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SEO

The Rise of SEO-Rich, Long-Form Content

By | SEO | One Comment

These days, everyone understands the role of content in building SEO—from generating backlinks to providing a place to put effective keywords. However, one area where there’s a little bit of debate is exactly what type of content is best. For example, a lot of people fall into the theory that short content is king. After all, our society is fast-paced, people don’t have a lot of time on their hands, so they’re more likely to read shorter content that matches, right? Not necessarily.

If you take a look at some of the average content length of Google’s top 10 results on any given topic, you’ll see that the top results, on average, have a word count of around 2,450. Even as you go back to the #10 slot, the content still stays over 2000 pages even as it gets lower. So, it turns out that a lot of the search-engine toppers are longer, but how does length help with SEO? As it turns out, there are a number of reasons why.

Changing Search Habits

In a way, the growing interest in long-form content is a direct response to the growing amount of short-form content. Once it became clear that content was an essential mechanism to increase SEO, websites in any niche you can think of started putting together their own content programs. For most, a blog was the easiest way to go, so you see a lot of 300-500 word posts.

There’s nothing wrong with a company blog, but over time, search engine users got tired of seeing the same smaller posts on the same smaller topic, especially if they really need a deeper understanding of how that topic works. Remember, the classic 500 blog post was a piece of advice that we heard around 5 years ago. But this can be a lifetime in the world of SEO, which is still in its relative infancy.

This is reflected in new search habits. Long-tail keywords now represent 70% of all search traffic. A major reason for this is that users are trying to break past those initial “simple” blogs and find content that is more specifically geared to their situation, and goes deeper into what they are looking for.

More Backlinks/Interaction

The fact that there’s a glut of the 500-word blog that was all the rage a few years ago means that it’s a lot easier for long-form content to stand out. In this regard, backlinks and social media interaction are part of the same category. For example, if you put a piece of content out there, and someone links back to it, you have a backlink, which will help your Google ranking. The easiest way to make your content link-worthy is to put together something authoritative. This is where long-form content excels. More text and more research mean more value to your readers, and more reason for them to share your content.

The same applies to social media interaction. It’s a lot easier to get shares and discussion going when you post long-form content simply because there’s more to talk about. Long-form content gives you the chance to implement more examples, more visuals, even added stories that may be relevant to your topic and your brand. All of these are points of interaction.

Raising Authority

In a way, both of the previous topics lead back to this one. Because of the burst of short-form content that accompanied the initial rise of content marketing, there’s a bit of diminishing returns going on. If every company has a small website blog, how much does it really matter that it’s there? Long-form content alleviates these issues and helps create the perception that you have more knowledge on your niche than your competitors do.

If you look at a lot of long-form content, you’re going to see verbiage like “The Complete Guide” or  “Ultimate Guide” a lot. This is no accident, as when you work on long-form content, you want to be as comprehensive as possible. The goal of your content is to try and cover every question a reader could have on a topic, so they don’t need to look at other sources. This is something short-form content can’t do.

With this said, when it comes to long-form SEO content, there are some potential drawbacks and considerations as well. For one thing, when you create long-form content, there’s also more of a higher expectation from the reader. You need to not only provide appropriate and interesting information, but also pay extra attention to the formatting and presentation to make something that’s interesting to read for those 2,000 words or so. This can be done in a variety of different ways. For example, for a more technical topic, you may want to lean on charts and visuals to explain some of the more complex concepts in a different way.

Along with this, all the basic concepts of SEO still apply. You still want to make sure you are doing effective keyword research beforehand to find good searches you want to rank for, and are effectively optimizing your page both on the back and front-end to raise your chances.

It’s important to mention that a large chunk of content creators out there are not writers by trade. Instead, they are experts in various niches who are trying to find ways to communicate their expertise in your audience. When it comes to long-form content, it can be even more intimidating for non-writers to try and get started, but there are a lot of writing assistance tools and resources out there that can help.

Many different blogging and editorial websites put out regular content to help non-writers expand their knowledge of what it means to create effective content. In addition, tools like Grammarly and Hemingway help keep track of grammatical issues and readability as you work. Combine these with some of the SEO basics like an editorial calendar, and even a novice-writer can put together the long-form content that will improve their SEO position.

With over 10 years of experience helping hundreds of businesses succeed online, Paul Teitelman is one of the most respected and top ranking SEO consultants in Toronto & across Canada. A passionate SEO expert that works directly with clients and offers custom white-labelled services to search marketing and digital advertising agencies in Canada and the United States.

5 Ways That Your Business Benefits From Local SEO Services

By | SEO | No Comments

For most businesses, their customers are mainly in your town or in surrounding towns. When searching for services, people will always search for local companies. This is why businesses need to invest in local SEO so that they can appear on local searches. There are many digital companies that can help you achieve this. Read below on to know the immense benefits of local SEO for small businesses:

Boosts your local reputation

When your business is listed on the topmost search results, you will enjoy a renowned reputation. A good SEO agency will help your business to be well-known among the local community. Your business will have a physical presence in your local community and enjoy a stronger online presence in the local search results and this will help to enhance your reputation among locals.

Increase visibility

Although every small business will have local clients, every business irrespective of its size will benefit immensely from the services of a local SEO company. With professionals, local SEO will ensure that your business gets maximum visibility in the local search results. With increased visibility, you will gain more clients through increased traffic to your website. Increased visibility is important given the fact that about 75% of users will never scroll beyond the first page of the SERPs.

 Get Targeted Website Traffic

When people are searching for local services or products, they will always include their location in their searches. If you offer whatever they are looking for, then they will want to reach out to you through your website or contact information and this targeted site traffic. The best local SEO services in town will help bring targeted traffic to your business website. Once on your website, targeted traffic can easily become your next clients or buyers because they are already looking for your services or products.

Local lead generation

With local SEO, the chances of your business being at the top of the search results will increase. When your business is listed among the top positions of the search results, it will inherently boost the trust of consumers in your products or services. This is because many people believe that companies that appear on the topmost positions on the SERPs are always the best. This will become an excellent source of local lead generation.

Quality citations

A good SEO company will offer the best services by tracking and boosting your citations, for example, directory listings to ensure that your business shows up in the local map results above your local competitors. This can be quite beneficial, particularly for businesses that operate in specific service areas. When your company is being referred by the local business directory, it will add immense value to your website. Your SEO experts will develop an effective SEO strategy for you and they will maintain and even report your progress on a monthly basis.

Local SEO services can help to boost your business over time. However, for the best results, you need to hire an experienced and reputable SEO agency. Get a company that specializes in providing local SEO services for business of different sizes and niches. They should have a track record of success and have clients who can vouch for their services. With the best SEO Company, you will achieve the best results for your business.

 

 

 

 

4 Tips on How to Boost Your Search Engine Optimization Techniques

By | SEO | No Comments

Do you have a website or blog? Every website owner or blogger wants his or her website to get the most followers and likes. The site’s success depends on its online visibility and the SEO techniques that are applied.

If you are just launching a website and would love to be on the top ranking of Google and other renowned search engines, then this post is a good read for you. Read on, understand what SEO is and learn a few tricks that you can apply to boost the techniques.

Truth be told, getting top rankings on search engines like Google, Yahoo and Bing is one of the most important things that website owners look forward to. When your site or blog shows up on the first two pages of these search engines, your website traffic will go up and you will get more exposure. So, SEO is a practice that you must be familiar with for as long as you have a site or blog to run.

However, the search engine optimization techniques keep on changing from time to time. You may be practicing SEO but there are no good results to show for it. This is because some of these search engines use algorithms to give you a page rank, something that most people are unaware of. Fortunately for you, this article is meant to help you boost your SEO techniques within the shortest time possible.

  • Choose your keywords well – Depending on what your website is about, choose keywords that relate to the site. If you have a hard time coming up with good keywords for your web content pieces, search for Google keywords, a Google AdSense website tool that allows you track and find appropriate keywords suggestions. Depending on the suggestions, you will be able choose keywords that are relevant and more likely to increase your online visibility.
  • Improve on your content generation – Quality content is a big plus for website visibility. The truth is, no internet user will have the patience and the interest to go through a boring and valueless post. You must make your pieces interesting enough to capture the attention of the reader as well as convince them of clicking more and more of your pages.

In addition to this, your content should be original and plagiarism free. This is because the search engine algorithms will detect plagiarized content. If you submit plagiarized content on your site, you will lose your ranking and perhaps turn off your followers. Be unique and authentic; internet users and search engines loves authenticity.

That said, invest in a professional Cape Town based SEO Company expert someone who has knowledge and expert in boosting website traffic and search engine rankings.

  • Make your site or blog mobile-friendly – Using Google’s Accelerated Mobile Pages (AMP), you will be able to make your pages accessible through mobile phones. And now that millions of online visitors use their mobile phones to browse, this is something that you must consider. This will make it easy for the internet users to access your website and read through your content, which will increase traffic and boost sales in the end.
  • Use top quality images when necessary – We cannot deny the fact that images are the first thing internet users will see before they even read through the first paragraph. You must convince them that your post is worth reading by giving them quality images.

Bottom-line is, top quality images that have a good caption (keyword included) will boost your rankings with Google, Yahoo and Bing.

  • Be active on social media platforms – If you want more followers, ‘do the social media thing’. Take advantage of social media platforms like Facebook, Twitter, Instagram and Google Plus to market your site. However, to avoid spamming, don’t just do ads but also share useful information and post images with relevant descriptions. And make sure that you include your keywords in every post.
  • Last of all, keep is short and simple – Do not bore the reader with too much information, especially if it is irrelevant. It is highly advisable for content generators and website owners to keep the content pieces short, simple and easy to comprehend.

Want to improve your SEO ranking? Top Five Useful Steps to Follow

By | SEO | 6 Comments

SEO (Search Engine Optimization) is a vast subject and is forever changing! What do you think when the word SEO pops in? Where do you find yourself concentrating all your attention and energy while attempting to enhance your websites SEO ranking? The majority of people would place their bets on keywords alone. Though that’s important, it’s not the only thing that you can do.

Have you been working endlessly on your keyword optimization without getting the desired outcome? If yes, check other factors that affect SEO ranking. Search engine algorithms rate your keyword’s significance on web pages and Metadata in link to your search terms. It also analyses data which include the time your viewers have spent browsing your website, broken links, bounce rates, outbound and inbound links, pages viewed and many more.

Do you want your users to stay on your website for a longer time? Do you want them to browse through and get engaged with your content and enhance your website’s ranking? If yes, then you have to improve the website usability and overall user experience. For any professional assistance, you can reach out to an expert SEO company and seek guidance.

Understanding website usability 

Simply put, website usability comprises of several aspects of website design, the majority of which helps to increase conversion. Factors that can impact your website ranking are as follows:

  • Efficiency

Can a user find answers to his/her queries when they browse through your site? Can they order their choicest products and get the best discounts and Facebook ad service? And if the answer to both the questions is yes, how fast can the task be accomplished? When users don’t find what they’re searching for on your website, they will quickly move away from your site. If your bounce rates are high, your SEO ranking will be at stake.

  • Averting errors

Selected mistakes on your website will impact both SEO ranking and user experience. For instance, the typical 404 Page Not Found error is a link that displays one thing and says something else. It’s also an invalid, broken link at times, which you must avoid.

  • Learnability

Design your website in a user-friendly way, so that they can navigate fast. Check your CTA (Calls to Action) on a regular basis. It should consistent, relevant for users to know the way to interact. If your online users are spending excess time, they have less to time to read through your content and check out the products. Also, they might not locate what they require. Such a negative experience can cost on your SEO ranking as well.

  • Memorability

Will users be able to locate you online next time if they want to? If yes, that’s a good sign. Repeat traffic is beneficial in boosting your Google ranks. Online users can locate your website and shift away from it for multiple reasons. Ensure that the keyword linked to a specific search is amply memorable for users to find back your site.

Tactics to Increase SEO Rankings 

If you want your SEO rankings to grow, you can follow the simple and useful tips listed below:

  1. Use relevant, valuable and high-quality content

The time users spend on your website is called “Dwell Time.” It impacts your SEO ranking. If your website has informative, original content users will linger more on your site to browse through the information. It increases your Dwell Time. Going by this fact, your web content word count should be between 2,000 and 2,500 words. It is the perfect word count for online content to fetch favorable SEO ranking.

  1. Optimizing image

There’s more to website images than sizing and file formatting. Your pictures must work in your favor regarding SEO ranking. Manage your content relevancy in search engines using the correct keywords for an image file, caption, title, description and alt tag.

  1. Manage the page load speed

The page loading speed is essential for search engines like Bing and Google. It’s necessary for every website to loan within three seconds. When a site takes a long time, it can negatively affect the dwell time, maximize the bounce rates and bring down the pages viewed in totality. All these aspects will affect your SEO ranking in entirety.

Do you want to maximize your page load speed? You can opt-in for caching plug-ins to ensure that the code gets streamlined and is clean and that there is optimized image size that reduces the number of redirects.  SEO experts suggest that excellent quality images can maximize conversion rates. When you optimize your picture correctly, you can leverage the images to create empathy, maximize trust and goodwill and also enhance the overall user experience. It doesn’t affect the load time and is beneficial for your SEO ranking.

  1. Header tags

No one loves to head to a text wall. Smart content formatting enhances website user experience to a considerable extent. Readers get encouraged to spend more time to read a content piece, refer it to their friends, share it in their social profiles and come back to it time and again. It will improve your search engine relevancy. Smart header tags usage will divide your content into sections that are simpler to read and use.

Using header tags in WordPress is easy. It enhances user experience and your website’s SEO ranking. Search engines rate the keywords contained in header tags. When you have useful terms in these tags, your SEO ranking automatically increases.

  1. Managing outbound links

Do you want to make your online content relevant and useful? For this, you can link to the authority sites for in-depth data that your users can utilize. When you link out to authority sites, it will maximize content relevancy and also the time that users spend on the website. It gives Google the signal that your website is trustworthy, which in turn maximizes the SEO ranking.

The online world is all about competition and expansion. Every brand and start-up company want to make it big today. And for this procuring high SEO ranking is essential. There are several ways in which both established and start-up companies can attempt the same. However, the above-discussed strategies are smart steps that will boost your SEO rankings, if executed correctly.

Content optimization for voice search – listen to what Google has to say about it

By | SEO | No Comments

Even 10 years ago it was just unthinkable that someday people would become dependent on technology for performing some basic tasks, but today it has turned out to be very accurate.  In the US alone 60.5 million people depend on virtual assistants like Alexa, Google Assistant, Siri, and Cortana the newest companion of humans that boast of AI or artificial intelligence. The virtual assistants have become popular because people can speak to it and it can understand human language to assist them in performing tasks. This incredible advancement has been possible because of voice searches that have gained immense popularity. Way back in 2014, Google admitted that 41% adults and 55% teenagers use voice search at least once in a day. According to results available from studies in January 2018, one in five Americans use voice searches.

The growing trend of voice searches has not escaped the attention of online marketers who have understood that it is going to impact SEO but not sure in which way. However, it becomes necessary to understand voice search in as much detail as possible to gauge how it could affect online marketing.  It should help to drive more traffic and gain higher visibility during searches as the transition from traditional to voice search gains speed.

Optimize content for voice search

Until now, all on-page optimization measures revolved around traditional text searches but as the popularity of voice search is growing, it becomes imperative that now you have to optimize content for voice searches. Incidentally, you have to know what type of content to optimize for voice search because there are exceptions too. Some kind of content is not suitable for such optimization at all. Google has started advising people on content optimization techniques for Google Assistant. Currently, content like podcasts, recipes, and news are within reach of Google Assistant. The experts at Digital Assets Factory SEO feel that most likely, the categories of content will increase soon, and marketers have to be ready with the know-how of optimization for voice searches.

Focus on structured data

Google is all set to give more thrust to its efforts in handling voice searches more effectively and in the process wants to keep digital marketers abreast about what is happening and how to adapt the changes. Google’s Gary Illyes has advised publishers to pay more attention to structured content that should ease adaption of the new features that Google intends to release during the year. The message is loud and clear that your content has to be compatible with voice searches. The optimization has to complement Google’s efforts in understanding content more efficiently by using the technology to decipher voice searches. Structured data should help to communicate effectively with Google for identifying content whenever someone speaks about it.

Get ready for voice snippets

The way featured snippets function would remain the same, but there is likely to be some changes in its presentation, especially with respect to the language structure. Until now the content structure took into account written text only, but from now, it has to take into account how the content will sound out when someone reads it loudly. Since spoken words can convey more information than written words within a given time span, you have to be convinced how well the snippets sound and whether the content answers the query comprehensively.

Provide suitable information to Google that is just great for working as voice snippets. It is not enough for the content to be pleasing to the ears but it should merely sound tremendous and stokes the right emotions to encourage users to take some affirmative action. Think about how to present information that currently appears in a tabular form or the form of block text.

Stick to easy to read content

You should never tax the patience of readers to find out answers hidden within the content but make it visible forthright.  The content should make for interesting reading with the answer appearing on the surface. The answer has to be comprehensive but precise so that viewers get precisely the information they want without having to peel off many layers of content to access it. Now that the shift towards voice searches is gaining pace, easy to read content has become essential.  To help voice assistants find out answers quickly, provide a direct response to the question instead of hinting at the answer contained somewhere in the content. This extremely important because some voice assistants try to answer queries to the content directly. It means that the closeness between the opening paragraph of the content and the search query increases the chances of the content appearing in search results.

Over optimization can be bad

You should respect the meaning of the word optimization in the real sense of the term by taking a balanced approach that helps to maintain equilibrium in the optimization measures. As much bad it is to under-optimize content, it is equally wrong to over-optimize it. Maintain a middle of the road approach so that you neither do too much nor too less.  The structure of content has to transit from the printed or visual-based approach to a more audio-based approach. You have to think about how the content would sound and appeal when someone reads it out loud.

The answer has to be short yet elaborate enough and contain all required information. If someone wants to create one paragraph short answers, it might sound well but would leave users dissatisfied. That is a typical example of over optimization that would backfire. The site would have multiple short answers with one answer for one specific query and would run into several web pages of low value.

To be ready for voice search for gaining mileage in SEO or any other form of digital marketing, create content that by search engines understand easily and right to hear when someone reads it out loud.  Creating quality content by staying natural is the best way to harness the powers of voice search for marketing gains.

Generate Relevant SEO Analysis and Reports – Top 7 Rules to Follow

By | SEO | One Comment

If you have an online business, you will know what SEO (Search Engine Optimization) is. In simple terms, it is the process of making modifications to your business website. The objective is to increase its online visibility in search engines and enhance the website rank. However, SEO enhancement isn’t just a process where you want to dive in, without having a well-planned strategy. Hence, the ideal way to design an apt SEO strategy is to carry out an in-depth SEO analysis.

Understanding SEO analysis

For an SEO expert, an SEO analysis is a useful tool. It helps others research and knows how they can enhance their website’s search engine ranks. With a proper SEO analysis, you will be able to discover the best aspects of the SEO strategy that are working for you. Simultaneously, you will also be able to know the hurdles that lie in your SEO strategy that is affecting your website ranks.

Thus one can say that SEO analysis is a vital process if you want to rank better in SERPs. It is also essential if you’re going to generate more traffic, increase your business reach and also fulfill all your business targets. When you have an in-depth SEO analysis and report at hand, there’s no need for you to make assumptions and faulty SEO strategies. You can be firmly rooted in your company’s SEO health and arrive at updated decisions regarding strategy.

How to generate relevant SEO analysis and reports?

SEO analysis and reports are an essential part of SEO strategy-making! It is necessary to sieve through the layers of insightful data and arrive at a sound strategy. And if you are searching for ways to develop a significant SEO analysis and reports, you can resort to the follows directions listed below:

  1. You need to outline your objective first

Are you aware of your immediate SEO objective? And does this sync in well with your client’s business objectives? The initial steps to any initiative are all about outlining what you’ve been set to attain. It is essential to etch out your current SEO objective for your clients. For instance, your primary goal could be to maximize ranks for a set of keywords. Additionally, other objectives that count, comprising of generating increased inbound links and maximize search visibility. You will also want to explain for your SEO objectives are going to influence your client’s work.

You might as well want to settle for more real business objective, for instance, maximizing monthly income. Other purposes can be to generate extra traffic for your online store and catering to customer preference. However, in the midst of it all don’t forget to discuss the reasons that made you select your present set of objectives. When you tell your clients that you’re working in a way to maximize the keyword rank for better marketing, will not let the client know why this is essential. So when you highlight the objectives and action with justified reasons, you will have a proper direction for your SEO analysis and reports. You also are at par with your client’s expectations as well with this.

  1. Develop your hypothesis

Are you wondering how your efforts need to be channeled to cater to this objective? The way you plan to attain the client’s business objectives using SEO strategies, is what you need to analyze having the SEO report together. You also need to think of ways in which business objectives and your client’s expectations get fulfilled. For instance, if a client is interested in maximizing the total organic search traffic that your website can churn, you would be keen to concentrate on enhancing the keyword ranks.

When your client asks you the way to go about it, you can share your plan of action. Additionally, you can also share the influence that you’re estimating. It will help to ensure that every webpage has its Meta descriptions that are of a proper length.

Furthermore, when you continually ask yourself “how” it helps you create your analysis and report in a better manner. You need to take in ample time to highlight the next actions. It will help you to produce precise and simple to understand reports. Simply put, SEO at times can tend to be confusing. It is the reason why a client reaches out to an SEO agency. Ensure that you can explain what you intend to do always. Your client won’t feel out of the loop anymore. Instead, it will keep him informed of all the following SEO initiatives that the SEO agency is implementing.

  1. You need to determine your process

Have you done anything to cater to the fulfilment of this goal? It is one question you need to ask yourself. It is essential to highlight all that you’ve completed thus far. And here you need to address the SEO objectives that you have attained elsewhere such as:

Today, the majority of people want to check-in for evidence instead of their investments. Hence, it is essential to remind your client about the terms of service decided. Furthermore, you can also set up a detailed report for showing your efficiency all through. There are many report tools that you can use for such reporting.

  1. Performance of your keywords

Here the objective is straightforward! You need to highlight it for the client the way your keywords have increased in ranking. Also, they should know that their Search Visibility got modified in the previous report. To be completely transparent, you can also comprise of the keywords that didn’t go well. You will also have a set of low-performing keywords. You might also share with your client about their ranks in comparison to a few specific names.

  1. The process of page optimization

Do you want to include more details concerning the keyword ranks in the customer report? If yes, then you need to add on Page Optimization modules. Simply put, the Page Optimization tool enables you to put together a specific page on your website, that you’ve been tracking using a target keyword to have a look at the report, on how precisely optimized the page is for that.

Furthermore, the page optimization tool also makes relevant suggestions on the way you can enhance your scopes of ranking. It will also highlight what you’re presently doing that is assisting your client to rank where they’re currently ranking.

Furthermore, when you add in the page optimization structure to a report, it can explain the following:

  • The enhancements that you’ve done to selected pages
  • The way the ranks have altered for URL/Keyword pairs
  • Highlight those pages that you aren’t already working presently and which can be a favorable scope for optimization
  1. Link generation

Just in case few of your objectives is to develop extra backlinks for your client, it’s natural that you will want to highlight all that you’ve attained. So go ahead and be entirely truthful about the links that you’ve been searching for to procure. For instance, if you are keen on quality than quantity and have been concentrating your initiatives on getting links from specific sites, you need to ensure that your client is aware of that. You also need to demonstrate the impact that can have on the backlink profile.

You also need to throw light on the fact, whether your strategy will get extra links on an overall basis. Check whether you are up for high-quality links as well. And then you can decide which is perfect for your business. You also need to make your client understand as to why your objective is an apt plan of action for attaining the entire business objectives.

  1. Inbound traffic

When you show your client that more and more people are moving towards their website, you’re indicating that they have made good progress. Also if it’s possible for you, make sure to point out the place the maximized traffic is arriving from. You need to know whether the source is a new age backlink generation, high keyword ranks or any other factors that get associated with all the work that you’ve been doing.

When you say yes to intelligent analysis and reports, you have the chance to customize your best report that gets emailed on a monthly and weekly basis. It will help your clients to stay updated on the way things are happening. Additionally, you can also select to email a report to anyone directly, who might be having a stake in observing the outcome of the SEO initiatives’. It is true for the stakeholders and colleagues.

However, it’s essential to make your clients aware about what they are paying! Every client today wants to witness practical outcome, individually available to their business. A well thought out and designed SEO report should help to make your job even more comfortable. It should also allow your client to relax, assuring them that their investments are paying off.

Critical Facts About Google Search Console Unveiled

By | SEO | One Comment

Google’s free service Search Console will help you to monitor and uphold the presence of your website in the search results of Google. This service can monitor the performance of your site in the search results, so you need to,

  • Ensure that Google can access your content
  • Submit fresh content for crawling
  • Remove all the content which you do not want to make visible in Google
  • Create and check content which delivers search results that are visually engaging
  • Maintain the website with very less disruption
  • Check and solve spam or malware issues to keep the site clean
  • Check how people see your website
  • Learn about the queries that made your website visible in Google
  • What are those queries that brought more web traffic?
  • Is the contact information of your company, product prices or events emphasized on the search results?
  • Check the websites that link to your site
  • Lastly is the mobile site working well for people that search on mobile?

Search Console and its Uses

Who can use Google Search Console? Well anybody having a website right from advanced to newbie, specialist to generalist, can make the most of a Google Search Console. Take a look,

  • Business Owner That Delegates- Knowing about the basics of Search Console in today’s age is a must. You can consult a marketing specialist or a webmaster from a reputable New Jersey SEO firm to assist you in setting the site with the help of Search Console. You can work hand in hand with them to have control and access for all website reports. Getting familiar with how your website functions in Google is indeed a good idea as this will help you in taking vital decisions when it comes to your business website.

 

  • Marketer or SEO Specialist- Search Console will wonderfully assist people focused on internet marketing to monitor the traffic on their site, optimize their ranking and take the right decision concerning the appearance of the search results of your site. Google Search Console can use this information for influencing the website’s technical choices and conduct sophisticated marketing research together with many other Google tools such as Google Ads, Google Trends and Analytics.

 

  • App Developer- For any business that owns an app automatically they will desire to discover how mobile users get to know about their app through Google Search. Search Console will assist them in seamlessly integrating their app with the site.

 

  • Web Developer- In case one is making their site’s actual code/markup, Google Search Console will help them in monitoring and resolving common problems with markup like a flaw in the structured data.

 

  • Site Administrator- Being the admin of a site, one will give his best for his site’s healthy operation. Search Console will allow them to monitor easily and at times also solve security problems like malware and hacking, site load problems and server errors. Besides they can also use the same to make sure any adjustments or website maintenance that they do is a smooth one as far as search performance is concerned.

Make Search Problems Simpler

Along with making the diagnosing problems simpler, Search Console will also help to make client reporting simpler. Search Console will work wonders to augment the SEO and that too free of cost. Take a look at how Search Console can help to improve a site,

  • Index Status- At the time of a website launch, this will enable one to check whether the website is indexed and also the total number of pages that are listed. Besides, it will also help one to check blocked pages through robots.txt as well as the erased pages from the popular Google index. If the blocked pages are high in number, it means one has not removed the widely used tags of no-follow and no-index at the time of development. When the indexed pages experience a significant drop, it means that Google cannot access the pages or are not much valuable to stay indexed. That must be checked every month to monitor the performance of the site, whether new pages are getting indexed and whether any page is blocking Googlebot accidentally.

 

  • HTML Improvements- It will cover the fundamental improvements that one can make in a site including non-indexable content, meta descriptions, and duplicate titles. If a site is indexed fully or any alteration made to the existing website, making improvements in the HTML can help.

 

  • Crawl Stats- Through crawl stats, one can get familiar with the number of pages that are visited by Google on an average when it visits the site. It is vital to check the structure of the website and the content update rate.

 

  • Website Link- The truth is Google will not pick all links build on a website despite showing up in the different third-party tools. This section will enable one to check their profile links as seen by Google. It is crucial to analyze the anchor text ratios, choose the potentially harmful links as well as to understand if a website is getting new links. Although links have a lag time to be visible in Google yet it is recommended to check the links of the site every month to discover and remove harmful links if any right away from the website.

 

  • Structured Data- This will allow Google in understanding a website content better. In case of a film theatre this will mark updates and show times, and in case of a restaurant, it can be reviews or hours. The website content will help in determining those structured data items which one needs to incorporate. Through the help of Google, Structured Data Markup Helper one can create structured data. After putting the mark-ups, one should periodically check those structured data tool time and again to make sure that the information is appropriately labeled. It is vital while utilizing plugins in case of WordPress which generates Schema mark up automatically.

 

  • Search Analytics– Through search analytics, one can view the fruits of their labor. Besides they can discover keywords or pages which they do not know are performing good in the search. For instance, a page may receive enough impressions along with having a good ranking yet its CTR may be low. One can use this information for making changes in the page title and meta descriptions that will improve the CTR potentially. Here a second use will be to look for keywords that are shy to send web traffic. It is suggested to search for keywords that have an average position amid 11 and 15. To improve the rankings for such terms a couple of spots will increase the organic traffic.

 

  • Site Errors- Post crawling of the site by Google, one can check whether their website has any site errors. Pages showing 404 are not always bad yet if it has numerous internal links the Googlebot will hit the dead end. If there are a just a few pages that get crawled on a day to day basis, definitely one will not desire their crawl budget to go on waste on the 404 pages. When the 404 pages have a link 301 can be used on the homepage for preserving the link juice. Rest leave it as it is and allow Google in removing the same from their index during the time of updating.

 

  • Internal Links- These are links which connect a web page with another. Though it is pushed aside often internal linking is extremely crucial. For instance, there may be a web page which is vital to rank for, so one will want that it gets plenty of internal links coming from other pages that are related. It will help in boosting up topical relevancy and at the same time send to that critical page the link juice. Along with the perks of ranking, the internal links will also prove advantageous to help people in navigating the website. Should one begins it from a blog, they can internally link it with the service page. It will advance them via their funnel thereby presenting them through information which they are on the lookout for. One can link to other pages as well which can further build or explain on the post/page’s key points. It will thoroughly guide the users via the learning process with online advertising in nyc, keep them longer on the site and also make them take action on the CTAs.

 

  • Messages– It will alert one about the problems that are present on the website. The messages at times are merely general information such as improve the search presence, and at other times it can be hacked content detected. In fact if one does not utilize Search Console’s other features they must verify their site to be intimated should they get a manual penalty or their website gets hacked. The sooner they know naturally, the sooner the issue can be fixed.

If you want to enjoy the real benefits of Search Console contact an SEO expert today.

Why You Need To Select A Quality Service Provider For Website Optimization

By | SEO | One Comment

The position provided by the online medium is a suitable proposition for all individuals who wish to take their business enterprise or creative abilities to another level. All service providers favor publicity and exposure because without any exposure it will be impossible to make an impact and accrue popularity in the world. The gaze of the audience is of enormous importance, and the online medium provides individuals with the biggest group of audience in the form of online users. If the individuals can tap into the online resource correctly then gaining popularity and publicity will be a reality.

The difficulty in amassing popularity on the internet

In the internet zone, the cyberspace is overcrowded with numerous business websites. Similarly, hounds of people are accessing a website for gaining information or for acquiring services. If the site offers some services, then it has to be known to the virtual audience and then only it will be possible for them to view and avail of those services. The problem of getting viewed and reviewed by the internet users is probably the hardest thing owing to the bursting population of service providers and business agencies on the internet. But that does not imply that a website has no chance of reaching a preferable position.

The process initiated by search queries

While browsing the internet, it is essential to use a particular search engine for a searching. In this process, the term for which search results generate is typed by an individual. Once they click on the search icon, then many result pages are generated. The first page generally contains the most significant results that are highly related to the search term of the user. Thus, the action taken by search engines upon the input of a search query is to produce relevant results.

The result that you get through optimization

We know that the search engines are present for conducting the task of seeking out the correct set of relevant results when an individual gives a search query. The primary requirement for any website is to be picked up by the search engine. However just appearing in the generated results is not enough because there are many pages filled with search results which you can see in the wink of an eye. If the website is appearing or hanging around the latter pages of the search results, then the probability for a potential customer to find that website decreases exponentially. Therefore, in all likelihood, the prime aim of optimization is to place one’s site on the very first page of the generated results.

When the website is on the initial page of the generated results, then the optimization task is shifted to focus on moving the position of the site towards the top of the result page. Therefore, the effect of optimisation by SEO techniques will ensure that the website is placed right before the eyes of the internet user as soon as he/she browses that relevant search term. SEO company Melbourne is adept at handling the optimization tasks necessary for making the positive change in the position of the website.

The outcome of DIY optimization for a website

As there is a lot of information present on the internet, it is also true that the simplified techniques of SEO are also present on the internet. By reading those techniques, one might assume that SEO is quite easy and can get implemented quickly. It is a fact that there are some tasks which have to be done by the website designer so that the potential visitors can have a good experience while navigating through the website. The general tasks which are to be conducted or evaluated for managing the website performance include the following:

  • Keeping the links checked with regard to functionality: In a website, links are often present for a variety of purposes it is vital to ensure that the links are working so that the visitor doesn’t receive a blank error page.
  • Providing relevant information or sign up icons at the top: The topmost part of the website home page should have all the necessary information so that it arrests the attention of individuals within the first few seconds. If the visitor is given the whole information in a nutshell at the very beginning, then it will be easier for him/her to navigate around the website.
  • Swiftness regarding loading: All slow loading websites are a thing of a nuisance for the internet users and are the site doesn’t load quickly then people won’t revisit the site. It can also impact search engine rankings.
  • Refraining from the manipulation of scrolling action and playing videos with sound: After opening a website if the scrolling action doesn’t work usually, then it distracts the internet user which will be counterproductive. Presence of videos with sounds can be a reason for the slow loading of the website, and on the other hand, people might not appreciate the sudden play of videos. If it is indispensable to keep the video on the home page, then it is better to keep it muted so that the sound doesn’t disturb the viewer. There can be the option to turn on the sound if the visitor chooses to see the video.
  • Maintaining easy navigation for acquiring more information: The navigational tool should be easy to handle and extremely user-friendly otherwise it will create confusion for the visitor.
  • Keyword indentation: Indenting, highlighting, targeting keywords are very important so that the search engine can understand the relevance of the website with regard to the keywords and also when a visitor visits the site the keyword should be visible to the person.

Hence, it can be said that optimization is a task that includes different aspects and for any business owner it might not be possible to deal with all the facets of optimization. In such instances, it is advisable to look for an agency or service provider that conducts optimization tasks for a variety of websites.

How to Improve Your Link Building Outreach Pipeline

By | SEO | No Comments

Have you ever tried checking the analytics of the top ranking links on Google? If you have, you must have noticed that majority of these top ranking pages have thousands of inbound links to them. Interestingly, these inbound links are actually one of the major contributing factors in getting the top ranks. But how do they do it?

Well, if you are interested in improving your rankings on the SERPs, you may need to invest time, money and efforts on your link building outreach. It is not a one-time assignment. So, you may need to pursue it for quite some time. What is more frustrating is that hiring an expert for affordable assignment help does not offer any fruitful result. With most online services being fake, placing an order leads to the wastage of time and money. Practically, you are on your own.

A link building outreach campaign, basically, requires you to find a prospect with good domain authority, approach them with a proposal for a guest post and receive a backlink in return. In reality, it is not as easy as it sounds. It will be useful for your link building outreach campaign if you incorporate these following steps in your strategy.

  1. Set goals for your link building campaign:

Before you start your link building campaign with the objective to boost your rankings, there are a few questions that you should answer.

Firstly, do you really need more prospects for link building?

  • If you are already at a good position in the search rankings or if you have a significant number of links to your pages, you can focus your efforts on other aspects of search engine optimization. However, there is no such thing as too many links. So, if you have the option to acquire more links from prospects, it is not a bad idea to pursue the same.

Secondly, do you need to revise your email templates?

  • If you have conducted link building campaigns in the past, you might have noticed that the same email template does not work for all the prospects. If you have received positive results with the existing email template, it might seem okay to continue with the same template. However, having a personalized template for each prospect may offer better results.

Lastly, do you need to follow up with prospects?

  • It may often seem insignificant to follow up with a prospect after getting a backlink from them. However, it may serve you better in the future if you maintain a courteous relationship with the prospect even after closing the deal.

Interestingly, you will have to analyze your situation to get the right answer to these questions. The answers may not always be the same for every link building campaign you organize, but without having a proper analysis of these questions, you may find it difficult to set the goals for your campaigns.

  1. Locate prospects:

Finding a prospect who is interested in a guest blog post is often considered the toughest part of the whole link building outreach campaign. As you may realize, discovering a link prospect on the internet is as hectic as finding a needle in the haystack. You may feel like giving up after the day 1, but there are several ways in which you can find success in locating the right prospects.

Firstly, you cannot find all the prospects in your first SERP. If you are using Google with a particular keyword to look for the prospects, you may need to go through multiple pages of search results. However, if you don’t find anything fruitful on the first five pages, consider trying a different keyword the next time. You can even use tools like Prospector to locate your link prospect.

Next, you should use social networks to your advantage. Twitter is particularly effective when it comes to spotting a prospect. Since most of the prospects write their details in their bio, it is also easier to get in touch with them. Also, if you are relying on only one search engine, i.e. Google, you should consider surfing other search engines like Bing or DuckDuckGo to improve your chances.

  1. Create a link outreach template:

According to Moz.com, it is always better to put together a template when conducting a link building campaign. Moz.com suggests that such link outreach template can offer you a systematic way to analyze the outreach process. This allows you to drill down into the biggest opportunities for betterment. You can find a copy to the link outreach template by Moz here.

While you may find a number of key features in the template, you will need to edit the “Prospects” tab manually. Interestingly, this “Prospects” tab consists of all the potential link prospects that you have discovered in your research. You can fill the details such as the prospect’s website URL and its domain authority for outreach prioritization.

In the status column, you need to put any of these 5 options to denote the outreach stage for the particular prospect. At the initial stage when you have just found the prospect, you should use the status “Need to reach out” to mark the prospect. If you have approached the prospect with your first outreach email, you can use the “Email sent” status to mark the prospect.

Put the status of “Received response” when you get any response from the prospect’s end. Select the status of “Topic approved” once your guest post topic has been approved by the prospect. Finally, put the status of “Link acquired” once you successfully received a link from the prospect. As you put the details in the “Prospects” tab, the other tabs are updated automatically in the template.

  1. Record the opportunities and track the efforts:

When you have the link outreach template with you, you can track your progress thoroughly. It can help you understand which efforts are producing better results and which is not. As mentioned in the first point, the same email template may not work effectively in pursuing all the prospects. Perhaps, adopting a different email template for the new prospect may be useful in the outreach campaign.

Not just the email part, you can actually get a lot more insights on your efforts when you are tracking each of them with the outreach template. However, you will have to analyze the data properly, to learn where your efforts are lacking. For instance, if you have received a response from the prospect, but are failing to acquire a link, you may need to focus on the quality of guest posts you are sending out.

Perhaps, tracking the prospects based on the status in the outreach template may allow you to get a better understanding of the effectiveness of your efforts. Since the transition from one stage to another relies on your efforts, the details on the “Link pipeline” tab may help you adopt a better strategy for your link building outreach campaign.

  1. Keep the spreadsheet updated:

As mentioned earlier, you only need to manually edit the “Prospects” tab in the whole spreadsheet of the link building outreach template. However, it is necessary to keep updating the details as you continue to get updates from your link prospects. This may not be as difficult as the previous steps mentioned in this outreach process, but the outreach template may cease to benefit you if you forget to update the spreadsheet.

You can make it a habit to update the details in the spreadsheet as soon as you receive any update from the prospect, or add or connect with a prospect for the first time. Keeping the sheet updated will allow you to track your current efforts effectively. When it is needed, you can make real-time changes in your approach in the link building outreach campaign to gain better results.

Link-building is perhaps the most challenging SEO activity that you may encounter in your career. However, it can be quite rewarding as well. If you are familiar with the latest SEO requirements of Google, you may already know that backlinking is one of the major factors that influence the ranking of your pages. So, even if it seems difficult to run the link building outreach campaigns for weeks, months or even years, the results are always going to be satisfying.

Author bio: Gracie Anderson is an SEO expert who is working in the field of marketing for the past 9 years and a ghostwriter by choice. She loves music and traveling

What Is The Best Way To Learn SEO Course?

By | SEO | No Comments

Search Engine Optimization refers to the process of improving website visibility on all major search engines to generate organic traffic for the company. In the era of technology, where everyone likes to buy and sell goods using the internet, it became mandatory for all business organizations to optimize their websites for online leads generation. The proper knowledge of website optimization is necessary whether you are company owner or SEO Analyst. Therefore, there are many SEO learning options available on the internet and in coaching classes.

Here, we suggest you the best way to learn SEO Course-

  • Self-Learning-

Self-learning is the best technique for the beginners. Using this method one can learn more than the other can guide him. You can easily take the help from the internet or from using reference textbooks. If you are using the internet as an option, there is a lot of stock available on it, in the form of videos, videos, ebooks, blogs, articles, infographic, and many more.

Help from all these options is highly beneficial for starters. You get the good handful of knowledge from all these sources regarding keywords, traffics, facebook traffic, analytics, meta tags, descriptions, and other technical terms. Many basic concepts clear at your initial stage which you may hessite to question from others. On the other hand, if you have your own website, practice what you learn by using this method. In this way, you will get better results to judge your practice.

  • Work With An experienced SEO Specialist

Experienced SEO person has a good knowledge of Search Engine Optimization. Working with professional proves highly beneficial for the beginners. You will get the live experience of many projects and also various technical errors with their solutions. During the Self-learning process, you get good theoretical knowledge of many technical terms but working with professional gives you theoretical as well as practical experience. SEO specialist guides you with shortcut tricks and tips to for the latest SEO trends.

  • Reading Latest SEO content on the Internet 

With the changing scenario, where technology changes quickly, it becomes a blunder for any SEO analysts to stick with old and outdated techniques for SEO. It is compulsory for them to change himself with changing scenario and make a room for improvement. Google and many other search engine keep on posting the latest SEO content on their websites. So, for the beginners and professionals, it is necessary to keep on reading those and empower his knowledge. Using these techniques will give fruitful result in SEO learning.

  • Take Admission in an SEO Course

SEO courses are the highly professional approach for the learners. There are many coaching institutes that provide SEO Courses. These course institutes charge some amount of fee from candidates and provide practical and theoretical knowledge. Students work on live projects with the latest software. At the end of the course, they also conduct the exam and give a valid certificate to the candidates.

On the other hand, these courses are in high demand from the companies. In order to boost their website, companies are ready to pay high salary packages to SEO analyst.

  • Update Yourself with latest SEO Trends

One should not end up learning all of a sudden. Having theoretical and practical knowledge is not enough in the industry where the things change overnight. To keep himself up to date SEO analyst must ready to learn the latest trends in the market. There are many ways to keep himself up to date like join social groups and communities, use of webinars, call to professionals, attend seminars, and many more. On all the above platforms professional share their experiences with each other. For beginners and experienced it is highly beneficial techniques.

Final Words

With the changing technology, it became hard to survive with old methods of selling goods. SEO became a crucial part for any business to grow at international level. It also emergence the need for SEO analyst, results in the increase in job vacancies for the SEO sector. This also enhances the trend for various SEO courses.

Author Bio: Mike Smith works as a writer for Inspizone Pte Ltd, a training center offering cost-effective corporate training for all Seo Course as well as project management training. He spends too much time in research on Marketing & Brand Awareness. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos.