ideas, check out these Instagram ad examples.

As you read through this article, you will:

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

  1. Learn about ads that are performing well on Facebook
  2. Discover new ideas to design and write your Facebook ads
  3. Start your next Facebook ad campaign with confidence

How to get the most from this article:

If you discover any Facebook ads that are relevant and inspiring, you should:

  • Analyze what made the ad so good. Was it the image, the copy, or both?
  • Practice replicating the ad by making it relevant to you and your business
  • Download the image and save it to a swipe file for future reference

Ready to see some Facebook ads? Let’s get started!

Facebook Ad Examples

9 Facebook Ad Examples You Can Swipe from Today

  1. Moo.com
  2. Neil Patel
  3. Nike
  4. SaneBox.com
  5. WP Engine
  6. Adobe Stock
  7. Canva
  8. MeUndies
  9. Air Asia

#1: Moo.com

Moo’s ad is pretty hot!

Why is this ad so good?

Moo does a stunning job at grabbing your attention with the fiery red exploding from this ad. From a design perspective, the color palette with a hint of green offers a striking contrast to their offer: Luxe Business Cards.

#2: Neil Patel

Free stuff + wise words from a digital marketing master.

Why is this ad so good?

Adding the word “FREE” to any ad is a sure way to grab the interest of people casually browsing their Facebook feed. Neil Patel’s personal and first-hand experience approach lets you know that you’re getting real help from a guy who has done it all. Can you pull off an ad like this one?

#3: Nike


Great way to utilize a Facebook carousel Ad

Why is this ad so good?

Here’s an engaging way to showcase a range of products that offer their customers the power of customization. The high-contrast colors emphasize what the ad tells you it can do. And the copy is kept short, relating you precisely what you will receive at your doorstep: Nike’s best.

#4: SaneBox.com

Great use of visualization to capture the company’s main feature

Why is this ad so good?

Look how SaneBox creates a strong compare and contrast in its visual design. The color palette is simple, and the main point pops. The copy is an excellent example of a document branded to the business and speaks to those who see the ad about a common problem.

#5: WP Engine

Address a problem your customer may have

Why is this ad so good?

Here, the ad copy and the ad image are perfectly harmonious. When context congruency is on point, there tends to be a higher engagement and effectiveness for getting prospective customers to take action. Another helpful feature of this ad is focusing on a customer problem. Connect with a customer’s pain points, and they’ll soon come searching for the solution.

#6: Adobe Stock

Keep it short and sweet and stunning

Why is this ad so good?

Adobe gets right to the point about what they have to offer. If you can get your message across to people looking at your ad using the minor sentence possible, that’s good.

#7: Canva


Why is this ad so good?

Unlike all the other ads you saw, Canva uses a plain white background to get their ad off the page and in your face. You can probably use Canva to design a similar ad just like this one.

(FYI – that’s not a sponsored link for Canva… we think this is an incredible tool to design great images for Facebook ads for free, and we had to share it!)

#8: MeUndies

Tell a (funny) story with video ads.

Why is this ad so good?

MeUndies hit the mark and the money with this video ad for mobile devices. According to Facebook, this ad resulted in a 40% conversion rate, a 47% increase in new subscriptions, and a 44% in new customers. You can calculate precisely how much that is: they reached 1.5 million people! Imagine being this bold with your video ads.

#9: Air Asia

Unleash the power of limited-time offers

Why is this ad so good?

There’s something powerful with this coca-cola color red; it screams for attention. Look at how FREE is in caps in both the ad description and right in the center of the image. Do you see what your eyes just did? They see the FREE and quickly read the beautifully simple text to understand the offer.

This list of Facebook ad examples is just the beginning of what you can do to refine and improve your Facebook advertising. Let’s wrap this up with a quick summary you can take away:

  1. Use bright colors to direct attention to your message
  2. Everybody loves free stuff, so what can you offer?
  3. Carousels allow you to showcase any customization features you have
  4. Address a problem your customers have
  5. Ad context congruency  conversion
  6. Sometimes a powerful picture can make a lot of noise
  7. Focus the message in your image by using a white background
  8. Be daring and use humor to drive your sales
  9. Limited-time offers will never get old

Are you looking for the rest? Please email us here at [email protected]

Need some help with your Facebook ads? Get in touch, and let’s take your customers on a conversion-focused journey! voymedia.com

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