7 Tips to Optimize Your Facebook Ad Campaigns

When asked for ad optimization, many digital marketing UK companies suggest essential tips while avoiding major tricks that could produce positive results.

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In general, optimization means to enhance something for positive results. Many industries only focus on the first part of this definition and develop detailed methods to improve ad campaigns. Keep in mind that all of this is done without focusing on bringing positive results.

Such an experience can be extremely frustrating, not to mention the loss of money! With that being said, if you want to create some noise with your Facebook ad campaigns, here are seven tips to boost your efforts!

1. Start with the Right Audience

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Facebook is full of two kinds of people: browsers and serious buyers. To have a maximum impact, you need to differentiate between the two because your ad campaign is only effective if it reaches the right audience.

This is true, considering Facebook’s client case studies have uncovered that targeted ads result in higher ROI and CTR. So targeted ads are great, but how can one find their target audience? Thankfully, Facebook ads have uncomplicated groundwork, making it easy for marketers to hit their target audience with ad campaigns.

While creating an ad, marketers can enlist specific details about who they want the ads to reach. The more information you add, the more your target audience is specified for the machine.

2. Separate Mobile and Desktop Ads

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Although mobile usage has increased in recent years, never direct all your focus and money toward having an entirely mobile ads campaign. Save something for desktop users because desktop has a 3% higher conversion rate than mobile. This is because the ease of use and the convenience of doing product research have put the desktop in a different light.

The higher conversion rate makes it necessary for marketers to treat both ad forms separately but carefully. Since the desktop allows more profound research, try to create a campaign that creates a sense of urgency. So anything from discounts, limited offers, and time-sensitive offers should be directed towards the desktop. At the same time, all the other opportunities for lead generation and brand awareness should be channeled through a mobile medium.

3. Explore Various Bidding Options

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When times were simpler, Facebook chose your ads based on their performance and bid. However, Facebook complicated the entire process, so now you will have to bid for the result you want your ad to be optimized for. For instance, if you want to run a conversion campaign, you can choose or bid on engagement or link clicks.

If starting with a limited budget, you need to optimize your campaign for clicks. On the other hand, if your goal is higher web traffic, then optimize for engagement.

4. Observe a Strict Scheduling

Running a Facebook ad campaign all the time and throughout all days of the week is a failed strategy. Not only it costs more money, but it also makes your campaign ineffective to the point where viewers do not care about what you are offering.

In general, there will be specific days and a particular peak time when your ads will face more engagement. The trick is to find the particular days and hours your campaign outperforms. For this purpose, you need to utilize the performance data from your ad campaigns to discover the peak time. You can apply the result to your next campaign by opening the Facebook Ads Manager’s Breakdown menu. Choose the day, hours, or weeks to let you manipulate your movement accordingly.

5. Optimize Ad Placement

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Where and how you place your ads significantly impacts their effectiveness. To discover which ad placement is paying off in terms of money, go to the Ads Manager’s Breakdown section to analyze your campaigns. After you have found the best ad placement, you can go ahead and bid on it. Likewise, if a specific ad placement does not bring positive results, remove it from your entire campaign.

6. Repurpose Old Ads’ Engagement

When you tweak your existing campaign or run various tests to optimize for a specific result, all the users’ engagement disappears on that particular post. This means that with each test, you will have to start all over again with the likes and comments. However, with social stacking, this issue can be quickly resolved.

Social stacking is a technique that allows you to save your engagement stats while experimenting with the ads for different results. The process for this is easy!

• Open the ad preview of your existing campaign and choose the options Facebook Post with Comments.
• Then, copy the displayed Facebook URL, which you can see after you click Preview.
• Create a new ads campaign and select the option Use Existing Post.
• From there, you will see an Enter Box ID into which you will enter the copied URL.

This way, you can begin a new campaign while restoring the previous posts’ engagement stats.

7. Experiment with Ideas

Not every technique is going to work in your work. The key is to identify the parts that optimize your campaign efforts. For this purpose, you need to perform an A/B test to determine what messages, creative elements, and content shapes resonate best with your audience.

There is no order or manual that you can follow when A/B is testing your campaigns. However, copy, ad format, design, campaign objectives, and button placement are something you must never ignore during the testing phase. Additionally, keep a tab on all these changes to differentiate between the things that work for you and those that do not.

Conclusion

There is no denying the fact that optimizing Facebook’s ad campaigns is a nerve-wracking process. For most parts, it isn’t apparent, and there are no shortcuts to success. However, you must undertake specific measures to ensure that your money and efforts are not wasted.

This is why you must follow the above-mentioned optimizing strategies, which, although they are too much work, will be worth all your efforts!

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