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SEO

5 Major Benefits of Hiring an SEO Agency

By | SEO | No Comments

Having a solid online presence is crucial irrespective of the type of business that you are running. This is because you will be guaranteed that the presence of your company will be felt by both customers and competitors. Furthermore, a web presence will put your business in the limelight given the dynamic market that exists today. This is why every business owner should invest in professional SEO services that will transform their business. Here are a few benefits of hiring an SEO agency.

Professionals are experienced

With SEO being a fulltime job, you will be guaranteed of working with industry experts. These professionals have specialized in digital marketing and search engine optimization and have in-depth knowledge of the field. With their past experience and skills, you will be assured of an excellent job and outstanding results.

Better results

The main reason why you should opt for professional SEO services rather than doing it on your own is the fact that these specialists know the best ideas and ways of achieving the desired outcome. They have handled business websites from a wide range of fields for many years and they know the strategies that work and those that do not work. Therefore, you can expect a better outcome for your website.

Saves time

Many business owners have a lot to handle and may not allocate adequate time to SEO. As a result, their campaigns may suffer over time and yield no results because of lack of attention. By hiring SEO experts, your SEO strategies will be handled 24/7 and your website monitored to ensure that you get the results you desire. This will give you adequate time to deal with other key aspects of your business without worrying about SEO. Get more information from the l.a SEO experts official website.

A fresh perspective

Sometimes, the lack of a new perspective is the reason behind ineffective online marketing. SEO professionals will bring new ways and ideas into your campaigns and this will produce better results than previous strategies. These professional have an in-depth technical knowledge and several years of practical experience in the SEO field. Therefore, your business will be harnessing all these and you will surely get the desired results.

SEO professionals will avoid costly mistakes

Most people always assume that SEO is just about the search engines. A good SEO company will work to ensure that your business content and website are optimized for both the search engines and the visitors who are your potential clients and customers. This is important because developing content that is good for the search engines will ultimately affect your ranking in the long run. They will also remedy any website mistakes that are costing you customers and better ranking.

Better return on investment

Search engine optimization entails more than just driving traffic to your website. You also need to attract the right traffic that can easily be converted into long-term, loyal clients. SEO experts will help your business to attract prospective clients who are looking for the services or products you offer. You will end up getting a higher ROI and you will be able to build a stronger brand over time. The results you get from SEO services are also permanent and this will benefit your company for years to come.

 

In the competitive online marketplace that exists today, every business should be conversant with the latest marketing strategies and tactics to attract and retain clients and keep growing. For your business to rank well on the search engine results pages of Yahoo, Google, or Bing, you need to hire the right SEO agency. Your business will benefit tremendously from their expertise and experience in the industry.

 

 

 

Building an SEO-Friendly Rebranding Strategy

By | SEO | No Comments

Branding is the lifeblood of your startup. It gives it a unique identity, setting it apart from its competitors. Still, you need to keep in mind that your brand is changing as your company grows.

So, if you’ve shifted your focus, expanded to an international market, changed your target audience, or simply teamed up with another startup with similar goals, chances are your current branding strategy won’t communicate your business’ core values anymore. Apparently, to maintain your relevancy, you will need to rebrand.

Rebranding is a complex process, entailing a wide spectrum of elements you need to address. And, if not executed properly, it may hurt your online presence on multiple levels. Precisely because of this, you need to have SEO in mind when refreshing your brand.

Don’t change your domain name.

Changing your domain name may affect your rankings. So, if you can keep the same one, it would be great. Of course, for those startups that are changing their focus entirely or participating in a merger, this would not be possible. In this case, your domain name will change parallel with your new brand name.

Here are a few steps you can do to avoid having your rankings drop:

  • Make sure you keep your original content. This is an important step, even for those brands that are moving to a new domain. To preserve your content’s authority, you need to keep its structure, fonts, visuals- anything that might confuse search engines.
  • Redirect every page from your old site to a similar page of your new site. And, your URL structure determines how simple or difficult this process will be for you. Use Google Spreadsheets to make a list of your old URLs in one column and new URLs in another column so you can make this process simpler.
  • Keep your old site up for a while. This is something Matt Cutts addressed back in 2005, emphasizing the importance of preserving the old site for at least 24 hours. Given the fact that it can sometimes take crawlers days to recognize your new IP address, you should consider leaving your old site up for a week or so.

Create Targeted Content

Content creation is the backbone of your rebranding strategy. It helps you create an engaging story about your brand, engage people with it, and give it a unique tone and voice. This is a great opportunity to humanize your brand, build firmer customer relationships and above all, position yourself as a leader in your niche. Of course, to do so you need to do a detailed target audience segmentation that will help you see what your readers expect from you.

Analyze your blog’s performance, set up customer surveys, listen to them on social media or even hire a Hong Kong SEO company to do the hard work for you.  Once you know what your readers expect from you, you will be able to produce highly-personalized and consistent content that reflects your brand’s personality.

Update your contact information.

Accurate and up-to-date contact information is essential for all businesses, especially local ones. Namely, Google bots are constantly analyzing your contact information to determine your rankings. Moreover, it brings a sense of consistency and trustworthiness to your brand. Precisely because of this, your NAP (name, address, phone number) on your social networks, business directories, and other platforms should match your website’s.

Refurbish your social networks.

When changing your brand name, you should refurbish your business social profiles, as well. However, updating your social media IDs varies depending on different networks. Here is what you should keep in mind:

  • Facebook lets you change your page name and URL just once. So, when updating it, first make sure that this is the right decision.
  • Twitter deactivates those IDs that haven’t been used for a certain period of time. But, they do so really slowly. So, if you notice that your desired ID is already taken by a person or a company that doesn’t use it, you could contact them and see whether they’re willing to give it to you.
  • As for rebranding, LinkedIn is one of the simplest sites. Still, if someone is already using your company’s name, you will have to change your brand name on this social network.

It goes without saying that social networks are your most valuable assets when it comes to building a solid brand image and driving quality website traffic. Therefore, build a solid social media marketing strategy and use these channels wisely to spread the word about your new brand. For example, you could share press releases, guest posts, videos or even organize a giveaway to boost brand awareness.  

Mind your authorship.

Even though it lost its relevancy, authorship is still a part of Google’s ranking algorithm and that’s why it needs to be updated. You need to contact your contributors and ask them whether they would like to change your website domain in their contributor links. If there are any bloggers that don’t write for your site anymore, you should contact them as well and ask them to make these changes, too.

Mobile friendliness if your priority.

I’m sure you’ve been reading a lot about Google’s mobile-first indexing. Simply put, when indexing your site, Google is choosing your site’s mobile version as their starting point. So, it is your site’s responsiveness that determines how well you will rank.

This is something you should definitely keep in mind when refreshing your site. To make the most out of your site, you should make it responsive. Here is what it needs to include:

  • Clear, easy-to-tap CTAs
  • User-friendly and logical navigation
  • Bold and simple typography
  • Decluttered spaces, with lots of white space
  • Flexible, easily loadable visuals

Keep monitoring your performance.

When refreshing your brand, chances are you will miss something important. This is why you need to keep track of your traffic, conversions, and rankings in order to identify any problems and irregularities as soon as possible. Only this way will you be able to constantly improve your SEO efforts and, at the same time, build a solid and recognizable brand for your startup.

What steps did you take to ensure your rebranding strategy doesn’t hurt your SEO efforts?

Why designers must pay more attention to functionalities over aesthetics when creating business websites

By | Marketing, SEO | One Comment

The aspect of functionality is more important for business related websites even though aesthetics matter a lot to attract visitors. Since lead generation and conversions are the cornerstones of business websites, it is natural that you must give more emphasis to it. If you want to capitalize on the monetizing aspects of websites, you cannot help but pay more attention to the functionalities over aesthetics. WordPress websites are SEO friendly, but when choosing a theme, you must look at the default functionalities and evaluate the prospects of enhancing it by using WordPress plugins. User friendliness, page load speed, the responsiveness of web design and ease of navigation have a deep impact on SEO, and there are many other functionalities less impacting but not less important that you must incorporate in the design.  The experts at Alex Furfaro Columbus Ohio create websites that are attractive to search engines and provide the best user experience.

Web design impacts SEO

Web design is important for marketers because it influences search rankings which in turn affects SEO performance. Search rankings depend on how well search spiders can crawl and index websites. To ensure good ranks in search results, it is important to ensure that the web design supports the crawling activity very well because if not done satisfactorily it will affect rankings negatively. The website design must facilitate crawling by search engine spiders so that indexing is proper, and the content visibility increases that facilitates better ranking.

Web designers must create designs that are oriented towards business by considering the design aspects that impact business.

Smooth and easy navigation across the website

Search engine friendly design should be the guiding force behind all websites whether it is for business or any other purpose because search rankings are equally important as it impacts website visibility. To ensure that the design facilitates easy and smooth crawling by search spiders across the website it is essential to arrange for smooth navigation so that the search crawlers can access all content. Failing to crawl every part of the website would result in some content being left out from indexing that would affect ranking and SEO prospects.

Smooth navigation is important for users too because if navigation is jerky and users have to wander aimlessly around the website to look for information, it results in poor user experience that increases bounce rate and affects ranking. Easy to navigate websites are attractive and keep viewers engaged for long hours that increases the chances of lead generation and conversion.  Use suitable navigation techniques that satisfy both users and search engines.

Graphics intensive design is not good for SEO

Remember that you must place the functional aspects of design above aesthetics which means that you must not rely on a design that uses too much graphics. Excessive use of graphics is bad for SEO because it hinders website optimization. Moreover, text inserted within graphics does not help the SEO cause because when search spiders crawl the page, it does not read the text within the animation or graphics barring the text present in the ALT tag.   As a result, the web page ranks low in search results and weakens the SEO prospects. In case you are bent upon using graphics heavy design, it is better to create an HTML website together with graphics intensive website or Flash website. It would work well and help to improve search rankings thereby giving more power to online marketing as well as more options to users because they can choose between Flash and HTML according to the resource available with them.

Website size

Do not be surprised to know that the size of the website or the number of pages has a bearing on how it ranks in search results because it is an indirect way of judging the quality of the website. Good quality quantity can be quite lengthy, and the website should have enough pages to accommodate such content although it does not mean that a website that runs into several pages is of good quality. However, websites with just a few pages appear shallow and flimsy that discourages search engines from ranking it, and this can be detrimental for SEO.

Mobile friendly web design

Creating mobile-friendly websites is no more a choice but a necessity because Google wants it and even has plans of implementing mobile first indexing. The web design must be versatile so that it displays with the same degree of perfection on all sizes of screens including smartphones, tablets as well as computers and laptops. Having a responsive web design make websites mobile friendly and expands the reach many more times that drive more traffic and enhances the business prospects.

In addition to the above, ensure that you use efficiently written codes that are clean too because it enhances the ranking prospects. Optimizing the HTML codes is another way of improving rankings.

 

SEO core concepts every entrepreneur needs to know

By | Marketing, SEO | One Comment

No online business that wants to dominate online is complete without SEO (Search Engine Optimisation) strategies! It’s the only way you can rule the digital space and also enjoy favourable rankings in the search engine. However, whether you are a start-up entrepreneur or an aspiring SEO professional when you first walk-in to the domain of SEO, you might get slightly stressed, wondering SEO’s vastness that you need to learn about. You might also feel it can be challenging to learn several SEO concepts as well. Several SEO professionals have been dabbling with the subject for years and decades now. And if you ask them about SEO, they would tell you how they are continually learning about new aspects of SEO as Google releases its latest updates.

SEO provides you with a learning curve to start with! However, if you want to go beyond that, you will have to keep on learning new strategies and tactics to keep going. If you are an entrepreneur, you can reach out to an SEO agency, to get professional assistance. You can browse through Magento SEO experts to know more about this. There’s no need to feel overwhelmed, as SEO comprises several components. And not all elements are complex and time-consuming to learn.

If you are an entrepreneur or online business owner and want to invest in SEO for your brand, you need to be aware of certain SEO fundamentals. It will enable you to judge that whether or not you are progressing in the correct direction as you join hands with an SEO expert. Some of the essential things to know are as follows:

  1. Be aware of the big picture

Before get going with your SEO tactics and strategies, you need to slow down and know SEO’s “Big Picture”! The objective of SEO is website optimisation. And this, in turn, would help your site to rank better in online searches that are crucial to your industry. There are several ways to get this done. But the most important aspects here are authority and relevance. Your brand relevance is a tool that ascertains your content appropriateness regarding an incoming query. And authority evaluates how reliable Google thinks that your website is. And you can enhance this aspect with good quality content, inbound links, decent UI metrics, and brand mentions.

  1. Be clear about page authority and domain authority

It is essential for you to know about page authority and domain authority and also the way both estimates your website search rankings! The basic idea is this – your website’s domain authority is considered to be a proprietary score that measures the trustworthiness of your domain. It gets calculated depending on the quality and quantity of the inbound links to the website. And the higher the authority is, the more all the pages that are in your domain will rank in organic search outcomes.

Page authority too is very similar and page-specific! You have the scope to make use of it for generating a link architecture that favours a couple of your web pages over the others strategically. The domain authority gets based on the volume and authority of your inbound links.

  1. On-site optimisation

It is a series of tactics and is easy to execute! The objective of these tactics is to make your site more index-able and visible to the search engines. The tactics comprise of aspects like optimising your Meta descriptions, titles to include a couple of your keywords, making sure that your website code is minimal and clean. It offers relevant and ample content on all the web pages.

  1. Content marketing

You can look upon content marketing as a separate strategy. But SEO experts look upon it as an essential aspect of the SEO process as well. When you generate high-end content over a span of time, you can optimise the target keyword, create website authority and generate loyal customers time and again.

  1. The concept of link building

Guest blogging or posting is one of the essential ways to create links. Simply put, it is all about content marketing that’s applied to the external publishers. The primary objective is to generate content on external websites, generating your company and personal brand simultaneously. It also generates the scope to create backlinks to your site. Few strategies help you to create quality links that you must understand and learn to perfection.

  1. Analysis and measurement

You won’t get lucky with your SEO strategies if you are unaware of the way to assess your outcome, interpret the result and make use of the analysis to arrive at useful changes to the approach. One of the best tools used for this is Google Analytics. You can experiment with various reports and metrics and read on the Analytics techniques.

  1. Correct keyword research

Specific target keywords are no more crucial to SEO success as they were previously. It is because Google presently gets fuelled with contextual and a semantic understanding. However, you should also recognize the long-tail and the head keywords, to be able to direct your SEO campaign in a better way.

  1. The concept of technical SEO

The technical SEO is the most critical chunk of SEO. However, let the technicalities not get you intimated. Some of the most important technical aspects of SEO can be grasped even when you aren’t from web development and programming experience. For instance, you can learn the way to substitute and update the robots.txt file of your website. Furthermore, using an online template, it is possible to put together a sitemap effectively.

SEO is a vast subject, and there are several concepts that you will need to know, both as an SEO consultant and also if you are an entrepreneur. It will help you to have a better insight into your SEO campaign and shape it in a way that it benefits your online business. If you don’t know where to start with, you can opt-in to delve deep on the eight pointers that are discussed above and then expand your know-how as you move ahead with a specific SEO plan at your end.

5 Essential SEO Tools That Every Renowned SEO Professional Uses

By | Marketing, SEO | One Comment

Search Engine Optimization (SEO) is crucial for any business that wants to succeed in the highly lucrative internet market. Many businesses tend to have an online presence; however, they experience a poor return on investment. This is why many virtual marketers still believe that it is difficult to fulfill exactly what the search engines desire. In the past years, having an attractive website was all that you needed to rank for your target keywords. However, today, you must invest in an effective SEO strategy for you to rank highly for your target keywords and also keep up with the regular search engine algorithms updates.

Leveraging SEO for Better ROI

SEO is the secret to successful internet marketing and this is the main reason why businesses small or big should invest in SEO to help with their customer acquisition costs. Ranking highly on the search engines is crucial for any website. This is because most online experiences usually start with Google or other search engines. 74% of users will never search beyond the first page of the SERPs. This means that businesses that want to capture these users should rank on the topmost page and positions. It is a fact that search is the number one driver of traffic to websites and it beats social media by more than 300%.

Every business should hire a qualified and reputable Rochester SEO expert if they want to increase traffic, promote their brand online, and boost conversion rates. These professionals have the right resources and skills needed to handle a wide range of SEO. Furthermore, they are conversant with the new industry trends and will ensure that your website stays ahead of your competition at all times.

When you have a skilled SEO specialist working on your website, you will be guaranteed of little or no technician glitches and minimal downtime. This is because they carry out 24/7 monitoring to diagnose any problems early and handle them before they become expensive issues. The fact is that SEO is not an easy task given that Google determines website ranking by relying on more than 1200 signals. Therefore, you need the services of seasoned SEO professionals for you to keep up with these trends.

Smart Tools Used by the Best SEO Experts

Being a fast passed industry, SEO specialists need tools to assist them along the way. You do not have to continue with the outdated ways of handling everything manually. The best SEO consultants should leverage on these tools to ensure that your website gets the desired outcome. Therefore, when you are interviewing prospective SEO specialists, you must determine whether they will be using some of these effective SEO tools. Some of these tools include the following.

  1. Google Analytics: For you to beat the competition in your niche business, you must utilize the power of information. Your SEO specialist should utilize this tool if you want to know how visitors interact with your website. Google Analytics also offers an in-depth analysis of a wide range of metrics that can be helpful in your SEO strategy. Some of these include visitor location, best performing websites, bounce rates, the number of visitors, and many more.
  2. Google Search Console: This is a dashboard that That enables you to visualize the exact appearance of your website on the SERPs. With this tool, you will also access crawling bets and errors and will also get recommendations on how to get your website ranking better. Your SEO professional should use the Google Search Console to ensure that any errors are corrected and your website ranking improves over time.
  3. Google Keyword Planner: with SEO keyword research is highly significant for your campaigns. Therefore, for you to get the desired results you need to use the Keyword Planner. When you offer a seed word, you will get countless suggestions that can be helpful in your SEO project.
  4. Moz: Moz is a popular SEO tool that all consultants must be using. This tool has a few inbound marketing tools like Moz Local for local SEO, Open Site explorer ideal for link analysis, and the Mozbar, which is a browser toolbar that helps you get key features of Moz on a web page. All these tools are essential in evaluating the performance of your website, finding the right keywords to use, and understanding your competition.
  5. Screaming Frog SEO Spider Tool: This is an important website evaluation tool. It is a web crawler that provides crucial information on each URL.

Other additional tools that SEO specialists should be using include QuickSprout.com, Ubersuggest, Google Trends, Bing Webmaster Tools, SEMrush, Dibz, Woorank, and many more. By using the above-mentioned tools coupled with their expertise and experience, your SEO consultant will deliver the best results that will increase the RIO and conversion rates of your business.

Ways to find the best SEO providing company – Things to avoid while choosing an SEO firm

By | Ecommerce, Marketing, SEO | One Comment

With the rise in E-commerce business today, every business in the market is trying to make a mark in the online market through various ways. SEO is considered one of the best ways to improve and grow online business and marketing as well. All most all business today is making use of SEO services irrespective of small-scale business or an MNC. In order to survive in the online market, it has become very important to have a good SEO for the business. If the business is not much visible online, there are chances that it may have really bad effects on the company sales as well as goodwill.

The success of a good SEO completely depends upon the SEO provider after all they are the one who makes the strategies and execute the same. Also, necessary additions and changes are made in the web content by them in order to make keyword strategies work for your business. Handing over your business to an SEO firm is like handing your baby to someone; hence you need to be very careful while choosing an SEO firm. All the success and failure of your business will be further dependent upon the SEO strategies, so it is very important that you hire only a reputed SEO firm. In the following ways, you can find one.

Research on SEO firms

Before choosing or finalizing an SEO firm for your business, do some research on the reputed companies nearby you. You may find many options for the same and depend upon your business preferences you can select the one which can best suit your business needs.

Look for a firm which assures you to deliver your expected results

When you say SEO, you are obviously looking for improvising the visibility of your business. Every SEO firm will work on improving your visibility on search engines but see to it that before finalizing the services you set your needs and expectations upfront to the SEO Firm and only if they assure to give you your desired results you can carry forward with their services.

Budget constraints

One of the main components which affect your SEO selection is your estimated budget you are willing to spend on SEO services. From freelancers to professionals there are all in who provide SEO services, and their rates differ accordingly. If you are a small or an established business in the market you obviously cannot effort high profile SEO services. Hence you need to choose the best SEO firm within your budget.

Ask for demonstrations

As mentioned earlier you will have a lot of options for an SEO firm and in that case, you will land up confused. In order to make a wise choice you can ask for demonstrations from the sales or pre-sales team of a handful of firms, know their working style, their strategies, services they provide, etc. Through this, you will be able to judge which firm would best suit your business and probably make a wise choice.

Choose a company which provides you SEO audit

An SEO audit will help you to understand it better how the business has improved online before SEO and after SEO. Today there are several reputed SEO companies in the market such as the Punch SEO which help the business owners to track their growth and get a detailed knowledge about the success of SEO strategies.

Going through the reviews and ratings

The modern times it is not difficult to get genuine reviews about any firm in the market there are several websites on the internet today which will assist you with the genuine ratings and reviews from actual customers of a firm. You can also go through the recommendations and testimonials on these websites and then take the final decision.

All the above points will definitely prove very helpful in choosing the right SEO for your business. However, there are certain things you must avoid while choosing an SEO firm and the following are a few of them:

Getting convinced easily with fancy presentations

As it is rightly said, all that glitters is not gold, the same way a fancy presentation of SEO firm necessarily does not mean that the firm is very professional and can deliver the best results. A great presentation strategy may be just their way to get business from you.

Falling prey to false promises

Many times it happens that during the presentations the SEO firm may make false or extraordinary results-oriented promises but always see to it that whatever is discussed is all in the documents as they may just try to flatter you with big promises and not fulfill the same in the future. Hence you need to be very careful while making a contract with SEO firms.

Taking SEO decisions without basic knowledge of SEO and no SEO research

If you are the decision maker of finalizing an SEO firm it is necessary that you have at least basic knowledge about SEO and before searching or finalizing your SEO firm at least do some research on the SEO strategies and how the SEO firms work or you may land up easily misguided by any SEO provider.

Choosing very expensive or very cheap SEO firm

It is true that professional SEO services cost a lot, but that does not mean that all the expensive SEO services are best and reputed! Many frauds are happening these days, and you should stay aware of it. Also choosing a cheap SEO only for the sake of having an SEO is not advisable at all as this can prove to be a waste of both time and money as such SEOs cannot give you the desired results.

As SEO can have the best and worst effects on your business, so online choosing an SEO firm is one of the most important business decisions one has to make and all the points should be taken into consideration.

Advanced Methodology for Competitive Analysis for Local SEO

By | Marketing, SEO | One Comment

As we can see lately, there is a fierce competition in local search and local SEO. For the marketers who are trying to promote their websites locally, it is essential to do a thorough surface‑level research before hitting the market. As there are many resources for local SEO and many best practices, here we will discuss some specific tested, and proven methodology, which even though may not be fitting right for every purpose. Primarily, we will look into the matters of how to find local competitors, assess their data, and then how to plan to outperform then in the search game.

The major advantages of competitive research include:

  • You can deep dive into the consumer market and understand it well.
  • You can draw out who exactly are your ideal customers and specifically target them.
  • You may get a better understanding of what other providers in your same business do to become successful.
  • By knowing how others are successful, you can also plan your strategies by following the suit rather than trying to reinvent the wheel all over again.

Choosing the competitors

Before you start with the local SEO, one need to identify at least six competitor brands which are into your same niche to compare. These can be tagged as the search competitors who are actually ranking for the same search terms you are also fighting for and also two direct business competitors. If you don’t know who your search competitors are, then try to use any good analytical tools like Google analytics to find them.

Testing of hypothesis

Once if you have isolated the trends and identify the element, which has a positive impact, then you are making a hypothesis to test. This approach will allow you to test constantly and find out what works and what not. Building on those positive elements alongside eliminating the elements which don’t end up in results will lead you to natural success. You have to make your business decisions on the basis of the conversion data than based on your emotions.

An ideal competitor analysis will provide a clear insight into your target market and allow you to test and succeed. The whole idea behind competitor analysis is to get a clear snapshot of your stance in the competition and isolate the factors you miss online to create an impact and work on those.

Competition Analysis methodology

Once if you identify the competitor sites URLs, prepare a sample set by also including:

  • The home page of the competitor
  • Two or three product pages
  • Two browse pages, as well as;
  • A key page which acts a hub for the informative content or news.

To ensure a fair comparison, make sure you gather the same data from all competitor websites alike.

Scoring method

You can prepare the checklists for the above elements and then scoring may range from 0 to 4 for each based on the relative performance of the competitors. In this scale, a 2 means an average performance. Say, for example, if each of the sample set has a unique H1 tag at each page, then each competitor can be given a score of 2 to optimize it technically. You may evaluate sample pages for:

  • Just one title tag per each page.
  • Title tag rightly placed inside the H1 tags
  • Now or minimal extraneous tags in the title.
  • No inline CSS and ideally no span tags in the title.

Some other scoring methods as specified by Searchical for the page title are:

  • The sample sites’ titles aren’t duplicates of another.
  • Character count is ideally less than 80.
  • Title ideally reflects the context of the page content.
  • Domain name is present in the title in a consistent fashion.

Quality of content

Quality of page content is mostly a subjective measure, but when it comes to comparing different brands, here are some key things you have to evaluate for scoring.

  • Are the ‘information’ pages in question discuss relevant topics in nearly 400 words?
  • Is the content interesting to the target readers?
  • Are the pages well written with valuable information?

Quality of media

Similar to content, you can check the quality of images and videos too. This is also largely subjective, but you can primarily judge the media based on:

  • Resolution of the images and videos
  • Whether the media contents are unique or from stock resources?
  • Whether the same media is repeated on different pages?

Audience and engagement

In this, you can check the number of root domains linking to the pages. This is also based on the number of ‘do follow’ LRDs (linking root domains) connected to each domain. It is easy to pull this number through the Open Site Explorer (OSE) of Moz or using tools for Ahrefs.

You have to assess the quality of the linking domains. This is where we can get the quality of the LRDs of sites in consideration. If you can log these data into a spreadsheet, you can have a graph which illustrates the overall quality of LRDs with which you can grade different domains. For this collection of information, you have to set a timeline, ideally a year or so.

Conversion

You can plan a user experience (UX) exercise to assess this. You may visit the URLs of each of the sampled competitor sites as if those are the landing page from your search. Then check what is the call to actions in those. Consider what would be the next logical step in the user journey after landing on the page. Do you get the right information from there and in what order the click-through is?

Even if you aren’t an expert in UX, one can do the assessment from a first-time user point of view. Document those areas on the web pages where you get confused or feel frustrated and others which give you a better experience.

Such an analysis will help the evaluators to holistically understand the areas of scope in the search landscape than simply guessing the best practices and make an action plan. Once if you initiate this analysis, then you will find the trends emerging among the competition and can expose some niches in which your site can excel and outpace the competitors.

SEO and Animated Videos- A Great Combo to Succeed

By | SEO | One Comment

Animation and SEO can be the perfect combo to help you put your best foot forward. In the tough digital landscape, it’s important to stay updated with the latest happenings around you and to precise techniques that can prove to be fruitful for your brand. You have to be innovative and appealing.

In SEO and video marketing through animation, one thing is considered and that is to attract the customers and to extend the reach. You need to practice the most potential technique to capture the attention of customers. In SEO, Google algorithms are taken into account that highlight convenience for people to each and understand.

Your words should be simple to understand without having over jargons added and your content must be original and reliable whereas when it comes to animated video not only the content but the graphics and animation must be easy to comprehend. The animated videos if backed with SEO algorithms and techniques can together can your business venture a success beating the best and surpassing the rivals efficiently.

Increase Onsite Visits

How to score a prominent position in the modern browser? Well, the solution to this issue is by increasing onsite traffic and keeping your customers engaged. You need to incorporate strategies that can sustain the attention of customers for longer and persuade them to count on your services. With animated videos you a completely immerse their attention and keep them engaged for longer on your site showing them your services and the different flare of professionalism.

You can easily convince them and convert them into potential customers. According to the reports, it is commonly believed that the more time your customer spends on your site the more are the chances that he or she will get converted. Moreover, as the Google algorithm is improvising and updating there are ways to search information using pictures and voice recognition, so your video can also achieve a leading position, in the coming years, you never know.

YouTube an Add-On

What if in your quest to reach the top you get the support of a platform, which is already acclaimed as the best one for video streaming? That is possible with animated video. If you succeed in making an engaging animated video having the gems of creativity and capabilities to indulge viewers you can secure a prominent position on YouTube channels as well.

You can make your own brand’s channel and upload interactive videos. It will help you gradually out pass many rivals and secure a leading and successful position in every modern browser. After all, YouTube has millions of subscribers and it can assure to give your animated video production campaign a boost just like Video Animation Inc did.  The fame and attention you will receive through YouTube will let you boost the progress of your brand too far and wide.

Sharing Is Equal to Free Promotion in the Online World

Online users are so actively involved in social media platforms that they encourage any piece of content that can inspire them or entertain them. People just love to click the share button letting you invade their personal profiles with your promotional video. Animation can give you an edge here.

As motion graphic is something that never fails to appeal to the viewer. With motion graphic, you can successfully reach out to millions of other customers belonging to far of the regions. As users begin to share your video, you will receive an enhanced brand recognition and eventually an increased online visibility.

With animation, you can deliver the most critical messages and pieces of information. You do not even have to worry about crafting interactive headers as the animation will clearly show the viewers how your product works stirring need to have it among them.

The characters sketched under the light of realism and the power pack of emotions induced in the video all are play role to bringing more traffic to your site while addressing the core purposes and policies of your brand. You get the opportunity to interact with the target audience while making them indulge in your branding campaign and experiencing your service closely.

Wrapping Up

These are the simplistic highlights as to how animated videos and SEO together can play their part in bringing your company to the top charts. You can blend a couple of trendy techniques to double the effectiveness as well. Like making an animated infographic and adding it into the video to effectively deliver the message across in a captivating manner.

 

Author Bio:

Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow @GerryyWilson on twitter for further details.

10 Best Ways Of Developing A Content Marketing Strategy That Boosts Your SEO

By | Content Marketing, SEO | 3 Comments

These days, content marketing for any business has turned more complex and ingrained than ever before. It’s an approach to creating and distributing valuable, relevant and progressive content to attract and acquire a pre-defined audience. By developing a content marketing strategy you will not only connect with your customer but will also build a trustworthy relationship with them, which will augment with time. Your content marketing plan and strategy should have certain goals such as:

  • Attract an audience
  • Generate Leads
  • Grow the subscriber’s list
  • Build a reputation
  • Develop brand awareness

For achieving all above-listed goals and perform better, it is important that you develop an integrated marketing strategy. Meaning, getting content and SEO work together that goes hand-in-hand. Although content and SEO may seem completely different, it is possible to develop a content marketing strategy that boosts your SEO. Here are some ways:

10 best ways of developing a content marketing strategy that boosts your SEO:

Defining Audience – Of course, no marketing strategy can be developed without understanding and defining the audience, and the same goes with content marketing strategy. Know what your audience is looking for, review the website your audience is spending the most time on, and develop ways to attract them to your website. Find out, their interests and engage them accordingly. For example, if your audience spends more time on video content, then probably you should have some of the engaging videos on your site as well.

Focus on creating targeted content – Last year, 57% of marketers believed that relevant content creation was the most effective SEO tactics. That says marketers today are aware of the fact that content that’s unique, useful, engaging and relevant works well when focusing on people’s need and not just attending their queries. One can create a targeted content strategy by understanding customers’ important characteristics that include demographic information and behavioral information. Because, when you know who you are writing for, it becomes easy to create targeted content that will resonate and help the customer buy.

Get used to Artificial Intelligence – No doubts, Artificial Intelligence is slowly taking over the world. AI has a huge impact on Social media and digital marketing. Marketers must start adapting AI to analyze customer behavior and, data and search patterns to understand how users find their relevant product and services. Marketers can use AI to develop a content strategy that can ultimately boost their search engine optimization process.

Create Powerful and Unique Content – SEO and content go hand-in-hand. One cannot work well without other. For example, developing content without keywords won’t get you significant traffic as opposed to a keyword rich content plan. Apart from that, if you can develop powerful and unique content regularly, then you earn backlinks that helps search engine to route audience to your site. Go beyond just creating a usual blog post and consider creating additional website pages such as eBooks using rich keywords. A marketer should also know that Google penalizes websites that create low-quality content. So, develop powerful and unique content on regular basis and your SEO efforts will not go wrong.

Promote content at the right place – Many marketers don’t go wrong in creating powerful and unique content, but fail to understand the promotion pattern. Publishing the content everywhere across social media will not help; one must promote the content based on the targeted audience. For example, when targeting professionals and companies, you must focus on promoting your content on LinkedIn and not on Instagram, which does extremely well with fashion based audience. Many brands also believe publishing blog post and promoting content on regular basis leads to higher rankings, and increased website visitors.

Smart and Strategic Optimization – With Google’s algorithm becoming stronger day by day, marketers must take smart and strategic optimization approach. Both off-page and on-page optimization are still relevant such as using targeted keywords in H1, H2 and Meta description. However, a marketer must adopt new techniques for improving engagement through email marketing, blog post, live chat, and social media. Smart search engine optimization further includes guest blog posting, send an email newsletter, techniques to improve site speed etc. These are quick and effective ways to optimize your website with content that can generate leads.

Review and Update Content regularly – Developing a content marketing strategy for boosting your SEO is not something you can set and leave. It requires periodic review and updating to remain relevant and effective. You can do this by updating the content with new keywords, adding latest stats and facts, check metadata to make sure it is optimized for search engine, use interesting words and sentences to attract more readers and review old blog post that is already driving traffic.

Try New Ways for Link-building – Link-building, including link back and inbound linking, has always remained a major factor of search engine optimization. While getting a link back from high-domain authority websites such as .org can hike the traffic tremendously, you must also try new ways. One of the best and tried-and-tested methods for link-building is creating expert content. Generate quality content and you will see link backs and traffic pouring into your website.

Do Technical Optimization – Although creating blogs, articles, and keywords rich content is a part of SEO, you must not forget the technical aspect of optimization. To make a webpage appealing you must make sure there are no broken links, and each link is routed to its respective page. Optimizing URLs helps search engines to locate the relevant pages and majorly benefits in improving the user experience. Further, a good title-tag and header tags also hold equal importance in developing a positive reputation for the website. Creating searchable titles, optimizing page speed and improve formatting are other ways to do technical optimization.

Don’t Forget the Analytics – Thanks to the number of tools available online today, we can actually measure every part of our content marketing strategy. In fact, data is the key to influence audience and convert them into customers. Data based on gender, age groups, geographies, and time of day often help to locate potential audiences. Marketers can develop excellent and tailor-made content to receive tractions.

So, don’t separate the two – content marketing and SEO, they need each other to flourish your business.

 

Author Bio:

Sorav Jain is a reputed social media blogger in India. Apart from writing blog posts, he has also organized many digital marketing seminars and workshops in India. He has written many well researched articles and books on host of topics like facebook advertisement, content marketing tips, seo, social media marketing and many more. He has also received many awards and recognition for his contribution in the digital marketing field.

 

It is time to remove some SEO techniques: Find out here

By | Marketing, SEO | One Comment

SEO or Search Engine Optimization is a process which involves the use of multiple tactics to make a website searchable. In simple words when SEO is correctly applied then a website will see a boost in its position and will rank higher in search engine results. There are many tactics which are being applied for keeping a website optimized for search engines. However, with time, the search engines are evolving, and so the strategies also have to adjust for ensuring appropriate optimization. There are some methods which are no longer considered as an optimizing action as search engines have moved beyond such practices. Therefore those SEO techniques are considered obsolete.

Knowing about the outdated SEO techniques

As an SEO expert and also as an individual who is working in the online field it is important to know the practices that no longer work for optimizing a particular site on the internet. These old applications concerning SEO are discussed below:

  • A wrong place for Researching keywords:

There are problems with the metrics of Keyword planner and also AdWords and so researching keywords there which was previously suitable is no longer appropriate. As previously those places were best suited for starting keyword research people still tend to initiate their process of research from there, but in the present situation, it has been observed that the commercial relevance of AdWord campaign is quite low.

This happens because AdWords tend to hide many keywords and so the result becomes inaccurate, and volume data also gets affected. Maybe with regard to granularity, the volume data shows an increase with a campaign made with AdWords, but the accuracy level is highly affected when the campaign is initiated. The absence of critical metrics leads to the lack of precision which negatively affects the decision to prioritize keywords correctly.

  • Keeping subdomains and forming separate domains for ensuring domination through SERP

The common vision of all website holders is to dominate the first page of the search result provided by a search engine. The method of topping the search result when any branded or even unbranded query was entered was carried out by adding a group of sub-domains to the main website. Registering separate domains was also done for achieving the same goal, but search engines now give more priority to subpages in a particular SERP that belong to one domain. Therefore for pushing the website to the top, it is suitable to resort to content that is subfolder hosted which implies that the content need not be placed in multiple sub-domains for ensuring ranking in SERP for the same content.

  • Not giving priority to traffic driving applications:

The craze for keeping the ranking at number one is so high that people fail to recognize that it is just one number and no the whole aspect. There has been a lot of obsession over the organic ranking, and it holds some value but ignoring everything just for focusing on that number one rank is not applicable in today’s SEO world. In the present time snippets have shown to have a higher click-through rate that might not be the number one on the search result page. The online platform has been witnessing the focus on click-through rate. For more information regarding suitable SEO techniques, one can visit Redtailseo.      

  • Trying to curtail competition with long tail phrases

Formerly targeting with long tail phrases cut down the competition. Competitive keywords meant greater competition and when long tail phrases were used that it could drive the potential amount of traffic and could also rise in the search list as fewer people were using that kind of keyword. But now the long tail is often seen as just higher ROI which is spent per hour.

  • Manipulating ranking by depending upon only link building:

Link building has undoubtedly played a vital role in the past for gracing the reputation of a website by promoting the ranking in a search engine result page, but in the present scenario building, links for getting to the top is no longer the way. User experience and content of the website along with brand growth have now become important indicators that influence the ranking. Therefore instead of investing the time solely on link building, it is sensible to make the website user-friendly so that user experience is flawless. This can be done by fine-tuning the formatting aspect of the website. The brand association with the content and the keyword is also very important as this will promote the brand to grow in the market. It is true that links cannot be ignored as an SEO technique but solely focusing on link building but not on content, and user experience will not promote ranking.

  • The preoccupation with keyword positioning:

Keywords have been highly misused for driving ranking and at a certain point of time led to the malpractice of keyword stuffing throughout the content. Such practices are entirely outmoded in the present online platform. It is sensible to make sure that the keyword is there in the title and the headlines but forcing it in without any connection is completely pointless. Another aspect that needs to be understood is that inserting keywords won’t optimize the page until the content is framed as per the focus provided by the keyword.

Therefore instead of sticking to keywords and its distribution it is important to find and used words and topics that are suitably related to the content. It is better to channel the obsession with keywords on to the creation of the tags and also perfecting those tags. One should be able to get maximum value for the keywords and topics that are related to the content. It is also important to ensure that the association is correct.

Therefore there are certain practices which cannot be deemed as the influential factors that make optimization foolproof. Instead, older practices become less relevant and newer actions are being introduced for making a website fully optimized.