The pendulum of marketing is swinging constantly between the digital and the traditional approach. Currently, it has reached a digital peak. Why? Digital marketing is simple to use, offers more opportunities and is much more flexible. Just in America, 46% of people first check their phone before leaving the bed in the morning.
But after each a peak, there will be a swing in another direction. Towards traditional marketing, in this case.
Instead of just reacting and chasing the pendulum wildly, never quite reaching it, plan ahead by trying to combine both methods. Hybrids have their place in many areas of life, and in the marketing world, they can be a profitable tactic.
By using both methods and mixing them in the right proportions, you can create depth for your brand and reach customers on both sides of the fence, offline and online included. Here are just some of the perks that come from using such an integrated approach:
Investing in a single marketing campaign that goes only in one direction is like putting all your eggs in one basket. One small misstep and the fall breaks everything. Pepsi made that mistake. Instead of combining both marketing paths, Pepsi decided to get rid of all traditional elements from their marketing campaign and put all efforts entirely on social media engagement, while trying to better position itself against its biggest competitor, Coca-Cola.
After almost 23 years of running TV ads especially during the Super Bowl, Pepsi suddenly decided to move the entire budget into social media. In the end, Pepsi had a peak of 15,000 mentions on Twitter on the release date of Pepsi Perfect (its rival Coca-Cola had the same reach for an entire month without any significant marketing campaign), all the while a large proportion of their audience was no longer targeted and left for others to take.
Instead, try to invest in different marketing strategies so if one fails, others can cover for it. Follow and measure each strategy for a few months, stick with those which do bring increased ROI and cut back on those that had a small impact.
Bigger customer reach
Having as many customers as possible is the key to success in the business world. Marketing world, on the other hand, is all about converting leads into customers. Companies depend on quality marketing, otherwise, they won’t reach their targeted audience.
However, when your targeted audience has members that are both online and offline, it isn’t smart to focus only on traditional or digital marketing channels. Instead, you should combine them. For example, you can hand out promotional products, such as notepads, pencils, bookmarks or office materials to both long-term offline local customers and online customers that only recently learned about the brand. This way, a business can reward some long-term customers while also inciting those who only recently got engaged, all under a single promotion.
40% of the world population has access to the internet, and that number is increasing each minute. However, some people don’t spend as much time online as everyone. These consumers are called offline customers, even though they still use the internet and can be on social media, albeit rarely. This is where this combination of marketing can be set, with using traditional marketing to gently remind those offline customers about what is happening online.
Use TV ads, magazine and newspaper ads so that even those offline consumers can receive the message on time, instead of waiting for them to go online.
Combining both methods is synergetic, which means that, when they are working together, these methods show a greater effect than the total impact achieved when they are applied separately.
For instance, stores that only use traditional marketing for sales promotion and discounts will have difficulty engaging customers that prefer online shopping. But those online shoppers will have to visit a retail store sometimes to try out clothes or taste new food in a restaurant and they will still expect personalized content and quality service.
Thus, a retail store can use digital marketing methods to gather information and create the best customer experience for online shopping while customizing their store and merchandise for more personal experience.
You can also draw online traffic to your physical location by including a mobile barcode on your site which visitors can use when they purchase in-store or by using geo-targeted ads to increase awareness of your physical location.
Better customer loyalty
Nowadays, with the advent of millennials in the marketing world, customer loyalty is crucial for every company and a satisfied customer equals a higher retention rate. Combining both marketing methods, a business can remain in touch with all of their consumers and use different ways to keep each and every one of them engaged.
Offline customers will enjoy the fact that the brand isn’t ignoring them and is still committed to them, while online customers will like to hear about their favorite brand even when they aren’t online.
This is how a brand creates and nurtures a relationship with their entire audience, whether they are online or offline.
Even though your first impression might be to use just one way, digital or traditional, remember that best results often come by thinking outside the box and using every mean available to achieve your goal.
The domain of digital marketing has widely accepted the trend of affiliate marketing, and it is just not what people say. The reports of a study of 2016 justify the statement, according to which 84% of the publishers and 81% of the brands are using affiliate marketing as their way to reach out the people in the best way.
It is the reason people keep on searching for the affiliate marketing training videos to stay updated with the new trends in this arena. On the merchants’ end, it is a great way to scale up the promotions of the brand, but for the affiliate marketers, it is a great way to keep making a good income by working online.
The entire profits of affiliate marketing depend on how the affiliate performs and thus it is essential for the affiliate marketers to keep improving their performance. The trends in the affiliate marketing keep changing and surviving in this competitive world, and you have to work on all those new tips which can be a help to make good money.
Here are some of the most important and actionable affiliate marketing tips which can help you make good money online and support you to get the attention of the people towards your affiliate links.
1. Learn to outrank the competition
When it is about engaging the traffic towards your website, never leave out to concentrate on making substantial efforts with SEO. You have to be the SEO shark when it comes to bringing the attention of the people on your affiliate products. SEO is the most prominent method if you want to outrank the competition in the market. Start working on the white hat SEO which is very much sustainable. The best way to do this kind of SEO is to bring up the hugely resourceful content.
2. Do the (lazy) research
You need to take your time while searching for the best keywords to target or even while looking out for the affiliate ads which should be eye-catchy to the visitors. Always indulge in in-depth research to find some great advertisements which you can keep as a reference. Keep your document maintained which will have all your references. It can prove to be of great help as it will assist you in staying on the current design trends. You can find what the competitors and creating and use it as an inspiration for you. Moreover, when you have your references set right, you can easily create an ad when the right time comes.
3. Step up for a profitable affiliate program
There are tons of affiliate marketing programs these days, but not all can provide you with good earnings. Thus it is essential to take your decision wisely when you have to choose the best affiliate marketing program for better profits. These points will help you find one.
Prefer choosing a product those appeals to your niche. You must work on such a segment in which you have some experience or knowledge about it.
Do not keep running for big brands as they are engaged in more competition. Thus, it will be challenging to get the desired conversions.
Keep the limited number of products in your portfolio, making sure that each is diverse.
4. Use low-cost tools for marketing
Affiliate marketing is the low-cost medium of earning, and it’s time to make the most of it. There are free email marketing tools like MailChimp with which you can build an email list and start your work by sending the offers and newsletters. Social media is undoubtedly a fantastic platform to work on the promotions of your affiliate links and when you have to track the progress, go for using social media monitoring tools. Mention is one such tool that helps in accurately tracking what the customer is saying about the brand. Also, you should start using Google Adwords to track and analyze your affiliate marketing initiatives.
5. Remember Payout is not everything
While you begin with affiliate marketing, it is entirely possible that you might get lured up by sky-high products. But before you leap over it, it’s better to search for the reason that why those payouts are set too high. Start going through the stats and know how the campaign was going. You need to study the conversion rates, earnings per click (EPC) and even the geo-coverage. If any of these factors seems to be low, then the high payout can be a sign of the difficulty of getting a qualified lead to the website. Thus, it is essential that you don’t let the payout be the factor in choosing the affiliate program.
All these tips are tried and tested and are proven with best results for the affiliate marketers. The affiliates these days work on such modern methods to engage the visitors and to convert them to be the potential customers who buy your products. It is exactly what you need to lift the scale of your profits.
Author Bio: With the deep insight about the digital world, Chris Mitty knows the effectiveness of internet for earning good online and brings to you his YouTube videos tutorials and Affiliate Marketing courses to share this knowledge with you.
If you are someone who is a computer professional and loves working with computers, then a career in the Information Technology industry can be most suitable for you. If you can maintain a small network for your business, then you will have a lot of different information technology careers waiting for you. In this article, you will be learning more about the careers that you can get in the information technology industry.
You will be able to work for a lot of large corporations in the capacity of their in-house IT support representative or as their network administrator. You can also try and find some employment in mid and large sized MSPs, and as IT supports providers, here you will be required to give consulting services to the clients of your boss or your company. Both of these options would be excellent career choices for you and be extremely rewarding. If you can get lucky, then you can get a position in strong and healthy companies that have room for growths and help you with decent management teams for working with.
The job market has become quite saturated and difficult in the last few years, and it has become really difficult to secure a good career in any company, but if you are an IT professional, you will have high demands all the time. It will be important for you to improve and upgrade your skill sets though as that will mean that you can get better job opportunities. Having a good range of skills will help you in maintaining your job security because you will be able to offer high standards of information technology services.
You would be able to start with your business of making computers and then reap all the benefits which will come with that, and you would also be your own boss. You can also start up with a new consultancy business. You will get a good chance to set it up easily and make it flourish.
The utilities which you need are absolutely minimal to set up a consultancy business when you have good skills and can offer quality services. The services that would be expected from you include things like total network monitoring throughout the day, support through remote computers, fixing servers and routers and so on. These services are also in high demand today. Small business ventures which cannot afford to hire large firms for their IT services or keep permanent IT support teams will hire you on a contract basis and offer you jobs for supporting their systems. You can find hundreds of such companies to work for simultaneously.
The range of opportunities is truly limitless. You can also consider becoming a master at programming. This will open doors for you in the world of software creation and programming also. This is also a lucrative career option. The demand for new software will go on increasing with time, and you can help in this by actively creating good software.
Creating websites is also another good career choice in the IT industry. Several small-scale businesses which have not become too established will hire professionals to make their business websites and maintain them. Thus, you will again have no shortage of demand.
There is a wealth of career choices in the IT industry. You only need to look for opportunities. Because it would always be in demand so the money that you will get will also be quite more, you should get the proper educational qualifications for being eligible and then start taking professional IT courses also. This way you can ensure that you have a secured future.
In order for you to have a successful career in the field of information technology, it is important for you first to identify which IT career path is best for you and then work in that specific field. Of course, you will have plenty of opportunities to change your fields within the IT industry, but first, you should identify the specific field to start your career with.
Today it is a known fact that starting a career in the field of information technology can have a number of benefits for your career. You can consider giving this a try only if you have an interest in computers and electronic software. A career in the IT industry will have a lot of benefits for you, and you can expect to diversify too because this field will always be in great demand and specifically in the future. The amount of money and job security that IT professionals can expect is also quite good. Thus, you can consider having a career in the field of information technology. Hopefully, the information mentioned in this article would have helped you.
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in the automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.
Social media Links: Facebook- https://www.facebook.com/RankWatch/ Linkedin- https://www.linkedin.com/company/3478204/ Twitter- https://twitter.com/RankWatch Website- http://www.rankwatch.com
You have been writing brilliant content that is optimized with on-page, off-page, and technical SEO. Your content is ranking well and is being shared across various social media platforms.
This happens, but not every time.
Almost all businesses, be it large or small, invest a certain part of their budget in content promotion to gain visibility and drive a significant amount of traffic towards it.
Businesses generally rely on paid promotion when their content -even if it has been well-optimized to rank on top- doesn’t get the traction that they expected it to generate. Although, when a site’s content get the expected traction, they still confide in paid content promotion to reach a wider audience.
But how should you decide which platforms can be used to effectively run a paid content promotion, so that your goals are easily achieved, and your content has a lasting impact on the audience?
In this article, we will talk about the factors based on which you can formulate a better decision about the platform that you should choose for paid content promotion.
1. Which Platform Has The Widest Reach?
When you are looking forward to promoting your content, you need to start analyzing the reach of every single one of the platform that people use the most.
Facebook is leading in terms of reach because of the 2 Billion monthly active users. So, if you run advertisements on this platform there’s a possibility that you will reach a far wider audience than the other platforms.
2. Which Platform Does Your Audience Use?
The content you’ve created must be targeting a particular gender, location, or age group. So now, you need to check the demographics of each platform to analyze which of them target the audience that is similar to whom your content is targetting.
Here are the demographics of the aforementioned platforms:
18 – 29 (88%)
30 – 49 (84%)
50 – 64 (72%)
Mobile (179 Million)
Desktop (90 Million)
18 – 24 (11%)
25 – 34 (23%)
35 – 44 (26%)
45 – 54 (16%)
50 – 64 (8%)
More than 50% of views come from mobile.
18 – 29 (59%)
30 – 49 (33%)
50 – 64 (13%)
Mobile (21 Million)
Desktop (91 Million)
18 – 29 (36%)
30 – 49 (23%)
50 – 64 (21%)
Mobile (31 Million)
Desktop (82 Million)
18 – 29 (36%)
30 – 49 (34%)
50 – 64 (28%)
Mobile (20 Million)
Desktop (60 Million)
If your content targets the women genders of the society then you should do paid promotions on social platforms like Facebook and Instagram. And if you are targetting a younger age group then the most appropriate platforms for content promotion would be Instagram, Facebook, and YouTube.
3. Which Platform Has The Highest Engagement Rate?
You have to now analyze which of the platforms have the highest engagement rate, based on the nature of your content and the industry it is based upon, you need to decide which platforms increase your chances of engaging with the audience.
In this category, however, we will study just 3 social media platforms because of their higher engagement rate.
RivalIQ conducted a study to determine the social media platform that has the highest engagement rate amongst Facebook, Twitter, and Instagram in 6 industries.
I. Media Industry
II. Non-Profit Industry
III. Higher Ed Industry
IV. Fashion Industry
V. Health & Beauty Industry
VI. Food & Beverage Industry
You are perfectly aware of the focused industry and the related audience that your content is targeting. And when you see the stats, it is clearly visible that Instagram has the highest engagement rate per post.
So, no matter which industry’s audience your content is targeting, advertising on Instagram can bring you the most engagement.
4. Which Platform Has The Highest Conversion Rate?
If you are aiming to build leads through your content, then you need to focus all your advertising efforts on the social platform that has a thriving conversion rate.
A study by Heap suggested that (keeping aside the search engines: Google & Bing) Facebook Ads have the highest conversion rate (4.7%) followed by Instagram (3.1%).
So, if you wish to increase the conversions using your content then you should go for paid promotions on Facebook.
5. Which Platform Has The Most Influencers?
Paid Content Promotion on social channels does not limit to just the advertisements, influencers are also part of it as well. You can undoubtedly run ads but you can also partner with influencers to promote your content.
Instagram and Facebook are the leading platforms that are considered to be the most important social media platforms for an influencer marketing strategy.
You can partner with influencers and market your business or content. Although major influencers might demand a higher price, you surely have micro-influencers to fulfill content promotion.
The reason why you should go for Influencers over ads is the audience can relate to the influencers and they trust them. If an influencer recommends your content or your site, then your traffic and conversions will eventually increase.
Facebook has the widest reach, it has more customization options, most influencers are using Facebook; it caters to every form or content, even the conversion rate is higher of Facebook Ads. Plus, it is cost-effective.
These are enough reasons that may compel any marketer to use Facebook as a medium for paid content promotion.
But if you have more money to invest in such a form of promotion, you should prioritize Instagram next. You can control the ads (their customization and everything) through Facebook Ads easily and run paid promotion on both the platforms in a single go.
However, if you still sceptical about what social media platform to choose for paid content promotion, this article answers all those questions that can help you take a better decision based on your specific goals.
If you still have any query, the comments section is open to all.
Simple ways to target your audience through Facebook campaigns
Regardless of your type of business, you need to focus on Facebook ads. Why is it so? It is because your clients/customers are on Facebook and that is a guarantee. According to Statista, the number of Facebook active users have now surpassed 2.2 billion. Around 68% of Americans use Facebook.
One study shows that Facebook revenue has doubled in 3 years. Why is it doubling? It is because the number of advertisers is increasing along with the advertising cost. Check out the impressive return on investment of Facebook ads by following this link. You will get to know about tons of success stories. Both small and large companies are enjoying the tremendous return on investment on Facebook ads.
Some of you may want to capitalize on the organic reach of Facebook pages. Well, that would not help you scale your business. Gone are the days when the natural range of Facebook pages was super high. The organic reach of Facebook pages is gradually declining. Facebook made it clear in public that they want to give priority to family and friends’ posts on the newsfeed.
Now that you want to run ads on Facebook, you may think that it is simple to run Facebook ads. Well, it is not simple if you do not know how to target your audience. Due to wrong targeting, many advertisers lose their hard-earned money. In this article, I will reveal some of the simple ways to reach to your target audience via Facebook ads.
7 Ways to Reach your Target Audience via Facebook ad campaigns
You will find plenty of crappy pieces of advice when it comes to social media marketing and Facebook ads.
If you want to get started with social media marketing and be able to discern between authentic and useless pieces of advice, you should opt for social media marketing certificationcourse. These courses will help you understand how social media marketing works, which will allow you to run successful campaigns. Moreover, you can also offer a marketing service for those who do not know how to run marketing campaigns.
Now let’s get back to the main topic of discussion and see how you can reach to the right people via Facebook ads.
Dig Deep into Facebook Audience Insights
The first key to reaching out to the right people is to know your audience. Facebook has been investing a substantial amount of money on AI and data science to offer better information for advertisers. Facebook wants to serve advertisers with better information to make them profitable. One of the best tools to know your audience is via a Facebook Audience Insights. Just go to Facebook Business and click Audience insights on the far left corner of the menu.
After clicking the Audience insights, you will get to the screen like this one.
On the left side, you need to enter the interest and other information to get your insights. In this example, I will be using digital marketing niche. Here is what I get after I type “digital marketing and Neil Patel” on the interest section.
We can see that the majority of our audience falls in the age group of 25-54. When we dive further into the data, we see something like this.
The graduate people who are in the management field are the ones who are most interested in the digital marketing service. You can use these insights, while you are setting up a campaign for your Facebook ads.
Use Google Analytics to further niche down your audience
After Facebook Audience insights, you can now further niche down your audience by checking out Google Analytics. It will also allow you to ensure the accuracy of the information that you have extracted from Facebook Audience Insights.
After comparing the data of Facebook and Google, you can now go ahead to Facebook ads campaign for better targeting.
Utilize buyers’ behavior
Facebook allows advertisers to target people based on recent buying behavior. It means showing your ads to people who have interacted with ads recently.
In the above targeting, I have selected engaged shoppers who are interested in business products. You can choose categories like health, clothing, food, and so on. Make use of the insights that you have saved from Facebook Audience Insights and Google Analytics for a better result.
If you are a local business owner, you might want to show your ads to people within 5-15 miles of your store. To do that, you can use the location feature of the Facebook ads manager.
You have the power to choose your location and also select the radius to laser target your audience. In case you only want to show your ads only on a smartphone, you can do that as well.
Just go to placements, select Edit Placements and then choose Mobile on Device Types.
Target people who can pay for your product/service
In case of a luxury product, you may not want to show your ads to people who could be hesitant to open their wallet purchasing a product. Facebook use third parties’ technologies, such as Epsilon, Acxiom, and Datalogix to enable advertisers to target in many different ways.
Now, you can target only graduates who earn over $100k annually. It will ensure that the people that you are targeting can pay for your product/service.
Facebook allows you to target your ads to people who have visited your website, but not purchased your product. To do that, you can show your ads to all the people who have landed on your website but has not reached the “Thank You” page on your site.
According to the study, the retargeted ads are 70% more likely to convert the users in comparison to non-retargeted ads.
To retarget your ads, you need to create a custom audience based on your website traffic. Here is how you do it.
Click the Website Traffic. Make sure you exclude the “Thank You” page.
Facebook has a powerful feature that allows you to reach out to people similar to ones who have bought your product. For expanding your reach, use a lookalike audience feature of Facebook.
Many advertisers have found lookalike audience to be a powerful addition to their strategy. It allows you to expand your reach and sell to more new customers.
Over to You
If you have gone through the success stories of Facebook Ads, you must have realized how one great Facebook Ad campaign can bring an influx of cash to your business. To do that, you need to laser target your audience. Following the tips in this article will enhance your return on investment on your Facebook ads. However, you should keep in mind that you need to experiment with your ads to find the best performing campaign.
There are a lot more to Facebook ads besides the ones that I’ve revealed in this article. If there are more tips that you want to add, feel free to leave a comment below. I would love to learn from you guys.
As Google is considered the best search engine for users and businesses, DuckDuckGo is considered as the safest platform for users in term of privacy. If you consider DuckDuckGo reputation in the SEO section, you won’t even find a single reason to target this search engine. There are a number of reasons which are making DuckDuckGo better from others but why it is lagging in term of optimization?
Well, it is offering the organic search to users and does not manipulate results at any cost. Even, the algorithm works better from Google that’s why targeting this search engine is not an easy thing. The popularity is increasing, but there are very few numbers of users which are kept on using it. The interface is not easy, and many other issues are making it a bad choice.
In this post, you will learn about a range of factors that can make you learn why Google is better and why should you target this particular engine. Let’s start with few facts about both the search engine and then focus on others.
Few Facts about Search Engines
Google is the most popular and highly used search engine preferred by more than a billion, and it is way higher than DDG (DuckDuckGo) that’s why you can say that it is highly reliable and better to prefer from others.
DuckDuckGo has huge popularity in the last couple of months due to the better advertisement on Quora and many other platforms. It can increase the exposure, but still, it is not that much used by the users.
People shift to DuckDuckGo for better safety but after a couple of days they shift back to Google, and the primary reason is hard to use interface. Even, it is not capable of providing proper results that’s why you can’t completely rely on it.
The worst thing about Google is its Filter Bubble where Google creates the data profile of every user from the past searches. They will be showing some relevant results on the basis of previous searches that’s why you can prefer it without a single issue, but it can be an issue to privacy.
The best thing DDG is showing organic results. When you start to use this particular search engine, it will keep every detail hidden and do not let any website keep higher data related to you. These things are making DDG better, and it was the reason that DDG obtained all the revenue by this tactic till 2014.
SEO isn’t about DuckDuckGo
There is a clear fact that SEO is not targeting DDG and there are various reasons behind it. SEO is not capable of making your website rank because there are totally new tactics and if you prefer them then you will be losing traffic from Google. Trying to target both the search engines can’t help at any condition that’s why no one is moving to DuckDuckGo from the past many years.
But DuckDuckGo isn’t that bad at all. You can still find reasons to prefer it, and many people posted some remarkable tips by popular SEO agency Adelaide – SeoMarketer experts to target DDG. According to all the popular sources, DDG helped many businesses by bouncing their traffic rate and increasing it by many times that’s why you can say that this search engine is quite effective and highly reliable as compared to the other ones.
The 2016 analysis shows that DuckDuckGo is comparatively getting a better amount of traffic than MSN, but the percentage is very low. Even, Yahoo is going well, and you can’t compare both the search engine in term of traffic. Even if you are targeting DDG, then you have to spend a good amount of money, and you won’t be getting that much traffic that’s why you should avoid it and try to prefer other sources.
Should you prefer it?
For local businesses, you can easily find that SEO is effective and it can let you gain better traffic, but you should check out the stats for search engine use in your country. There are many platforms which can help in it and you can rely on them without a single issue. No doubt in the fact that getting a higher amount of traffic is easier by this method that’s why you can rely on them with ease.
You are able to gain traffic, you can increase the visibility, and it will help to boost the sales. That’s why it is a better choice, and you can rely on it without a single issue. Keep in its mind that you should opt for the best platform because it is all about your business growth. Choosing the wrong search engine can be a big issue for your business growth, and it is like wasting a big amount of money for your business.
Make sure that you consider the best platform otherwise you will be wasting the big amount, and it can help for sure.
Unique Search Tools
Well, there are many unique research tools of DuckDuckGo, and it will explore the organic search that’s why it is easy to find that DDG is better for new businesses and they should give it a try to go well in the direction of future. If you don’t want to end up getting into an issue in the future, then you should start to use it now, and everything will be done after that.
No one likes to use DuckDuckGo for a long time, but if you look at searches and stats, then you can find this tool great for sure. DDG is reliable, but it is not the perfect choice that’s why you can’t consider it over others. If you want to focus on it, then you will be doing experiments. But, make sure that you do not forget Google because the potential is way higher with the other search engines and they are better to prefer for sure.
Do you want to improve your e-commerce email marketing and start seeing sales like the big name brands?
This guide will take you through the fundamentals of developing an email marketing strategy along with in-depth research, inspiration, and examples to help you achieve more sales.
You might want to bookmark this page because this guide has over 10,435+ words dedicated to e-commerce email marketing knowledge, strategy, and examples.
Here’s a breakdown of everything inside:
Part 01: E-commerce Email Marketing Strategy
Part 02: E-commerce Email Marketing Tips
Part 03: E-commerce Welcome Emails
Part 04: E-commerce Upsell & Cross-sell Emails
Part 05: Dedicated E-commerce Email Marketing Service
Part 06: Case Study – 80% Open Rate
Part 07: Best E-commerce Email Examples
Throughout this guide, you’ll learn a lot about email marketing and how to implement a strategy for your business. By the end of it all, you should be able to:
Develop a strategy for your e-commerce email marketing
Discover new ideas for creating email campaigns and automation sequence
Set up automation sequences to boost your sales while you sleep
Engage your email list to shop more
How to tackle common e-commerce issues such as abandoned carts
Build stronger and meaningful relationships with your customers
Let’s get started with the eight-part guide showing you everything you need to set up and scale an e-commerce email marketing strategy for your business.
Part 01: E-commerce Email Marketing Strategy
E-commerce email marketing strategy is the ability to generate more sales for your business.
There’s no one-strategy-fits-all, so get ready to do a bit of work to set yourself up for success.
To get started, understand that e-commerce email marketing earns up to 27% of revenue for some companies. That’s almost a quarter of their entire sales revenue coming from email.
One thing you should begin to focus on when creating your e-commerce email marketing strategy is: customer journey.
Whether you set up an email marketing sequence or automate your entire email tasks, be mindful of the experience you a trying to provide your recurring and future customers. Build your emails with the focus of building a relationship for the long-term instead of how you can get a quick buck as soon as possible.
Before you start your e-commerce email marketing the best thing you can do is analyze your customer data. You don’t want to land into these pitfalls, right?
Data is going to be the key to an email marketing strategy that brings your business ahead of its competition with the highest ROI.
As you dive into your data, consider creating a different hypothesis about who your customers are and what they really want from your business. You’ll be able to make better decisions when you take both the qualitative and quantitative data then try to understand your customer’s mindset.
Here are a few points to consider when looking at your data:
Capture Every Detail. It might seem exhaustive, but even the smallest detail can make a big difference. Try to capture where visitors are clicking on your site, what emails received the most unsubscribes, what products are trending in your store, then ask yourself why.
Understand Customer Behavior. Do you see any trends in your data? If there are peak periods when customers are buying more frequently than others, these are critical areas to optimize. However, you can use your data to determine new strategies to drive sales even during the “dry” times.
Determine Customer Personas. Figure out the gender, age, location, income level, and all other demographics regarding the types of customers at your store. Find out if certain types of customers are buying only because of discounts and which ones are willing to pay the full price.
Visualize Your Customer’s Journey. Use diagrams, charts, and other visual aids to understand the path your customers take throughout your store. Are your Facebook Ads leading to more sales and subscriptions than Instagram? Does a specific landing page have a higher bounce rate than a blog post? Figure out your customer’s touch points and pain points so you can map out a solution to make their journey conversion focused.
Writing E-commerce Emails
Before diving too deep into the technical sides of e-commerce email marketing, let’s cover the basics of writing e-commerce emails.
Before anyone opens an email, they take a quick look at who was the sender.
Then, when they open that email, they’ll see something like this:
In most situations, your sender “From” address should come from a company or domain based email.
For example, sending an email from email@example.com has a different effect than firstname.lastname@example.org.
You should avoid using a free email provider for your business such as Yahoo, AOL, Hotmail, Gmail, and so on. Instead, you should use a registered domain name as your email address which would be ADDRESS-NAME@YOURSTOREDOMAIN.COM.
“No-Reply” No Buy
If you’re thinking about using a “No-Reply” address, think again.
Sending an email from a no-reply can be extremely frustrating for a subscriber or new customer who wants to reach out with questions.
Keep the door open and build rapport with your email by allowing your emails to have a reply function.
You can always set up an automated response that sends customers to your FAQ pages or hold tight for 24-hours until you or your customer service team can reply with an answer.
Receiving replies to your e-commerce store is a valuable source of feedback and a chance to build a better relationship with your customers.
Avoid the Spam Box
Another tip regarding “From” emails is to use various “From” types. For example, you might want to use a different email for Customer Support (CARE@YOURSTOREDOMAIN.COM) and your Newsletter (NEWSLETTER@YOURSTOREDOMAIN.COM).
From a deliverability point of view, free email addresses have a higher tendency to get filtered into the spam folder than the inbox.
Getting this set up and organized as early as possible is going to be key for future growth as an e-commerce business.
The next most looked at (and influential) part of your e-commerce emails is the subject line.
How important are your subject lines?
Let’s take a look at the data from Crazyegg, a platform developed by Neil Patel to analyze your site to see how your users behave on your website.
As you can see, no matter how creative your emails are or how often you send them, the most important influencer affecting email open rates is the subject line.
You should test all kinds of subject lines to find the right words that not only resonate with your email lists but also drive the highest open rates.
To achieve this, here are a few things you can do:
Avoid “Spammy” Words. You might want to promote “free shipping” at your store and stuff the word FREE in all caps. There’s a long list of words to avoid your emails ending up in the spam box. For example, “Order Now, “Guarantee” and “Lowest Price” are just a few words to avoid.
Personalize the Subject. Using your subscribers’ and customers’ in the subject is a great way to grab attention. When setting up your emails with your service provider, you’ll find its very easy to add a person’s name in the subject line.
Mention Their City. Instead of using their name, see how many more open emails you get using their city name.
Keep it Short. Get straight to the point in as few words as possible. Ideally, try to craft a compelling subject line in 5 to 8 words or 40 to 50 characters max.
Use Emojis. Use emojis to grab attention by making your subject line stand out. Best thing to when using emojis is to test against subject lines without to see which perform better.
Create a Sense of Urgency. Achieving this can be tricky but if you can create a sense of urgency you can motivate more to open your email (i.e. 6 hours remaining).
Minimize Promotional Headlines. You might want to showcase your latest promotion in the headline using all caps and an excess of exclamation marks. Do this and you’re asking your emails to be sent to spam.
Test and Re-test Everything. Every email can have a different subject attached. Continue to test different styles and word combinations to see which drives the most results.
These are the fundamentals you should follow when creating your e-commerce email subject lines.
Then, after you have created a few, there are a few tools you can use to evaluate them before you hit the send button:
Zurb This is a great tool to use if you’re unsure what your sender name, subject line, and pre-header text will look like in different browsers and devices. Using this tool, you’ll get to see exactly what your email list will see before you send your email to their inbox.
Spam Check by Post Mark – If you want to avoid the spam folder this tool helps you see if your emails will trigger spam filters.
Email Subject Grader by Net Atlantic – This essential tool does exactly what its name implies: grades your subject and gives feedback as to how to improve it. You’ll also get a word count notice to help you find the perfect amount of words in the shortest phrase possible.
After the “From” address and the subject line comes the “Pre-Header Text”. Depending on the browser and device people use, the amount of text people see will vary.
The best way to understand (and write) “Pre-Header Text” is to imagine it as a continuation of the subject line.
Take a look at Lenovo Canada’s email above. After the subject line comes a “…Plus an exlc…”
Let’s guess that the word coming next is exclusive which is a fitting word to use considering the brand. This “Pre-Header Text” is aligned with the original message in the subject which is “Save” plus another offer included inside the email.
Although you may not see much of it, it’s a piece of the email that gets looked and has an impact. Don’t miss out on adding a little extra excitement for what you have inside.
Design & Content
Finally! It’s time to dive into the heart of the email. But first, a friendly reminder, your subject lines are key to getting your list to open the email.
When you start designing the content of your e-commerce emails, keep it simple and make the message clear.
Some quick tips to improve your email design, are:
KISS (Keep It Short & Simple). Less is always more. If you can design an email using an image that sums up or compliments the message and a message that drive the goal home, go with that. The ultimate goal of your emails is to get those who open to click through. Stay focused on conversion and let your email guide them through.
Strong CTA. Your Call-To-Action should be bright and ready to click. Experiment with different text to see which provides the most clicks.
Color & Contrast. You don’t have to be a professional designer to know what looks good and what doesn’t. Use color in moderation and understand what is complementary, contrasting, or confusing.
Design for Mobile. While you may be designing your emails on a PC or laptop, your email list is likely looking at things from their smartphone. Try sending an email to yourself and open it on your phone to see if any design changes are needed to improve its performance.
Do the 3-Second Test. Once your emails are designed, look at it for a moment, turn from the screen for 3 seconds, then look at it again and analyze what your eyes look at right away. This quick test will help you learn what your list will look like and what elements to change if things are too busy or not focused on the main message.
Want to see the best examples of e-commerce emails? Go to Part 08.
HTML vs. Text-Based
There is a growing debate around HTML vs. Text-Based emails. Which should you use? Does one have better click-through rates than the other?
Hubspot has dedicated a post to debunking the debate. They found that HTML emails with images have a lower open rate than plain text emails.
The general consensus is HTML emails have less opens than plain-text.
Fortunately, many email automation providers give you templates that are optimized for every inbox. Using their templates, you can trust that your emails won’t break with bad coding and experiment with different design styles for optimization.
Ecommerce Email Marketing Sequencing
If you mail the wrong emails at the wrong time to the wrong prospects, you lose. You lose subscribers, you lose potential sales, you could even lose your loyal customer base.
The challenge for any e-commerce business is to send the right email at the right time to the right prospects. So, how do you do that?
Here’s your chance to make a good first impression.
After a customer makes a purchase or subscribes to your store, send an automated email that welcomes them to your business.
A good welcome email has the potential to more revenue to your business. It has more power and profit than your promotional and standard informational emails, too.
When you thank your visitors and customers for joining your newsletter or purchasing at your store, be sure to include the following:
Tell them how often you intend to message them
What they can expect from your newsletters and messages
How to reach out if they have any questions or comments
Look at how Virgin Mobile greets their new subscribers. They send a crisp, bright welcome aboard that explains exactly what they are going to receive for signing up.
Consider the following when creating your welcome emails:
Be Original. Sometimes it takes a clever idea to get your e-commerce business viral. Take the “private Baby CD Jet” as a prime example of using wit, humor, and fun in an email to excite your subscribers and customers.
Use a Simple Design. Use a strong yet simple image to capture the interest of anyone new to your list. Make it easy to navigate through your products and remove all barriers possible.
Remember, you won’t get a second chance to make a first impression. So, you have to make it count.
Discount Emails (i.e. Transactional Emails)
Sending your list a special promotion or discount is a popular strategy for e-commerce email marketing.
And, the reason for this: it works.
A study by VWO revealed 54% of abandoned cart emails with a discounted price are more likely to purchase (keep reading to learn more about abandoned cart emails).
Hotels.com sends out regular discount emails with the amount their customers can save clearly displayed in the email. They also mention that you “must click through this email” to receive the discount. Remember this, it will play an important role in tracking your email campaign’s ROI.
Discount emails are a smart strategy, however, it can lead to some negative perception if done too frequently. Send too many emails like these can lead to people unsubscribing from your list and abandoning your e-commerce store forever.
Best thing to do is to use these sparingly and set up an automation that only provides discount emails to the people who engage with your e-commerce emails (i.e. open them and/or click on inner content).
There are many reasons why your customers abandon their carts. The top three reasons are:
Extra costs at check out (i.e. taxes, shipping fees, etc.)
Customer must create an account
Long and complicated checkout process
The best way to improve sales and get your customers back to your store to check out is to send them an abandoned cart email. According to Business Insider, 75% of people do plan to come back to their carts. Your email is simply a reminder to get them back there before their busy lives take them away for good.
Let’s take a look at Asos, an online fashion store, and how they tackle abandoned carts. You can see they use a simple and effective abandoned cart email. Their clear copy, such as “don’t forget about me”, as well as customer benefits (i.e. Free Delivery and Easy Returns) is a great example of encouraging customers to return to their cart.
When creating your abandoned cart emails, be sure to:
Include an image of the item your customer left behind
Be playful and fun with your reminder
Include key features to promote a purchase (i.e. Free Shipping)
Choose a design style that is consistent with your brand
Shopify says that 67.45% of your customers are abandoning your cart and that the best way to tackle this issue is to create an abandoned cart recovery campaign.
Order Confirmation Emails
One email sequence you should have is an order confirmation. These emails not only remind your customer about their order it also help drive engagement back to your store.
Remember to always include the following in your order confirmation emails:
List of products they purchased (ideally with images and product titles)
Order number and tracking information
Give them an estimated time of arrival (if possible)
Easy-to-see contact information to reach out to you with questions or concerns about their order. It can be as simple as linking to your contact page.
Chewy sends their customers a playful order confirmation email. The animated image is a clever touch to calming an anxious customer’s desire to have your product right away.
Go to E-commerce Email Marketing Tipsfor more ideas, inspiration, and examples for your campaigns.
Set Up Automated Emails
You can save a significant amount of time when you automate your e-commerce email marketing. But, that’s not all. Automation is a powerful strategy that lets you:
Build relationships and trust
Grow awareness of your brand (instead of considering your competitors)
Drive more sales to your business (especially during peak periods)
When it comes to automating your email sequences, there are many techniques you could implement. If you’re new to automation, there are 3 email sequences you must set up to improve customer retention and closing more sales. Those are:
Abandoned Cart Emails
Order Confirmation Emails
Non-Buyer Emails (i.e. Site Subscribers)
Let’s take a look at each of these, but first, there are a few best practices to keep in mind when setting up an automated email sequence.
Timing your emails
Depending on the sequence you’re creating, there are many strategies you can adopt. If you start sending the wrong emails, you’re going to get a less than favorable response such as your customers unsubscribing and moving their business to a different business.
If you’re creating an abandoned cart sequence, here’s an example of how to send timely messages:
1st email – send within 24 hours
2nd email – send within 2 to 3 days
3rd email – send within 7 to 9 days
Successful sales are going to come down to how well you can time and target your emails. If its not the right moment for your customers, they’re not going to buy.
Test for the Best
If sales is about timing, what can you do to ensure you’re sending to right email at the right time?
First, take a look at your store’s data. How many people are on your list? 1,000? 1 million?
Then, ask yourself: How many of these people would make a decision to buy in the next 90 days?
If there’s a buying pattern between your customers and your business, you can put that data together to create a strategic plan to target more customers at certain times.
Also, as you experiment with different email delivery times, be sure to run some A/B tests of your sequences. Try to find different days or time delays that perform better then use them more frequently with your lists.
A/B testing is an effective way lets you maximize your:
Total unique clicks
Total clicks on a selected link
There are some key features to include in most, if not all, your automated e-commerce emails. The email campaigns your set up and the newsletters you send will become a great way to earn repeat business and attract new customers to your store.
When you are setting up your automated emails, be sure to include the following:
Powerful subject line (e.g. “Save Big, Today ONLY, on Product XYZ””)
Personalized message (i.e. include their name, “Hello John!”)
Offer details (i.e. “Expires on XX.XX.XXXX” or “Terms & Conditions Apply – Learn More”)
Closing text and statement
These are just a few of the elements you can include in your emails and each can be tested to see what performs the best. For example, you can try using different subject lines to measure which gets a better open rate. Or, you could try using a different call to action to measure the best click-through rate.
Now, let’s get back to the 3 types of email automation sequences your e-commerce store must have.
1. Abandoned Cart Emails
Abandon cart emails are essential to bring customers back to your store to finish the sale. This can only be done if you already have a customer’s information allowing you to send a friendly reminder to their inbox.
Typically, these emails should be sent within 12 to 24 hours after they abandon their carts. In most cases, these customers may have been distracted while online or need a moment to consider the overall price.
Let’s take a closer look at why customers might be abandoning their carts and possible solutions to this problem.
Cause to Abandon #1: Unexpected Charges
According to the Baymard Institute, this accounts for up to 60% of people to abandon their carts.
When you fail to mention extra charges, like shipping and taxes, can take your shoppers by surprise. This frustration and anger at paying more is a quick way to lose a potential buyer.
Solution: Don’t shock your customers at the check-out. Display any additional charges on banners or include the amount below the products in your store. If you have a calculator, be 100% transparent and breakdown the additional fees and charges. When your customers can see the extra amounts before they check out, they won’t be surprised to find a number they weren’t expecting to see.
Cause to Abandon #2: Register an Account
Online shopping is meant to be a fast and pleasant experience. Shoppers are browsing their phone, discovering products they have-to-have and make quick decisions to buy in the moment.
If there’s an additional step to check out, such as creating an account at your store, this can be an added frustration leading to a fast and unfortunate loss (for you).
Solution: Always add a guest checkout feature so your prospective customers can get quickly. If possible, include a signup feature that requires an email or social account for quick registration. For example, Asos allows their store users to signup using a Google, Facebook, or Twitter account.
Cause to Abandon #3: Payment Security Concerns
If you’re using an e-commerce platform like Shopify, payment security might not be a major concern for your customers. Using industry compliant standards, customers feel safe and rarely question their purchases.
However, what if you’re using a different platform? What if you’re running a WordPress website with the WooCommerce plugin?
Any e-commerce website using an alternative service provider to host or manage their store, your customers might be concerned if they see the little red lock at the top of their screen.
Having any indication that your website and your store is insecure can deter potential customers from buying from your store.
Solution: There are many secure payment gateways you can include in your check out, such as PayPal or Stripe. Using gateways like these not only makes your check out more trustworthy, it also reduces security risks at your store. Ideally, you may want to let a third-party process credit information on your behalf and not collect sensitive information on your server.
If your website doesn’t have the little green lock, you can install a lock for free using Let’s Encrypt. For an added layer of security, you may want to use a paid SSL provider for that extra layer of protection and assurance for your customers.
Bring Your Customers Back
When crafting your abandon cart emails, there are a few things to include to get your customers excited again and returning to finish their order.
Try to include these 4 key features in the main message of your email:
Make the message clear at the beginning of the email and include a link for them to return to their shopping cart to finish checking out.
Include images of the items waiting for them in their shopping cart.
If possible, give them additional incentive to finish checking out, such as free shipping or a small discount.
Use a clear call-to-action, such as “Complete Order” or “Continue Shopping”.
One thing to avoid should you decide to include a discount in your abandon cart emails is to limit its usage. You don’t want customers catching on that they can load up their carts, leave them behind, and expect to receive a discounted price anytime they shop at your store.
2. Order Confirmation Emails
Let’s say you’re creating an order confirmation sequence. Instead of just sending a single email with the order details, shipping confirmation, and perhaps an upsell, you might want to use an autoresponder that sends a variety of other emails to your customers.
Take a look some email types you might want to include in a series like this:
Initial Confirmation (Send Immediately). Send your customers the order confirmation of their initial purchase.
Tracking and Shipping Information (Sent with 24 Hours). The next email should include shipping and tracking information to keep your customer up-to-date with their order.
Additional Product Information (Sent within 5 to 7 Days). While your customer is waiting for their order, send extra information about how to use the product and any blog posts related to it. Try to get them to engage in your blog to discover more products that may interest them.
Ask for a Review (Sent within 2 to 3 Weeks). After your customer has received their order, ask for their feedback or a review.
Setting up a detailed order confirmation email series is a great way to keep your customers engaged while building a stronger relationship with them. There are many more emails you can include in this email to expose your products to potential customers.
If your e-commerce store has a blog, try dedicating some time and resources toward adding additional information surrounding your products. For example, if you sold athletic shoes on a Shopify store, you might want to write a blog about how to care for it.
Again, timing of these emails are critical. You don’t want to be sending a customer information about a product when they are feeling frustrated while waiting for it to arrive. Seeing a blog post about a product they won’t be receiving due to shipping delays can be a major turn off from your brand and business.
3. Non-Buyer Emails (i.e. Site Subscribers)
Does your e-commerce website collect leads? This could be in the form of a pop-up or blog subscription widget.
If you have a growing list of subscribers who are not (yet) your customers, there are a few strategies you can use.
The first thing you should do is implement a technique that drives more subscriptions to your business. One way of doing this is by including pop-ups on the screen. Here are a few popular pop-up styles:
Opening Offer Pop-Ups. This is the pop your visitor will see the moment they arrive to your website. Give them something exciting like a free shipping coupon or a subscriber’s only deal to capture their email for your list.
Time Dependent Pop-Ups. These pop up after a visitor has browsed or remained on your website for a certain amount of time. You can offer a 10% coupon for a new subscriber as an incentive to get them on your list.
Content Based Pop-Ups. If you have a blog built around various categories, you can use a pop up on specific pages, products, and so on. These pop-ups can include a unique coupon for something relevant on the specific page your visitor is viewing.
Exit Intent Pop-Ups. These pop up the moment a visitor is about to leave your store. You should add these to your cart and check-out pages to reduce the number of abandoned carts. Also, try offering a unique promotion or dollar discount to bring them back before they’re gone for good.
Go to “Dedicated E-commerce Email Marketing Service ” to see which email automation provider to choose for your e-commerce business.
Focus on Customer Service Not Self Service
There’s a new strategy being used by some of the big e-commerce companies to reduce the overwhelming amount of choice and guiding customers to exactly what they need. Its called coproduction and it involves alleviating your customer’s struggles by getting them involved with your business and selling more product.
The strategy can be as simple as reducing perceived frustrations to total back-end development to optimize your store’s experience. In a study by Marketing Experiments, value-enhancing and intensity-reducing communication strategies can increase customer satisfaction and improve overall sales.
Other examples of coproduction in practice include:
Grouping products into segments
Displaying only in-stock items
Customized inventory tailored to the individual customer
Saving customer settings on your e-commerce website
Sending email alerts to notify customers of important deals relevant to their interests.
Younme Moon and France X. Frei provide 4 strategic steps to adopt coproduction techniques into your e-commerce store:
Analyze your entire transaction process – Try creating a User Journey Map to identify your customer’s needs from the moment they arrive to order acquisition.
Determine which process your customers perform vs. what you perform – What does your customer have to do while visiting your store?
Focus on minimizing customer actions – How can you take on more responsibility to allow your customers to achieve the quickest path to a sale?
Find ways to provide long-term value – Give your customers more than just a single purchase and give them a reason to keep coming back for more. Send emails detailing updates about their products or improvements you’ve made at your business.
Ultimately, if you can make your customer’s experience both easy and enjoyable, you’ll be above to improve customer loyalty and long-term sales.
Part 02: E-commerce Email Marketing Tips
E-commerce email marketing requires time, attention, and strategy in order to be successful. To help you to improve your ROI, this section will focus on specific tips you can implement to ensure your customer relationships enjoy the full value of your business.
Tip #1: Reward Loyal Customers with Exclusive Discounts
Your current customers have the potential to be your biggest source of sales if you can leverage your email marketing to target them. To do so, provide your loyal customers and subscribers with exclusive discounts.
Navabi, a clothing store for plus-size women, offers an exclusive 15% discount to their site subscribers. This simple reminder for subscribers is a great way to turn a loyal reader into a new or recurring customer.
Tip #2: Send a Welcome Email to All Subscribers & New Customers
One way to build a strong relationship with your new and potential customers is to provide them with a welcome email. In this email, include links to your latest blog posts or offer a special discount for your store.
Sephora’s Beauty Insider provides a welcome email that directs subscribers to learn more about their loyalty points program.
Aritizia is a clothing and beauty company that uses transparency in their welcome email. They introduce new subscribers on their list to what they offer, the lines they carry, and how to get in touch for help.
Tip #3: Offer Promotions on Holidays & Special Dates
Holidays, special events, and also your customer’s birthdays are all great times to share a special promotion. Campaigns during the busy seasons bring in more customers and can lead to a big spike in sales.
In a study by eMarketer, e-commerce businesses achieved up to one-quarter of their total annual sales throughout November and December. They also noted that the majority of those sales came from their email marketing.
Take advantage of these seasonal opportunities by dressing up your emails for the occasion and offering an irresistible deal to your email list.
Paperchase uses a unique scratch-n-save strategy to offer all their email subscribers a discount with the most reaching 15% off. Also, take note of the clever headline in the email image.
Godiva uses a direct discount approach for black Friday in July.
Tip #4: Referral Deals
Word of mouth is extremely influential (and beneficial) for an e-commerce brand. This tip taps into social sharing and uses social proof to encourage others to shop at your store throughout their network. People will be much more receptive to the idea of shopping at your business when it comes from a person they know and trust.
Try to leverage your current customers to promote your business using a refer a friend email. Offer your customers a discount for themselves or let them share the benefits by offering their friends a discount too.
Tip #5: Showcase Your Involvement with Community
Are you a patron of a charity or social organization? One way to encourage customers to shop at your business is by featuring a special deal to the organization you support.
Whenever a customer shops at your store, use a portion of the profits as a donation or contribution to a cause.
If you aren’t a patron of an organization. Try finding one that aligns with your beliefs and the beliefs of your business.
Tip #6: Send Abandoned Cart Reminders
Abandoned carts are always a challenge to fulfill and SalesCycle reports that almost 75.6% of shopping carts were abandoned in 2018. Luckily, 46.1% of people who abandon carts will open the emails with 13.3% clicking the content and more than 35% deciding to buy.
If your e-commerce business is struggling with abandoned carts, the best way to tackle this issue is to include emails targeting these customers in your strategy.
Casper, a bedding and mattress company, uses a very simple abandoned cart email. Below the CTA to return to the shop and finish their purchase, they include a testimonial from a recent customer to help drive the sale home.
Check out Fab’s abandoned cart email. They include a direct checkout for an item someone was interested in to get them to buy right away.
Tip #7: Automate Emails
The best way to achieve fast and efficient results in your e-commerce email marketing is to automate as much as you can. Automation lets you scale your business while retaining strong relationships with your customers.
Creating workflows and segmented automation campaigns can help boost sales by sending relevant messages to your customers at the right times. Some example of automation sequences you can create include:
Follow up emails with unengaged subscribers to see if they still want to receive your emails or shop at your store.
Abandoned cart emails that send shortly after a cart has been left behind and offering a special discount to close the sale.
Welcome emails for new customers and newsletter subscribers.
Monthly newsletters sharing your deals of the day, latest content, and other promotions.
Creating these automations let you focus on other tasks at your business while taking your customers on a conversion focused journey.
Tips #8: Send Order Confirmations
After your customer has made their purchase, send them an email to confirm their shipping address, access to digital products, or offer to answer any questions they may have.
These kinds of emails often lead to a high open rate. Try including an upsell to other products that your customer might be interested in at your store.
Blue Bottle Coffee uses a very simple order confirmation with their email support at the bottom.
Huckberry includes their trending products at the bottom of their order confirmation email.
Part 03: E-commerce Welcome Emails
Welcome emails are so important to your e-commerce email marketing that this section is dedicated entirely to the topic.
A welcome email is one of the first encounters and impressions your brand will make with your customers. Whether you use a friendly hello or a clever message to connect with your new customers, this will set the stage for future interactions with your products and services.
When crafting your welcome email series, try to avoid information overload. Even though you have permission to be emailing this person, pace the amount of content you send to new subscribers.
For example, you might want to send a friendly welcome to the store email followed by an invite to join your social media. Then, you can start nurturing your subscribers’ list to new blog content, featured products, and other exciting information.
Why Are Welcome Emails so Important?
One thing to remember about welcome emails is that they have a high open rate of over 50% compared to other emails you send. If crafted correctly, your welcome emails could be as much as 86% more effective than newsletters.
Welcome emails may be the initial touch point with your business. Consider this the top of the sales funnel that warms your list toward more sales.
Whenever someone has made the decision to provide their email, they are expecting some kind of value for this exchange. Keep this in mind when writing copy and choosing images for these emails.
Develop a Strategy
When email subscribers receive your welcome email, this sets the tone for their inbox interactions with your business. This is your chance to get your relationship off to a good start and turn a one time buyer into a life-long customer.
According to Return Path, those who don’t read your welcome email are unlikely to open and engage in future emails you send.
What can you do to succeed with the very first email? Strategy.
To help your e-commerce welcome email strategy, take a look at some of the statistics for competing companies. Their open rates and engagement can guide you toward the latest trends in email marketing.
SmartInsights has put together a comprehensive list of benchmark open and clickthrough rates for various industries. For example, beauty and personal care industries see a 17.01% open rate with a 1.75% click-through whereas hobby-based businesses have a 27.35% open rate with a 4.78% click through.
Once you have sent your initial campaigns, you can begin to understand which sequences and strategies to build and optimize to get more opens, more clicks, and ultimately, more sales.
Welcome Email Set Up
Developing a strategy for your welcome email campaigns depends on the types of emails you provide.
Here are a few things you could include in this email:
Story about your brand
Reinforcing benefits of being subscribed
Introducing special offers and new subscriber discounts
Express why you differ from your competitors
Being transparent and explain what to expect from your emails
Next, there are a few tips to take to set up your welcome emails successfully.
Tip #1: Understand the journey your subscribers will follow
What is the main message you are delivering in your welcome email?
Most importantly, what actions do you want them to take when they open it?
You can create a user journey map to hypothesize and test your subscriber’s journey. There should be a clearly defined goal for every welcome email series you set up. Then you can determine:
How many emails your sequence needs
The content for your emails
The timing of their delivery
Try setting up different campaigns with different objectives. Some goals you can set for your e-commerce welcome emails can be:
Buy a product from your store
Connect with your social media
Learn your brands’ personal values, beliefs, and community involvement
Take advantage of a special promotion
Share the email with a friend for a discount
Choose a goal and strategize your entire campaign by creating a conversion focused journey.
Tip #2: Design a congruent, structured sequence
This next step is crucial.
You don’t want to send an email asking subscribers to join your social media accounts if they don’t yet know who you are.
This is where you define a sequence that makes sense and serves as a natural introduction to who you are, what you do, and how they’re going to benefit over time.
For example, if you offer a 15% off everything in the store, showcase a few products that might interest them. In subsequent emails, continue to use the 15% promotion either using small text in the footer of the email or a bright button that leads to your store.
Once established a message to use across your emails, you can determine a timeline and frequency of delivery:
Email 1 (Welcome to the Store): Send immediately after receiving a subscriber’s email
Email 2 (We Love Our Community): Send 2 to 3 days later
Email 3 (Special Prices, Just For You): Send 7 to 9 days later
Email 4 (Are You Feeling Social?): Send 15 days later
Email 5 (Did You Know…): Send 30 days later
Email 6 (Check Out Our Hottest New Item): Send 45 days later
Email 7 (Thanks Again & Here’s to You!): Send 60 days later
See if you can develop a welcome email series that spans over the course of 60 days.
Tip #3: Segment. Segment. Segment.
To achieve better results from your welcome email campaigns, segment your lists.
You may have received an email from a new subscriber, but not all will convert into a new customer. Luckily, segmentation allows you to convert considerable more if you have the right strategy.
One method of improving your metrics to send more accurate emails to your lists would be to include an email like this one by Ssense:
Notice the box in pink? It asks subscribers to update their email preferences. Here, you could include information your subscribers could include such as demographic details, shopping preferences, email categories, and so on.
The more information you can obtain, the better you can segment your lists and send emails they would prefer to see and engage with.
Don’t be afraid to get personal with your subscribers and potential customers. For example, look how Bespoke Post directly asks their subscribers for body measurements and other vital information to later promote individualized product choices in future emails:
One last thing to remember, the easier you make it for your subscribers to answer, the more likely they are to accept and share their personal information.
Tip #5: Lead Scoring
If you want to prioritize your hottest sales opportunities, take advantage of lead scoring.
Lead scoring is a method of determining what is your best chance of securing a sale by assigned a value to your leads (i.e. subscribers to your email lists).
Each subscriber will be at a different stage in your conversion journey. Some may be ready to buy while others are too new to open up their wallets.
With lead scoring, you can begin to rank your email list based on predefined criteria then decide how to approach them with your business.
Let’s say you have an e-commerce store that sells dress shoes for men. You only ship in the U.S. and the majority of your customers are business professionals in their mid- to late-thirties.
Obviously, your ideal customers are business professionals in their thirties who live in the U.S. This means, anyone who doesn’t match this criterion should receive a lower lead score than those who do.
Your lead score might look something like this:
Age: 20-25 (0 points); 26 to 29 (5 points) 30 to 39 (25 points)
Gender: Women (5 points); Men (50 points)
Location: U.S. (10 points); Other locations (-35 points)
Each lead score should measure individual demographics and behavior. The amount will depend on how much value that lead has toward specific products.
Focus on your buyer’s persona and adjust your lead score as you identify promoting sales opportunities whenever your leads take action at your store.
Part 04: E-commerce Upsell & Cross-sell Emails
Have you ever tried to upsell or cross-sell your products to your customers?
Well, if you take a look at what the big name brands like Amazon are doing, you could be acquiring up to 35% of your revenue from this strategy.
Upselling and cross-selling can sometimes lead to ethical debates, however, let’s get straight to the numbers.
If you were earning an average of $1 of extra profit from every sale your made (i.e. with a cross-sale or an upsell) and you had 10 000 sales per month, you would be earning an additional $10 000 per month.
Right away, your business would be bringing in an additional $120 000 per year.
Are you still questioning whether upselling or cross-selling is a conflict of interest?
Upselling & Cross-selling Defined
Upselling is the encouragement for customers to buy a higher-end product.
Cross-selling invites a customer to buy a relevant or complementary product with their current purchase order.
Both have benefits and can be used strategically in your e-commerce email marketing campaigns.
The art of upselling lets you maximize your marketing ROI by encouraging your customers opt-in to your premium products.
Let’s say you are selling personal computers. You have an entry level model that’s pretty good for the average consumer. However, if your customer spends an extra $100 to $200 for an even more powerful computer with an extended warranty, this is a tempting offer at check-out.
They get the exact same thing they originally wanted with better specs and more protection.
Let’s look at a real example of how you can include upsells in an email.
The Dollar Shave Club offers 3 subscriptions to their razor delivery service. For just a $1, you can get 5 twin-bladed razors per month; for $6 you get 4 quad-bladed razors, and for $9 you get 4 nine-bladed razors with a special trimmer edge.
Everyone loves a cheap deal. However, anyone with experience shaving knows that dual-razors can be deadly on the face.
The comparison chart clearly emphasizes the benefits of upgrading to achieve a better shave for just a few dollars more.
There’s a lot to learn from the Dollar Shave Club who grew their startup e-commerce in 2012 from nothing into a $1 billion dollar company.
Takeaway Tips for Your Upsell Emails:
Tap into your data to determine which products have the best upsell conversion rates.
Create a simple comparison chart that showcases the benefits of “buying up” in a subtle yet apparent way.
Don’t be pushy. Getting an upsell shouldn’t feel like your customers are against the wall with a firing squad ready to pull the trigger. Craft upsell emails by targeting those who looked at a product on your page.
Personalize the upsell. Let your list know that you remember what they looked at, what the like, and what they would love to have at their next purchase.
The more personalized your emails, the better – Image Source
Do you have complementary products or unique add-ons in your store?
If so, set up a targeted email campaign that offers a cross-sell for products that optimize and improve your customer’s original purchase.
For example, anyone who buys a GoPro knows that there’s so much more you can add to make it better. Selfie sticks. Deep-dive protective cases. Travel bags. And so on.
The key to crafting a compelling cross-sell email is to show those who open it that you truly know what they need. You will also need planning and strategy.
Tips to Follow for Cross-selling Emails
In research by Harvard Business School’s Vineet Kumar, customers are quite happy to see the product their about to buy in a cheaper, bundled package.
You might think that featuring only a bundle would be the best way to achieve the maximum amount of sales. However, grouping your products into a package will be more effective if customers can perceive that they can also buy them individually.
“Bundling is pervasive in several markets, and it works in many cases,” says Vinnet Kumar.
Go through your products and see what kind of add-on sales you can create. These will be your protective plans, your tech-support subscriptions, and your colorful accessories.
In your emails, emphasize the added peace of mind your customers could have with the item you are trying to cross-sell. And, like all things, measure and test the performance.
Summing Up The Extra-sells
Your list will be more inclined to accept a cross-sell or an upsell offer if it is sent with a short period of time post-purchase.
Personalize your upsells and cross-sells because people are more likely to but when you recommend products based on past purchases.
Keep your upsells and cross-sells within a reasonable purchase range.
Never suffocate your emails with upselling and cross-selling. Use them strategically and always test their performance.
Know your customers and fine tune your email funnel to add more value to your customer’s lives and more sales for your business.
Part 05: Dedicated Email Marketing Platform for Ecommerce
In order for your e-commerce email marketing to be successful, integrating your emails into an automated system with flawless deliverability is key. However, with so many email marketing services to choose from, which one delivers the best results?
Here at VoyMedia, we recommend using Klaviyo for all your e-commerce email marketing. Klaviyo is a cloud-based service provider that allows you to effectively and efficiently target, personalize, monitor, and optimize both your email and Facebook marketing campaigns.
Segmentation & Tracking with Klaviyo
Dedicated to e-commerce brands and businesses, Klaviyo delivers an all-in-one marketing platform for email automation, website behavior tracking, hyper segmentation, detailed targeting, and much more. You can make smarter marketing decisions by honing in our your target customers using these variables:
Average Order Value – Offer better upsells and cross-sells to buyers spending specific amounts of money.
Acquisition Score – Target your marketing efforts based on channels providing the most sales.
Shopping Preference – Introduce the perfect products to the right customers.
Purchase Frequency – Drive more sales with offers and promotions to customers most likely to buy multiple times.
Purchase Motivation – Push more customers to buy using coupon-only sales and track your growth in your dashboard.
Browsing Behaviors – Encourage frequent store visitors to take the next step and make their first purchase.
Segmentation plays a critical role in your email marketing campaign and Klaviyo makes your promotions more precise by targeting customers based on behavioral data. The ability to fine-tune your segmentation leads to smarter spending on marketing campaigns that can be tracked and monitored in real-time. If you’re a provider of handbags for women, you could target your marketing campaign specifically to female customers who recently bought a purse during the holiday season.
When you start to obtain tracking data, you can begin to target visitors based on specific criteria, such as a male customer who has looked at sports shoes 4 times throughout the week. This is just one example of unlimited ways to target your shop visitors, past customers, and prospects.
As your sales begin to grow, you can track ROI-focused reports that help you analyze real transactions against your marketing spend. You can begin to see which areas of your e-commerce business are performing well and where to make adjustments to improve overall.
Integrating Klaviyo with your Business
Setting up Klaviyo with your e-commerce business requires only a simple code to be installed. This marketing platform integrates seamlessly with the following e-commerce platforms:
Once installed, you get your first email marketing campaign started with the pre-built email templates provided by Klaviyo. All you need is the email content and the best subject line, then your first e-commerce email campaign is ready to go.
Need help integrating your e-commerce email marketing on Klaviyo? Contact us.
Part 06: Case Study – 80% Open Rates
VoyMedia has provided support on a variety of e-commerce email marketing for clients in a range of industries. In our experience, there is one style of email that seems to get the most open rates.
Based on our metrics, we have seen up to 80% open rates using this simple subject line:
“A Personal Hello from the Founder!”
What’s inside the email?
We keep it simple. Plain text and a sincere thank you for visiting the store. It also includes a way to reach out to the founder to ask any questions or get they help they may need.
An alternative to this, which we have used with new customers, would be, “Special Thanks from the Founder.” This email would include a thank you for purchasing the NAME OF PRODUCT and could include requesting feedback, taking a survey, or a simple “reach out if you have any questions or concerns!”
You can easily set up these emails to be triggered for new subscribers on unique pages (targeting customers looking at a specific product) or just after a new customer finished their purchase. These emails would be automatically sent to your customers once created in your email marketing service provider.
Why does this kind of email work?
Usually, e-commerce emails can be overwhelming. The visuals are bright, messages are pushing a promotion, and the copy is driven to bring a customer back to the store to buy more.
This plain text approach from the founder adds a personal touch. It looks like a normal email someone would receive from a friend, family member, or colleague.
Try including an email like this in your e-commerce marketing strategy to establish a stronger relationship with your customers.
Part 07: Best E-commerce Email Examples
You’ve reached the last part in this e-commerce email marketing guide.
At this point, you might be feeling exhausted and overwhelmed by all the information to include in your campaign.
However, if you can get your email marketing just right, you can improve your customer’s journey and extend their lifetime value through email.
From now, let’s just look at some of the 9 best e-commerce email examples and analyze what features you should include in yours.
Apple has always been known to create clever marketing strategies that attract a lot of noise, excitement, and sales. This 2016 email featuring the iPhone SE uses a clean design with an enticing message to encourage non-apple users to switch to their phone.
The text below the image is both punchy and captivating. Also, take a look at the fine print for “making the switch”. They assure their target customers that ease of purchase it at the forefront of their mind.
This out-of-stock email from Adidas is a smart way to keep a customer in the loop about a product they wanted to buy. The email was clearly triggered to send 14 days after the potential shopper signed up to receive a notification when it came back in stock.
One thing that might be wrong with this email is the recommended products below. Offering a bag when the customer was looking at shoes might miss the mark, or, it could bring them back to shop for something. Surely, Adidas has the data to deliver effective emails to their customers and definitely an email like this shows them just how much they care.
Any list mentioning the best e-commerce email examples will include something from Amazon. Here, you can see a simple and straightforward order confirmation with an expected delivery and a call-to-action to review order details.
The fine print also helps to reduce friction during the “waiting period”.
By the way, do you recall earlier in this post where it mentioned not using “No Reply” emails? This is an example where a “No Reply” email can be implemented. When you’ve conquered the e-commerce industry, people will continue to come back for more (even if you can’t contact customer service directly from the email).
#7: Tictail’s Refer-a-friend Email
Tictail uses a playful refer-a-friend email to provide their subscribers with a 10% coupon.
The design is completely on-brand using a simple GIF image that loops between the request and offer. Also, take notice of how the email is designed like mini-website. The footer section provides non-intrusive text links to their shopping, learn more, and app download pages.
If you’ve been wondering how to craft a compelling email using a sense of urgency, this is it.
Elysium uses a clear title to emphasize their promotional sale and the deadline to use it. After featuring their product, they provide some text explaining why they’re offering this deal, how much they can save, and what to do to get it before its gone.
Also, included in this e-commerce email is an upsell for a one-year subscription showcasing “2 Months Free”, “Best Choice” vs. “Most Popular Choice”, and “save $80” vs. “save $45”.
Do you have a product ready to be introduced to your customers?
Check out this well-designed product introductory email by Goby, an electric toothbrush store from New York.
The graphics for their premium brush along with the high-quality copy really “make a statement.”
A key note about this email is the text used in the call-to-action button. The overall messaging works quite nicely with the button, “Shop Gold”.
(By the way, to browse hundreds of e-commerce email examples by category, check out ReallyGoodEmails.com.)
Are you ready to launch your email marketing campaign?
Starting your e-commerce email marketing campaign is easier now than ever. With advances in technology capable tracking fine details of your visitor’s behavior and tools to measure your efforts ROI, you can take your customer’s on a conversion focused journey.
As a business owner, you are responsible for making the strategic decision that will take your e-commerce store down a path of long-term revenue growth. However, the reality is, sitting down to carve out a marketing plan from scratch can be exhaustive, overwhelming, and time-consuming (especially if it’s your first time doing it).
To help you on your own journey to convert more customers using email marketing, contact us for a tailored marketing plan focused on direct response and customer acquisition. You can request a free consultation by visiting our contact page or starting a conversation using our on-site support.
If you are someone who builds a website for any reasons, you don’t want just to create one and that’s it. Primarily, you built a website for business use and for users and people to use it. You wanted your site to find out in the web and this is where a friendly SEO takes place to reach a wider audience, gain high site traffic, at the same time earn a good site reputation.
So, what makes a friendly SEO website? Bear in mind that before you topped in any search engine rankings, get a high number of visitors, you have work in building an attractive at the same time informative website. This is where choosing an excellent WordPress theme comes in.
Hence, in this article, we will tackle different types of SEO-friendly WordPress themes that can go all year round. Here are they to get you started.
It is a WordPress theme designed for websites that normally produces a large number of contents on a daily basis. It has 12 available demos which if flexible and versatile. It means that whatever niche you are blogging about you are able to produce a well-organized and professional layout.
Moreover, your visitors won’t have a hard time navigating your website because of multi-functional navigational aids that make up the whole theme. It has also a great theme optimization.
It is a highly customizable SEO-friendly WordPress theme with an excellent design. Once you have successfully installed this theme, you can easily select full-featured demos composed of three designs which can be imported in a few clicks.
Additionally, there are also pre-themed templates that you can just drag and then drop which adds a unique appearance to your site. This also comes with various header designs you can choose with detailed theme options and settings.
The Pofo WordPress theme that comes with a stunning and incredible design. It is said the Pofo is the most versatile type of WordPress theme because of its ability to fit into any type of website because of its pre-built demos.
Besides, this type of WordPress theme is the topmost choice of most website owners because it has a wide array of design options. It can cover e-commerce, portfolios, blogs, and even agencies that’s why it’s a multi-purpose theme.
The Gem is a WordPress theme that focuses on the page loading times, secure codes, and at the same time the mobility usage. It is also considered to be one of the most SEO-friendly WordPress themes.
Furthermore, this WordPress theme comes with over a hundred site demos which can be imported and integrated right away. This is effective when used in e-commerce websites like hotel bookings and shopping stores.
Bear in mind that one factor that every visitor would look at for them to stay and move forward in navigating your website is to speed of the page load. In this case, Schema is the best WordPress theme that works directly in doubling the speed of your sites load.
At the same time, it has also multiple options of snippets wherein it gives out a clear understanding to all search engines what type of topic are the visitors searching and for your site to be quickly ranked.
Genesis is also one of the most popular SEO-friendly WordPress. This theme focuses more on having a child-friendly design which also paved a way of making it a top choice. It has also worked directly with the speed of the load page, most responsive codes, simple and elegant site layouts.
Also, some website owners who are using this theme normally get positive feedback because it’s easy to use. Remember that the more positive feedback you’ll get, the higher the reputation you will get which will result in higher ranking.
The X or “X”
This WordPress theme was recently launched last year. Since its launching date, this WordPress theme has generated popular and positive reviews to all users. Although it was just recently launched, this website WordPress theme is doing its best to consistently improve and update to provide excellent services.
Moreover, unlike other WordPress themes available, you can be certain that X doesn’t have any codes that will slow down the speed of the page load. Lastly, it also uses the latest HTML5 semantic markup which comes with various elements and features which will improve search rankings.
It is one of the WordPress themes that comes with a full pack of features of designs for multi-purpose use. It has even an increased SEO-friendly feature compared to other themes and also works best when it comes to speeding up your site’s loading time.
Further, it has two main flexible and impressive design modes that you can choose from. Both of these choices come with in-depth customized options and both are in high-quality condition.
From the word itself, SociallyViral is one of the most flexible WordPress themes which works directly in attracting as many social shares as possible. Some SEO professionals like the ones found in Louisville SEO believes that social network shares can help increase your website’s traffic every day.
This is true due to the fact that most websites are risking in finding a way to attached social media networks to expand their reach. SociallyViral definitely does this job for you without a hitch.
Getting the right WordPress theme is an essential factor when it comes to making a user-friendly search engine optimization. This WordPress themes will help you create and build a website that can is responsive to all users and visitors. This can only help your site being noticed. But most importantly maintaining a high ranking authority.
Furthermore, it is always best that you choose the right WordPress theme for your website with the relevance and type of your business. At the same time, you also have the consider the content and target audience you would like to reach.
Therefore, the SEO-friendly WordPress themes discussed above will help you give an in-depth understanding of choosing the right theme for your website whether you are building a new one or redesigning an existing site.
In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in the business world. Companies were finally able to reach a mass global audience through videography in real time, thus shattering the fourth wall and driving engagement and traffic through the roof.
Naturally, with this kind of popularity comes great market saturation, and Facebook Live is nowadays a competitive arena in which businesses are fighting for every viewer. This means that the proverbial bar has gone up once more and that you need to step up your video streaming game if you want to stand out. Here are the best practices that will help you increase engagement using Facebook Live.
Define the purpose of the videos
Much like any other type of content you publish, whether it’s a blog post or a new 3D image, your videos need to have a purpose. In essence, for video streaming to bear the right fruit, it needs to have a sound strategy to support and guide it. With that in mind, your first order of business is to define the purpose and goal of your videos.
The keyword you’re looking to drive your video-streaming strategy is value. If you don’t have something of true value to offer to your viewers, then do yourself a favor and stick to blogs, tweets, and quality imagery. This way, you will at least prevent causing any damage to your brand image in the social media world.
On the other hand, if you have something meaningful to share to the world through quality visual content, then by all means go ahead and stream away!
Discover your purple cow and use it
In a sea of uniformity and incessant similarity, it’s worth having a purple cow to show off. This is fancy marketing lingo for “create a unique angle and use it to set yourself apart”. Remember, these are live broadcasts we’re talking about, so there is a need to keep things moving, to keep it snappy and interesting, and to have that distinct approach to streaming that people will immediately associate with your brand.
It will be up to you to create your unique angle that will improve engagement and inspire people to tune in, comment, leave positive feedback, and share the stream link with their friends. Whatever it is, make sure to turn it into a leitmotif in all of your videos to create that associative connection that will solidify your brand’s identity in the hearts and minds of your audience.
Monitor engagement levels
Knowledge is power. The age old adage holds true in the modern world better than ever before, as having the necessary insights to adapt your strategy and improve performance is the key to long-term growth and success. This means that you will need to monitor the performance and engagement of your streams in order to compile actionable data for the road ahead.
The best streamers in the world achieve this with the use of comprehensive social media analytics tools that monitor the chatter surrounding their brands in the social media realm. Tracking relevant KPIs such as likes, shares, mentions, context, discussions, and the general “vibe” of the brand in the consumer market is a powerful way to obtain crucial information and reshape your video-streaming approach if need be. Remember to monitor performance at all times so that you can improve and stay two steps ahead of the competition.
Be prepared, but don’t rely on scripts
If you could choose to read off a cue card in front of a large audience, would you still opt to improvise your speech and make it up as you go? Probably not, nor should you. Preparation is the key to an effective presentation, and the same goes for Facebook Live videos. That said, the key selling points with live videos are authenticity, spontaneity, and transparency.
This means that you need to strike a balance between being prepared and candid. People will appreciate your laid-back approach, no matter if the subject deals with important issues or if you’re simply entertaining the masses. With that in mind, a good rule of thumb would be to memorize key talking points, rehearse your soft skills prior to going live, and refrain from memorizing scripts but rather keep the conversation flowing naturally.
Build your audience with scheduled programming
On a final note, keep in mind that you stand a much better chance of building traction and recognition by taking a meticulous approach to streaming, and scheduling your programming. People love consistency in the online world, they love that know exactly when they can expect you to go live, and they love that you have a solid streaming schedule they can work into their routine. Fail to make a schedule, and you will needlessly dissipate your audience, lose momentum, and never really build the traction your brand deserves.
Facebook Live is one of the best additions to the platform since, well, the dawn of Facebook itself. It allows brands to connect with their followers on a completely new level and establish an emotional relationships that will last a lifetime. Use these tips elevate your standing in the industry by making Facebook Live the most powerful engagement tool in your arsenal.
The online business world is one of the rapidly growing and evolving digital platforms. To increase your company’s profits and to expand your business venture, development of a digital platform has become mandatory in today’s technologically advanced world. In order to create brand awareness and to gain recognition, it is necessary to associate your business with one of the growing and successful digital business platforms. Latest technology has made huge advancements in the business world to improve and ease up the business processes. IoT, AI, Cloud Computing and analytics are some of the recent advancements that have improved the digital business world in many ways. This amalgamation of technology and business has indeed benefited millions of business owners and companies.
Hundreds and thousands of international companies and business organizations are associating their businesses with these platforms to gain numerous benefits that never existed in the conventional business world. By utilizing the services and features offered by these platforms, many companies and corporations have successfully increased their operational efficiency and have modernized their business strategies and business prospects. One of the biggest advantage offered by these platforms is that they provide business organizations and customer acquisition cost with the ease to connect with various international companies and organizations which ultimately helps you in expanding your business venture in the global business sector and market. These digital platforms are advantageous in getting innovative business solutions and some of the best marketing strategies. Several digital platforms are known to provide their users and associates with a guaranteed higher level of customer satisfaction and high quality services to solve their business issues in a very cost-effective way.
Categories of business platforms:
Ever since the technological take-over of the conventional business world, the digital business world has been introduced with various types and kinds of digital platforms. Each type of digital platform offers a unique set of features and services depending upon nature of business it deals with. Some of the main types of business platforms are:
Such business portals facilitate the business organizations and companies in connecting with their potential customer’s i.e. sellers and buyers. The internet is filled with thousands of such platforms. Few good examples of this category are eBay, Amazon, Craigslist etc.
Mobile platforms are the most user friendly platforms as the business world is slowly shifting to the mobile marketing and mobile commerce. Such platforms provide an easily accessible business environment for mobile devices and other portable devices such as laptops, tablets and smartphones. Several digital marketplaces have created mobile platforms for their portals to ease up business processes and to enhance their growth rate.
Social media has brought some drastic changes in the business world. These platforms are one of the easiest, simplest and cost-free way for business promotion and brand awareness. By simply creating your business profile on these platforms and uploading regular content you can expand your customer’s base. The probability of converting regular readers into potential customers has doubled in the recent years. Platforms like Facebook, LinkedIn, Twitter, and Quora are popular and widely used platforms for lead generation.
Digital business platforms can be divided into two broader categories, namely:
Business-to-Business (B2B) platforms which connect various international business organizations and companies with other business corporations. These portals facilitate and simplify business transactions and exchanges between different businesses.
Business-to-Consumers (B2C) platforms provide services to ease up transactions between the buyers and the sellers. These platforms connect the seller directly to its potential buyer and consumer.
Tips to create a successful digital business platform:
One of the key element to keep in mind in the creation of a business platform is to build some a business environment where you can promote your business values and your customers and users can benefit from these values. Strive to build a business network of people and business organizations which share and promote your business values. As these digital business platforms is the road to success for any business organization looking for opportunities to achieve its business goals and objectives and that too at a very low cost.
Business corporations which operate through digital platforms offer a lot different services to their users from the conventional business organizations. As such digitized organizations believe and promote completely different business values, they capitalize through different means, their way of conducting business activities is distinctive and they are run and led by creative leaders and individuals. These factors are challenging for any person who is creating his/her digital business platform. It is difficult to achieve excellence in the starting but it’s not like anything that you can’t handle. There are several successful digital platforms which started small but has now become a pioneer in the digital business world. This subject will be conferred later in this article. For now, here are some of the beneficial tips to help you in achieving your goals:
Use advanced and latest tools to make your portal innovative and modern.
Utilize the features and services offered by various social media platforms to promote your platform.
Find a potential and competent investor. It is one of the safest way to start a digital platform for most of the companies and corporations and it gives promising outcomes and profitable business opportunities.
Lastly, you can create a business platform on your own. This needs immense amount of operational and structural variations. The constantly evolving technology is one of the biggest challenge that many established and developing business platforms. As keeping up with new advancements require clear understanding of the business objectives and thorough research and study of latest developments before the integration of those advancements into any business platforms.
Examples of successful business portal:
To avoid the hassle and troubles of creating their own digital portal, many companies and organizations take the easy road and join the existing and successfully growing business portals. Every business platform is based on a different business model, some follow the business-to-business concepts while others practice business-to-consumer concepts and methods. Enlisted below are some the well-known and widely-used business portals of both the B2B and B2C categories:
Alibaba: is a Chinese e-commerce portal, which offers both B2B and B2C services. It has branched out into various categories of sub-portals and has association with various companies. Currently, the company is being operated through three main websites: Taobao, Tmall and com. This portal offers its users with a wide variety of services and features like online payment methods, cloud data storage, services for wholesale and retail businesses. Presently, Alibaba has successfully gained dominion in the digital business world.
eWorldTrade: is the latest addition in the digital business world. eWorldtrade the fastest growing business portal having association with hundreds and thousands of international and competent sellers, buyers, traders and suppliers of different markets and business sectors. This business portal has become one of the leading business portal in a very short time period. Its headquarters are situated in Dallas, America.
Amazon: is popularly known as the tech giant in the internet retailing world. It started as online bookstore but soon evolved into one of the largest retail and electronic commerce company. Today, amazon is one of the largest online company with numerous diverse subsidiaries. Amazon has also developed its own products and applications.
eBay: is multinational electronic commerce organizations that offers B2C and C2C services. This shopping site allows its users to sell and purchase a large variety of goods and items by connecting them directly to their potential customers and consumers. Like amazon, eBay has also branched into several subsidiaries.
The above mentioned business portals are some of the renowned portals which have made a huge impact in the digital business world. To improve your digital platform you can study and gather information about the features and services offered by these platforms and can integrate similar features in your digital business portal. The success and recognition that these portals have gained now, was not achieved overnight, their founders put in their ceaseless efforts and hard work to make these portals successful.
Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow @GerryyWilson on twitter for further details.