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Detecting AI-written Content
In this competitive world, every content creator wants to deliver more in less time. To do so, most of them write content via AI content generators that are capable of creating thousands of words in no more than one minute....
10 Tips for Creating a Powerful Personal Brand Online
The segment for establishing brand today concerns the digital world more than the real one. It happens because social relations have migrated from reality to the digital sphere. The first time you heard about it, large agencies come up in...
ROAS Calculation
Return on advertising spend, or ROAS is the amount of revenue earned from an advertising campaign. The goal of this calculation is to measure the effectiveness of your ads. To calculate return on ad spend, use this formula: ROAS =...
How to Create a Slogan
What is a slogan? A slogan is a witty, punny, or memorable catchphrase that represents a product or company. Great slogans are crafted with care while communicating the benefits you want consumers to associate with your business. Why You Need...
It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance
Artificial intelligence had long been one of the most popular topics in science fiction movies. Although robots are still far from taking over the world in real life, AI is already a very common technology used for numerous purposes. Machine...
6 Signs That Your Business Needs SEO Consultancy
Why your Business may need SEO Consultation Are you ready for the digital age? Businesses are shifting their focus from traditional marketing into digital marketing. Technology has changed the way businesses operate today, and many companies stay relevant with...
5 Secrets in Promoting Your Product-Based Business on Facebook
When you are building your marketing strategy, Facebook is simply a must to include. if you have a product-based business, this one of the best channels to generate traffic to your site. With its 2.32 billion monthly active users and...
How Social Media Helps SEO
There have been some growing debates over the years about the connection between SEO and social media, which has raised the question of how these two strategies work together to achieve results. We all know that SEO helps our website...
5 Solopreneur Struggles — and How to Solve Them
Being your boss comes with significant advantages because you can essentially shape the business how you want to run it. Dive into your projects wearing comfy workout clothes. No sweat. Customize your hours to be later or earlier in the...
Creating an Online Marketing Plan that Will Help Any Business Grow
Nowadays, every business that operates in the online world cannot succeed without digital marketing. The main reason is that the market is highly competitive and oversaturated with various companies. This makes it impossible for new businesses to make a name...
7 Benefits of Digital Marketing for Companies
Whether you are self-employed a large company, you can take advantage of the benefits of digital marketing. This new channel to publicize your company and win customers, among other things, seems to have become fashionable and today everyone wants to...
Top 10 Do's and Don’ts in B2B Digital Marketing
If you want to be successful in the B2B digital marketing environment, you’ll need to meet two important requirements: knowledge and skills. The knowledge is required for knowing what marketing strategies work and which don’t. The skills are required for...
4 Strategies you can use to increase the ROI of your e-commerce website
By 2021, Global Ecommerce retail is predicted to reach a staggering amount of $4.5 trillion! It is safe to say that Ecommerce is surely achieving massive growth. In 2017, an average yearly customer spent $1800 on various Ecommerce websites in...
Here are 6 Ideas to keep your Digital Marketing Clients longer
The marketing landscape has transformed significantly in the past few years. Now, digital marketing has become an essential part of the field. Building a sound brand image now pertains to being favorably represented online and offline. In fact, 72 percent...
Tips for Every Facebook Marketer
Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way – but at the same time, it’s equally true that not all social networks are created equally. Someone who signs up for Twitter...
Why You Should Set Up A Google Business Page
We already know that in today’s digital world it’s important to create a space online for your brand or business. The reason is simple – if a customer does an online search for a product or service you offer they...
How To Apply Brand Consistency Into Your Website Design
It is not possible for a brand to exist fully offline in today‘s era of the 21st century. Yes, a business can operate offline like a restaurant or a grocery store, but even these categories of commerce need an online...
Having a unique domain name will help your business to get more success
In the event that you have decided to start a new business venture, then you will have already understood the immense importance of having a business website. It is important for you to consider selecting the right domain name for...
How Pinterest Helps Small Businesses Skyrocket Their Traffic and Revenue
Pinterest is a visual social media platform that has become popular for business owners and marketers who want to share images and videos, in the form of “pins”, with their audience. While its growth has been slower than other channels,...
How to Advertise on Facebook
Back in 2004, Facebook was an instant hit. If you fast forward to today, it is now a popular social platform with over 2.38 billion monthly active users. That’s a lot of people. In case you think you missed out...
Amazon: Hitting 270K In Revenue From 49K Ad Spend
Blankie Tails is a client of ours that we helped grow in 3 months from 49k to 270K in revenue. We wanted to breakdown everything our team went through – thinking concepts, strategies, adjustments, and more – to go from...
How To Persuade People
The art and science of persuading people is a must for many jobs and activities, from sales and marketing to social activism and politics. We all want our words to have weight and others to take them seriously. Maybe you...
A/B Testing Tools
A Brief Overview of A/B Testing The concept of A/B testing is not new to anyone in marketing. You may have also heard A/B testing is referred to as bucket or split testing. Whatever name you call it, all refer...
A Comprehensive Guide to Copywriting Courses
Have you ever read advertising on the web or in print magazines and newspapers and thought, “I could do that” or even “I could write something better than that”? Have you always excelled in English and writing classes? Are you...
Best Shopify Training Courses
If you’re looking to use Shopify to get into e-commerce, your first step should be to learn all you can learn about one of the most popular e-commerce platforms available. Shopify is home to hundreds of thousands of e-commerce brands...
Social Commerce
Potential customers often must take too many steps in their journey toward making a purchase. Each one increases the chance that they will abandon this process forever. Modern retailers have complex conversion funnels because they rely too much on software...
In-House vs. Agency Marketing: What's Best For Your Business?
Any business with a desire to be successful must incorporate some marketing plan into its operations. But with the rise of digital and social media, not to mention various other creative avenues, marketing is a lot more of an undertaking...
How To Get Paid on Instagram
Although it started as a photo-sharing app, Instagram has become so much more over the years. With over one billion monthly users, it’s the place to share your story, get inspired, and make boatloads of cash. To even have a...
Voy Media Reviews
According to one recent study, businesses in the United States alone will spend roughly $110 billion on digital advertising by the end of the year. This means that companies of all types, shapes and sizes are spending more on digital...
How to Create a Webinar
Are you ready to launch a new product? Want to promote a new feature? Ready to tackle some common Q&A’s from your audience? This is precisely what you can do if you create a webinar. Webinars are a direct communication...
Revealbot: Leaning on Technology To Scale Our Facebook and Instagram Campaigns
Imagine a software where we could manage all of our ads on Google, Facebook, and Snapchat ads in one interface. Better yet, a software that assists us with automating campaigns so we can spend more time brewing new creatives and...
3 SaaS Companies Delivering a Seamless Brand Experience Through Blogging and How You Can Do The Same
As technological innovation continues to rise, so do SaaS branding techniques. These days, SaaS companies, not just from Silicon Valley or San Francisco but all over the world, establish their brand online through several channels – all while delivering a...
The 3 Outperforming Traits of Great Digital Media Buyers
If you’re looking to shift your marketing budget and dive into the chaotic world of digital advertising, you should probably get in touch with a highly crafty digital media buyer. In a world where most of our attention is being...
4 Ways to Improve Your Facebook Marketing Strategy
The social media sphere has been evolving day by day. Tactics used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. To stay ahead of the game, you need to keep tweaking your social...
Facebook Lookalike Audiences
Imagine targeting people who are most likely to engage with and buy from your business. This is Facebook lookalike audiences, in a nutshell. When choosing an audience for your Facebook ads, “lookalikes” is a segmentation tool that finds users with...
Amazon Advertising Cost of Sales (ACOS)
Advertising cost of sales (ACOS) is a term coined by Amazon for their sponsored ads. You may not have heard this before but it is quite similar to concept of cost per acquisition. In simple language, ACOS is a measure...
5 Ways Businesses Can Make a Good Facebook Ad
Make Your Facebook Ad Stand Out in 5 Ways Having a Facebook Advertisement is not enough to be considered a good advertisement. There are other factors that page owners have to consider to create a good ad on Facebook. Facebook...
How to Create Online Courses
There’s a growing trend for online courses and it’s only getting bigger. Right now, the e-learning market is valued at USD $190 billion with an expected growth of 7% by 2025. If you’ve been thinking about tapping into this...
Simple ways to target your audience through Facebook campaigns
Simple ways to target your audience through Facebook campaigns Regardless of your type of business, you need to focus on Facebook ads. Why is it so? It is because your clients/customers are on Facebook and that is a guarantee. According...
Boosting eCommerce UX Design to Reach Gen Z
Gen Z is already using the internet in a much different way than Millennials or any other previous generation. They want things to happen fast, they don’t like it if too many things are happening on the site, and they...
Benefits of Hiring A Digital Marketing Expert
Have you ever thought about Why we need Digital Marketers to publicize our product across the globe? The reason is only one i.e there are number of New websites publish online every day. Everybody aims to reach out for different needs,...
Why Users Uninstall Mobile Apps
Converting a prospect to download your app is only the first hurdle in a long distance race. If you don’t pay close attention to how users engage with your app, you run the risk of losing them. Users uninstall your...
How to Use Facebook to Market Your Business
Facebook is a titan in the social media industry. It’s draw isn’t limited to keeping up with friends and family members either. As a business owner, Facebook can also be used as a marketing tool for your business. Transition...
5 Tips to Increase Engagement Using Facebook Live
In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in...
Top SEO-Friendly WordPress Themes That Will Improve Your Site Rankings
If you are someone who builds a website for any reasons, you don’t want just to create one and that’s it. Primarily, you built a website for business use and for users and people to use it. You wanted your...
Ecommerce Email Marketing Guide: Generating More Sales
Do you want to improve your e-commerce email marketing and start seeing sales like the big name brands? This guide will take you through the fundamentals of developing an email marketing strategy along with in-depth research, inspiration, and examples to...
Why is DuckDuckGo not grabbing SEO attention?
As Google is considered the best search engine for users and businesses, DuckDuckGo is considered the safest platform for users in terms of privacy. If you think DuckDuckGo’s reputation is in the SEO section, you won’t find a single reason...
7 Strategies to Successfully Deploy Online Training
Youth is wasted on the young, said Irish playwright George Bernard Shaw. The same can be said about education. While young, we couldn’t care less about it. The moment we grow up though, we start regretting our past choices, wishing...
How to Decide Which Social Platform is Right for Your Paid Content Promotion
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in the automation of...
Know These Actionable Affiliate Marketing Tips for Better Profits
The domain of digital marketing has widely accepted the trend of affiliate marketing, and it is just not what people say. The reports of a study of 2016 justify the statement, according to which 84% of the publishers and 81%...
4 Perks Of Combining Digital And Traditional Marketing
The pendulum of marketing is swinging constantly between the digital and the traditional approach. Currently, it has reached a digital peak. Why? Digital marketing is simple to use, offers more opportunities and is much more flexible. Just in America, 46%...
Best Call to Action Examples (for More Conversions)
How’s your call to action? When it comes to advertising on Facebook and Instagram, your campaign’s success will be influenced by the actionable phrase you use to not only drive traffic to your offers, deals, and discounts but also your...
Choosing A Creative Agency
It is common knowledge to all business enterprises that promoting their brand takes time, money, and energy. However, these companies cannot be sure that their investments, time, money, and power will help them make more profit. For instance, if your...
Dos and Don'ts of Launching Promotional Giveaway Campaigns on Social Media
It seems clear-cut: Give users free stuff, and you will be rewarded! Indeed, consumers love free giveaways, but throwing products at them randomly, like those crazy T-shirt cannons at sports games, is generally not an effective strategy. You have to...
10 Best Productivity Tools for Your Marketing Team
Team productivity has become a modern-day version of the holy grail in our fast-paced world. Everyone wants it, but no one knows where or how to find it. And it’s no surprise: an ability to get more done for less...
How Analysts May Help Digital Marketing Department in Blockchain
The first thing that comes to people’s mind when they think about Blockchain technology is its interaction with the banking and financial areas of technology, such as cryptocurrencies and Initial coin offerings. Regardless of different people’s beliefs (sometimes skeptical, condemning,...
Tips for Improving the Keyword Research and Boosting Sales and Traffic
One important thing that each and every beginner wants to know is how they are going to research their keywords so that traffic can be driven into their website and the sales can be boosted. Having knowledge about how you...
GUIDELINES TO DEVELOP A SUCCESSFUL DIGITAL BUSINESS PLATFORM
The online business world is one of the rapidly growing and evolving digital platforms. To increase your company’s profits and to expand your business venture, development of a digital platform has become mandatory in today’s technologically advanced world. In order...
5 Ways to Improve Your Digital Marketing Strategy
So, we are in March now. Already two months have crossed and we have a lot left to organize. So, let’s start with digital marketing. Like you already know, digital marketing is a very robust tool. So, before you plan...
3 Crucial Steps for Creating a Successful Website from Scratch
Almost two-thirds of small businesses now have websites, and that number continues to grow. With more and more people going online to shop and find businesses, not having a website means that you’re not only missing out on converting them...
How to Effectively Convert Viewers into Consumers
The success of any business is defined by its ability to lure customers, convince them about the service to confirm a purchase, and in the long term, retain them for future business. This three-step cycle ensures that the organization effectively...
Top 3 Must-Know Tactics to Nurture Your Email List and Increase Your Conversions
Emailing your list is one sure way to strengthen your brand and build a genuine relationship with your audience. However, not all business owners and marketers have learned how to master this skill. Sending emails isn’t enough to get your...
Ultimate Guide: What is Digital Marketing?
The world has shifted to everything digital – email, ebooks, online news portals, online shopping, and more. In the digital age, how do businesses rise above and leverage what these digital platforms have to offer? Everything changes at the speed...
Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures
Small businesses, as large corporations, rely heavily on technology when managing company operations and storing documents. However, while very developed, technology is still not to be trusted completely when it comes to keeping data safe and secure. Something as seemingly...
Actionable Tips to Maintain a Strong Brand Identity
No one knows better than your marketers just how fickle the world is, with new trends showing up, and your consumers’ opinions changing on every turn. No matter how much you wish to have a single, tried-and-tested approach, every business...
Top Checklist for Starting Web Design Company
Thank goodness if you are reading this means that you finally have thought to commence a web designing company in NJ. We have seen many people who have backed out after planning the whole commencing procedure. Moreover, we are sure...
Business Storytelling: 5 Tips to Engage Your Customers And Boost Ecommerce Sales
Storytelling is something that is embedded in every culture. It is as old as communication itself. Storytelling is one of the most effective mechanisms for sharing history, explaining concepts, and connecting with others. As consumers of information, storytelling helps us...
Your Essential eCommerce Website Audit Checklist
Audit. For a lot of people, audit is a scary and intimidating word. In reality, conducting a business audit just means gaining a better understanding of your business’ money. In fact, the definition of an audit according to Merriam-Webster is...
The Most Significant Social Media Marketing Trends
The internet has 4.2 billion users out of which 3.397 billion people actively use social media daily. Additionally, the marketers’ interest in this part of the internet has also given the social media market a much-needed boost. This has further...
Different Career Options That You Can Choose in the Information Technology Industry
If you are someone who is a computer professional and loves working with computers, then a career in the Information Technology industry can be most suitable for you. If you can maintain a small network for your business, then you...
How A.I. Has Transformed The Business Communication Industry
In 2018, Artificial Intelligence (A.I.) was a popular buzzword in the tech industry and this trend will certainly continue in 2019. One less mentioned industry that has been heavily impacted by the use of A.I. is the industry of business...
5 Tips To Increase Conversions Using Facebook Ad Images
You might feel like you’ve tried everything already. Improving your ads’ headlines, adjusting copy, trialing different ad placements with different audiences. Yet conversions still aren’t increasing. Something to consider then might just be your Facebook ad images. You see, around...
How to Use Instagram Video Ads to Boost Your Business
Today Instagram has more than 400 million and growing users every day 80 million posts are shared, making it a pretty compelling platform for advertisers –other platforms struggle with concerns over data and privacy. Instagram boasts a highly engaged audience...
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