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Marketing

Dos and Don’ts of Launching Promotional Giveaway Campaigns on Social Media

By | Digital Marketing, Marketing, Social Media | One Comment

It seems pretty clear-cut: Give users free stuff and you shall be fruitfully rewarded!

Indeed, consumers love free giveaways, but simply throwing products at them at random, like those crazy T-shirt cannons at sports games, is generally not an effective strategy.

You have to give your social media campaign some serious thought to ensure that it does the work for you and meets your specific marketing goals. Promotional giveaways, whether handed out through contests or as a reward for making a certain purchasing decision, can help you grow your fanbase by 34 percent and significantly increase engagement and long-term loyalty.

 

Here’s how to run one successfully.

Do: get something out of it—First things first: Ask yourself what you want to get out of your giveaway. Running contests is a good way to incentivize your existing fanbase to give your company referrals or to generate shares and new likes. If your goal is to sell out of a product or get rid of existing inventory, skip the contest and offer promotional items to the first so-many users to buy (but follow the rules).

Don’t: break laws—You’ll often see the words “no purchase necessary” in the official contest rules. This helps prevent your contest from being viewed as gambling and ensures that users don’t have to spend any money for the chance to win. If you’re giving out free items along with purchases—as in, there is no element of chance because all users get something for free—you won’t be breaking any laws. Take the time to make sure your campaign is 100 percent legal or run it past an attorney if you aren’t sure.

Do: put thought into your giveaway—Put yourself in the shoes of your target consumer when deciding which promotional giveaways are your best bet. If you’re a tech company marketing to millennials, consider tech giveaways like branded chargers or Bluetooth speakers. If your company focuses on health and wellness, give out branded water bottles or anything else that can be used while exercising.

Don’t: give out apparel—Everybody loves a free T-shirt, we’re not denying that. The thing is, clothing is difficult to size for a crowd, so unless you already have a cache of company apparel on hand in a range of sizes, it’s best to stick to tchotchkes or things that can be used rather than worn. The goal is to hand out something that will make impressions, and we all know that the oversized promotional T-shirt you wear to bed or the tiny one you’ve cut into cleaning rags won’t do much actual promoting when it comes down to it.

Do: use all social platforms—By the very nature of the social media contest, you might be tempted to stick to a single platform. Usually, giveaway contests work by users sharing and/or liking a post for one entry. It certainly complicates things if you have to take into account entrants from, say, three posts on three different platforms. Our best advice is to promote on all channels but include one or more winners on each one, keeping them effectively separate from one another.

Don’t: pick just one winner—Even if you do decide to limit your giveaway or contest to the platform where your company is the most active, you want to be sure you’re making the odds good for entrants. Remember that those who are active on social media are much more likely to create a follow-up post sharing if they have won a giveaway, so the more winners you have, the more free advertising you get.

Do: clearly state the rules—As we’ve briefly covered, there are some legalities to be aware of before launching your campaign, so make sure you aren’t doing anything that might be illegal or even unethical. Even if you know your contest is 100 percent kosher, make sure to be totally explicit with rules and expectations. Of course, always honor your commitments once the contest is over.

Don’t: take it too seriously—While being forthcoming about rules, chances and intent is a good thing, be sure you’re not bogging down something that’s meant to be fun and exciting with needless rules and regulations. The last thing you’d want is for your fans to come away from your contest thinking of your business as stingy (always have extra giveaways on hand just in case) or excessively strict. Remember that a byproduct of any positive social media strategy is forging a strong brand image that resonates with customers.

Do: use it to reward thoughtful users—The typical share-for-entry social media contest model is a fun, effective way to get more engagement out of your existing fan base. But there are some more creative contests that get users to create unique user-generated content that they’ll want to share with their own followers. Create a contest to crowdsource new names of products, company hashtags, original product uses and anything else you think would get potential customers excited about your brand.

Don’t: forget to analyze success—One of the biggest mistakes you can make in any marketing endeavor is to launch without putting any metrics into place. Running a social media campaign without analytics is like comparing paint swatches with your eyes closed—you can’t see whether or not it’s working. Anything you sink time and energy into for the first time should be looked at as a learning experience, so make sure you’re taking notes along the way so that you know how to knock it out of the park the next time.

 

Creating lasting hype

When you follow these simple suggestions, you’ll be able to lay the foundation for a fruitful social media giveaway that not only earns you more engagement and conversions but also boosts your brand image. It’s all about creating some hype around your company so that people want to share it with their friends online and off. The best part? A well-orchestrated giveaway works hard at growing your unique marketing goals without a huge upfront investment.

Social Media Engagement Tactics You Should Try in 2019

By | Marketing, Social Media | No Comments

Marketing specialists admit that brand-oriented promotion strategy which doesn’t include social media marketing can’t be called complete. However, the rapid development of technologies, quick changing trends and innovations demand adjustment and the search for new ways of engaging users. We took a look at some recent trends and compiled a few tips for everyone who wants to develop their marketing strategy in the social media sphere in 2019.

  1. Learn from your content
  2. Ask questions
  3. Create contests and giveaways
  4. Start creating video content
  5. Make the most of stories

 

1. Learn From Your Content

You probably have already posted something on your brand social media accounts. Look at your posts objectively and ask yourself the following questions:

  • Are my promotion campaigns on social media effective?
  • What are my best-performing posts?
  • What are the similarities between them?
  • What did my audience like about them?
  • How can I create more valuable and shared posts?
  • What are my competitors’ strategies? What do my competitors post?
  • How can I use the experience of successful accounts for my posts?

While many companies tend to create more and more similar publications, social media marketers with great experience advise you to experiment and track the statistics of each post in order to develop the “formula” of successful content?

Source: RawStory

Measure your success

But how can you tell if your content is successful? Let’s take a look at the main data you should pay attention to while analyzing your social media content:

  • ROI (return of investment) is the most common ratio for measuring the profitability of your marketing campaigns.

ROI = benefit (return)/costs (expenses).

  • Shares and likes — the easiest way to understand if you’re doing everything right is to look at the likes and shares of your posts. You can track them in your account statistics and compare statistics for every week, month and year.
  • Followers is one more obvious metric that shows the number of people who have followed you in a certain period of time. You can also see the demographic scale of your audience, their location, as well as the days of the week and time when they are the most active.
  • Organic/paid results — you can see how many people you get in this period of time from paid campaigns (pay-per-click) and how many people came from your organic search.

The more attention you pay to more popular posts which are shared more than the others, the more wise you becoming in targeting the kind of content your audience desires. Pay attention to the content your competitors publish and how you can develop your content strategy around their experiences.

 

2. Ask Questions

Communication with your followers is an essential part of any marketing strategy. But in social media marketing, it has a much more crucial role than anywhere else, as platforms themselves imply direct communication.

Source: SproutSocial

So, many big companies try to bring communication with their prospective customers to the next level by engaging them with open dialogue. One of the ways to do that is by provoking a frank discussion, or any other form of conversation.

For example, you could ask people:

  • To share a personal opinion
  • To take participation in a survey
  • To share personal experience
  • To vote for one of the provided options
  • To rate a product or service
  • To leave a review
  • To share content

Many companies and bloggers successfully use each of these practices. Not only do they help to communicate with individuals, but they also help to gather data and opinions, while improving support service and establishing trust.

For example, if you were to ask your customers to send you photos of food they have eaten in your restaurant, you might receive:

  • An engaging boost
  • A product review
  • A personal opinion
  • A boost of shares
  • Trustworthy content for people who have yet to visit your restaurant
  • Fresh content, ready for you to post on your page

A quick tip:

Sinthia Pirstein, Social Media Marketer of EssayTigers, shares a quick tip:

“It’s not only important WHAT you post but also WHEN and HOW OFTEN. Different social platforms can provide you with information about the time your users are the most active. By experimenting with a posting frequency, you can find your own “sweet spot” — the number of posts per day or week.”

It’s an easy and quick tip but it helps to understand how you might provide more valuable content for your users.

 

3. Create Contests and Giveaways

Engagement is often tightly connected with incentives. Offering to give something back shows that you not only view your customers as customers, but as people, whose opinions you value. This is a tactic that a lot of marketers count use to effectively generate leads.

Source: Bitly

Interest in your content might be not enough to improve engagement. A lot of people follow their favorite brands on social media, but never leave comments or share their posts. To engage more followers, companies hold giveaways and contests. Users who take participation in these events can get:

  • Discounts
  • Coupons
  • Certificates
  • Free samples
  • Catalogs
  • Products
  • Services
  • Meetings with favorite influencers
  • Tickets or invitations to certain events

When you start a new campaign, it’s useful to set up your goals and expectations which can later be compared to received results. You should also calculate the ROI of each campaign to understand if the campaign was successful and brought you a significant outcome — a boost of ranking, conversion or sales.

 

4. Start Creating Video Content

The rhythm of our lives in the modern world goes faster every year. People consume more information and use innovative tools that imply the trends changing. Today, magazines and newspapers have been replaced by cell-phones and tablets, and users need your information to be laconic and easy to perceive.

Videos invade different platforms. For example, Instagram, as an image posting platform, is slowly moving towards almost nothing but video content. As times goes by, more and more platforms adapt to allow video posting, live-streaming, and video-calling.

Source: Blue Corona

Trends dictate their rules and one needs to adjust to an alternating world. Don’t be left behind — start working on video content which includes:

  • “Behind the scenes” of your brand
  • Live-streams and conversations with your followers
  • “How-to” educational videos
  • Product reviews and unboxing
  • “How it is made” videos
  • Announcements and contest results
  • New product presentations
  • Product ads along with job ads

Make videos short and mind whatever platform you create these videos for. For example, you can post a short 0.5, 1-minute long video on Instagram and include a link to a full-length video on YouTube. This way you can create content for different channels and embrace different categories of social media users.

A quick tip: Consider adding subtitles, as a lot of videos are watched on mute mode.

 

5. Make the Most of Stories

Stories are one of the most increasingly developing features of many social media platforms. They are short, informative and easy to keep up with. It’s not surprising that many companies love this feature and use it for brand promotion.

You can use stories for any marketing purpose, such as:

  • New product launches or announcements
  • Ads
  • News
  • Content generated by your followers
  • Your clients’ testimonials or images of products they bought from you

Use your imagination and creativity let your followers know how your brand can help them solve their problems.

 

Nowadays, it’s hard to call social media, solely platforms of communication. Most businesses today use platforms like: Facebook, Instagram, Twitter, etc. for business purposes and brand promotion. With three billion users all over the world, social media is an effective communication channel – highly capable of influencing any market.

 

4 Crucial Tips For Real Estate Sales Success – Why Knowledge Matters

By | Marketing | One Comment

Real estate sales… it’s all about focus, ambition, skill, empathy and discipline. But it’s also a knowledge thing, and that’s the most important element of all. In this case, in such a competitive and expensive sector, knowledge really does mean power. Here are four crucial knowledge-led tips for hard-working people who operate in the estate agency sector.

 

Know your goals and aims

Goals are essential. They underpin everything you do in business, any business. But goals are only worth having if they’re smart: Specific, Measurable, Attainable, Realistic and Time Bound. What is your main objective? What do you want to tick off your list? Is it actually achievable?

At this point there’s no need to be an expert in real estate investment. Your goal might be to generate an awesome amount of wealth for you and your family. You might want to build a reputation as the best in your area, or the best in the industry. You might simply get a buzz out of helping people find their dream property. Once you know what your motivations are, your goals should flow easily.

Assessing your reasons for operating in the real estate sector also lets you make wise decisions about the type of properties you want to sell, the effort you are willing to put into each sale, and the expectations you need to meet. Using this insight you can analyse market trends, evaluate the condition of properties, negotiate with sellers and buyers, and deal effectively with property management projects.

 

Know your competitors

It’s important to harness every piece of information you can in pursuit of success. And that means knowing your competitors. Only when you know them can you effectively compete with the personalities involved, and move confidently in the local market, knowing all about the properties in it.

You can use online platforms to search for and find out about competing businesses, their activity, their goals, their priorities. If you operate in the EU you could analyse a good quality Germany business directory, for example, to discover the IT equipment and tools used by competing estate agencies, how many staff they have, their turnover and much more, all of which helps you create workable strategies to out-sell them. Remember research isn’t a one-off. Regular competitive analyses help you stay current, stay ahead of the game.

 

Know when to use technology

Time is money. You can’t do everything yourself. Luckily you don’t need to. There are all manner of excellent supportive tools and apps to help you keep your records in good order, know where you stand financially at every stage, prioritise deals to close, create great property details that people love to read, you name it.

You might choose to use Freshsales, a speciality real estate Customer Relationship Management tool, or Placester, the specialist IDX website builder. You might choose BoxBrownie.com, which offers virtual staging and image enhancement, or Matterport for their wonderful 3d Virtual Tours. Zillow Premier Agent is popular for estate agency lead generation and CityBlast works a treat for Social Media lead nurturing. They’re all designed to support excellence in your field, so pin down the best for your circumstances – bearing your goals in mind – and grab yourself a competitive advantage.

 

Know the market inside out

Property buyers expect professional guidance and advice from you, and that means knowing the housing market inside out in your area. You need to know which streets are rough and which are safe, which have problems and which are the most desirable, where the cheapest properties are and where the secret bargains can be found. Which schools are the best, where traffic pollution is worst, people who buy homes want to know all sorts of varied facts before making a decision.

Knowing your market also means knowing the latest property trends and which properties fit those requirements. And that means constantly learning, constantly developing your skills and knowledge base. You may even want to find out all about different building materials and construction methods, or different types of glass used in conservatories. Whatever your clients could possibly want to know, you need to know. At the very least you need to know where to find the information.

Technology is your ally. Even if your clients use the same technology to find out the same information online, you have more to give – your specialist insider knowledge, your instincts, your experience. And because you know the lingo, you can explain everything in plain language.

Knowledge is the one thing that can set you apart from the rest, make you more successful than your competitors. Make the most of it and watch your real estate agency grow!

Best Facebook Ad Examples

By | Marketing | 5 Comments

Studying Facebook ad examples is the best way to learn new ways to improve your Facebook marketing.

Not only will you gain insight into what your competitors are doing, but you’ll also catch a glimpse at some of the latest (and greatest) design and copywriting ideas used by industry leaders.

What you’re about to see are screenshots of actual ads that have been used on Facebook. So, start browsing to get your inspiration and strategy for your next Facebook advertising campaign.

If you’re looking for Instagram ad ideas, check out these Instagram ad examples.

As you read through this article, you will:

  1. Learn about ads that are performing well on Facebook
  2. Discover new ideas to design and write your own Facebook ads
  3. Start your next Facebook ad campaign with confidence

How to get the most from this article:

If you discover any Facebook ads that are relevant and inspiring, you should:

  • Analyze what made the ad so good was it the image, the copy, or both?
  • Practice replicating the ad by making it relevant to you and your business
  • Download the image and save it to a swipe file for future reference

Ready to see some Facebook ads? Let’s get started!

Facebook Ad Examples

9 Facebook Ad Examples You Can Swipe from Today

  1. Moo.com
  2. Neil Patel
  3. Nike
  4. SaneBox.com
  5. WP Engine
  6. Adobe Stock
  7. Canva
  8. MeUndies
  9. Air Asia

#1: Moo.com

Moo’s ad is pretty hot!

Why is this ad so good?

Moo does a stunning job at grabbing your attention with the fiery red exploding from this ad. From a design perspective, the color palette with a hint of green takes offers a striking contrast to their offer: Luxe Business Cards.

#2: Neil Patel

Free stuff + wise words from a digital marketing master.

Why is this ad so good?

Adding the word “FREE” to any ad is a sure way to grab the interest of people casually browsing their Facebook feed. Neil Patel’s personal and first-hand experience approach lets you know that you’re getting real help from a guy who’s been there and done it all before. Can you pull off an ad like this one?

#3: Nike

 

Great way to utilize a Facebook carousel Ad

Why is this ad so good?

Here’s an engaging way to showcase a range of products that offer their customers the power of customization. The high contrast colors emphasize what the ad tells you it can do. And, the copy is kept short and concise telling you exactly what you’re going to receive at your doorstep: Nike’s best.

#4: SaneBox.com

Great use of visualization to capture the company’s main feature

Why is this ad so good?

Look how SaneBox creates a strong compare and contract in their visual design. The color palette is simple and the main point pops. The copy is also a great example of copy that is both branded to the business and speaks to those who see the ad about a common problem.

#5: WP Engine

 

Address a problem your customer may have

Why is this ad so good?

Here, the ad copy and the ad image are perfectly congruent. When a context congruency is on point, there tends to be a higher engagement and effectiveness for getting prospective customers to take action. Another effective feature found in this ad is the focus of a customer problem. Connect with a customer’s pain points and they’ll soon come searching for the solution.

#6: Adobe Stock

Keep it short and sweet and stunning

Why is this ad so good?

Adobe gets right to the point about what they have to offer. If you can get your message across to people looking at your ad using the smallest sentence possible, that’s good.

#7: Canva

Simple.

Why is this ad so good?

Unlike all the other ads you saw before, Canva uses a plain white background to get their add off the page and in your face. You can probably use Canva to design a similar ad just like this one.

(FYI – that’s not a sponsored link for Canva… we think this is an incredible tool to design great images for Facebook ads, for free, and we had to share it!)

#8: MeUndies

Tell a (funny) story with video ads.

Why is this ad so good?

MeUndies hit the mark and the money with this video ad for mobile devices. According to Facebook, this ad resulted in a 40% conversion rate, 47% increase in new subscriptions, and 44% in new customers. You can calculate exactly how much that is with this: they reached 1.5 million people! Imagine being this bold with your video ads.

#9: Air Asia

Unleash the power of limited time offers

Why is this ad so good?

There’s obviously something powerful with this coca-cola color red; it screams for attention. Look at how FREE is in caps in both the ad description and right in the center of the image. Do you see what your eyes just did? They see the FREE then quickly read the beautifully simple text to understand the offer.

This list of Facebook ad examples is just the beginning to what you can do to refine and improve your Facebook advertising. Let’s wrap this up with a quick summary you can take away:

  1. Use bright colors to direct attention to your message
  2. Everybody loves free stuff, what can you offer?
  3. Carousels allow you to showcase any customization features you have
  4. Address a problem your customers have
  5. Ad context congruency  conversion
  6. Sometimes a powerful picture can make a lot of noise
  7. Focus the message in your image by using a white background
  8. Be daring and use humor to drive your sales
  9. Limited time offers will never get old

Need some help with your Facebook ads? Get in touch and let’s take your customers on a conversion focused journey! voymedia.com

The Importance Of Copyright For Businesses

By | Marketing | One Comment

Having extensive knowledge of copyright and intellectual property law has become an essential part of running a business. The many products you will use are protected by several different kinds of laws. Among these are examples like trade secret, patent, trademark, and copyright laws. Real property laws are pretty straightforward, while intellectual property laws have some unique twists. As a business, you will often use the works of others, so you have to make sure you’re doing it legally. Without clear knowledge of copyright law, a content creator could go after you with a legal case. The creative works of your company have to be protected as well, so you wouldn’t have to waste time on the other side of those legal troubles. Here are some of the basics when it comes to protecting your IP and acquiring rights to the work of others.

1. What does it protect?

Copyright protects creative expression that is in a tangible form. If the content you created has been written down or recorded, you can consider it copyrighted most of the time. There are countless things that copyright supports, including books, movies, photographs, songs, etc. Even blogs are included in this list. If you’re wondering how low the bar for creativity is, you needn’t worry. Anything more creative than a grocery list or phonebook will do. Still, there are limits to copyright protection.

Some things aren’t so easily copyrighted. You can’t protect abstract ideas. Copyright law doesn’t cover ideas and concepts, just things as they were written. Things like names, numbers and titles also aren’t covered. Making up the name of a character in your book doesn’t protect it, it’s up for grabs. Even if you are allowed to protect some part of your work, there is also a time limit involved. As great as it is, even copyright runs its course. After the copyright expires, it becomes part of the public domain. Content that is in the public domain becomes free to use by anyone.

2. How do you copyright your work?

Copyright protection is granted the moment your pen leaves the paper, so to speak. Once you’ve created your work, it’s automatically copyright protected. If you snapped that selfie, it’s yours for good. If a group of people work on the same project, it’s automatically shared between that same group, unless stated otherwise in an agreement.

Copyright offices grant you the ability to register your copyright but it isn’t necessary in order to receive copyright protection. Registration serves a different function. Benefits like statutory damages and payment for legal fees are included when registering. These exist in case you ever need to go to court to protect your copyright. Copyright disputes can cost quite a bit. A copyright symbol is great, but it’s not a necessity. You don’t have to put it next to your work. Though, it can be a great way to signal to others that they aren’t allowed to use it.

3. When should you register?

While it isn’t completely necessary, registering your copyright can come in handy if you are working on something with a lot of commercial value. If lots of people try taking your content, the legal fees can accumulate. It’s not exactly easy to find a lawyer that can help you protect your work on short notice. With registering your copyright, it becomes a breeze since one is provided to you.

Some lawyers might consider taking your case on contingency. This means that they will work pro-bono until you win, and then they will take a certain cut of the winnings. It’s a bit of a risk for the attorney, so willing ones are few and far between. You might be the type that makes content every single day and this could pose a problem when copyrighting. How do you decide what to register? A YouTube content creator won’t copyright every single video they have. Think practical.

4. Can you register it alone?

We’ve established that registering can be done, but you might be wondering how difficult it is to actually do it. There are legal experts available that can assist you, but it might not be necessary to hire help. In many cases, you can register your copyright on your own. Places like the Copyright Office even have online registration forms. It’s a much more convenient way to register a copyright. You don’t have to appear in person, and you mitigate some of the cost. Instead of filling in forms on paper, you are greeted with several screens that ask you some important questions regarding your content.

Some kinds of content might require some outside help. If, for example, you’re taking part in the creation of some music, the lines get a bit blurry. Sometimes there are dozens of people working on the same song. Everyone from the writers to the individuals playing instruments has to be credited. Not to mention the mixing and mastering that is done afterwards. For projects like these, it might be wise to set things straight with the assistance of a legal expert, as it can get quite complicated.

5. The duration of copyright

Copyright is a convenient way to protect your content from being stolen and used by others for profit. However, it doesn’t last indefinitely. The laws in place exist to protect the creator from losing potential profit. After the creator has passed, there is very little incentive for the law to cover his or her work. Still, content copyright lasts for about seventy years after the passing of the creator.

Copyright laws have been changed numerous times, and this affects content that was created in the past. If your work was created before 1978, different laws apply to it. You can expect that the copyright will run out sooner the older the content is.

6. Rights of a copyright owner

Other than giving you protection for your work, copyright also offers you several rights when it comes to content you created. Six exclusive rights are granted. For starters, you can make any number of copies of your work. You possess a derivative work right, which means you can prepare any new material or new adaptations of your work. You are allowed to publicly distribute your work as you please. If the copyrighted content is a play, you can perform it publicly. You can also display your work if it is a visual form of art. Last, but not least, your sound recordings can be played digitally, on the radio or the internet.

All of these rights can only be exercised by the copyright owner, and people he or she has licensed their work to. You must keep in mind that the creator of the content might not be the copyright holder in every case. Sometimes, film studios or record labels have exclusive rights to the content of their workers.

Conclusion

Savvy business owners recognize why it is important to take care of intellectual property. How you use it can make or break your business venture in the courtroom. As a rule of thumb, using tiny snippets of someone else’s work in a non-competitive way won’t necessarily lead to legal action. If you’re trying to benefit the public, there is some leeway. Taking works and using them for commercial gain is where things get tricky. If you aren’t familiar with copyright laws this can harm your business. It’s hard to keep all that knowledge in one place if you aren’t a legal expert, so try to brush up on it once in a while.

 

 

Author Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.

4 Best WordPress SEO Tips & Techniques to Boost Rankings

By | Marketing, SEO, WordPress | No Comments

Nowadays, many webmasters use WordPress (WP) as their hosting platform. Aside from providing hosting services for websites, WordPress is also one of the best CMS (Content Management System) on the market today. As a matter of fact, WP dominates the market with 60% of market share. Not only that but 33% of all websites today are hosted by WP.

Having a WP-powered website is quite beneficial. However, that alone won’t make your website stand out from the others. That’s why you’ll need to implement the right SEO (Search Engine Optimization) strategy to boost your website’s visibility, credibility and exposure online, among other things.

Fortunately, WP provides you with many options regarding SEO. You can tweak and optimize almost everything you need. That includes activities, such as technical, on-site and off-site SEO. In other words, you can implement various techniques to improve your rankings. That being said, here are a few best SEO tips and techniques to boost rankings for your WP website.

Structuring your permalinks

Permalinks on your WP website are addresses or links to every page, individual blog posts, content pieces and so on. In other words, these are the URLs (Uniform Resource Locators) that are permanent, hence the name permalinks. However, permalinks in the WP are SEO unfriendly by default. That’s why you need to restructure them, in order to make them both user and search engine friendly. As an example:

  • An unfriendly URL is: https://www.yourwpwebsite.com/?p=879. As you can see, you cannot determine where this link will lead you.
  • A friendly URL looks like this: https://www.yourwebsite.com/category/blog/post name. This link describes where it goes and it’s friendly towards users and search engines alike.

The important thing is that you won’t need to bother too much with restructuring your permalinks. WP allows you to do this easily by accessing Settings > Permalinks and moving on from there. You’ll need to restructure every permalink for every page though, so that website crawlers can properly index your pages.

Add new content regularly

Content is king in the marketing world. Moreover, content is one of the most important ranking factors for search engines, such as Google. With that in mind, adding new and relevant content to your website or blog is of the utmost importance. WP allows you to add or remove content seamlessly. However, if you have a proper hosting solution, the entire process becomes even more seamless.

For instance, cPanel hosting in Australia is reliable and efficient. Your control panel alongside WP integrated options, allows you to take full control over the content on your website. Still, the content you add must be optimized properly so that it can boost your rankings effectively.

That includes activities, such as optimizing images, adding title tags to post, writing proper meta descriptions for pages and so on. Relevant content is vital for user experience but proper optimization is crucial for search engines to recognize the content and the context of your pages so that they can match it with the user intent.

Enable automatic indexing

Every time you add new content to your website you have to notify the website crawlers to index your pages. This manual task can be daunting as it’s quite mundane, as well as time-consuming. What’s more, you may easily forget to do it and you won’t get any SEO benefits from new content.

Luckily, WP has a feature that allows you to automatically inform crawlers about new things so they can properly index everything. This feature is called automatic ping and it notifies web crawlers every time there’s a new post or fresh content on your website.

That way you can ensure that your pages are always properly indexed and visible on search results. However, it’s advised that you create an .xml sitemap for your website and allow search engines to properly examine every page on your website. You can achieve this manually or by using a WP plug-in for sitemaps.

Leverage internal linking

When rankings are considered, search engines oftentimes evaluate each page on your website. This evaluation is also called page authority. The main factor in this evaluation is the quality of links on your pages. That’s why internal linking is quite beneficial for your rankings. In other words, you must link to your other, relevant content in your posts or pages.

This will help improve other ranking factors, such as time spent on page and page views. However, not every link needs to be a dofollow link. Links to irrelevant pages or advertisements do not need to be followed by web crawlers.

Also, when linking externally, you have to make sure you’re not getting more page score than you’re giving away. The main reason is that you’re basically giving a piece of your SEO score to the website you’re linking to and vice versa. That’s why you need both dofollow and nofollow internal and external links on your website. As an example:

  • A dofollow link looks like this: <a href=”http://www.yourwebsite.com”>Random Website</a>
  • A nofollow link looks like this: <a href=”http://www.yourwebsite.com” rel=”nofollow”>Random Website</a>

As you can see, by adding a nofollow attribute to external links you’re telling website crawlers not to follow a specific link, which means it won’t contribute towards your overall ranking score. The same rules apply for internal links.

 

WP has a lot of features and options that allow you to optimize your website and gain a significant boost to your rankings. However, WP alone won’t make your website SEO friendly enough. That’s why you must do your part to improve your SEO and optimize your website properly.

8 SEO and Marketing Trends to Watch Out For In 2019

By | Marketing, SEO | No Comments

SEO will never disappear when it comes to ways on improving your website and gaining traffic. That’s why it’s crucial to ensure that you follow the right methods for improving your rank on search engine pages. But it’s easier said than done!

With the constant updates and trends that come and go yearly, it can be quite confusing on what you should follow and what to avoid. That’s why I did the research with the help of SEO websites and other trusted sources. So read on for the top seven SEO and marketing trends to watch out for in 2019!

So, what should you watch out for when it comes to digital marketing and SEO? These are the top seven ones to look into:

  1. The Rise of AMPs (Accelerated Mobile Pages)

AMPs are actually open-sourced protocols which allow webmasters to create pages that are capable of loading instantly on mobile devices. It will be able to load your website even faster than usual without spending too much data.

Google and other search engines are now favoring websites that use AMPs, as mobile-friendliness and site performances are what makes users happy and satisfied, thus being favorable by search engine crawlers.

In fact, websites that have AMPs already have a carousel and small icon to indicate their status. Because of this, I believe that there will be more favoritism for AMPs in search engines, so it’s time to make that change!

  1. Dense Content Is Now More Popular

I’m pretty sure that even you get sick of reading the similar content over and over again, all just in different words and layouts! Before, content marketing focused more on producing short content with the appropriate amount of keywords. However, there has been a surge in popularity with epic contents, which are long pieces covering specific topics with as much information as possible.

But, it isn’t just about the length but what’s inside the content written. While length may be a short trend, search engines will focus more on blogs that provide as much relevant information as possible without it being too long, making it great for readers.

  1. Machine Learning Changes Algorithm

With Google RankBrain now being released, there is a possibility of algorithmic machine learning. The search engine will now learn about the way users phrase their conversational queries, updating the algorithm automatically the more it learns.

There hasn’t been an update for it yet, but since it’s been so long, we may expect more machine learning updates in next coming years. Expect search queries to be more personalized and with long-tail keywords used for searching.

Other updates may include machine learning in other aspects, from marketing automation to data interpretation!

  1. Personal Branding Is Important For SEO

Personal branding has existed for many years now, but I believe it will become even more important in the next coming months! This is because personal branding gives you an easier time when securing a guest post while building user trust for better website traffic.

Because social media platforms are already refining algorithms to favor the individual over branded posts, it’s best to start creating your personal brand. This can also help create more consistency and layouts for your posts!

  1. Apps Are Now Becoming More Loved

Lately, there has been a high increase with SEO options available on mobile apps. From app indexing and deep linking content within an app, there has been a ton of development with app streaming and the like! Many users are now relying on apps for their source of entertainment and information, and Google has taken notice of that.

The famous search engine has even catered to app users without having to alienate their core functions. BUT, come next few years, there may be app favoritism, with apps replacing websites altogether! Don’t fret; this is still a long way in the making.

  1. Personal Digital Assistants Become Even More Sophisticated

Personal digital assistants have been a part of all our lives for a long time. Since they’ve been so commonplace, many of us consider it as a part of our lives at this point! With tools like Cortana, Alexa, and Siri, it’s helped make our lives much simpler and easier.

Because of the rise of verbal conversational queries, we now see diverse and increased sophistication of such features. It will open the door to new ways on how people search, as well as more advanced ways of asking questions, may it be to their voice assistant or personal digital assistant.

  1. Influencer Marketing Is On the Rise

Influencer marketing is the classic strategy for boosting your social media shares and traffic. But what makes it different today is WHO these influencers are! Before, companies relied on celebrities or “important” people to convince their target audience to purchase their products and services.

However, consumers are now leaning towards their peers and fellow bloggers. Many companies are now turning to micro-influencers, or “real” people, as customers start to trust them more than the more famous.

So if you want to switch up your game and start creating better marketing strategies, it’s time to look into micro-influencers like bloggers to help spread the word of your business!

Wrapping It Up

With the ever-changing trends coming this 2019, it’s important for you to follow the right methods and marketing strategies for more success. With the right methods that will work for you based on the trends coming next year, you’ll be able to go up the ranks and gain more traffic needed. All it takes is proper research and constantly staying updated with the different trends and changes brought by from search engines and what people start to want.

Hopefully, these seven SEO and marketing trends to watch out for in 2019 helped you out! So don’t wait any longer and begin strategizing now or contact Brisbane Joel House SEO if needed!

If you have any questions or want to share your tips on improving your SEO and marketing plans, then comment below. Your thoughts are much appreciated.

Best Email Subject Lines

By | Marketing | 2 Comments

Do you want to see more people opening your emails? To do so, you’ll need to use email subject lines subscribers just can’t resist.

Whether you’re an email marketer or someone emailing on behalf of a business, you don’t want your emails to be ignored. If you want to improve your email open rates, take a look at some great examples of the best email subject lines and use this for inspiration to write your own.

 

28 of the Best Email Subject Lines for Your Inspiration

1. We Miss You, And Wanted To Show You What You’ve Missed

Sender: Indiegogo

Indiegogo is a crowdsourcing platform helping thousands of people find funding for their projects, start-ups, and social initiatives. Whether you become a member of the platform or subscribe to their newsletter, this subject line is a brilliant way to target subscribers that have been on the platform for a long time.

This email subject line taps into the principle of the fear of missing out (FOMO). You can use this element of fear in your email subject line by including urgency (i.e. limited time) or scarcity (i.e. limited availability).

 

More examples of email subject lines using FOMO:

2. Uh-oh, your prescription is expiring (Sender: Warby Parker)

3. Tonight Only: A Denim Lover’s dream (Sender: Guess)

4.Want to be a better copywriter? Open this before midnight. (Sender: Digital Marketer)

5. [FINAL NOTICE] Your $800 Discount Expires Now…  (Sender: Noble Samurai)

6. Your Late Nights Could Become Your Dream Job

Sender: Freelancer.com

If you know your audience as much as Freelancer knows theirs, you’ll be able to create some direct subject lines that connect with their situation. This email subject line delivers the right amount of curiosity for night owls to click to see how they can spend their late night hours making money.

Spark curiosity with your subscribers by asking questions, sharing information, and make promises which you can deliver. If you can tap into the “human side” of your subscribers by sharing a glimpse into your real world, it’s a great way to generate more email opens.

 

Here are a few more of the best email subject lines using curiosity to get more emails opened:

7. I just got back from the Philippines and wanted to share this with you. – (Sender: Love146)

8. The New Year’s Celebration On Us! (Sender: ClickBank)

9. 0 to XM leads 🤯 (Sender: Wilco De Krieg)

10. *Don’t Open This Email* (Sender: Manicube)

11. You’ve got my keynotes. How about the real thing? (Sender: Digital Marketer)

12. Expect the world from us. It’s not too much 😉

Sender: WealthyAffiliate

Does your email subject lines make your subscribers’ smile? This is a good example of using humor and wit to create an impression that sparks new interest with your subscriber list.

Creating these one-liners may take a bit of practice. However, if you can tickle your subscribers’ funny bone, you’ll definitely stand out amongst all the boring emails with subject lines like “We haven’t heard from you in a while” or “We just wanted to follow up.”

 

More examples of email subject lines using humor:

13. Need a day at the beach? Just scratch n’ sniff your way to paradise… (Sender: Travelocity)

14. Pairs nicely with spreadsheets (Sender: Warby Parker)

15. NEW! Vacation on Mars (Sender: Gozengo)

16. Building a brand by empowering its end users 💪

Sender: Help Scout

Do you see what makes this email subject line stand out? Aside from the information they promise to provide in the email subject, there’s one characteristic that makes this email unique.

Emojis. A sure way of capturing your subscriber’s interest is to create contrast in their inbox by adding a colorful emoji to make it pop.

 

Take a look at the best email subject lines using emojis:

17.  ⏰ 1-DAY SALE: Hurry before time runs out! (Sender: Staples)

18.  Can you believe these stunning beaches really exist?! 😎 (Sender: TripAdvisor)

19. [Freebies] Your Future is Revealed 🔮…  (Sender: EnvatoMarket)

20.  🔵 Carry on being awesome in the new year … (Sender: eBay)

21.  🌠 Flash sale! Save on Ideapads for 2 days only! (Sender: Lenovo)

22. Your 2018 Year in Review 🚀 (Sender: Todoist)

23. [NAME], you have a new suggested connection to review

Sender: LinkedIn

What better way to connect with your subscribers’ than by inserting their real name into the subject line. LinkedIn is constantly sending updates whenever you have a new connection or potential connection. If you’re a member on the platform, you’ve likely seen these emails quite frequently.

Try adding the first name to your next email subject line. It’s always a nice, friendly touch when a business remembers people’s names.

 

More email subject line examples using first names:

24. [NAME], create a post for people visiting [“Your Facebook Page Name”] (Sender: Facebook Business)

25. Sorry to see you go, [NAME] (Sender: GoDaddy)

26. [NAME], 14 new jobs for you (Sender: Upwork)

27. [NAME], keep us in the loop (Sender: TeachAway)

28. Hey [NAME], why not use Sunday to decide your next holiday? (Sender: Booking.com)

 

Tips to Help You Create the Best Email Subject Lines

Now that you’ve seen some example of the best email subject lines, let’s wrap this up with a few tips so you can create your own:

  1. Be direct and concise
  2. Deliver on your promises
  3. Use the “fear of missing out”
  4. Inspire curiosity
  5. Ask a question
  6. Use colorful emojis
  7. Urge your subscribers’ – emphasize your deals and last minute offers
  8. Be original, don’t be afraid to test your ideas and creativity!

 

If you have any questions about creating better email subject lines or you want to share a few great emails that you found, please send us a message. We’re here to help take your customers on a conversion focused journey!

How a Mobile Tracker Helped Me Saved My Son’s Life?

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It might be unbelievable for many people out there but I have experienced this when a phone tracker saved the life of my son. This story needs to be shared with other people as well as parents so that they can learn how they can protect their kids. This experience highlights many dangers and risks of phones as well as the social media and dating sites.

A Bit about My Son

It was almost a month ago when I noticed that my son was using his phone very excessively. My son is just 9 or 10 years old and he goes to school. We bought him a phone a year ago and he has been using it since then. He loved his phone and became a phone addict. We have internet so he spends time on the phone while playing games and using social media sites. When he created his ID, he found the social site really engaging. He was on Facebook.

He added new people and some strangers. I learned all this when I tracked his phone with a spy app. But I had no idea after a few months when he had befriended with strangers. He didn’t know how Facebook tracks the location when you allow the app to get permissions. We know that Facebook app stores the location and when we check in or check out, there is a record of all locations.

My child had no idea about it and unluckily, his posts were public. That means anyone, not even his friends on FB, could see all of his locations. I had doubt about his Facebook use so I decided to track his phone as well as social media use. I was really concerned because he used to share so many things on Facebook. All of his private photos were available and he used to share the locations too.

As I started tracking him and his device, I learned he had added many strangers on Facebook. I tried to block those with the tracker and was successful. But as we know people have more than one IDs and it becomes hard to figure out if it is fake or real. There were some IDs that I could not block and one of them was a predator. He was keeping eyes on the locations of my son. As the kid was updating all locations, he knew the routine of my kid.

What the Bullies Had Done

One day I decided to follow my son because he was going to a small party to his friends’ house. He didn’t tell me so it was suspense for me. I had a doubt about him so I went after him to see where he goes and what they do. As my kid reached the urban area and the market, I saw a man following him. I was really scared that why the man was following my son. My kid was walking and the man continued after him.

I try to not let the man feel I was also behind him. I maintained some distance. After almost four to five minutes, the man reached my son and tries to talk to him. The child didn’t know who he was but the man convinced him and they walked for a minute. All of the sudden, the man asked my son to go with him but he was not ready. I rushed and let the man I was coming. As soon as the man saw me, he walked away and almost ran to avoid being caught.

How BlurSPY Helped

I saved my son and brought him home. He had not even realized what was going to happen to him. But I was thankful the app allowed me to save my son. I have used BlurSPY app which is a best parental monitoring for Android. This was the best thing I had done in my life. The app tracks a lot of things and updates about the online activities of your kids.

The location tracker feature is really good as I used this to track the location of my son and reached him for his rescue. Without BlurSPY, I don’t know what might have happened to my child. All parents should use this parental control app as well as location tracker.

 

Choosing A Creative Agency

By | Digital Marketing, Marketing | No Comments

It is common knowledge to all business enterprises that it takes a lot of time, money and energy to promote their brand. However, these companies cannot be completely certain that their investments, time, money and energy would help them make more profit. For instance, if your company develops a new product, then you will know all about the wheel but you cannot be certain if anybody would purchase your new product. So, the best way to make sure that people will purchase your new product is to choose a great creative agency to market your product for you. However, it is important that you choose a reliable creative agency which will ideally serve as a business partner. This Creative Agency should also be cost effective and have the required knowledge and skills to bring about an increase in the sales of your new product. These are the reasons why it is important that you choose the right creative agency to fulfill your company’s goal.

Business owners often find it very challenging to choose the right creative agency to partner with. Hiring the right creative agency will assist a company in improving their sales and overall performance. Choosing the right creative agency is also essential for the growth of a company. One of the main problems that business owners face when they are looking for the right creative agency to partner with is the fact that there are a lot of creative agencies available around and they all claim that they serve different purposes. There are also a lot of creative agencies available on the internet ranging from a one man company to big corporations that have a lot of employees. This is the reason why many businesses look for creative agencies with strong portfolio and strong history to partner with.

 

FACTORS THAT YOU SHOULD CONSIDER WHEN YOU ARE CHOOSING A CREATIVE AGENCY FOR YOUR BUSINESS

Business owners often find it very challenging to choose the right creative agency to partner with. Hiring the right creative agency will assist a company in improving their sales and overall performance. Choosing the right creative agency is also essential for the growth of a company. Some factors that should be considered when you are choosing a creative agency for your business include;

 

1.      WHAT YOU WANT FROM THE CREATIVE AGENCY

It is perfectly clear that you need a creative agency to market your products, but you might not be completely certain of what you want from them. So, it is best that are certain of what you want from the creative agency in the present and in the future in order to avoid needing to outsource to other providers down the line if the creative agency fails to deliver the required results. Here are some things that you should consider if you know what you want from your creative agency;

a)     THE KIND OF SERVICES REQUIRED

Various creative agencies can offer different kinds of services ranging from Public Relations and Design to advertising, media and digital. Try to use a little period of time to find out which services your business requires most, so that you can find the right creative agency that specializes in the areas that you need.

b)     THE TYPE OF EXPERTISE REQUIRED

You might have a company where your employees are great with certain marketing processes like Press and TV but they find it hard use certain marketing processes like the digital avenues. So, if you are going to choose a creative agency for your company, you should choose one that has the expertise that the rest of your company lacks.

c)      LOGISTICS AND ORGANIZATION

It is really bad to hire a creative agency that will not return your calls, refuse to deliver reports and give very little in terms of overall performances. You should hire a creative agency that you can get the best results from their relationship. You should consider what kind of processes will work for both organizations. Businesses should also consider how their company and their creative agency will meet on a daily basis and how they would like to manage their relationship in order to get the best performance from the creative agency.

d)     OBJECTIVES

Apart from the other factors, it is very important that you are completely certain of what goals you want to achieve together with the creative agency that you choose. Businesses can have different objectives ranging from branding and awareness to sales, leads, traffic or even downloads and sign ups. So, if you want to choose the right creative agency for your company, it is important that you have a clear objective in mind.

 

2.      WHAT THE CREATIVE AGENCY HAVE THAT YOU WANT

There are several creative agencies in the world today. It is true that all businesses want a lot from their creative agency, but there will be some things that you will find more important than others. This is the reason why it is best that you undertake a little pre pitch selection to attempt to choose the right creative agency for your company.

a)     AREA OF SPECIALTY

One of the most important things to consider when you are choosing a creative agency for your company is the niche that the creative agency specializes in. You should choose a creative agency that specializes in the niche that you are interested in. Therefore, it is important that you have a clear objective of the kind of niche that you want your creative agency to specialize in.

b)     SIZE

There are a lot of creative agencies in the world and they range from one man organization and freelancers to multi site businesses with enough employees to fill a few football teams. This is the reason why it is best that you compare the size of the creative agency that you intend to choose to your own company. A one man organization may be able to give you completely undivided attention, but it might not be able to give you the results that you want. Similarly, a big creative agency will be able to do just about anything, but since you might not be the only client working with this creative agency, you might not be given the kind of attention that you want.

c)      LOCATION

Although most businesses in recent times are conducted through the internet, email, telephone and other non-geographically specific forms of communication, there are some businesses where physical contact is very essential. If physical contact is essential in your interaction with your creative agency, then you should choose a creative agency that is not very far from your office.

d)     KNOWLEDGE, EXPERTISE AND RESULTS

If you are planning to choose a creative agency for your company, you should check the past examples of works and results that have achieved for other client similar to you. This will help you get to know the style that they work with, their expertise and performances. The creative agency that you choose should be able to speak directly and effectively to the public.

e)     RECOMMENDATION

If you want to choose a creative agency for your company, you should consider asking for references and testimonials. You can look for direct recommendations from other clients of the creative agency in your industry. You can ask your competitors, suppliers and you can also search for them on LinkedIn. If these people recommend them then that is a good thing.